"Hey, aren't you the horse from Horsin' Around?"ExplanationBoJack's early Phrase Catcher phrase, often posted as a comment on pictures of BoJack, horses that resemble him, or any half-man half-horse.
"What is this, a crossover episode?"Explanation Mr. Peanutbutter's catchphrase, which fans love to quote when fandoms cross over, particularly when other fandoms reference BoJack.
Horsin' Around in general. Reciting the characters' catchphrases, linking to the theme song, and claiming to have watched it in the 90s.
"I have no self-control and I hate myself."Explanation A BoJack quote often referenced as Self-Deprecation among fans.
"I know I'm smiling right now, but the light inside me is dying".Explanation Sarah Lynn quote from a flashback in "That Went Well," often posted to express repressed grief.
"That's too much, man!" gets used to sum up any of the usual reactions to the show by fans.
"Piece of shit. You're a stupid piece of shit." Lines from the episode have become popular quotes coupled with the song "Blood in the Cut".
"These are cookies. This is not breakfast."Explanation A BoJack quote during his internal monologue in "Stupid Piece of Sh*t" that fans consider quite relatable.
"Business-wise, this all seems like appropriate business", which is used to label real life examples of kids in a trenchcoat attempting Vincent Adultman-like antics.
"What are YOU doing here?!"ExplanationArc Words of Season 2, as BoJack cannot recite the line in "Brand New Couch" without hamming it up. As such, fans love to quote it in a hammy way whenever possible.
Pickles be thicc, or Thiccles for short.
In light of the episode "Angela," the retool of Horsin' Around that removes BoJack is a popular source of memes and edits, particularly this version of the theme song.
"One minute of Bojack Horseman was more anti-suicide than the entire [insert specific movie or series] was." ExplanationThis is a common response to Secretariat's titular poem in "The View from Halfway Down" about how he felt ready to end his own life but once he'd taken the leap, he instantly regretted it.
At what point did you stop rooting for [x]?Explanation A snowclone meme originating from the r/SadHorseShow meme subreddit, originally referring to discussions about BoJack's perceived Moral Event Horizon, but then applied to random characters who never did anything nearly as bad, or even background characters with no lines at all.
No man, some crew guy just left his coffee cup in the shot.ExplanationOne of BoJack's anecdotes in the "Free Churro" monologue recalls an in-universe Horsin' Around fan who interpreted a simple continuity mistake with a disappearing coffee cup as a statement on the fluctuation of memory and how two people can interpret the same event in totally different ways. If a BoJack Horseman fan posts a complex theory about a seemingly insignificant detail, quoting this line is another way to say they're looking too deep into things.
"Rehab was supposed to be a fresh start" Explanation For whatever reason, BoJack's monologue in "Sunk Cost And All That" became somewhat of a copypasta/exploitable audio, usually with some people putting it over videos of real horses.
Pointing out the obvious - that BoJack is a horse who is nonetheless depressed alcoholic who struggles with breaking cycles of his own toxicity - due to the inherent Bathos in that concept. A common example is imagining how it would be like to look at BoJack - a horse with a long face and snoot - right in the eyes while he's talking or putting any of his depressing monologues over videos of real horses (the aformentioned "rehab was supposed to be a fresh start" being a common one).
