The protagonist of the franchise, Hugo is the rarest jungle animal in the world, who lived a carefree life in the jungle along with his friends, Zig and Zag, until his encounter with the humans causes everything for him to quickly change. Now he tries to avoid being captured by them while having one adventure to the next with his new best friend, Rita the fox.
- Becoming the Mask: After a disastrous attempt by Conrad to force Hugo to act in his movie, Hugo decides to play along the next day, if only so that he can be rewarded with food if he does. But after one successful shot, the praise and the rewards that he gets to enjoy goes over his head and he quickly fancies himself as the next movie star. It takes Rita to scold him for putting being a captive human pet before his own freedom first to see things right again.
- Big Eater: Hugo tends to consume a lot of food anytimes he gets the chance. To the point that he can almost an entire buffet all on is own.
- Cheerful Child: He's little too old to be considered as a child, but otherwise follows this trope, being a cheerful and lively young animal with a cocky and spirited personality.
- Jerk with a Heart of Gold: While being kind and loyal, Hugo can be also selfish and childish at times, much to the chagrin of Rita who nearly breaks things off with him because it, but he eventually realizes his mistakes and tries to make up for it
- The Trickster: He tends to use his quick wits and tricks to fool and deceive predators, and sometimes to con other animals, with varying results.
The deuteragonist of the franchise, Rita is a young red vixen who lived with her family in Copenhagen and met Hugo during one of her night walks. They quickly bonded and has then become an inseparate duo, with Rita being Hugo's ever loyal best friend who follows him in any adventure he finds himself thrown into.
- Action Girl: Rita is usually the one who does the heavy lifting when times calls for it and the one who has to save Hugo when he finds himself in trouble.
- Cunning Like a Fox: Downplayed. She is much more down-to-earth and level-headed than the more impulsive and naive Hugo, as well possessing more street smarts than him.
- Fiery Redhead: Downplayed. She is an outgoing, spirited and feisty young red vixen who can lose her temper now and than, but she also more down-to-earth and levelheaded who only really loses her temper when Hugo acts immature one time too many.
- Tsundere: Has the tendency to act like this on Hugo, usually when his antics gets too far for her to tolerate.