The Lorax [2012]

What do you mean "you read somewhere"? Watch a 720 px wide video and you can SEE they are plastic. Just like the "grass", "bushes", and the "flowers" with the little bee robot that goes buzz buzz from a voice box inside!

but it doesn't really look like The Lorax, unless its a case of Never Trust a Trailer and it turns out to be fairly depressing.

Bridge To Terabithia. That is all.

this one is being made by Universal. And all the Dr. Seuss film adaptations made by Universal have, quite frankly, sucked.

I said it before, I'll say it again: The Grinch was good. Different, yes, but good.

edited 7th Nov '11 8:30:23 AM by ManwiththePlan

The plants, trees, etc, are plastic. You can see it in the trailer and the people involved have said as much in interviews. Of course the film looks bright and happy at the start—the kid's never seen a real tree or live animal, so he doesn't know what he's missing. If it's going to get as dark as the book (and I can't imagine why it wouldn't) then things probably won't get sad until Ted leaves town.

I can't help but feel this is going to be one of those films where the marketing goes out of its way to make it look stupider than it is in a combination of Never Trust a Trailer and Viewers Are Morons.

Movie Marketing Rule #1: The trailer is supposed to be stupid.

Horton Hears A Who was good. I just hope they can keep this from becoming "An Inconvenient Truth: The All-CGI Cartoon."

If they can't then they're doing it wrong. An Inconvenient Truth is basically Al Gore's adaptation of The Lorax.

edited 20th Nov '11 10:23:48 PM by CTM

The problem with "It's bright & happy, but everything's artificial" is that it puts forth a "man-made equals bad" message, which is just as dumb as subverting the original message.

No it doesn't. It puts forth a "it sucks that there's nothing real left so they had to make it man-made" message. And honestly, which would you rather have—real flowers and trees, or plastic fakes? Talk about a waste of resources.

I am very surprised by the direction they had for the Onceler.

I was expecting him to look... Well... Meaner, or older and more experienced. He was already a shrewd, practical, and very greedy person in the book as soon as he reached the forests of truffula trees. It looks like the film will show how he became that way, which sounds like a fun direction.

Is it me or does Audrey always look high in the trailers?

Wel, she is kind of a tree-hugger. Or would be if there were trees.

Uh oh, Universal is doing animated movies again? Let's just hope they don't fall back on old habits.

I might give this movie a chance though. I'm surprised I haven't seen a lot of moaning over it being a Green Aesop film yet, since people seem to really hate those (I don't mind them myself, unless the film is bad for other reasons).

Anyone get the feeling that Ted (the kid voiced by Efron) and the Once-ler are going to end up being the same person, or at least very closely related? Their character designs are so similar that the first time I watched the trailer, I was sure they were the same person.

A good theory I heard is that the boy is picturing himself as the Once-ler as he hears the story, and that's how they get around the issue of not showing the Once-ler's real face.

I'd like to think that's exactly how the Onceler used to look before getting old, growing a beard, becoming a recluse, and getting all grouchy. With him as a human, it's like saying he's not just a metaphor for the travesties set by humanity on the forests, but he is humanity!

Look, a Lorax trailer with plot and actually showing the sinister side of the town!

With Ed Helms hamming it as the older version of the Onceler (unless he has a proper name now), Danny DeVito....... narrating in rhyme.... apparently...., and the new villain, will there be too many middle-aged Large Ham voices in this movie?

Also, will anyone ever use the word 'Truffula Trees' instead of 'tree'? It's kinda from the book...

Probably some general trailer simplification. Like how the trailers for the new Muppet movie just went "And now singing chickens" as opposed to the intro used in the final film.

Adjusting my theory a bit and predicting that the Onceler is going to be Ted's dad.

Onceler: "Ted...I am your father!"

Ted: "That's not true! THAT'S IMPOSSIBLE!"

Onceler: "Oh c'mon, it's a Dr Seuss story. Nothing's impossible!

Posted on Cartoon Brew.

Everyone must not visit them for the next few days, lest they fall prey to suicide from the predictable 300+ negative insults and critiques.

Seeing as they're kinda mourning the passing of a storyboard/webcomic artist who apparently commited suicide, Too Soon.

Yeah. I flipped through the book and I re-watched the first trailer and I was a little bit nervous. The second trailer hints at what an Adaptation Expansion this will be and it looks promising. Defintly going to see it.

edited 24th Feb '12 8:33:55 AM by phoenixdaughterAM

Already added to the main page is that the second trailer spoils the book's ending for you, not this film's ending. Yeah.

There's Misaimed Marketing, and then there's... this.