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- This Citibank ad.
- You Only Live Twice had a Trust Password that Bond was supposed to expect from his (as yet unknown to him) contact in the Japanese S.I.S. The contact turns out to be a Japanese man, leading to the trust password:
Tiger Tanaka: I... love you.James Bond: I'm glad we got that out of the way.
- An inversion happens in GoldenEye; genius hacker Boris is constantly using sexual remarks towards a woman's anatomy for all his passwords and isn't ashamed to let others know it - what is right in front of you and open very large doors? ("KNOCKERS" Later in the movie, Natalya gets an opportunity to trace Boris' location because he's online backing up his files, but she can't figure out the current password - "You sit on this, but can't take it with you." Natalya tries every embarrassing word she can think of for a woman's butt. Stumped, she tell Bond about it, and he replies with "CHAIR". Natalya is embarrassed that she didn't think of that.
- Spaceballs classically lampoons this trope. The password is, naturally, 1-2-3-4-5 (the kind of password "an idiot would have on his luggage." Which, of course, it turns out he does).
- In Spy Kids, the password to the base the kids find turns out to be their names. Unfortunately...
- The Peacemaker: the German boss of the mafia front company is forced to reveal the password to his computer, which turns out to be "Hasselhoff". Guess Germans love David Hasselhoff.
- Rhodey's password in Iron Man 3: "WARMACHINEROX", after he had spent half the movie trying to defend his armor's rebranding from "War Machine" to "Iron Patriot".
- There's an old joke about a man who's having his secretary help him set up a password on his new computer. She asks what he wants his password to be. He tells her, "Penis". And the computer says, "Error: Too Short".
- In the same vein, the joke with a computer being extremely picky with the allowed passwords (use of blanks, special characters, caps, length etc.). The poor user goes berzerk with an overlong profanity as suggested password. Result: "Sorry, this password is already taken." (This is an amazingly bad security practice -all you've got to do is try that password with each username 'til you get lucky- but occasionally shows up in real life.)
- In Harry Potter and the Half-Blood Prince, the Ministry of Magic encourages people to devise security questions with their loved ones. One of the security questions between Mr. and Mrs. Weasley is:
Mr. Weasley: What do you like me to call you when we're alone together?
Mrs. Weasley: Mollywobbles.
- The password to Dumbledore's office is always a type of candy. At one point in Goblet of Fire, Harry, trying to get inside, lists off every single magical candy he can think of, only to find the correct one is "Cockroach Cluster".
- At one point in the Honorverse story Fanatic, Victor Cachat needs to give another character the passwords to some encrypted files. One of those passwords is "shakehertail", and everyone present finds out that a State Security Captain can blush.
- The MacGyver episode "Ugly Duckling" revolves around a teenage computer hacker; at one point, MacGyver has to guess her computer password, and it turns out to be "uglyduckling".
- One episode of Seinfeld centers around the reveal of George's ATM password, "Bosco". George is ashamed at how much this shows his adoration for the chocolate syrup brand.
- Veronica Mars:
- Mayor Woody Goodman's password is stated to be Mr. Good Wood (without the period, of course).Considering this is only an episode before we learn he is a child molester, this is also a disturbing password
- Veronica comments on how adorable it is that criminology TA and wannabe amateur sleuth Tim Foyle's password is Dick Tracy.
- Babylon 5: Invoked by security chief Michael Garibaldi. His spoken password for critical authorizations of computer functions is...
Ivanova: "Peekaboo"?Garibaldi: Hey, would you have guessed it?
- In one episode of Power Rangers RPM, the Rangers have to figure out Dr. K's password to locate and rescue her and Ziggy. Summer eventually figures it out that it's... "Ziggy", though she covers for K by claiming to the rest of the team that it's "Mr Marshmallow" after her Sweet Tooth.
- In one episode of The Suite Life of Zack and Cody London sends the Delivery Not Desired email Maddie writes to Mr. Moseby and the group breaks into Mr. Moseby's office to delete it before he reads it. When attempting to guess Mr. Moseby's email password, Esteban suggests that it may be "Esteban Is The Most Amazing Person In The World".
- I, Claudius: Emperor Caligula makes the head of his Praetorian Guard use the password "Give us a kiss", which he thinks is quite amusing. The humiliated man gets his revenge by joining the plot to have him assassinated.
- The Caesars, like I, Claudius after it, includes a nod to Emperor Caligula's fondness for giving his guards embarrassing passwords, such as "Cupid" or "Loveykins", which make them sound as though they are flirting with each other. "Loveykins" in particular is the last straw for Cassius Chaerea, who joins the conspiracy against Caligula.
- Get Smart - Max has to contact an unknown double agent with the password "Pussycat, pussycat, where have you been?" - he stares uncomfortably at at a big surly hulk until the guy grabs him by the lapels.
Hulk: Listen, bud, I don't like people to look at me funny!Max: Well, if you don't like the way I'm looking at you you're gonna hate what I'm gonna say to you!
- Discussed in The Wrong Mans. Phil thinks that Lizzie's password is "samhasnopubes", since they had broken up recently.
- Calvin and Hobbes: Hobbes gets to the treehouse first and refuses to lower the ladder until Calvin recites the password, a multi-verse ode to how awesome tigers are. In another, Calvin argues for a while, but finally gives in... just as Susie walks by.
Susie: I was going to ask him to come over and play house, but I think you'd be a weird example for our children.
- Seemingly used in StarCraft: Brood War's Terran campaign during the mission to infiltrate the Psi Disruptor. One scientist seems a little nervous to admit that his password is "Farnham". (Though it might be more to do with the fact your marines have a gun to his head... he doesn't stay embarrassed for long anyway)
- Annoy the Bastard Operator from Hell by forgetting your password once too often and he will 1) change it to something embarrassing or insulting and 2) take away your ability to change it again.
- In the final episode of Space Ghost Coast to Coast, while the gang tries to run the show without a budget, Space Ghost tells Zorak and Mortar to go on the internet to order a robot:
Space Ghost: Sign on with my screenname.
Moltar: Okay, what's your screenname?
Space Ghost: "Refresher", password "dianarossfan."
Zorak: Huh-ho! You like her? (laughs)
Moltar: Who doesn't?
Space Ghost: Shut up! Now I don't like her.
- In the episode "Comet Karmillian" of Phineas and Ferb, Doofenshmirtz's computer password is revealed to be "doofalicious". To add insult to injury, the computer even reads it out aloud.
- Regular Show: Margret's password to her voicemail is "daddysgirl".
- An episode of Beavis And Butthead had someone who didn't realize they had an embarrassing ATM password. A pro basketball player accidentally left his card in the machine (he tried to make it look like he had been mugged) and when our boys showed up, Beavis decided to type in a rude word just for fun. It turned out "balls" was the pro's password.
- American Dad!: Not a password, but the activation code for Hailey's programming is something that nobody would ever say by accident: "I'm getting fed up with this orgasm!"
- An episode of My Gym Partner's a Monkey reveals that Principal Pixiefrog's password is "pollywogadoodle24".
- Gargoyles has a Played for Drama example, as at the end of the "City of Stone" multi-parter Demona suffers a Villainous B.S.O.D. and reveals that the access code needed to end her scheme is "alone". Sadly, she quickly slips back into denial about her actions.
- In ReBoot, when dealing with pirates (actually, when making a deal with pirates), Dot reveals that her PDA password is "Guardian." This earns amused smiles from her friends.
- In Code Lyoko, the password for Jeremie's laptop is "Big Fat Cheese-Head". (Aelita claims it's a personal joke between her and Jeremie.)