By all accounts, it doesn't make sense.
A character is given a revelation
, or sees/hears something, that is shocking, insulting, disturbing, outlandish, or just plain dumb. They begin to react accordingly
... but then just shrug it off and go about their business. Always Played for Laughs
If the character simply does not react at all, you have The Stoic
or someone that has Seen It All
. If the same unbothered reaction is played for smiles and warmed hearts
, it's a Milholland Relationship Moment
Alternatively, the character might see or hear something unusual, but will ultimately dismiss it as "just my imagination
" or be subject to the Bystander Syndrome
. See Also No More for Me
Film - Animated
- A certain coffee commercial has a girl who's told the coffee she'd thought was newly purchased just for her is actually several months old — and was for her brother. She shrugs at the implied insult and keeps sipping.
Film - Live Action
- In Despicable Me, Vector takes a bite out of one of the cookie robots that did not activate. Vector stops, looks at the sparks flying out of the cookie, and then shrugs it off.
- Tangled has an interesting variation. Rapunzel, who has been locked up in her tower, has no idea what to do with a tiara. She puts it on her arm; Pascal shakes his head. She uses it as a magnifying glass; Pascal shakes his head. She places it on her head, the music swells, Pascal's eyes widen... then Pascal shakes his head.
- Done a couple of times in The Emperor's New Groove, where the characters notice blatantly impossible things happening and then just go "Oh well, more important things to focus on."
- In Ice Age, Soto roars at Diego for letting his packmates go after Sid and the baby when they should attack Manfred. Diego...just shrugs.
- Used twice in Superman III:
- Early in the film, when Superman changes identities in the back seat of an occupied police car, the cop in the front seat notices, but then dismisses it.
- On a picnic, Clark reacts rather mildly to the announcement that he's eating dog food.
- The Incredibly Strange Creatures Who Stopped Living and Became Mixed-Up Zombies!!?: A woman is aghast that her carnival barker boyfriend's idea of a date is that she "should slave over a hot stove" to cook him steak. However, she quickly accepts his proposal. That carnival barker must be some kind of irresistible.
- In Demolition Man, John Spartan is told his burger is rat meat. There's a brief pause, then: "Not bad! Matter of fact, this is the best burger I've had in years!" Probably helped that he's been in cryogenic suspension for decades and hadnt had a decent meal since he was unfrozen.
- Probably one of the funniest and most memorable examples is the final scene in Some Like It Hot: "I'm a man!" "Well, nobody's perfect."
- In the film National Lampoon's Vacation, the family discovers that their sandwiches are all wet because "the dog wet on the picnic basket". Upon hearing this, Aunt Edna sniffs her sandwich, shrugs and continues eating it.
- Used in the Jeff Daniels film about hunting season in Michigan's Upper Peninsula, Escanaba in Da Moonlight. Reuben Soady (Daniels) feeds his father, brother, and their hunting buddy with a special "potion" made by his wife (whose consistency appears to resemble a milkshake). All of them compliment the tasty beverage, but when Remnar (Reuben's brother) asks to "steal the recipe", they are horrified to discover that the drink includes ground Moose testicles, insects, worms, and dirt, among other disgusting things. They look at each other, disgusted, but then their hunting buddy raises his jar, toasts, and sucks the rest right down. It helps that they previously established his ability to drink pretty much anything set in front of him.
- The following exchange from Notting Hill:
Spike: There's something wrong with this yogurt.
William: Ah, that's not yogurt, that's mayonnaise...
Spike: Ah, right-o then. [pauses, then continues to eat it]
- In Clerks II, Silent Bob looks like he's about to dispense some wisdom, but he just shrugs and says "I got nothing."
- Doctor Who episode "Boom Town": The Doctor finally notices that the words "Bad Wolf" appear to be following him everywhere he goes... and then dismisses it as "like when you hear a word on the radio, and then keep hearing it all day".
- This has been used to end many Muppet sketches on Sesame Street.
- In the Married... with Children episode "Hot Off the Grill," word is spread around that the ashes used in Al's barbecue grill include the cremated ashes of Marcy's dead aunt. While Kelly, Bud, and Peg have a Vomit Discretion Shot, Steve only looks at his burger, then grins widely and takes a big bite out of it.
- Something*Positive: Monette creates montages out of old comics belonging to Fred: incredibly rare old comics that gave Fred rare respite in his hard childhood. Faye says that he'll be so angry she should move to another country, but Fred takes it very well.
- One must suppose that being informed you are coming down with Alzheimer disease will alter your priorities a bit.
- This is a Running Gag in Cyanide & Happiness.