"Melrose Place is coming back this fall, and it has resorted to TV's tried-and-true marketing tactic - The Homo Promo".
The gossip columns go crazy. Interviews with the glamorous starlets are scheduled, and they say things like, "well, I love men
, but women have such soft lips and are such great kissers... there's really nothing like it!"
Commercials announce that your favorite good, wholesome man-loving female character is about to take a walk on the wild side. The ad spots will inevitably show the two ladies facing each other, lips pursed, faces nearing, only to cut away before the good stuff
Well, it must be Sweeps
This is an Always Female
variation on Tonight Someone Kisses
where a straight or Bi the Way
female character kisses another woman (usually a tertiary character or one-episode guest star). The long-term implications are generally negligible and the female regular characters remain straight
. The non-regular's remaining screentime in the series will generally be measured in minutes rather than hours or seasons. This is all assuming, of course, that the whole thing isn't taken entirely out of context
, and the footage taken from an Accidental Kiss
, Fakeout Makeout
or, worse, Imagine Spot
Often classified as fanservice
, this is mostly just a Ratings Stunt
, calculated to get more viewers while creating a manageable amount of blowback from the Moral Guardians
, who, while generally disapproving of lesbianism, have a sufficient Double Standard
concerning depictions of male and female homosexuality that they generally save their outrage for, you know, serious
dangers to society, like Dogma
or Brokeback Mountain
There's one other explanation for the lack of outrage over the most recent Sweeps Saphistry, and that's that people are losing interest
in women making out in prime time. Since the mid-2000's, the lesbian sweeps kiss seems to be getting increasingly diminishing returns in the ratings. The LGBT community is no longer desperate for whatever non-negative representation they can get, and critics are no longer impressed by a showrunner's "bravery" by including it. Further, when you can see far more bizarre
things on YouTube
(to say nothing of other corners of the Web
), and far more extreme or daring things on non-network television, the Sweeps Week Lesbian Kiss
is clearly in danger of becoming a Discredited Trope
See Les Yay
, Faux Yay
- During Eric Bischoff's tenure in the WWE, one of his trademarks was to promise the fans "HLA" (short for "Hot Lesbian Action"), wherein two stunningly attractive – but otherwise heterosexual – female wrestlers would engage in kissing each other in the ring. This began as a one-off ratings stunt in 2002, where two actresses with little actual wrestling training were invited into the ring to "entertain" Bischoff by kissing each other, but the whole act was used to continue the push of Bischoff's tag team Three Minute Warning (a pair of vicious Samoan wrestlers who ran into the ring at random to beat up anyone who was unfortunate to be in their path).
- Despite the outcome of the initial in-ring skit, "HLA" would occasionally be used to draw male audiences to the show until Bischoff's departure. Whenever an "HLA" act was planned for the show, Bischoff would – during his in-ring promo – announce, one letter at a time, that such was going to happen sometime during the show; color commentator Jerry Lawler would always play up the "HLA" match by getting unusually (even for him) excited in anticipation of the act.
- Technically the Foxxy Love/Princess Clara kiss from the Drawn Together pilot was a few days before sweeps, but it served the same purpose for the new series. The show is in all ways a Genre Savvy parody, though. Though neither cartoon participant left the show, they barely referenced the kiss after Clara has a pregnancy scare stemming from the kiss. The characters move on completely after the first season. However, it was all over the advertising for the show for a while afterwards.
- The Cleveland Show/Family Guy used a nearly textbook version of this (though it was series regulars Lois and Bonnie who kissed) when promoting an episode that leads to the spin-off of with promos that talked up the kiss and then cut away to reaction shots.