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- In The Big Lebowski, the dynamic between the Dude and Walter epitomizes the trope, with bad things endlessly happening to the chronically laid back and mellowed out Dude, and slightly demented Vietnam veteran Walter convinces him time and again to go on insane and half-cocked quests for revenge and reparation.
MARK IT ZERO!
- D'Artagnan in The Three Musketeers (2011) takes issue with Rochefort insulting his horse.
- Robin's response, word-for-word, in Robin Hood: Men in Tights when Achoo tries to stop him from fighting Little John over a bridge toll by hopping over the two-foot-wide creek and pointing out "This ain't exactly the Mississippi here!"
- Outright mocked by Porter in Payback. He only wants his $70,000 (his cut of the heist that his partner stole), no more, no less. No, it's not the principle of the thing, and don't ask him again, you're going to make him get all misty.
Live Action TV
- Malcolm in the Middle had a particularly vicious one: Dewey wins a hole-in-one at the 18th hole of a mini-golf course; according to the rules, that entitles the golfer to a free game. But according to Dewey, the owner of the place didn't give him the free game because the bell didn't ring. In Dewey's mind, and as he explains in as many variations as possible to his dad, it's not a big deal; getting the hole-in-one was good enough for him. But Hal acts as if to say, "This is a huge deal! I know how upset you are about losing this. That golf course is gonna pay for ripping you off!" Hal's comments are along the lines of, "You have to feel this way, Dewey! Justice must be served!" Eventually, Hilarity Ensues, and it's all Hal's fault.
- Basil Fawlty and House are well known for their constant need to make every problem far worse than necessary because they want to prove a point or won't swallow their pride.
- Frasier took this to epic levels. Once he and Niles pulled into a parking garage, realized they had forgotten something, and turned around to exit. The attendant charges them $2.00 for the one minute they were in there (The fee is $2.00 for every fraction of a half-hour). Frasier adamantly refuses to pay, refuses to let Niles pay for him, and even refuses to let another driver behind him pay. Somehow Frasier believed that he was "standing up" against this "injustice", when obviously he was being petulant and downright rude. Finally Frasier relents and agrees to pay the $2.00, whereupon the attendant tells him that the fee is now $4.00 because he stayed over a half hour protesting. Frasier floors the gas and charges through the gate.
- Niles, of course, sneaks back to make the $4.00 debt good to the attendant, and ends up having to write out a sizable check to pay for the destroyed gate (probably hundreds of times as much as the original $2.00 charge).
- During Season 5 of The Amazing Race, Colin became furious at a cab driver in Tanzania for making them lose their lead by driving on a spare tire and having a blowout. He refused to pay the full $100 fare, instead offering only $50. Despite the urging of Christie, the other teams, and the airport staff to pay the fare, he continued to refuse, getting the police involved, and coming perilously close to becoming the first contestant to be arrested during the race. He finally paid the fare just because he didn't want to miss his flight.
- One season three episode of Blue Heelers was this by name, and revolved around a teacher assaulting one of his students. Even though it's not considered serious (the teacher pulled the boy's hair on account of it being too long) the youth condemns the issue on principle, it was still technically assault and his attitude is there Ain't No Rule.
- Johnny Gargano's reasoning for saving Rich Swann, who he despised, from the Premier Athlete Brand after their 'End Of Evolution' match. Gargano, who hadn't been winning much lately and was trying to get back to the way he was before, realized that, whether he liked Swann or not, the man he used to be would not tolerate the Brand's sleazy stunts, especially since they had the audacity to pull one right in front of him.
- At the tail end of 2014, Havok was about to lose a title shot against knockouts champion Gail Kim when she attacked her before their match and separated Kim's shoulder. Despite being told by a TNA trainer that she was in no condition to compete and director of wrestling operations Kurt Angle insisting Gail had no obligation to defend her title, Gail insisted on having the match to show Havok could keep her down. Havok won the belt in the resulting match, unsurprisingly.
- In The Golden Apple, Ulysses and the boys are playing baseball when Helen, whom they have sworn to protect, flies away with Paris to Rhododendron, but they consider it nothing to get angry over. Menelaus and the old men of Angel's Roost are outraged at their lack of honor, and remind them of their oath. Ulysses accuses them of "distorting the principle of the thing," but the old men echo this phrase back at him, and urge vengeance on Rhododendron. When Ulysses goes to Rhododendron and defeats Paris in a boxing match, Helen immediately goes back to her husband and is Easily Forgiven. Ulysses tries to justify the effort the boys put into rescuing her by again invoking "the principle of the thing," but when Hector challenges him to name "the thing it was the principle of," Ulysses can come up with no better answer than this:
The important thing isn't the principle
The important thing is we won it.
- In MegaTokyo, after several rounds of BSODs, Yuki says that Tohya called her a monster, but that it's nothing compared to what she (Yuki) did to her (dropping her in a crowd of unfamiliar people then running away). Kobayashi, on the other hand, invokes this trope briefly before Yuki stops him.
- In Not Enough Rings, Sonic says this when Tails asks him why he's running against a high-powered fan's air-current in Oil Ocean Zone.
- In the Doug Episode "Doug Takes the Case," The Rich Bitch Beebe Bluff's radio is stolen, and her father wants the criminal found, even though she could easily afford a new one, because "It's The Principle Of The Thing." It's later revealed, however, that it wasn't really stolen...it fell out of Beebe's locker and broke, and she tried to cover it up by saying someone took it.
- Reversed by Daffy Duck in "My Little Duckaroo": "After all, it isn't the principle of the thing, it's the money."
- A Garfield and Friends episode featured a phony police officer giving Jon a speeding ticket. Considering the size of the speed limit sign, Jon refused to pay and told Garfield and Odie it was not for the money but for the principle. Garfield told Odie that, whenever somebody says something like that, it's for the money.
- In the Archer episode "Bloody Ferlin" when Archer, Ray and Cheryl go to West Virginia to visit Ray's homophobic brother, they pretend Cheryl is Ray's wife. Ray is disgusted when he finds out his brother wants to sleep with his fake wife.
Archer: Why do you care? A, you're gay and B, you and Carol aren't really married.Ray: But Randy thinks we are!Archer: Yeah, but... That's actually a really good point.
- In South Park, Stan and Kenny see The Passion of the Christ and end up hating it. When the ticket teller refuses to refund their money, they decide to travel to Mel Gibson's house to personally demand that he give them their money back. He also refuses, but they manage to swipe some cash when he's distracted. On their way home, Stan notes that the bus trip to and from Mel Gibson's house cost way more than the money they wanted refunded, but decides that it's the principle of the thing. Kenny agrees.
- The titular character from Dan Vs. occasionally justifies his vengeful crusade against the target of the week with this, to varying degrees.
- One notable example was in the episode "Burgerphile." Dan's order of a plain hamburger is delivered with cheese (despite expliictly saying multiple times no cheese, as he's lactose-intolerant), and the manager refuses to acknowledge he made a mistake on his part, due to his obsession over maintaining a perfect customer satisfaction rating. Despite his friends offering to just get him another burger, he continues his vengeance because it's a matter of principle.