History Main / HomogenousMultinationalAdCampaign

* ''Advertising/RaidInsecticideCampaign'': Most international raid commercials use the original graphics with local voice actors translating the lines to each country's language. The {{Talking Pests}} don't vary nor does the basic shtick of the ad.

*** the car being an RHD version, while Poland is an LHD country (also, there is no RHD Opel Insignia outside of Japan - the RHD version is either sold as a Vauxhall (UK, Ireland) or Holden (Australia, New Zealand)),

* The Christmas 2021 ad "Come Home" is a {{Dualvertisement}} for ''WesternAnimation/Sing2'' and a TV streaming service. ''Which'' streaming service depends on where you are: it's Xfinity in the US, but Sky in the UK and some other European markets. (Both services are owned by Comcast.)

* Cases of that trope gone wrong can be seen in Polish ads for the [[https://youtu.be/ZkKZOCWCWmE Opel Insignia's adaptive cruise control]] and [[https://youtu.be/8iGGki4hyXY Opel Astra's adaptive front lights]]. The first ad was originally made for the British market, and the second one was meant for Germans. The problems are:

* Cases of that trope gone wrong can be seen in Polish ads for the [[https://youtu.be/ZkKZOCWCWmE Opel Insignia's adaptive cruise control]]
and [[https://youtu.be/8iGGki4hyXY Opel Astra's adaptive front lights]]. The first ad was originally made for the British market, and the second one was meant for Germans. The problems are:
** Both ads have [[HongKongDub the dubbing not matching the actora' lip movements]].

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<<|CommercialsTropes|>>

* The German insurance company Allianz showed the same ads in Europe and North America. Outside of different logos for subsidiary companies and a local dub for the father and child, it was [https://www.youtube.com/watch?v=YNmslKQWvTw pretty much the same everywhere].

Huge success! [[StepThreeProfit Profit!]]

Another benefit to designing these ads to be international from the get go is it avoids "recycling" ads targeting consumers in country A on consumers in country B, which can lead to all sorts of [[BiteTheWaxTadpole amusing gaffs]] or [[BlindIdiotTranslation horrendous lack of judgment]].

* Coca Cola is a huge fan of this strategy. They used in the Olympics with the multilingual cans, and [[http://www.youtube.com/watch?v=606eoQXhWZY this]] [[http://www.youtube.com/watch?v=xIynyh4STy8 ad]] which cleverly subs the team/national colors for the team it endorses (Across what may well be most Latin America).

* The [=iPod=] ads. Like the [=DeBeers=] ads, the silhouettes avoid racial problems, and the song the actors dance to can be easily changed to one more familiar with the local audience. Many of them use original music so that even that is unnecessary.

* A lateral thinking puzzle this troper once read illustrated the potential pitfalls of this trope. The problem posed was that such an advertisement actually ''hurt'' sales of a particular product in certain countries: the answer presented was that it was an ad for laundry detergent, displaying a pile of dirty clothes on the left, the laundry detergent in the middle, and clean clothes on the right. The problem was that it assumed a left-to-right reading order; in countries where a ''right-to-left'' reading order, and thus natural viewing order, is expected (such as Israel, where Hebrew is read right-to-left), the ad seemed to be saying that the detergent ''made clean clothes dirty.''
** The example was thought up by a marketing professor teaching the pitfalls of {{Americanitis}}, and eventually became an urban legend so well-known that spoiler whiteout is hardly necessary.

* The [=iPod=] ads. Like the [=DeBeers=] ads, the silhouettes avoid racial problems, and the song the actors dance to can be easily changed to one more familiar with the local audience.

* Coca Cola is a huge fan of this strategy. They used in the Olympics with the multi lingual cans, and [[http://www.youtube.com/watch?v=606eoQXhWZY this]] [[http://www.youtube.com/watch?v=xIynyh4STy8 ad]] which cleverly subs the team/national colors for the team it endorses. (Across what may well be most Latin America)

* The [=iPod=] ads. Like the [=DeBeers=] ads, the silhouettes avoid racial problems, and the song the actors dance to can be easily changed to a local one.

**The example was thought up by a marketing professor teaching the pitfalls of {{Americanitis}}, and eventually became an urban legend so well-known that spoiler whiteout is hardly necessary.
*The American movie ''Couples Retreat'' was criticized for removing the two Black actors from the international versions of the advertisements.
*HSBC's advertising campaign is something of an inversion: to go with the slogan "The World's Local Bank", the adverts are about differences between cultures (a word or gesture meaning something different, for instance) and sometimes deliberately invoke examples of BiteTheWaxTadpole.