Any activity engaged in by more than four people in this country has got a fucking magazine devoted to it!
Dave (of Dave's Pin Exchange): Sure about that, sir? We've got Pins Monthly, New Pins, Practical Pins, Modern Pins, Pins Extra, Pins International, Talking Pins, Pins World, World Pins, World of Pins, Pins and Pinneries . . . the Acuphile Digest, Extreme Pins, Stifte! — that's from Uberwald, very good if you collect foreign pins — Beginning Pins — that's a part-work, sir, with a new pin every week — Pin Times and [wink] Back Alley Pins.
Moist von Lipwig: I noticed that one. It has lots of pictures of young women in leather.
Dave: Yes, sir. But, to be fair, they're generally holding pins. So, then... it's still Total Pins for you, is it?
Moist: Yes. What's wrong with it?
Dave: Oh, nothing. Nothing at all. It's just that the editor is just a bit... a bit...
Moist: A bit what?
Dave: Well, we think he's a bit weird about pins, to tell you the truth.
Moist von Lipwig: I noticed that one. It has lots of pictures of young women in leather.
Dave: Yes, sir. But, to be fair, they're generally holding pins. So, then... it's still Total Pins for you, is it?
Moist: Yes. What's wrong with it?
Dave: Oh, nothing. Nothing at all. It's just that the editor is just a bit... a bit...
Moist: A bit what?
Dave: Well, we think he's a bit weird about pins, to tell you the truth.
"Each appeals to a different faction. "Chewing" is high-gloss, literate and sophisticated. "Gum Action" caters to the gonzo chewers. "Chewers Illustrated" aims at vintage gum collectors and so on! Each one encourages you to think you belong to an elite clique, so advertisers can appeal to your ego and get you to cultivate an image that sets you apart from the crowd. It's the divide and conquer trick."
— Calvin (apparently in approval), Calvin and Hobbes
