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* ''Trivia/SmilePrettyCure''

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* ''Trivia/SmilePrettyCure''''Trivia/SmilePrecure''
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* ''Trivia/HirogaruSkyPrettyCure''

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* ''Trivia/HirogaruSkyPrettyCure''''Trivia/SoaringSkyPrecure''
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** ''Anime/WonderfulPrettyCure''

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** ''Anime/WonderfulPrettyCure''* ''Trivia/WonderfulPrettyCure''
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** ''Anime/WonderfulPrettyCure''
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YMMV. Not a proper example.


* WinBackTheCrowd: ''Doki Doki'' was an attempt by Toei to win back the fanbase. This one has quite a story behind it. Three years before ''Doki Doki'', the Pretty Cure season of the year was ''Heartcatch'', which was almost completely different from its predecessors. It was both Darker and Edgier and at the same time DenserAndWackier, and the main characters are just plain b***. The change enticed a lot of people, mostly from the PeripheryDemographic. The next two seasons after that adhered to the older formula (read: made for little girls), and this put off the new fans. ''Doki Doki'' is an attempt to create something that replicates the success of HCPC while still keeping the primary audience. The result is something that can be described as either MadeOfWin or a total ClicheStorm. Because of that, ''Happiness Charge'' is attempting to try again, this time mixing elements of the older ways and the ways pioneered by HCPC while adding some new ideas of its own (like deliberately trying to make the blue Pretty Cure be the main character instead of the pink one)... at least, at first, because it ended up crashing and burning in its second half even worse than ''Doki Doki'' did. This has since lead to a major change in the higher-ups that produce the series, leading then-current producer Hiroaki Shibata to be KickedUpstairs to Toei's Tokusatsu department. This has ironically made ''Go! Princess'' take this mantle instead, to a much more degree of success than the past two seasons.
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* WinBackTheCrowd: ''Doki Doki'' was an attempt by Toei to win back the fanbase. This one has quite a story behind it. Three years before ''Doki Doki'', the Pretty Cure season of the year was ''Heartcatch'', which was almost completely different from its predecessors. It was both Darker and Edgier and at the same time DenserAndWackier, and the main characters are just plain b*****. The change enticed a lot of people, mostly from the PeripheryDemographic. The next two seasons after that adhered to the older formula (read: made for little girls), and this put off the new fans. ''Doki Doki'' is an attempt to create something that replicates the success of HCPC while still keeping the primary audience. The result is something that can be described as either MadeOfWin or a total ClicheStorm. Because of that, ''Happiness Charge'' is attempting to try again, this time mixing elements of the older ways and the ways pioneered by HCPC while adding some new ideas of its own (like deliberately trying to make the blue Pretty Cure be the main character instead of the pink one)... at least, at first, because it ended up crashing and burning in its second half even worse than ''Doki Doki'' did. This has since lead to a major change in the higher-ups that produce the series, leading then-current producer Hiroaki Shibata to be KickedUpstairs to Toei's Tokusatsu department. This has ironically made ''Go! Princess'' take this mantle instead, to a much more degree of success than the past two seasons.
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* TrollingCreator: Toei pulled one over the Pretty Cure fans concerning the identity of Cure Ace. Many fans were led to believe, when the existence of of the fifth Cure had been revealed, that it would be one of two options: it would either be the missing Marie-Ange, continuing the tradition of older people (Yuri) or royalty (Hikari and Ako) being Cures or it would be Regina, continuing the tradition of HeelFaceTurn Cures (Setsuna and Ellen). Turns out, it's neither of them - it's an entirely brand new girl taking up the role. Near the end of the series, it turns out that, well... it was all three: Regina and the brand new girl, Aguri Madoka, were the same person with Regina being an EnemyWithout and the fairy Ai was Marie-Ange "reborn". Thus, the mysterious Cure Ace was an older person, royalty, a HighHeelFaceTurn AND a new girl!
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* AwesomeDearBoy:
** Nana Mizuki, a well-known voice actress and singer, was a big fan of Pretty Cure. To say that she was happy when she won the role of Tsubomi Hanasaki in ''Heartcatch'' would be an understatement. She even expressed joy at voicing her once more when she was called back for a few brief lines in ''Pretty Cure All Stars New Stage''.
** Hitomi Nabatame, another popular voice actress, had been there during the auditioning of ''Futari wa Pretty Cure''. Another fan of the series, she literally [[TearsOfJoy burst into tears]] when she got the role of Mana Aida in ''Doki Doki'' and even got congratulatory calls from Misato Fukuen (Miyuki Hoshizora of ''Smile'') and Ami Koshimizu and Fumiko Orikasa (Hibiki Hojo and Kanade Minamino of ''Suite'').
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* The series have generally been theorized to be [[AlternateContinuity alternate continuities]]; the BatFamilyCrossover, as well as ''Anime/HugttoPrettyCure'' and ''Anime/PowerOfHopePrecureFullBloom'', say otherwise, but these tend to really mess up the canon.

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* The series have generally been theorized to be [[AlternateContinuity alternate continuities]]; the BatFamilyCrossover, as well as ''Anime/HugttoPrettyCure'' and ''Anime/PowerOfHopePrecureFullBloom'', say otherwise, but these tend to really [[ContinuitySnarl mess up the canon.canon]].
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** ''Trivia/KibouNoChikaraOtonaPrettyCure23''

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** ''Trivia/KibouNoChikaraOtonaPrettyCure23''''Trivia/PowerOfHopePrecureFullBloom''



* The series have generally been theorized to be [[AlternateContinuity alternate continuities]]; the BatFamilyCrossover, as well as ''Anime/HugttoPrettyCure'' and ''Anime/KibouNoChikaraOtonaPrettyCure23'', say otherwise, but these tend to really mess up the canon.

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* The series have generally been theorized to be [[AlternateContinuity alternate continuities]]; the BatFamilyCrossover, as well as ''Anime/HugttoPrettyCure'' and ''Anime/KibouNoChikaraOtonaPrettyCure23'', ''Anime/PowerOfHopePrecureFullBloom'', say otherwise, but these tend to really mess up the canon.
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* AscendedMeme: For ''years'', fans have done pictures of the Cures as young adults, with the tag 'otona-', followed by the series name in shorthand. In 2023, Toei themselves released an '''''actual''''' ''Otona Pretty Cure'' spin-off series, the first instalment being ''"Power Of Hope"'' featuring Anime/FutariWaPrettyCureSplashStar and Anime/YesPrettyCure5, with the next, under the working title ''"Mahou Tsukai 2"'', featuring Anime/MahouTsukaiPrettyCure.

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* AscendedMeme: For ''years'', fans have done pictures of the Cures as young adults, with the tag 'otona-', followed by the series name in shorthand. In 2023, Toei themselves released an '''''actual''''' ''Otona Pretty Cure'' spin-off series, the first instalment installment being ''"Power Of Hope"'' featuring Anime/FutariWaPrettyCureSplashStar ''Anime/FutariWaPrettyCureSplashStar'' and Anime/YesPrettyCure5, ''Anime/YesPrettyCure5'', with the next, under the working title ''"Mahou Tsukai 2"'', featuring Anime/MahouTsukaiPrettyCure.''Anime/MahouTsukaiPrettyCure''.
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* The series have generally been theorized to be [[AlternateContinuity alternate continuities]]; the BatFamilyCrossover as well as ''Anime/HugttoPrettyCure'' and ''Anime/KibouNoChikaraOtonaPrettyCure23'', say otherwise, but these tend to really mess up the canon.

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* The series have generally been theorized to be [[AlternateContinuity alternate continuities]]; the BatFamilyCrossover BatFamilyCrossover, as well as ''Anime/HugttoPrettyCure'' and ''Anime/KibouNoChikaraOtonaPrettyCure23'', say otherwise, but these tend to really mess up the canon.

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** ''Trivia/KibouNoChikaraOtonaPrettyCure23''



* The series have generally been theorized to be [[AlternateContinuity alternate continuities]]; the BatFamilyCrossover as well as ''Anime/HugttoPrettyCure'' say otherwise, but these tend to really mess up the canon.

to:

* The series have generally been theorized to be [[AlternateContinuity alternate continuities]]; the BatFamilyCrossover as well as ''Anime/HugttoPrettyCure'' and ''Anime/KibouNoChikaraOtonaPrettyCure23'', say otherwise, but these tend to really mess up the canon.
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I forgot to itilac it!


** Taiwan never received [[Anime/HappinessChargePrettyCure Happiness Charge]], [[Anime/GoPrincessPrettyCure Go! Princess]], [[Anime/MahoGirlsPrecure Maho Girls]], [[Anime/HugttoPrecure [=HuGtto=]]] and [[Anime/StarTwinklePrettyCure Star Twinkle]].

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** Taiwan never received [[Anime/HappinessChargePrettyCure ''[[Anime/HappinessChargePrettyCure Happiness Charge]], [[Anime/GoPrincessPrettyCure Charge]]'', ''[[Anime/GoPrincessPrettyCure Go! Princess]], [[Anime/MahoGirlsPrecure Princess]]'', ''[[Anime/MahoGirlsPrecure Maho Girls]], [[Anime/HugttoPrecure [=HuGtto=]]] Girls]]'', ''[[Anime/HugttoPrecure [=HuGtto=]]]'' and [[Anime/StarTwinklePrettyCure ''[[Anime/StarTwinklePrettyCure Star Twinkle]].Twinkle]]''.
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Besides these 5, all seasons did released in Taiwan

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** Taiwan never received [[Anime/HappinessChargePrettyCure Happiness Charge]], [[Anime/GoPrincessPrettyCure Go! Princess]], [[Anime/MahoGirlsPrecure Maho Girls]], [[Anime/HugttoPrecure [=HuGtto=]]] and [[Anime/StarTwinklePrettyCure Star Twinkle]].
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* AscendedMeme: For ''years'', fans have done pictures of the Cures as young adults, with the tag 'otona-', followed by the series name in shorthand. In 2023, Toei themselves released ''Otona Pretty Cure'' as a spin-off series, the first being ''"Power Of Hope"'' featuring Anime/FutariWaPrettyCureSplashStar and Anime/YesPrettyCure5, with the next, under the working title '"Mahou Tsukai 2", featuring Anime/MahouTsukaiPrettyCure.

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* AscendedMeme: For ''years'', fans have done pictures of the Cures as young adults, with the tag 'otona-', followed by the series name in shorthand. In 2023, Toei themselves released an '''''actual''''' ''Otona Pretty Cure'' as a spin-off series, the first instalment being ''"Power Of Hope"'' featuring Anime/FutariWaPrettyCureSplashStar and Anime/YesPrettyCure5, with the next, under the working title '"Mahou ''"Mahou Tsukai 2", 2"'', featuring Anime/MahouTsukaiPrettyCure.
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* AscendedMeme: For ''years'', fans have done pictures of the Cures as young adults, with the tag 'otona-', followed by the series name in shorthand. In 2023, Toei themselves released ''Otona Pretty Cure'' as a spin-off series, the first being ''"Power Of Hope"'' featuring Anime/FutariWaPrettyCureSplashStar and Anime/YesPrettyCure5, with the next, under the working title '"Mahou Tsukai 2", featuring Anime/MahouTsukaiPrettyCure.
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* ColbertBump: [[DubInducedPlotlineChange Controversial localization changes aside]], the ''Glitter Force'' dubs of ''Smile'' and ''[=DokiDoki=]'' did succeed in ushering a new wave of international ''Pretty Cure'' fans, to the point where Toei allowed Crunchyroll to stream the series globally starting with ''Healin' Good'', as well as host a special screening of ''All-Stars F'' in Italy.
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Now a definition only page


* TheWikiRule: [[http://prettycure.wikia.com/wiki/Pretty_Cure_Wiki The Pretty Cure Wiki]].
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** From ''Anime/DokiDokiPrettyCure'' to ''Anime/MahoutsukaiPrettyCure'', ''VideoGame/{{Aikatsu}}'' was seen as a major rival for the ''Pretty Cure'' franchise, as both were MerchandiseDriven shows made by Bandai aimed at young girls.

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** From ''Anime/DokiDokiPrettyCure'' to ''Anime/MahoutsukaiPrettyCure'', ''Anime/MahouTsukaiPrettyCure'', ''VideoGame/{{Aikatsu}}'' was seen as a major rival for the ''Pretty Cure'' franchise, as both were MerchandiseDriven shows made by Bandai aimed at young girls.
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** ''Go Go'' turned the "second season" into a foreign concept to the franchise, having worse ratings than its immediate predecessor despite the toys selling well.

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** ''Go Go'' ''[=GoGo!=]'' turned the "second season" into a foreign concept to the franchise, having worse ratings than its immediate predecessor despite the toys selling well.



** In respect to Indo-European languages (even the long-popular Italian), this is now in full effect for [[Anime/SuitePrettyCure Suite]], [[Anime/HappinessChargePrettyCure Happiness Charge]], and [[Anime/GoPrincessPrettyCure all]] [[Anime/MahoGirlsPrecure other]] [[Anime/KiraKiraPrecureALaMode subsequent]] [[Anime/HugttoPrettyCure seasons]].

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** In respect to Indo-European languages (even the long-popular Italian), this is now in full effect for [[Anime/SuitePrettyCure Suite]], [[Anime/HappinessChargePrettyCure Happiness Charge]], [=HappinessCharge=]]], and [[Anime/GoPrincessPrettyCure all]] [[Anime/MahoGirlsPrecure other]] [[Anime/KiraKiraPrecureALaMode subsequent]] [[Anime/HugttoPrettyCure seasons]].
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* ''Trivia/HirogaruSkyPrettyCure''

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Talking to Himself has been redirected to Talking to Themself per TRS. Examples have been moved and cleaned up as necessary.


* ActingForTwo: Several examples:
** Komachi with [[CoolBigSis Madoka]].
** The Anime/FreshPrettyCure has their respective Pickruns share a voice.
** The Anime/HeartcatchPrettyCure and Anime/SmilePrettyCure with their respective [[EnemyWithin evil]] [[PsychoRangers counterparts]]. (The [[Anime/YesPrettyCure5 Precure 5]][[EnemyWithin 's]], however, are voiced by [[Creator/ReikoKiuchi completely]] [[Creator/MikiNagasawa different]] [[Creator/YukoMinaguchi seiyuu]], [[Creator/RieKugimiya two]] of [[Creator/ChinamiNishimura whom]] went on to voice Cures in [[Anime/SmilePrettyCure later]] [[Anime/DokiDokiPrettyCure seasons]])
** On the villains' side, the [[Anime/HeartcatchPrettyCure Snac]][[{{Mooks}} kies]] and [[Anime/DokiDokiPrecure Jikochuus]] each share the same voice actor.
** The [[Anime/SuitePrettyCure eight Fairy Tones]] all share a voice actor.



* TalkingToHimself: Several examples:
** Komachi to [[CoolBigSis Madoka]].
** The Anime/FreshPrettyCure to their respective Pickruns. (Although there is one scene from #11 where Child Love talks to Teen Love, the elder doesn't say anything.)
** The Anime/HeartcatchPrettyCure and Anime/SmilePrettyCure to their respective [[EnemyWithin evil]] [[PsychoRangers counterparts]]. (The [[Anime/YesPrettyCure5 Precure 5]][[EnemyWithin 's]], however, are voiced by [[Creator/ReikoKiuchi completely]] [[Creator/MikiNagasawa different]] [[Creator/YukoMinaguchi seiyuu]], [[Creator/RieKugimiya two]] of [[Creator/ChinamiNishimura whom]] went on to voice Cures in [[Anime/SmilePrettyCure later]] [[Anime/DokiDokiPrettyCure seasons]])
** On the villains' side, the [[Anime/HeartcatchPrettyCure Snac]][[{{Mooks}} kies]] and [[Anime/DokiDokiPrecure Jikochuus]] to their own kind (though not each other).
** The [[Anime/SuitePrettyCure eight Fairy Tones]] to each other.
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* ''Trivia/DeliciousPartyPrettyCure''
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*** Actually the show was aired on Pop Girl continuously for 2 years to good ratings, making the lack of a dubbed sequel more strange.
Tabs MOD

Removed: 63

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YMMV


* FanNickname: Has an own page [[FanNickname/PrettyCure here]].
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Not longer Trivia. See X Source Cleanup.


!!ImageSource for:
* CherryBlossoms (''Anime/HeartcatchPrettyCure'')
* CrashIntoHello (''Anime/SmilePrecure'') (formerly)
* CurtainsMatchTheWindow (''Anime/SmilePrecure'')
* CustomUniform (''Anime/SmilePrecure'')
* DramaticThunder (''Anime/YesPrettyCure5'')
* ElementalEyeColors (''Anime/YesPrettyCure5'')
* ExcitedTitleTwoPartEpisodeName (''Anime/HeartcatchPrettyCure'')
* FrillsOfJustice (''Anime/FutariWaPrettyCure'')
* ImpersonationGambit (''Anime/StarTwinklePrettyCure'')
* MakeupWeapon (''Anime/DokiDokiPrecure'')
* MentorMascot (''Anime/HappinessChargePrettyCure'')
* PinkHeroine (''Anime/HugttoPrettyCure'')
* PlayingATree (''Anime/SuitePrettyCure'')
* PowerDyesYourHair (''Anime/SuitePrettyCure'')
* PowerGivesYouWings (''Anime/YesPrettyCure5'')
* SeizaSquirm (''Anime/HeartcatchPrettyCure'')
* SinisterSilhouettes (''Anime/PrettyCureAllStars'')
* StarPower (''Anime/GoPrincessPrettyCure'')
* ThankingTheViewer (''Anime/DokiDokiPrecure'')
* TheXenophile (''Anime/StarTwinklePrettyCure'')
* TransformationNameAnnouncement (''Anime/FutariWaPrettyCure'')
* TransformationSequence (''Anime/SuitePrettyCure'')
* TransformationTrinket (''Anime/HeartcatchPrettyCure'')
* TutuFancy (''Anime/HappinessChargePrettyCure'')
* ViciousVac (''Anime/FutariWaPrettyCure'')

!!QuoteSource for:
* CombinedEnergyAttack (''Anime/FutariWaPrettyCure'')

!!VideoSource for:
* AlternativeForeignThemeSong (''Anime/SmilePrecure'')
* BeamSpam (''Anime/SmilePrettyCure'')
* ChildishPillowFight (''Anime/SmilePrettyCure'')
* CordonBleughChef (''Anime/TropicalRougePrettyCure'')
* DancingTheme (''Anime/YesPrettyCure5'')
* FingerlessHands (''Anime/SmilePrettyCure'')
* FreakyFridayFlip (''Anime/TropicalRougePrettyCure'')
* HollywoodToneDeaf (''Anime/DokiDokiPrecure'')
* TheKlutz (''Anime/YesPrettyCure5'')
* LookBehindYou (''Anime/TropicalRougePrettyCure'')
* {{Metaphorgotten}} (''Anime/HealinGoodPrettyCure'')
* MundaneUtility (''Anime/HeartcatchPrettyCure'')
* OverlyLongName (''Anime/TropicalRougePrettyCure'')
* PuppyDogEyes (''Anime/HealinGoodPrettyCure'')
* SelfOffence (''Anime/TropicalRougePrettyCure'')
* ShowWithinAShow (''Anime/SmilePrecure'')
* SpookyPainting (''Anime/SmilePrecure'')
* SurprisinglyRealisticOutcome (''Anime/HealinGoodPrettyCure'')
* ThisIsUnforgivable (''Anime/GoPrincessPrettyCure'')
* TransformationSequence (''Anime/HeartcatchPrettyCure'', ''Anime/HealinGoodPrettyCure'')
* UnsettlingGenderReveal (''Anime/HeartcatchPrettyCure'')
* WhyDidItHaveToBeSnakes (''Anime/SmilePrettyCure'')


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** ''Anime/FutariWaPrettyCure'' had rivals in ''Series/PrettyGuardianSailorMoon'' and ''Anime/MermaidMelodyPichiPichiPitch'', two other magical girl series. However, with ''Pretty Cure'' being the newer show, it would soon beat both of them in ratings and merchandise sales.
** ''Anime/FutariWaPrettyCureSplashStar'' had competition from the arcade game ''Oshare Majo Love and Berry'', as well as the ''Franchise/{{Tamagotchi}}'' franchise. Both of these competitors won over ''Splash Star'' since ''Love and Berry'' was considered the popular new trend by many Japanese children in ''Pretty Cure'''s target demographic, while Tamagotchi had the advantage of [[MilestoneCelebration celebrating it's tenth anniversary]] and launching the new online site ''e-Tamago'' in 2006, which was capable of linking to the toys. Later on, ''Anime/HeartCatchPrettyCure'' and ''Anime/SuitePrettyCure'' would face competition from [[Anime/{{Tamagotchi}} the anime adaptation]] of the toyline, which got similar ratings to those shows and would occasionally beat ''Pretty Cure'' in ratings. However, in that case, it was ''Pretty Cure'' that would eventually reign victorious with its higher toy sales and ratings during that period.
** ''Anime/YesPrettyCure5GoGo'' had competition from, of all things, the 2007 adaptation of ''Manga/GeGeGeNoKitaro'', as well as from ''Manga/KirarinRevolution'' and ''Manga/ShugoChara''. All three shows beat ''Yes! Pretty Cure 5 [=GoGo=]!'' in television ratings, but the toys for that incarnation still sold pretty well.
** From ''Anime/FreshPrettyCure'' until ''Anime/GoPrincessPrettyCure'', the ''Toys/{{Jewelpet}}'' anime was considered as a rival to ''Pretty Cure'', as both were MagicalGirl shows involving cute critters. ''Pretty Cure'' always tended to perform better than ''Jewelpet'', which only appeared in the top 10 anime rankings during breaks like New Year's. ''Jewelpet'' would eventually get cancelled following ''Magical Change'' as a result of poor merchandise sales and ratings.
** From ''Anime/DokiDokiPrettyCure'' to ''Anime/MahoutsukaiPrettyCure'', ''VideoGame/{{Aikatsu}}'' was seen as a major rival for the ''Pretty Cure'' franchise, as both were MerchandiseDriven shows made by Bandai aimed at young girls. ''Aikatsu!'' won during this time period in merchandise sales, but ''Pretty Cure'' won ratings-wise, as while ''Aikatsu!'' appeared in the top 10 anime shows during its boom in popularity, much like what happened with ''Tamagotchi!'', the show's ratings never seemed to beat those of ''Pretty Cure''.
** The era from ''Anime/HappinessChargePrettyCure'' to ''Anime/MahoutsukaiPrettyCure'' saw four rivals that beat the ''Pretty Cure'' franchise in both ratings and toy sales. Of these, two of them (''Franchise/{{Frozen}}'' and ''WesternAnimation/SofiaTheFirst'') were Creator/{{Disney}} properties, one of them (''Anime/YoKaiWatch'') was another MerchandiseDriven show by Bandai centered around collectibles like ''Pretty Cure'' was and the final new rival, ''[[VideoGame/PriPara [=PriPara=]]]'', was a then-new girls' property that was a big craze.
** In 2017, Takara Tomy created their own MagicalGirl series, ''Franchise/GirlsXHeroine'', that aired on the same exact day as ''Pretty Cure'' at the exact same time the show would usually end. So far, every installment in this franchise has beaten ''Pretty Cure'' in merchandise sales, with the exception of ''Series/MagicXWarriorMagiMajoPures'', which actually had worse toy sales than those of that year's ''Pretty Cure'' series, ''Anime/HugttoPrettyCure''. However, ''Pretty Cure'' still has better ratings than ''Girls x Heroine'' does.

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** ''Anime/FutariWaPrettyCure'' had rivals in ''Series/PrettyGuardianSailorMoon'' and ''Anime/MermaidMelodyPichiPichiPitch'', two other magical girl series. However, with ''Pretty Cure'' being the newer show, it would soon beat both of them in ratings and merchandise sales.\n
** ''Anime/FutariWaPrettyCureSplashStar'' had competition from the arcade game ''Oshare Majo Love and Berry'', as well as the ''Franchise/{{Tamagotchi}}'' franchise. Both of these competitors won over ''Splash Star'' since ''Love and Berry'' was considered the popular new trend by many Japanese children in ''Pretty Cure'''s target demographic, while Tamagotchi had the advantage of [[MilestoneCelebration celebrating it's tenth anniversary]] and launching the new online site ''e-Tamago'' in 2006, which was capable of linking to the toys. Later on, ''Anime/HeartCatchPrettyCure'' and ''Anime/SuitePrettyCure'' would face competition from [[Anime/{{Tamagotchi}} the anime adaptation]] of the toyline, which got similar ratings to those shows and would occasionally beat ''Pretty Cure'' in ratings. However, in that case, it was ''Pretty Cure'' that would eventually reign victorious with its higher toy sales and ratings during that period.\n
** ''Anime/YesPrettyCure5GoGo'' had competition from, of all things, the 2007 adaptation of ''Manga/GeGeGeNoKitaro'', as well as from ''Manga/KirarinRevolution'' and ''Manga/ShugoChara''. All three shows beat ''Yes! Pretty Cure 5 [=GoGo=]!'' in television ratings, but the toys for that incarnation still sold pretty well.
''Manga/ShugoChara''.
** From ''Anime/FreshPrettyCure'' until ''Anime/GoPrincessPrettyCure'', the ''Toys/{{Jewelpet}}'' anime was considered as a rival to ''Pretty Cure'', as both were MagicalGirl shows involving cute critters. ''Pretty Cure'' always tended to perform better than ''Jewelpet'', which only appeared in the top 10 anime rankings during breaks like New Year's. ''Jewelpet'' would eventually get cancelled following ''Magical Change'' as a result of poor merchandise sales and ratings.
critters.
** From ''Anime/DokiDokiPrettyCure'' to ''Anime/MahoutsukaiPrettyCure'', ''VideoGame/{{Aikatsu}}'' was seen as a major rival for the ''Pretty Cure'' franchise, as both were MerchandiseDriven shows made by Bandai aimed at young girls. ''Aikatsu!'' won during this time period in merchandise sales, but ''Pretty Cure'' won ratings-wise, as while ''Aikatsu!'' appeared in the top 10 anime shows during its boom in popularity, much like what happened with ''Tamagotchi!'', the show's ratings never seemed to beat those of ''Pretty Cure''.
girls.
** The era from ''Anime/HappinessChargePrettyCure'' to ''Anime/MahoutsukaiPrettyCure'' saw four rivals that beat the ''Pretty Cure'' franchise in both ratings and toy sales.new rivals. Of these, two of them (''Franchise/{{Frozen}}'' and ''WesternAnimation/SofiaTheFirst'') were Creator/{{Disney}} properties, one of them (''Anime/YoKaiWatch'') was another MerchandiseDriven show by Bandai centered around collectibles like ''Pretty Cure'' was and the final new rival, ''[[VideoGame/PriPara [=PriPara=]]]'', was a then-new girls' property that was a big craze.
** In 2017, Takara Tomy created their own MagicalGirl series, ''Franchise/GirlsXHeroine'', that aired on the same exact day as ''Pretty Cure'' at the exact same time the show would usually end. So far, every installment in this franchise has beaten ''Pretty Cure'' in merchandise sales, with the exception of ''Series/MagicXWarriorMagiMajoPures'', which actually had worse toy sales than those of that year's ''Pretty Cure'' series, ''Anime/HugttoPrettyCure''. However, ''Pretty Cure'' still has better ratings than ''Girls x Heroine'' does.

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