History TearJerker / Advertising

15th Nov '17 3:22:48 PM subtlelikeseabs
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* The [[http://www.youtube.com/watch?v=jPwgPe8XZ20 Trifexis commercial]] just seems silly at first glance. But being trapped in that ridiculous oversized rodent tube thing, the dog has barely any room for maneuverability, can't interact with the world around it, and worse, can't be close with its family. Makes the ending where it's let out something of a HeartwarmingMoment by comparison.

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* The [[http://www.[[https://www.youtube.com/watch?v=jPwgPe8XZ20 com/watch?v=XeTGb3a7n1U Trifexis commercial]] just seems silly at first glance. But being trapped in that ridiculous oversized rodent tube thing, the dog has barely any room for maneuverability, can't interact with the world around it, and worse, can't be close with its family. Makes the ending where it's let out something of a HeartwarmingMoment by comparison.



* [[http://www.youtube.com/watch?v=o2prAccclXs "Brotherhood"]] by Budweiser. A man and a horse share a great kinship. It's a TearJerker and a CrowningMomentOfHeartwarming all at once!

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* [[http://www.[[https://www.youtube.com/watch?v=o2prAccclXs com/watch?v=8v6KKMtjm54 "Brotherhood"]] by Budweiser. A man and a horse share a great kinship. It's a TearJerker and a CrowningMomentOfHeartwarming all at once!
15th Nov '17 3:18:18 PM subtlelikeseabs
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* ''[[http://www.youtube.com/watch?v=fj96XYhwTFI To Michael,]]'' an ad for the Playstation 3 where numerous video game characters tell their story on how a gamer (the aforementioned Michael) helped them prove their worth and become the heroes they are. The concept alone will get you choked up, but it really turns on the waterworks once you realize that the ad was dedicated to a popular gamer who had recently died of cancer, so the characters are congratulating Michael in remembrance of him due to his recent death.

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* ''[[http://www.''[[https://www.youtube.com/watch?v=fj96XYhwTFI com/watch?v=1cfdbw9paC0 To Michael,]]'' an ad for the Playstation 3 where numerous video game characters tell their story on how a gamer (the aforementioned Michael) helped them prove their worth and become the heroes they are. The concept alone will get you choked up, but it really turns on the waterworks once you realize that the ad was dedicated to a popular gamer who had recently died of cancer, so the characters are congratulating Michael in remembrance of him due to his recent death.
10th Nov '17 7:00:04 PM AdelePotter
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* The PSA "My Heroes," which aired Halloween 2017. A family gets ready for trick-or-treating, the children choosing to go as Wonder Woman and Batman. The kids are clearly excited and happy, but the parents, especially the father, seem anxious for some reason, especially when the kids go to the first house. At the end of the video, when the children are tucked into bed, we see why: [[spoiler:the boy chose to go as Wonder Woman, while the girl chose to go as Batman. It's a happy tearjerker, since everything went fine, the kids had a good time, and the parents are supportive of their kids' decisions, but considering how some people react to gender nonconformity, it's easy to see why the parents were scared. [[AdultFear No parent wants their kid to be teased or bullied for expressing themselves.]] Also, the creators of the PSA said they made it specifically for children who may want to wear clothes meant for the other gender, but ''don't'' have supportive parents like the ones in the ad.]]
29th Aug '17 7:48:25 AM CaptEquinox
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* When the Chicago Cubs ended their own World Series dry spell in 2016, Budweiser [[https://www.youtube.com/watch?v=nApTGkLd2hs temporarily resurrected]] the Cubs' late, longtime announcer Harry Caray to let him "announce" their victory in a tribute commercial. If you as a Cubs fan remember all the years of yelling at the team to "do it for Harry" after his death in 1998, this will leave you a sobbing mess.

to:

* When the Chicago Cubs ended their own World Series dry spell in 2016, Budweiser [[https://www.youtube.com/watch?v=nApTGkLd2hs com/watch?v=alGoTD-3O0o temporarily resurrected]] the Cubs' late, longtime announcer Harry Caray to let him "announce" their victory in a tribute commercial. If you as a Cubs fan remember all the years of yelling at the team to "do it for Harry" after his death in 1998, this will leave you a sobbing mess.
29th Aug '17 7:43:16 AM CaptEquinox
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* When the Chicago Cubs ended their own World Series dry spell in 2016, Budweiser [[https://www.youtube.com/watch?v=nApTGkLd2hs temporarily resurrected]] the Cubs' late, longtime announcer Harry Caray to let him "announce" their victory in a tribute commercial.

to:

* When the Chicago Cubs ended their own World Series dry spell in 2016, Budweiser [[https://www.youtube.com/watch?v=nApTGkLd2hs temporarily resurrected]] the Cubs' late, longtime announcer Harry Caray to let him "announce" their victory in a tribute commercial. If you as a Cubs fan remember all the years of yelling at the team to "do it for Harry" after his death in 1998, this will leave you a sobbing mess.



** [[https://www.youtube.com/watch?v=fDHZkLeh6vw Date]] is much more on family oriented. A young boy, named Joey, prepares a "dinner date" at the company's fast food chain for [[spoiler: his mother and his late father who messaged his son via video to be his mother's valentines date]].
[[/folder]]

to:

** [[https://www.youtube.com/watch?v=fDHZkLeh6vw Date]] is much more on family oriented. A young boy, named Joey, prepares a "dinner date" at the company's fast food chain for [[spoiler: his mother and his late father who messaged his son via video to be his mother's valentines Valentine date]].
[[/folder]]
29th Aug '17 7:35:22 AM CaptEquinox
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* [[http://www.youtube.com/view_play_list?p=CC2BE7A93D2B4895& The Thai Insurance ads.]] They usually give a glimpse of people's lives suffering through some sort of misfortune (an old woman unable to play piano anymore, three kids living in poverty) only to be lifted upward by a kind soul (the woman's daughter playing piano for her, the three kids adopted by a caring mother).

to:

* [[http://www.The Thai Insurance ads. They usually give a glimpse of people's lives suffering through some sort of misfortune ([[https://www.youtube.com/view_play_list?p=CC2BE7A93D2B4895& The Thai Insurance ads.]] They usually give a glimpse of people's lives suffering through some sort of misfortune (an com/watch?v=4rJFHAmeL_Y an old woman unable to play piano anymore, anymore]], three kids living in poverty) only to be lifted upward by a kind soul (the woman's daughter playing piano for her, the three kids adopted by a caring mother).mother). The most famous is probably [[https://www.youtube.com/watch?v=uaWA2GbcnJU Unsung Hero]], with [[https://www.youtube.com/watch?v=7s22HX18wDY Giving]] a close second. The late King Bhumibol was famous for small kindnesses, and there's [[https://www.youtube.com/watch?v=2orcn5tw3m8 an insurance ad dedicated to him]], too. [[http://www.mumbrella.asia/2015/01/thai-life-insurance-ads-consistently-tear-jerkingly-brilliant Here's an interview with the director of Thai Life's ad agency]] explaining how he makes the ads to portray and connect with ordinary people.
20th Aug '17 2:55:11 PM Flight1
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[[index]]
* [[TearJerker/PublicServiceAnnouncement Public Service Announcements & Public Information Films]]
[[/index]]


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* [[TearJerker/PublicServiceAnnouncement Public Service Announcements & Public Information Films]]
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20th Aug '17 2:54:39 PM Flight1
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Added DiffLines:

[[index]]
* [[TearJerker/PublicServiceAnnouncement Public Service Announcements & Public Information Films]]
[[/index]]
20th Aug '17 2:52:59 PM Flight1
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[[foldercontrol]]

[[folder:[=PSAs=]]]
Indeed, {{Public Service Announcement}}s can be just as poignant as they usually are [[NightmareFuel/PublicServiceAnnouncement nightmarish]].

** From an anti-dogfighting ad: "You're my best friend," that quote will echo in one's head for a while.
** A similar cat adoption video has two cats in a cage, each cheerfully insisting that today is the day someone's going to adopt them. They go on like this the entire day until it's obvious that it's not going to happen. But the last thing they say before going to sleep?
--> '''First Cat''': "''Tomorrow's'' the day someone's going to adopt us!"
--> '''Second Cat''': "For sure!"
** The real Tearjerker? They ''never lose hope''. Even as the day goes on and on, they remain as cheerful and hopeful as ever, and not in any sort of StepfordSmiler way--it's completely sincere.
* The American Museum of Natural History has a video that plays on a loop in the Hall of Ocean Life that starts off showing the wonders of the ocean with very nice background music. Then the music changes, the video shows pollution and other environmental problems affecting the ocean, concluding with a sea turtle trapped in a net, struggling, then giving up and looking helplessly at the camera. At this point, if you've been watching the whole thing, you're ready to scream. THEN, some scuba divers come by and free the turtle, and it cuts to oceanography and preservation, for a serious CrowningMomentOfHeartwarming.
* The [[http://www.nrpe.org/ National Religious Partnership for the Environment]] used to have a beautiful PSA with Biblical quotations about stewardship, showing various animal families in the wilderness, ending with a gorilla and her baby. It was a great feel-good tear-jerker, especially for people of faith.
* [[https://www.youtube.com/watch?v=1Vw2ZPfAp8w This one]] anti-drinking commercial with the little girl who says that in seven years, she'll be an alcoholic.
* There was one commercial where rain was falling in sheets on grimy city streets while anonymous feet stomped and hurried to and fro. From a crack in a sidewalk, a single flower was growing, the only bit of color in the whole city, but battered by the rain and always in danger of being crushed. The flower was a child with cancer...
* One advertisement for chicken pox vaccinations or something of the like began by revealing that many children die each year from complications brought on by chicken pox... and it features several toys, a jack-in-the-box, a teddy bear, a ragdoll, a rubber ducky... all quietly weeping over their lost "children."
* Those commercials for the children in foreign countries that have lost their families and need water or vaccinations. Those sad faces. ''Dear God, all those sad faces!''
* [[https://www.youtube.com/watch?v=C9PicdIGat4 A 15-rated cinema ad]] from the UK which tells us that nobody seems to care if kids in Africa starve or die and all they talk about is extra VAT on biscuits. That and the images of suffering children, oh my!
* [[http://www.thedrum.co.uk/pub/files/photos/news/10467/master.Cotdeath2.JPG These]] cot death awareness posters that have shown up in Scotland walks a ''thin'' line between {{Narm}} and tragedy.
* Creator/{{MTV}} used to air this ad where a donkey travels across the screen in a gritty urban-landscape and after it a text appears. "It takes 20 seconds for the donkey to reach the other side of the screen. By then, two children die because of starvation. Help now." It really hit the point home with the facts in a really, ''really'' sad way.
* The Advertising/MethProject ads where the rehabilitated users are shown everything they gave up for meth. Having a child makes the one of the young father touching the face of the mannequin very painful.
* In Germany, there were anti-speeding billboards along the Autobahn that showed sad-looking people holding pictures of loved ones who had died in car accidents. The one with the little girl and her mother with the picture of the dead father was particularly wrenching.
* The UK got a particularly gutwrenching advert from Save The Children a few years back: videos of emaciated young children lying on the streets with [[https://soundcloud.com/tmbrrw/tomorrow-save-the-children-uk this piano version of Annie's "Tomorrow" in the background.]]
* Many 'Don't Drink and Drive' ads are heart-wrenching, notably [[http://www.youtube.com/watch?v=ymiF-okrdMg this Austrian ad]], this [[http://www.youtube.com/watch?v=NhSFzflX1zU music video]] by MADD.
* Go to Australia. Watch the local channels, and just wait for an anti-smoking, anti-drug or road-safe ad to come on.
** The road-safe ads especially. The Australia Road-Safe advertisers don't just show you a car crash or a gravestone, they will show you graphic reconstructions of devastating accidents and the effect they have on both the family and the person at fault. They have ads which are just footage of family and friends of actual casualties speaking about how the incident has affected them.
** The work-safe ones which feature a family waiting for their father at home or at some event he was supposed to meet them at. [[spoiler:The music as he finally walks through the door...]]
* [[http://www.youtube.com/watch?v=etyQhv3JLxU These]] [[http://www.youtube.com/watch?v=WadN4iEoUcI two]] old anti-AIDS Public Service Announcements. To say that these stories are depressing is an understatement.
* The UK [[http://www.youtube.com/watch?v=h-8PBx7isoM "Embrace Life"]] advert promoting seatbelt-use, showing that a PSA can be just as effective without going into ScareEmStraight territory.
* Concerned Children's Advertisers sponsored [[http://www.youtube.com/watch?v=N6C1avqK51M a PSA]] back in the mid-90's or thereabouts. It featured a young man visiting his estranged friend in drug rehab, intercut with flashbacks to their carefree childhoods, all while "He Ain't Heavy, He's my Brother" played in the background.
* [[http://www.youtube.com/watch?v=ttXQcvSL5c8 This Stop The Texts advert]] hits hard especially if you have a best buddy that you've known since childhood...
* [[http://www.youtube.com/watch?v=Gg_G-NeSmW0 This commercial]] for the Partnership for a Drug-Free America. It features actor Carroll O'Connor (known for his roles in ''Series/AllInTheFamily'' and ''Series/InTheHeatOfTheNight'') talking briefly about his son Hugh O'Connor and his 1995 suicide after struggling half his life with drug addiction. At the end, the pain in his voice is heartbreaking as he urges other parents: "Get between your kids and drugs any way you can." Carroll himself would die 6 years later in 2001.
* The HappierHomeMovie ads for the UK ''Kill Your Speed'' campaign in TheNineties, showing young children smiling and having fun on home videos until the caption at the end tells you they all were all killed in childhood by speeding drivers.
** One variation had the home videos juxtaposed with a voice over instructing police officers on how to break the news of a child's death to their family.
** A similar campaign ran in the States around this same time, done by the Ad Council. They too showed home movies of adults and children, before a caption would state that they were killed by drunk drivers.
* One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. [[spoiler: Then comes the WhamLine. It turns out he's dressed for her funeral, and his wife appears behind him, ready to go.]]
-->"Well the way I see it is if that girl had been helped in time... [[spoiler:my girl wouldn't have got AIDS.]]"
* [[http://youtu.be/njTlLNb0nCA "Kathy Can't Sleep"]], from the UK ''Drinking and Driving Wrecks Lives'' campaign. A little girl is awake in the middle of the night, while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.
** From the same campaign, [[https://www.youtube.com/watch?v=kADUAXf7hOo One More, Dave]]. A woman liquidizing Christmas dinner is narrated over by people in a pub telling their friend to just have another pint. But while the friend is supposed to be the designated driver for them, he gives in and [[DrunkDriver has a pint]]. The woman is revealed to be liquidizing for her son, a quadriplegic. She uses the same words as the narration, and it's implied that the quadriplegic Dave is the same Dave at the pub. It tragically shows how it affects both the drunk driver and his family are affected by the incident.
* Some of the "We Prevent" PSA's from the Ad Council and the National Crime Prevention Council in the 90's are especially heartbreaking.
** For instance, [[http://www.youtube.com/watch?v=lg6vAQxWT9k this one]] shows a woman with her dead son on her lap. She sings "Hush, Little Baby" to him as a policewoman comes to comfort her. Her husband runs to the scene and cries over his body. [[spoiler: The PSA ends with the said boy's funeral.]]
** Another features Peter, Paul, and Mary's song, "Where Have all the Flowers Gone?" remade as [[http://www.tvspots.tv/video/13719/national-citizens-crime-protection-media-corp--where-have-all-the-children-gone "Where Have all the Children Gone."]] Just listening to the song is sure to work those tear ducts.
*** To redden your eyes further from crying, this PSA is a musical montage of various news coverages of crime scenes, memorial vigils, families reacting to their relatives' and friends deaths, funerals, etc.
--> Male VO: Not one more lost life. Not one more grieving family. Not. One. More.
** Speaking of the "Not One More" PSA's, here's another one. It's about a girl who talks about inviting her mother and her friends. She talks about having nice music and a pretty blue dress. [[spoiler: But she isn't talking about her sweet sixteen or her quinceañera - she's talking about her funeral when she gets fatally shot. Before we cut to the NCPC phone number and the Ad Council logo, a white casket is displayed in front of an open window.]]
** "Quiet Time" is also another Ad Council PSA that needs tissues. A group of kids in their Sunday best are standing quietly, only to have the viewer find out that they are attending the funeral of a classmate who has been murdered by a gun.
* The Icelandic Road Traffic Directorate has a lot of weepies.
** "The Risk Isn't Worth It" campaign broke viewers' hearts in 2005. The TV ads feature shots of cemeteries as family members speak of how their loved ones died in auto accidents. [[http://ww2.us.is/sw_documents/2490 Here's an example.]]
* This Ad Council PSA about AIDS awareness, [[http://www.welovead.com/en/works/details/c73zjlxy "Apathy is Lethal"]], dares you to watch it without tearing up. It features a city with [[ThereAreNoAdults just small children, babies, and animals]] inhabiting it.
** If this isn't saddening enough, a shot of a baby in a crib crying out for his parents is heart-wrenching. [[ParentalAbandonment Like all the adults in the PSA, they presumably died of AIDS.]]
* An Ireland PSA against drunk driving has a soccer player drive while drunk and crash into a backyard, running over a toddler. The driver gets out to see the boy's father (who a few minutes ago was playing with the boy) holding his dead son and wailing, while the narrator asks if you could live with the guilt.
* A Brazilian domestic violence awareness organization [[http://www.youtube.com/watch?v=gdoKh8GzPAE placed statues of the Virgin Mary]] all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from not only their eyes, but from their noses. They did it intentionally to reflect the reality of women who are enduring domestic violence.
* [[https://www.youtube.com/watch?v=XP3cyRRAfX0 This]] Verison commercial,about a little girl who was discouraged from following her dreams.
* Save the Children's [[https://www.youtube.com/watch?v=RBQ-IoHfimQ Most Shocking Second a Day]] video is essentially a good minute and a half illustration of [[BreakTheCutie breaking the cutie]]. It opens with a little girl celebrating her birthday with all her family and friends and going about her life, [[spoiler:only to find herself in a war zone as the year progresses]]. The video ends with her [[BookEnds once again celebrating her birthday]], only [[spoiler:she's in a refugee camp, with only her mother nearby, and clearly physically ill]].
* [[http://www.youtube.com/watch?v=2x_Fl3NQVd4 Here's a PSA]] from True Move, Thailand's third-largest mobile operator and a testament to the power of a simple good deed.
* [[https://www.youtube.com/watch?v=sC7zfgCXQFs This St John's Ambulance PIF]]. It shows a man being diagnosed with cancer, surviving his treatment and fully recovering [[spoiler:[[ShootTheShaggyDog only to die from choking on food because none of his friends or family knew how to do first aid.]]]]
* [[https://www.youtube.com/watch?v=eubWYPhcEEo This Budweiser ad]] about a loyal dog waiting for his master to return from a party features the poignant line "For some, the waiting never ended." This line, especially for anyone who has been affected by a drunk driving incident, just pulls on the heartstrings. [[spoiler:Which is why it becomes a [[SugarWiki/HeartwarmingMoments Heartwarming Moment]] when the owner finally returns in the morning, having stayed over at his friend's house instead of driving home.]]
* [[https://www.youtube.com/watch?v=OOM5ysMhAnI This cinema ad for the NSPCC]]. It's very simple, being merely just a series of photos and text on a black background set to "Tell Me There's a Heaven" (itself a tear-jerking ballad) by Chris Rea. And yet, it is quite possibly one of the saddest--yet greatest--ads against child abuse you will ever see.
* [[https://www.youtube.com/watch?v=_jWV7Mvkhf0 This]] [[https://www.youtube.com/watch?v=r9RVt2GdWI4 trilogy]] [[https://www.youtube.com/watch?v=oTR_Sovypzo of]] TAC Australia ads from Christmastime 1996. A man with a pregnant wife and two small children [[spoiler: gets drunk at a party, crashes his car, ends up on life-support and later dies as his family grieves for him and the wife struggles to tell their children that their father is dead.]] Adding onto the sadness, while his wife is [[spoiler: besides herself with grief and the mother cries out "No, don't take him away", the father says "See you later, son." knowing he'll be joining him soon.]]
* [[http://www.youtube.com/watch?v=0XtmMoK2fkQ This UK fire safety PIF]] features a couple weeping and [[RewindReplayRepeat constantly rewinding a video]] [[HappierHomeMovie of a child opening a present]], followed by the voiceover 'Check your smoke alarm.' This leads to a bit of FridgeHorror when you realize that they'll feel much worse when the constant rewinding breaks the video.
* Yet another British cinema ad (rated 15) about foreign children. [[https://www.youtube.com/watch?v=5taLU98m7JI&t=1s This time,]] they compare the children's fates to that of the Jews, complete with black-and-white footage of dead Jews being carried and thrown into plies of bodies and suffering or dying children. The sad piano music playing in the back doesn't help matters.
* [[https://youtu.be/Au4vfPhJc5s This]] PSA for the New York Coat Drive is likely to bring a tear to any New Yorker's face.
* One Canadian [=PSA=] about the homeless has a teenage girl who's dressed in rags and sitting on an old blanket at an abandoned bus stop, which is also her makeshift home, at night as an instrumental of "Amazing Grace" played on an electric guitar is heard in the background. As people walk by ignoring her as she holds out I cup for spare change, she then ages down with each passersby until she ends up a crying infant as a text appears asking "How Young Do They Have To Be Until You Notice Them?" It's truly heartbreaking.
[[/folder]]


[[folder:Other Ads]]

to:

[[foldercontrol]]

[[folder:[=PSAs=]]]
Indeed, {{Public Service Announcement}}s can be just as poignant as they usually are [[NightmareFuel/PublicServiceAnnouncement nightmarish]].

** From an anti-dogfighting ad: "You're my best friend," that quote will echo in one's head for a while.
** A similar cat adoption video has two cats in a cage, each cheerfully insisting that today is the day someone's going to adopt them. They go on like this the entire day until it's obvious that it's not going to happen. But the last thing they say before going to sleep?
--> '''First Cat''': "''Tomorrow's'' the day someone's going to adopt us!"
--> '''Second Cat''': "For sure!"
** The real Tearjerker? They ''never lose hope''. Even as the day goes on and on, they remain as cheerful and hopeful as ever, and not in any sort of StepfordSmiler way--it's completely sincere.
* The American Museum of Natural History has a video that plays on a loop in the Hall of Ocean Life that starts off showing the wonders of the ocean with very nice background music. Then the music changes, the video shows pollution and other environmental problems affecting the ocean, concluding with a sea turtle trapped in a net, struggling, then giving up and looking helplessly at the camera. At this point, if you've been watching the whole thing, you're ready to scream. THEN, some scuba divers come by and free the turtle, and it cuts to oceanography and preservation, for a serious CrowningMomentOfHeartwarming.
* The [[http://www.nrpe.org/ National Religious Partnership for the Environment]] used to have a beautiful PSA with Biblical quotations about stewardship, showing various animal families in the wilderness, ending with a gorilla and her baby. It was a great feel-good tear-jerker, especially for people of faith.
* [[https://www.youtube.com/watch?v=1Vw2ZPfAp8w This one]] anti-drinking commercial with the little girl who says that in seven years, she'll be an alcoholic.
* There was one commercial where rain was falling in sheets on grimy city streets while anonymous feet stomped and hurried to and fro. From a crack in a sidewalk, a single flower was growing, the only bit of color in the whole city, but battered by the rain and always in danger of being crushed. The flower was a child with cancer...
* One advertisement for chicken pox vaccinations or something of the like began by revealing that many children die each year from complications brought on by chicken pox... and it features several toys, a jack-in-the-box, a teddy bear, a ragdoll, a rubber ducky... all quietly weeping over their lost "children."
* Those commercials for the children in foreign countries that have lost their families and need water or vaccinations. Those sad faces. ''Dear God, all those sad faces!''
* [[https://www.youtube.com/watch?v=C9PicdIGat4 A 15-rated cinema ad]] from the UK which tells us that nobody seems to care if kids in Africa starve or die and all they talk about is extra VAT on biscuits. That and the images of suffering children, oh my!
* [[http://www.thedrum.co.uk/pub/files/photos/news/10467/master.Cotdeath2.JPG These]] cot death awareness posters that have shown up in Scotland walks a ''thin'' line between {{Narm}} and tragedy.
* Creator/{{MTV}} used to air this ad where a donkey travels across the screen in a gritty urban-landscape and after it a text appears. "It takes 20 seconds for the donkey to reach the other side of the screen. By then, two children die because of starvation. Help now." It really hit the point home with the facts in a really, ''really'' sad way.
* The Advertising/MethProject ads where the rehabilitated users are shown everything they gave up for meth. Having a child makes the one of the young father touching the face of the mannequin very painful.
* In Germany, there were anti-speeding billboards along the Autobahn that showed sad-looking people holding pictures of loved ones who had died in car accidents. The one with the little girl and her mother with the picture of the dead father was particularly wrenching.
* The UK got a particularly gutwrenching advert from Save The Children a few years back: videos of emaciated young children lying on the streets with [[https://soundcloud.com/tmbrrw/tomorrow-save-the-children-uk this piano version of Annie's "Tomorrow" in the background.]]
* Many 'Don't Drink and Drive' ads are heart-wrenching, notably [[http://www.youtube.com/watch?v=ymiF-okrdMg this Austrian ad]], this [[http://www.youtube.com/watch?v=NhSFzflX1zU music video]] by MADD.
* Go to Australia. Watch the local channels, and just wait for an anti-smoking, anti-drug or road-safe ad to come on.
** The road-safe ads especially. The Australia Road-Safe advertisers don't just show you a car crash or a gravestone, they will show you graphic reconstructions of devastating accidents and the effect they have on both the family and the person at fault. They have ads which are just footage of family and friends of actual casualties speaking about how the incident has affected them.
** The work-safe ones which feature a family waiting for their father at home or at some event he was supposed to meet them at. [[spoiler:The music as he finally walks through the door...]]
* [[http://www.youtube.com/watch?v=etyQhv3JLxU These]] [[http://www.youtube.com/watch?v=WadN4iEoUcI two]] old anti-AIDS Public Service Announcements. To say that these stories are depressing is an understatement.
* The UK [[http://www.youtube.com/watch?v=h-8PBx7isoM "Embrace Life"]] advert promoting seatbelt-use, showing that a PSA can be just as effective without going into ScareEmStraight territory.
* Concerned Children's Advertisers sponsored [[http://www.youtube.com/watch?v=N6C1avqK51M a PSA]] back in the mid-90's or thereabouts. It featured a young man visiting his estranged friend in drug rehab, intercut with flashbacks to their carefree childhoods, all while "He Ain't Heavy, He's my Brother" played in the background.
* [[http://www.youtube.com/watch?v=ttXQcvSL5c8 This Stop The Texts advert]] hits hard especially if you have a best buddy that you've known since childhood...
* [[http://www.youtube.com/watch?v=Gg_G-NeSmW0 This commercial]] for the Partnership for a Drug-Free America. It features actor Carroll O'Connor (known for his roles in ''Series/AllInTheFamily'' and ''Series/InTheHeatOfTheNight'') talking briefly about his son Hugh O'Connor and his 1995 suicide after struggling half his life with drug addiction. At the end, the pain in his voice is heartbreaking as he urges other parents: "Get between your kids and drugs any way you can." Carroll himself would die 6 years later in 2001.
* The HappierHomeMovie ads for the UK ''Kill Your Speed'' campaign in TheNineties, showing young children smiling and having fun on home videos until the caption at the end tells you they all were all killed in childhood by speeding drivers.
** One variation had the home videos juxtaposed with a voice over instructing police officers on how to break the news of a child's death to their family.
** A similar campaign ran in the States around this same time, done by the Ad Council. They too showed home movies of adults and children, before a caption would state that they were killed by drunk drivers.
* One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. [[spoiler: Then comes the WhamLine. It turns out he's dressed for her funeral, and his wife appears behind him, ready to go.]]
-->"Well the way I see it is if that girl had been helped in time... [[spoiler:my girl wouldn't have got AIDS.]]"
* [[http://youtu.be/njTlLNb0nCA "Kathy Can't Sleep"]], from the UK ''Drinking and Driving Wrecks Lives'' campaign. A little girl is awake in the middle of the night, while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.
** From the same campaign, [[https://www.youtube.com/watch?v=kADUAXf7hOo One More, Dave]]. A woman liquidizing Christmas dinner is narrated over by people in a pub telling their friend to just have another pint. But while the friend is supposed to be the designated driver for them, he gives in and [[DrunkDriver has a pint]]. The woman is revealed to be liquidizing for her son, a quadriplegic. She uses the same words as the narration, and it's implied that the quadriplegic Dave is the same Dave at the pub. It tragically shows how it affects both the drunk driver and his family are affected by the incident.
* Some of the "We Prevent" PSA's from the Ad Council and the National Crime Prevention Council in the 90's are especially heartbreaking.
** For instance, [[http://www.youtube.com/watch?v=lg6vAQxWT9k this one]] shows a woman with her dead son on her lap. She sings "Hush, Little Baby" to him as a policewoman comes to comfort her. Her husband runs to the scene and cries over his body. [[spoiler: The PSA ends with the said boy's funeral.]]
** Another features Peter, Paul, and Mary's song, "Where Have all the Flowers Gone?" remade as [[http://www.tvspots.tv/video/13719/national-citizens-crime-protection-media-corp--where-have-all-the-children-gone "Where Have all the Children Gone."]] Just listening to the song is sure to work those tear ducts.
*** To redden your eyes further from crying, this PSA is a musical montage of various news coverages of crime scenes, memorial vigils, families reacting to their relatives' and friends deaths, funerals, etc.
--> Male VO: Not one more lost life. Not one more grieving family. Not. One. More.
** Speaking of the "Not One More" PSA's, here's another one. It's about a girl who talks about inviting her mother and her friends. She talks about having nice music and a pretty blue dress. [[spoiler: But she isn't talking about her sweet sixteen or her quinceañera - she's talking about her funeral when she gets fatally shot. Before we cut to the NCPC phone number and the Ad Council logo, a white casket is displayed in front of an open window.]]
** "Quiet Time" is also another Ad Council PSA that needs tissues. A group of kids in their Sunday best are standing quietly, only to have the viewer find out that they are attending the funeral of a classmate who has been murdered by a gun.
* The Icelandic Road Traffic Directorate has a lot of weepies.
** "The Risk Isn't Worth It" campaign broke viewers' hearts in 2005. The TV ads feature shots of cemeteries as family members speak of how their loved ones died in auto accidents. [[http://ww2.us.is/sw_documents/2490 Here's an example.]]
* This Ad Council PSA about AIDS awareness, [[http://www.welovead.com/en/works/details/c73zjlxy "Apathy is Lethal"]], dares you to watch it without tearing up. It features a city with [[ThereAreNoAdults just small children, babies, and animals]] inhabiting it.
** If this isn't saddening enough, a shot of a baby in a crib crying out for his parents is heart-wrenching. [[ParentalAbandonment Like all the adults in the PSA, they presumably died of AIDS.]]
* An Ireland PSA against drunk driving has a soccer player drive while drunk and crash into a backyard, running over a toddler. The driver gets out to see the boy's father (who a few minutes ago was playing with the boy) holding his dead son and wailing, while the narrator asks if you could live with the guilt.
* A Brazilian domestic violence awareness organization [[http://www.youtube.com/watch?v=gdoKh8GzPAE placed statues of the Virgin Mary]] all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from not only their eyes, but from their noses. They did it intentionally to reflect the reality of women who are enduring domestic violence.
* [[https://www.youtube.com/watch?v=XP3cyRRAfX0 This]] Verison commercial,about a little girl who was discouraged from following her dreams.
* Save the Children's [[https://www.youtube.com/watch?v=RBQ-IoHfimQ Most Shocking Second a Day]] video is essentially a good minute and a half illustration of [[BreakTheCutie breaking the cutie]]. It opens with a little girl celebrating her birthday with all her family and friends and going about her life, [[spoiler:only to find herself in a war zone as the year progresses]]. The video ends with her [[BookEnds once again celebrating her birthday]], only [[spoiler:she's in a refugee camp, with only her mother nearby, and clearly physically ill]].
* [[http://www.youtube.com/watch?v=2x_Fl3NQVd4 Here's a PSA]] from True Move, Thailand's third-largest mobile operator and a testament to the power of a simple good deed.
* [[https://www.youtube.com/watch?v=sC7zfgCXQFs This St John's Ambulance PIF]]. It shows a man being diagnosed with cancer, surviving his treatment and fully recovering [[spoiler:[[ShootTheShaggyDog only to die from choking on food because none of his friends or family knew how to do first aid.]]]]
* [[https://www.youtube.com/watch?v=eubWYPhcEEo This Budweiser ad]] about a loyal dog waiting for his master to return from a party features the poignant line "For some, the waiting never ended." This line, especially for anyone who has been affected by a drunk driving incident, just pulls on the heartstrings. [[spoiler:Which is why it becomes a [[SugarWiki/HeartwarmingMoments Heartwarming Moment]] when the owner finally returns in the morning, having stayed over at his friend's house instead of driving home.]]
* [[https://www.youtube.com/watch?v=OOM5ysMhAnI This cinema ad for the NSPCC]]. It's very simple, being merely just a series of photos and text on a black background set to "Tell Me There's a Heaven" (itself a tear-jerking ballad) by Chris Rea. And yet, it is quite possibly one of the saddest--yet greatest--ads against child abuse you will ever see.
* [[https://www.youtube.com/watch?v=_jWV7Mvkhf0 This]] [[https://www.youtube.com/watch?v=r9RVt2GdWI4 trilogy]] [[https://www.youtube.com/watch?v=oTR_Sovypzo of]] TAC Australia ads from Christmastime 1996. A man with a pregnant wife and two small children [[spoiler: gets drunk at a party, crashes his car, ends up on life-support and later dies as his family grieves for him and the wife struggles to tell their children that their father is dead.]] Adding onto the sadness, while his wife is [[spoiler: besides herself with grief and the mother cries out "No, don't take him away", the father says "See you later, son." knowing he'll be joining him soon.]]
* [[http://www.youtube.com/watch?v=0XtmMoK2fkQ This UK fire safety PIF]] features a couple weeping and [[RewindReplayRepeat constantly rewinding a video]] [[HappierHomeMovie of a child opening a present]], followed by the voiceover 'Check your smoke alarm.' This leads to a bit of FridgeHorror when you realize that they'll feel much worse when the constant rewinding breaks the video.
* Yet another British cinema ad (rated 15) about foreign children. [[https://www.youtube.com/watch?v=5taLU98m7JI&t=1s This time,]] they compare the children's fates to that of the Jews, complete with black-and-white footage of dead Jews being carried and thrown into plies of bodies and suffering or dying children. The sad piano music playing in the back doesn't help matters.
* [[https://youtu.be/Au4vfPhJc5s This]] PSA for the New York Coat Drive is likely to bring a tear to any New Yorker's face.
* One Canadian [=PSA=] about the homeless has a teenage girl who's dressed in rags and sitting on an old blanket at an abandoned bus stop, which is also her makeshift home, at night as an instrumental of "Amazing Grace" played on an electric guitar is heard in the background. As people walk by ignoring her as she holds out I cup for spare change, she then ages down with each passersby until she ends up a crying infant as a text appears asking "How Young Do They Have To Be Until You Notice Them?" It's truly heartbreaking.
[[/folder]]


[[folder:Other Ads]]
!! Examples
20th Aug '17 2:45:42 PM Flight1
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* [[https://www.youtube.com/watch?v=JMs7dkdO4YY This]] video. Even without the TwistEnding.
* [[http://youtu.be/O3sUyu80rrM Last Dance]] An anti-smoking PSA video to the song Que Sera Sera. A wife is sharing a last dance with her husband, who is clearly dying of cancer. The fact that their young son is watching, (a son the husband will not live to see grow up) makes the scene even more heartbreaking.
* [[http://www.youtube.com/watch?v=-rUFoLVtwMc This]] Australian anti-smoking ad. A mother and her child are walking along a crowd... and suddenly the mother vanishes without a trace. [[AdultFear The child gets increasingly worried and then finally cries alone]]. All for a message that smoking's side effects may suddenly end your life. [[ManlyTears Paternal Tears]]
* Oh man, any animal shelter ad, especially those evil, evil ones by the ASPCA with the sad music and pictures of abused animals and the worst part is that they seem to go on ''forever''. Good lord. There is a local shelter ad that has more [[CrowningMomentOfHeartwarming uplifting, eyes-get-misty-in-a-good-way]] ads showing before and after pictures of animals after being nursed back to health and looking all happy.
** The Pedigree adoption drive ads. Every. Time.
--> ''(As various clips of dogs are shown)'' "I know how to sit. I know how to roll over. I know how to fetch. I know how to stay. What I don't know is how I ended up in here. But I know that I am a good dog, and I just want to go home."
** One of them, however, has [[http://www.youtube.com/watch?v=nH3pA29MG5k a heartwarming follow-up]] for a dog named Echo.
** [[http://www.youtube.com/watch?v=T1Xh-tZrzwk This Commercial.]] Natalie Merchant's ''My Skin'' is lethal to hearts. The captions don't help any. "What did I do wrong?... Why did they hurt me?... Why did they abandon me?... Will I ''die'' today?"

to:

* [[https://www.youtube.com/watch?v=JMs7dkdO4YY This]] video. Even without the TwistEnding.
* [[http://youtu.be/O3sUyu80rrM Last Dance]] An anti-smoking PSA video to the song Que Sera Sera. A wife is sharing a last dance with her husband, who is clearly dying of cancer. The fact that their young son is watching, (a son the husband will not live to see grow up) makes the scene even more heartbreaking.
* [[http://www.youtube.com/watch?v=-rUFoLVtwMc This]] Australian anti-smoking ad. A mother and her child are walking along a crowd... and suddenly the mother vanishes without a trace. [[AdultFear The child gets increasingly worried and then finally cries alone]]. All for a message that smoking's side effects may suddenly end your life. [[ManlyTears Paternal Tears]]
* Oh man, any animal shelter ad, especially those evil, evil ones by the ASPCA with the sad music and pictures of abused animals and the worst part is that they seem to go on ''forever''. Good lord. There is a local shelter ad that has more [[CrowningMomentOfHeartwarming uplifting, eyes-get-misty-in-a-good-way]] ads showing before and after pictures of animals after being nursed back to health and looking all happy.
** The Pedigree adoption drive ads. Every. Time.
--> ''(As various clips of dogs are shown)'' "I know how to sit. I know how to roll over. I know how to fetch. I know how to stay. What I don't know is how I ended up in here. But I know that I am a good dog, and I just want to go home."
** One of them, however, has [[http://www.youtube.com/watch?v=nH3pA29MG5k a heartwarming follow-up]] for a dog named Echo.
** [[http://www.youtube.com/watch?v=T1Xh-tZrzwk This Commercial.]] Natalie Merchant's ''My Skin'' is lethal to hearts. The captions don't help any. "What did I do wrong?... Why did they hurt me?... Why did they abandon me?... Will I ''die'' today?"
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