When the contents of a Philadelphia, Pennsylvania self-storage unit are sold at auction and reveal evidence of a misogynistic serial killer, the BAU works with an FBI agent bent on making a name for herself to profile and track down the killer.
- Attention Whore: Jill Moris is an FBI agent who Rossi descibes as himself at the beginning of his career, more concerned with the idea of the fame and prestige of capturing a Serial Killer than with protecting victims. The UnSub turns out to be this as well to an extent.
- Batman Gambit: The team are confused by how they stumbled across the case as the UnSub is shown to be meticulous and careful that he went unnotice for years. Yet they only know about him because he defaulted on a storage locker where he kept his research and written fantasies. They eventually realize he has become bored with getting away with murder that he deliberately set it up so they start looking for him.
- Beneath Notice: The killer was careful and meticulous to the point that he went unnoticed for nearly a decade and only allowed himself the limelight becasue he had become disastisfied by the killings alone.
- Blatant Lies: Rossi knows that Jill is faking evidence to get the BAU on the case, but decides to go with it since it shows that she really believes there is a serial killer at large.