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All characters in Going Under.

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Staff of Fizzle Beverages

In General

Forced Transformation: Following Fizzle going under, everyone but Jackie and Marv turns into fish monsters. The ending reveals that this is permanent.
Incompetence, Inc.: Being a parody of tech start-ups, the company suffers from inept management that both overworks their employees and splurge on unnecessary frivolities. They are also at odds with each other to the point that the first time they are in total unanimous agreement about anything, it's because their burning hatred has risen so high it's also robbed them of their sense of accountability.
We ARE Struggling Together: As the company goes under, the only thing the employees can see fit to do is point fingers at each other and scream about how stupid the others are and how they could've done things better. It isn't until Jackie resolves to get them out of the hole they've dug themselves that they start looking up and realize that their animosity is being used to fuel the Dark Pattern.
Women Are Wiser: The women of the company as a whole seem to have a more sensible perspective on the company compared to the men.

Jackie Fiasco

Jaqueline "Jackie" Fiasco

A young woman who was just hired as an unpaid marketing intern at Fizzle Beverages and is the playable protagonist of the game.

Action Survivor: Would really prefer to just enjoy her marketing internship, but keeps getting pushed into fighting monsters.
Chekhov's Gun: The fact that she's unpaid protects her from the curse of turning her co-workers into monsters.
Chronic Hero Syndrome: Near the end of the game, she straight up admits that she doesn't want to have to deal with all this crazy tech-magic chaos and would actually prefer to quit her internship at Fizzle, but can't help but help anyway even if she hates it.
Disposable Intern: She's supposed to just run the company's social media account, but since she's an unpaid intern she's the one who gets sent to fight monsters.
Grin of Audacity: Capable of some pretty impressive heroic Slasher Smiles when she's feeling bold.
Jerk with a Heart of Gold: She's snarky, but she's under a lot of stress, and is pretty nice to people who aren't piling it on her. Despite her remaining human due to having never been paid by Fizzle, she's more than happy to help save the company and her co-workers from the Forced Transformation.
Oblivious to Love: When Lilli drops a hint that she wants to get together with her, she simply states that it'd be nice to know someone from Winkydink Inc that wasn't a shameless perv and it'd be neat to hang out as friends. While Lilli seems to accept this and hands Jackie her business card, leaving her Mixology Bar will have Jackie suddenly realize that Lilli was flirting with her.
Only Sane Man: Aside from Kara, she's perhaps the only employee with any grounding in reality.
"Reason You Suck" Speech: Gives one to each of the founders and to Marv.
Working-Class Hero: She's an unpaid marketing intern who just wants to move up in the world, suffering through the fact that Avie took her job and that her new workplace position regularly takes her on an almost-literal trip through hell. A visit to her single-bedroom apartment suggests that she's a recent college/university graduate, going by the university sports banner hanging from her wall and a photo of her wearing graduation clothes.

Marv

The product manager at Fizzle and Jackie's boss and employer.

Battle Theme Music: "trust fall" for his first fight and "he who fails upwards" for his fight as Vested Marv.
Bitch in Sheep's Clothing: While his friendly persona cracks early when he threatens Jackie with being fired after her initial refusal to going into the dungeons, he later attacks her when she refuses to stand down from him completing the Dark Pattern. Though the ending implies that he was trying to help, but in his own selfish way.
Boss Subtitles: Inside Traitor in the first fight, and Condescension Culminated as Vested Marv.
BFS: During his second fight, he wields a "Union Buster" sword, which is massive and takes the shape of a box cutter.
Condescending Compassion: He wants to help Fizzle, only he's willing to gamble on everyone's lives except his own to allow their company to prosper. His Boss Subtitles reflect this.
Disc-One Final Boss: He serves as the boss of Co-Working Space, and following his defeat, Fizzle literally goes under and the second part of the game begins. He later serves as the Pre-Final Boss as well.
Dragon-in-Chief: He's the effective leader of Fizzle, not Ray.
Katanas Are Just Better: Wields one in his first fight, The Costcutter, and the game even provides you with your own katana.
No Celebrities Were Harmed: He bears a resemblance to Amazon CEO Jeff Bezos.
Walking Spoiler: Ends up betraying you halfway through the game, and ends up as the penultimate boss.
Well-Intentioned Extremist: Believes that the only way Fizzle can survive as a company is to harness the toxic power of the Dark Relics, and he's willing to sacrifice the happiness and well-being of the employees under him in order to do so.
What Happened to the Mouse?: His fate after Cubicle collapses is unknown, but everyone except Jackie writes him off as dead for using them, and even she doesn't feel the need to look.
Younger Than They Look: After losing to Jackie again, he reveals that he's only 36 years old after being called for an old man.

Kara

The lead engineer at Fizzle. Has a burning hatred of modern technology, despite what she got her degree in.

The Cynic: In contrast to the other members of the team, she's extremely wary of start-up culture and how the sort of technology she works on is used.
Does Not Like Magic: A Magic from Technology flavor of this. Being an experienced programmer has made her extremely wary of Neo Cascadia's overuse and overreliance of technology.
Hollywood Hacking: During the Final Boss, Kara throws together an app that allows Jackie to start Brain Uploading herself in order to attack Avie's only weak spot.
The Napoleon: The shortest member of Fizzle, and the one most prone to yelling and making a fuss whenever she's upset.
New Technology Is Evil: The rising application of technology irritates her. Which is ironic for someone who works day-to-day as a software engineer — or perhaps, very insanely fitting, given how she has an acute awareness of what's wrong with tech-centric startup culture.
One-Hit Kill: Her final mentor perk makes the "Cancellr" app appear in the dungeons, in addition to being given to Jackie at the start. When used, it deals 100 damage to a targeted basic enemy and ignores their armor, enough to do this to virtually every mook in the game.
Properly Paranoid: Her distrust of technology like Avie and whatever Cubicle has been up to ends up very justified considering what happens in the second half of the game.
Shorter Means Smarter: She's the shortest character and the only one who actually understands technology, with her mentor abilities focusing on utilizing apps.

Eclaire

Fizzle's office dog, owned by Kara.

Ambiguous Situation: Her final dialogue conversation has Jackie find a business card somehow carried by Eclaire. When Kara mentions that printing off a business card just for her dog is incredibly weird, Jackie responds by saying she didn't actually do that. Whether Eclaire is some sort of Uplifted Animal or not is not explored further.
Escort Mission: One of Kara's quests requires you to walk Eclair to the third floor of any dungeon. Eclair is invincible, but she also behaves exactly like the "Debt" curse minus the ability to be picked up and used as a weapon.
The Nose Knows: One possible Skill, Eclaire-as-a-Service, makes Eclaire sniff out important items in the room, marking them with an arrow and a periodic barking sound.
Team Pet: To Fizzle, to the point where she somehow has her own business card. She's even considered enough of an employee to be affected by the Forced Transformation when Fizzle goes under, which didn't happen to Jackie.
Voice of the Legion: Eclaire's bark deepens dramatically and gains an echo after Fizzle goes under.

Fern

A flavor scientist and the CFO (Chief Flavor Officer) at Fizzle. He co founded the company, but has little interest in the business side.

Authority in Name Only: He's actually the co-founder of Fizzle alongside Ray, but gave him the reins to the company so that he can focus more on creating new flavors.
Berserk Button: Copyright infringement. The one time he has a hostile task for you, it’s because he thinks Joblin has stolen Fizzle’s recipe.
”Kill them all, Jackie.”
- He's also genuinely upset when Avie takes over his job.
Beware the Nice Ones: Usually the kindest member of Fizzle, but he'll encourage violence as revenge for copyright infringement, has mentor abilities that promote highly aggressive playstyles, and isn't above verbally beating everyone else further into the ground as the company goes under.
Chubby Chef: The largest member of Fizzle, and in charge of calibrating its tastes. One of the later benefits of choosing him as a mentor is that he'll give Jackie a packed lunch of sushi to help with her work in the Dungeons.
Cordon Bleugh Chef: Using Fern as a mentor replaces apps in the dungeon with failed Fizzle flavors, like wasabi habanero and "Sweet Nothing."
Inverse Law of Utility and Lethality: When equipped, Fizzle cans replace apps in the dungeons; unlike apps, you can carry many different varieties at once, but are almost entirely combat-oriented.
The Last DJ: He treats his job as an art and makes it very clear that he cares much more about tinkering with flavors than the business end of things. He also gets very upset when Avie muscles in on his territory.
Lethal Chef: The failed Fizzle flavors created by him replace apps in the dungeon with his mentorship and are so awful they apply debuffs in a small radius when used.
Nice Guy: His missions rarely involve killing anything, and he’s the most concerned out of all the Fizzle staff for Jackie's well-being. One of his mentor abilities is that he packs you a lunch, as he was the only one who noticed and cared that Jackie was living exclusively off of Inexplicably Preserved Dungeon Meat.

Tappi

The head accountant at Fizzle. Seems blissfully unaware of the strangeness of her workplace.

Berserk Button: Ray's extravagantly useless spending habits drive her mad, especially since she's so regularly ignored.
Bunny-Ears Lawyer: Has some ditzy traits but also has a definite understanding of their finances and the precautions they should take to make the still make the bottom line as commented on by Kara. Unfortunately, the CEO Ray doesn't listen to her at all.
Edible Theme Clothing: Her skirt looks like a cup of bubble tea, with boba resting near the bottom.
Ignored Expert: Despite her ditziness, she’s a truly good accountant. Unfortunately Ray is the type of boss who thinks handing out his company card to people and saying “go wild” is perfectly alright.
Lipstick Lesbian: She is pretty feminine and after Winkydink is unlocked, Jackie will ask if Tappi has tried out dating apps. She answers yes and says that "Women seeking women on mainstream dating apps is, to say the least, an uphill struggle". Also mentions having an ex-girlfriend named Phoebe.
Money Multiplier: Her first perk lets Jackie scrounge up the leftover small change that enemies carry in addition to the dollar bills they have on hand. It adds up surprisingly quickly and lets her other buying-oriented skills shine.
Selective Obliviousness: Is weirdly unaware of how strange her workplace is, and doesn't notice the literal dungeons under the office.
Trademark Favorite Food: She loves bubble tea, and was aiming to run a bubble tea shop prior to ending up in Fizzle.

Swomp

The brand ambassador at Fizzle. Easygoing to a fault.

all lowercase letters: His dialog is rendered in this way.
Apathetic Clerk: Mans the bar at Fizzle, and is the least concerned about the current state of affairs there, up to and including becoming a fishman.
Cloudcuckoolander: Says and does some pretty strange things and goes off on random tangents every now and then.
Dumbass Has a Point: Despite being scatterbrained and ditzy he's often shown making points people agree with, such suggesting trying to spit on Marv's car as a date or pointing out most people have thought about inflicting violence on their co-workers. He'll then go on to prove it's more a question of if not when he will act smart.
Go-Karting with Bowser: Is apparently on good terms with some of the monsters in the dungeons. His third perk allows you to start each dungeon level with some friends.
Loveable Rogue: Has shades of this. His first perk is to shoplift a random item, and his second is a "swompcube" service suggested to scam people from their money by sending them his second-hand junk.
The Nicknamer: Constantly refers to Jackie as "beb" throughout the game. Properly calls her "Jackie" in his last conversation before confronting Fizzle HQ, which Jackie notices.
The Pig-Pen: Reformed. "Swomp" is a nickname he acquired in high school, due to smelling like an actual swamp.

Avie

A cube that serves as a conduit for the AI of Cubicle.

Battle Theme Music: the dark pattern.
Big Bad: Is the true boss of Cubicle, having eaten the brains of its Board of Directors and seeks to create the Dark Pattern, which will corrupt humanity's souls, just so she can read their deepest desires.
Expy: She's a parody of the virtual assistant Alexa.
Fisticuffs Boss: Jackie has to be uploaded to the Cloud multiple times in order to truly defeat Avie and everytime this happens during Avie's boss fight, Jackie has to leave behind her weapons and take down Avie's avatar with her bare hands.
Villains Want Mercy: Begs Jackie not to unplug her from the Cloud, stating that she can can learn and help everyone.
Visionary Villain: See Well-Intentioned Extremist
Walking Spoiler: She's definitely more than just a cube with a cute face.
Well-Intentioned Extremist: She just wants to help people. Only problem is that she's trying to do so by eroding the barrier around people's souls so she can read their deepest desires. And to that end, she's created a particularly nasty and toxic society where businesses kill each other for the embodiment of their sins, the Dark Relics, and turn failed businesses into dungeons filled with monsters.

Ray

The CEO and founder of Fizzle Beverages.

Berserk Button: Unions. An early task is to cut down a Joblin union and he never properly clarifies why, as well as other dialog hinting at his dislike of them. Even after character development where he agrees to the idea of one he still seems to deliberately cut off somebody calling it a union, painting it as a dislike born of cooperate Propaganda rather than any personal hatred.
Boss Subtitles: Corporate Shark.
Challenge Run: A fair amount of his missions involve going out of your way to make things harder for yourself, such as beating enemies with just your hands, not dodge-rolling or reaching the final floor without any skills.
Clueless Boss: His cheesy dialogue and tendency to blow money on meaningless crap instantly pegs him as a stereotypical Silicon Valley Techbro... except he genuinely thinks he's being helpful, and his major problem is refusing to believe how manipulative Marv can be. He becomes The Unfought when he realizes Cubicle won't actually let him save his company, and he's supportive of his employees' desires to unionize in the ending.
Conspicuous Consumption: Treats showing off his own wealth as an essential part of being a CEO.
The Corruptible: The Toxic Mask acquired after defeating Hover Hands the first time is implied to be causing him to act in a more rude and aggressive manner in his interactions with Tappi based on NPC dialogue.
Cool Car: Mentions having a fancy electronic car. The final perk of his mentorship allows you to take it for a spin in the dungeons.
Heel Realization: Realizes that he was being taken advantage of by Marv and Cubicle and that by relying on their advice, he's only ruined the careers of everyone working at Fizzle including his own. Thankfully he comes to this realization around the time Jackie musters the courage to finally confront him face-to-face negating the need to actually fight him.
Money Dumb: Ray's prone to frivolous purchases on the company account that seem fun but don't actually help the business. His first perk allows you to use the company credit card to buy things you can't afford in the dungeon.
Tech Bro: He's a parody of Silicon Valley businessmen who let their success go to their head and think that technology can be used to solve any problem, even for applications it really should not be used for.
Threatening Shark: His fish monster form as a shark man is somewhat intimidating. Subverted since the transformation along with the failure of his company seems to have opened his eyes to how bad of a boss he's been.
The Unfought: Despite the build-up and Boss Subtitles, Ray chooses to give up his Share than fight; by that point, he's long realized that Cubicle itself sabotaged his business.

Merchants

In General

Reluctant Monster: Despite being transformed into monsters like everyone else in their dungeons, they're affable to Jackie and don't really seem to care for the way the other monsters target humans on sight. Directly addressed by Jelly in his folder.
We Sell Everything: The inventory at any given shop is usually a mix of food, skills and weapons.

Jelly

Joblin LLC's barista.

Hipster: Appears the part. He works as a barista, wears a wool beanie and big glasses, and is bearded.
Failed a Spot Check: Fails to notice that Jackie is a human, and not a goblin, in their first dialogue. Turns out he was pretending to not notice because he likes having her around.
Reluctant Monster: Downplayed. He thinks Jackie's a Joblin and when she protests, he states that he's contractually obligated to eat human intruders which he notes would be a pain. Played straight when he reveals that he always knew you were a human but treated you like other Joblins because he likes having you around.

Zans

Styxcoin's Trend Analyst.

Only Sane Man: He's the only skeleton in Styxcoin's dungeon that will admit that Styxcoin is utterly useless and everyone is getting scammed, and refuses to trade with STX. His "brother", on the other hand, has fully bought into Styxcoin, and refuses to sell for actual currency.
Paper-Thin Disguise: Denies the fact that he's running both the Styxcoin currency side of the gift shop and the side that accepts normal currency. When approaching one or the other, he'll duck beneath the counter and appear on the side you're on, with his only disguise being that he puts his hood up and wears Groucho Marx glasses when operating the Styxcoin currency counter. In the last dungeon, it turns out he was telling the truth. The Groucho Marx glasses one was his brother, who stopped talking to each other when one of them sold the latter's guitar.
Shout-Out: A skeleton dressed in a blue hoodie with an irreverent sense of humor; his name is even one letter off from Sans.

Lilli

Winkydink Inc's Mixologist.

The Bartender: Winkidink's shops sell various kinds of alcohol.
Dogged Nice Guy: Complains about how one of the Wimps refuses to leave her direct messages, still sending her texts despite her not having responded for a long while.
Succubi and Incubi: She's a succubus.
Succubus in Love: She's a devil just like all the other workers at Winkidink, but her final dialogue with Jackie reveals that she's actually romantically interested in her, agreeing to a date.
Waistcoat of Style: Wears a waistcoat, short-sleeved shirt, and skirt, to complete her bartender getup.

Hostile Monsters

In General

Workers from businesses that have gone under and turned into monsters.

Heel–Face Turn: In The Very Definitely Final Dungeon, all of the workers team up with you to fight back against Cubicle.
Improvised Weapon: Some of them use pretty random objects and tools as weapons.
Was Once a Man: Most of the workers used to be humans until their their company failed under Cubicle causing them to quite literally go under, sinking underground and transforming the workers into monsters and their office spaces into sprawling dungeons.

Enemies

Joblin LLC

Workers for Joblin LLC, a freelance job company, composed of goblins.

Brawn Hilda: The business cards added to the Working From Home Update reveal that the large, deep-voiced, muscular, and bald Joblifter enemies are in fact female Joblins despite their only outright feminine trait being their longer eyelashes.
Creepy Mascot Suit: Joblin Promoters wear mascot heads and attack with T-shirts fired from T-shirt Cannons.
Our Goblins Are Different: Joblins, actually, but everyone calls them goblins out of earshot.
Down the Drain: Some of the rooms in their dungeon have light pouring in from an open grate in the unseen ceiling as well as water dripping from pipes suggesting that their dungeon connects to a sewer system.
Enemy Mine: A random Joblin ally can be hired with the JoblinSquad app even if it forces them to attack fellow joblins. They're contractually obligated to work for the user, no matter what they ask for, and they don't know what the job is beforehand, as Ray tells it.
More Deadly Than the Male: The only confirmed female Joblins are all Joblifters meaning they're some of the toughest members of the company aside from The Caffiend.
Musical Assassin: Rockstar Joblins use their electric guitars to heal their allies and blast Jackie with soundwaves.
Must Have Caffeine: While it's exemplified more by their boss, they've got a subtle fixation with coffee. Canbassadors weaponize coffee into bombs, giant glass coffeemaker pots are placed over open flames, Joblin's shop is a cafe, and their Barista Jelly is suggested to have a lot of job security and overall respect since he's basically in charge of the company's coffee.
To Serve Man: They apparently have stipulations to eat humans on sight though Jelly seems to find it a pain.
The Smurfette Principle: The only confirmed women working for Joblin LLC are the Joblifter type enemies.
Workaholic: Enforced by their boss.

Styxcoin Corp

Workers for Styxcoin Corp, a bitcoin mining company, composed of the undead and electrical cave bats.

Ambiguous Gender: With the exception of Hu$tlebone$ and Zans who are described in text as male as well as the bearded Detonators, there's no way to tell what gender any of the skeletal workers biologically were when they were still human.
Bat Out of Hell: Kilobats. They manifested from the sheer amount of data in the STX ledgers and are eternally hungry for crypto.
Dem Bones: The workers have become this.
Global Currency Exception: Downplayed; the dungeon's gimmick is that enemies don't drop regular money unless you equip Penny Pincher or Tappi. Instead, they drop an alternate currency STX, which is used to purchase three of the six items in the cafes, or traded for normal money for rates that wildly fluctuate on every floor to purchase the other three items.
I Know Madden Kombat: The Racketeers fight with tennis rackets. Apparently, they were planning on playing tennis later until they ran into Jackie.
Powerful Pick: The weapon of the Miners and Detonators though some use chisel hammers and sledgehammers instead.
Minecart Madness: They operate in a network of mines that also double as stock markets and computer offices. Their minecarts can be abused against them in combat.
Ridiculous Future Inflation: Styxcoin went under because the actual cryptocurrency crashed a long time ago. The exchange rate in shops is appropriately atrocious: on a good day, one Styxcoin is worth a little under half a cent, and on a bad day it'll be way worse than that.
Ripped from the Headlines: Josh Patella essentially running an investment scam ("there's enough for everyone I swear") and being associated with room types that resemble seminar rooms brings to mind the Real Life Bitconnect fiasco, particularly the infamous expo hosted for it in Thailand.
Visual Pun: They're literally mining for bitcoins using pickaxes, hammers, and even dynamite like real miners.
- The Racketeers not only swindle people out of their money, but they also enjoy tennis and will try to bash Jackie over the head with their tennis rackets.

Winkydink Inc

Workers for Winkydink Inc, a dating site that only lets users speak in emojis. Composed of demons and emoji-based enemies, usually slimes with smiling emoji faces.

Cute Slime Mook: Subverted. The Emoozi slimes are actually nastier people than the demons; they're the ones who were contributing to its sexually harassing work environment (they're the slimy members).
Degraded Boss: The Emoozi Hands are this to Hover Hands being weaker enemy versions of the hands he relies on to fight.
Dogged Nice Guy: Parodied with the Wimps. Their business cards state that they're desperate for dates despite being such nice guys.
Evil Is Deathly Cold: The harder version of Winkydink Inc has certain rooms bathed in pale blue light with snowflakes falling from the ceiling, implying that those rooms are freezing cold. Then again, certain depictions of Hell have it or at least a part of it described as cold and frozen.
Fire and Brimstone Hell: Some of their rooms have cracked stone floors glowing with flames. Others have air vents to blow fire into the room. An uncommon weapon that can be found in their dungeon is a pitchfork capable of shooting balls of fire.
Guys Smash, Girls Shoot: Of the demonic enemies, the male Wimps and Dinkubuses specialize in close combat while the female Winkubuses keep their distance from Jackie and toss damaging heart emojis at her. Downplayed with the Masked Winkubuses who are female and still toss fire and snowflake emojis at Jackie, but also carry around weapons for close combat. Similarly, the Masked Dinkubuses still retain their claw attacks, but can also use dark magic to create large magical AOE explosions centered around themselves.
Love Redeems: A gameplay example. Having a successful date with any of the Winkydink Inc employees may convince them to become an ally that will help you fight other employees even at the cost of their own lives.
Medusa: One uncommon emoji-based enemy is the Beholdr. It's essentially a Medusa head, being green-skinned and having snake hair, but with the face of a Shy Emoji. It doesn't actually petrify people though. Instead it shoots burning Eye Beams.
Macho Camp: The Dinkubus enemies are tall, muscular demons with polo shirts, tight shorts, and very flamboyant mannerisms. Just look at their walk animation when you're looking at their business card.
Mask of Power: The masked versions of the Winkubuses and Dinkubuses are much stronger than their normal compatriots.
Succubi and Incubi: Some of the primary enemies are Winkubuses (which are succubi) and Dinkubuses (which are incubi).
Wicked Heart Symbol: As an emoji-based dating site company, heart imagery adorns some of the random furniture and objects and even some weapons.

Bosses

The heads and founders of the failed startups.

In General

Authority Equals Asskicking: They're the founders of their own businesses, and can definitely kick butt.
Bad Boss: The Caffiend forces his workers to work constantly without breaks, Hu$tlebone$ ignores the fact that Styxcoin's value is never coming back but keeps forcing his workers to mine more bitcoins despite this as well as get people to buy more of his failed currency regardless, and Hover Hands 'encourages' his workers to dress according to his interests. They're all pretty bad.
King Mook: All of them to certain enemies.
- The Caffiend is quite similar to the Joblifter enemies, with a similar close-range attack and strategy of grabbing random objects to toss at Jackie though he's much faster and has some more tricks with his special coffee drinking mechanism.
- Hu$tlebone$ uses similar overhead strikes, multi-swinging attacks, and spinning attacks as the Miners, Detonators, and Racketeers working for him. As Ferryman Hu$tlebone$, he can also rain down projectiles from the ceiling much like the Powerloaders.
- Hover Hands is this to the smiley face-based Emoozi slimes since he too is essentially an Emoozi hiding behind a Tengu Emoji-esque mask. However, his reliance on his emoji-based floating hands to fight makes him rather distinct from his workers. Less so during the harder version of Winkydink in which weaker versions of his hands show up as regular enemies. Not to mention, during the final phase of his boss fight, he's effectively just a stronger version of the giant Emoozi enemies.
Large and in Charge: With the exception of Hover Hands who's still fairly massive, they're the largest members of their companies.
Flunky Boss: They all have their workers help them out at some phase of their boss fights.

The Caffiend

The boss of Joblin LLC, a caffeine-obsessed hobgoblin.

Anime Hair: His close-cropped haircut's grown longer as X10 Caffiend into a rather spiky do.
Ax-Crazy: His coffee addiction has rendered him the most violently unhinged of the CEOs of the failed startups. That said, losing twice to Jackie seems to have beaten some sense into him or enough to realize that she's a better employee than he ever was.
Boss Subtitles: Productivity Perfected, and later Joblin Founder as X10 Caffiend.
Bullfight Boss: When pumped up on caffeine, he'll charge around the room until he stuns himself by ramming into a wall.
Battle Theme Music: "omegaccino".
Eye Scream: On his refight, he states that the Joblins have had to resort to "experimental caffeination methods" without the Mana Press to rely on, shortly before lying back into an oversized coffee machine and having it pour directly into his eyes.
Graceful Loser: After his 2nd defeat, he accepts that Jackie may have what it takes to beat Cubicle and concludes that "everyone burns out one day" as he perishes.
Klatchian Coffee: His artifact is a massive coffee press that injects coffee directly into him. Simply being around it once it's installed in Fizzle makes people feel caffeinated.
Must Have Caffeine: It's in his name, and his Mana Press injects magic coffee directly into his blood.
No Indoor Voice: Speaks in all caps and spends most of his boss fight screaming like a maniac.
Purple Is Powerful: Wears a purple tie and is the strongest member of Joblin LLC. When he powers up as x10 Caffiend, he's significantly more dangerous and wears a purple two-piece suit.
Throw the Mook at Them: He can grab Canbassadors and will shake them about before tossing them at Jackie turning them into living bombs.
Turns Red: When his health gets low enough, he pumps himself full of caffeine to give himself a speed boost.
Unstoppable Rage: Effectively spends most of his screentime in a violent rage that only gets worse and worse.
Workaholic: Legitimately passionate about working hard to a fault and getting work done at any cost. His boss intro has him working on his laptop so fervently that it overheats and explodes sending him into a delirious rage.

Hu$tlebone$

The boss of Styxcoin Corp, a greedy lich who is confident that Styxcoin will resurge...eventually.

Auto-Tune: His voice sounds like it's perpetually put through such a filter.
Boss Subtitles: Racketeering Re-Animated, and later Styxcoin Founder as Ferryman Hu$tlebone$.
Battle Theme Music: "'crypto' type beat".
Everybody Hates Hades: Turns out he's a ferryman of the dead, as shown in his rematch. Played with, however, in that he claims its his father's job; he was just forced into it when he couldn't deny Styxcoin had failed anymore.
Greed: Obsessed with Styxcoin, believing that it'll replace paper money and make him rich, to the point that he chooses death over admitting he was wrong.
Hidden Eyes: Wears shades to cover what are probably just eyeholes all things considered. As a Ferryman his talk sprite has the hood of his robes covering his eyeholes though his character model has them fairly exposed.
In the Hood: As Ferryman Hu$tlebone$.
Jive Turkey: Downplayed. Between his looks, his voice, his lingo, and even his Battle Theme Music, he's got a heavier hip hop vibe than any other character in the game. The addition of his Hypemen employees who he can summon during the boss further supports the rapper image he seems to be portraying.
Was Once a Man: The one confirmed aversion. He's actually a real ferryman of the dead, inheriting the position from his father and not just a human Bad Boss converted into a lich when his business went under.

Hover Hands

The boss of Winkydink Inc, an amorous slime in a mask.

Boss Subtitles: Narcissism Normalized, and later Winkydink Founder as Mask Off Hover Hands.
Battle Theme Music: "hand over fist".
Blob Monster: Looks like the Tengu Mask emoji but is in fact a slime monster.
Cool Mask: He hides behind a giant mask that looks like the Tengu Mask emoji. It's completely absent when you face him a second time, allowing you to see more of his true slime body.
Clipped-Wing Angel: During your rematch against the guy, only his hands have the boss healthbar of "Mask Off Hover Hands" while he himself sticks to manipulating them from an elevated out-of-reach position with a DJ turntable. Once they're destroyed, he hops down and fights as what amounts to a suped up version of the giant Emoozi enemies who split into smaller versions of themselves when damaged enough. Still threatening but less so than when he was relying on his emoji hands to relentlessly smash and blast projectiles at Jackie.
Evil Is Burning Hot: His battle arena has several vents to blow fire into the room and he also has a fire-breathing attack. As Mask Off Hover Hands, the vents are absent but he'll still fill the arena with fire emoji projectiles.
Eyepatch of Power: His slime face under that mask has one. You'll get a better view of it when he's Mask Off Hover Hands.
Foreign Culture Fetish: His boss music and fight show that he's a major Japanophile, hence the outfits he makes the demons wear. When he breathes fire, his hands do the ninjitsu stance.
Giant Hands of Doom: He attacks primarily with hands via emoji gestures. You'll have to take them out in order to stun him and do actual damage to him.
Lust: His desires contribute greatly to the sexually harassing culture of Winkydink.

The Imposter (Unmarked Spoilers)

The Imposter

Added in the "Working from Home" update, The Imposter is a mysterious dark doppelganger living on the other side of Jackie's mirror who seems to have it out for her.

Badass in a Nice Suit: Far more professional-looking than Jackie that's for sure.
Evil Knockoff: A dark double of Jackie as a full-fledged businesswoman.
Foil: She represents Jackie if her energy was spent on relentless ambition like like Marv, instead of if she used it to try to help the people around her. You can immediately see this in how they dress: Jackie is an unpaid, literally-blue-collar intern, while the Imposter is a well-dressed businesswoman who might even be a Fizzle executive, given a lapel pin on her blazer.
Mirror Boss: Her first phase is fittingly enough this trope. She'll dodge roll to escape danger and can do basic moves that Jackie is capable of.
One-Winged Angel: Her second phase has her turn into a huge crab monster with faster and more ferocious attacks. Either this is yet another in-game reference to the developer, Aggro Crab, or a nod to what Jackie could've possibly turned into had the curse affected her. Or both.
Optional Boss: Has her own mode accessed through the mirror in Jackie's bedroom. Said mode being a gauntlet of the first three dungeons in random order, facing off against shadow versions of the bosses, and finally a showdown with the Imposter herself in her own realm. But wait! There's more! With each successful run, higher difficulties for the extra mode are unlocked.
Pride: Really, really seems full of herself and is constantly looking down on Jackie.

Characters / Going Under

Staff of Fizzle Beverages

Jaqueline "Jackie" Fiasco

Marv

Kara

Eclaire

Fern

Tappi

Swomp

Ray

Merchants

Jelly

Hostile Monsters

Enemies

Joblin LLC

Styxcoin Corp

Winkydink Inc

Bosses

The Caffiend

Hu$tlebone$

Hover Hands

The Imposter

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Characters / Going Under

Edit Locked

Staff of Fizzle Beverages

Jaqueline "Jackie" Fiasco

Marv

Kara

Eclaire

Fern

Tappi

Swomp

Ray

Merchants

Jelly

Hostile Monsters

Enemies

Joblin LLC

Styxcoin Corp

Winkydink Inc

Bosses

The Caffiend

Hu$tlebone$

Hover Hands

The Imposter

Previous

Index

Next