History Main / CelebrityEndorsement

* Peyton Manning, and here's his following endorsements: [=DirecTV=], [=MasterCard=], Oreo, Gatorade, and Wheaties.

** Especially since it was a complete and total ripoff of a 1950s ad campaign for ''watches'', right down to the exact wording of the slogan.

* President BarackObama's much-publicized struggle to keep his Blackberry in the Oval Office isn't an endorsement per se, but it's certainly not unwelcome publicity for RIM.

* Humorously sent up by Robert Loggia for Minute Maid orange-tangerine blend, the joke being that of all the celebrities you'd expect a kid to be blown away by, the craggy-voiced guy from ''{{Scarface}}'' has to be pretty low on the list, and yet: ''[[http://www.youtube.com/watch?v=cssveZvVgOc "WHOA, Robert Loggia!"]]''

* {{Whitney Houston}} endorsed Diet Coke in {{The Eighties}}. In the 2010s, {{Taylor Swift}} is Diet Coke's big female musical star. (Interestingly, the renowned British absurdist cartoonist Tom Gauld [whose works feature in ''The Guardian'', amongst other publications] has had some of his illustrations featured on cans of Diet Coke, though only in conjunction with their The Heart Truth [women's heart health awareness] campaign.)

* AbridgedSeries ''WebOriginal/SonicTheOtherMovie'' opens with Steve Blum telling us he "does not support or endorse this project in any way. You should probably watch something else.

[[AC:WebAnimation]]

** Lampshaded when he appeared on ''SaturdayNightLive'' and stated that there were ''some'' things he decided not to endorse. Cue mock commercial with a woman asking him, "Michael... do you ever get that not-so-fresh feeling?"

->"''I heartily endorse this event or product!''"
-->-- '''[[HatesTheJobLovesTheLimelight Krusty the Klown]]''', "Lisa the Beauty Queen", ''TheSimpsons''

* Robert Loggia for Minute Maid orange-tangerine blend, the joke being that of all the celebrities you'd expect a kid to be blown away by, the craggy-voiced guy from ''{{Scarface}}'' has to be pretty low on the list, and yet: ''"WHOA, Robert Loggia!"''

* Spoofed on ''WesternAnimation/TheSimpsonsMovie'': "This is TomHanks. The government has lost all its credibility, so it's borrowing some of mine."

--> '''Lightning McQueen''': Use this, and you too, can look like '''ME!''' Ka-CHOW!

-->'''Castle''': ''[Holding them to his head as if he were a magician identifying a card]'' "A tour-de-force in terror!" ~ Richard Castle. "Does for [[NoodleImplement hot-tubs]] what ''Film/{{Jaws}}'' did for the ocean!"

* Several New Zealand medal-winning female Olympians (and the occasional Paralympian) have endorsed New Zealand beef and lamb. The latest post-London group is BMX rider Sarah Walker, sprint kayaker Lisa Carrington, and Paralympic swimmer Sophie Pascoe.

* ''VideoGame/MassEffect2'': Commander Shepard may choose to convince stores to give him/her a discount by endorsing the store. You can do this with ''every'' store on the station, so you are followed by an everlasting chime of "this is my favorite store
--> [[MemeticMutation "I'm Commander Shepard, and this is my favorite store on the Citadel."]]

* Heavily parodied in the original ''WaynesWorld'', with a scene in which Wayne and Garth explain how they won't sell out to the TV network, [[HypocriticalHumor while overtly displaying various products and spouting advertising slogans]] (including Garth dressed head to toe in in assorted Reebok Sportswear. It culminated in Wayne having a headache and asking for two Nuprin, which appeared on a black and white background, just like the ads.
* Alpa Chino of ''TropicThunder'' kept on pushing his energy drink and energy bar while he was filming his movie set during the Vietnam War.
* In ''LoveAndOtherDisasters'', yet another fashion charity event has been set up, featuring a [[HaveIGotNewsForYou big-name star from British broadcasting]]:

[[caption-width-right:300:"[[MuhammadAli I am the Greatest!]] ...celebrity endorser!"]]

See also NotableCommercialCampaigns, and CharacterCelebrityEndorsement when the product is promoted by fictional beings, who are celebrities nonetheless. Some celebrities willing to do endorsements but afraid of being seen as sellouts indulge in {{Japandering}} by appearing in foreign ads that are not meant to be seen by their home fanbase.

* SaturdayNightLive spoofed the [[{{Jeopardy}} Alex Trebek]] insurance commercials with [[LawAndOrder Sam Waterston]] for Old Glory insurance, the only insurance that protects senior citizens from rampaging robots.

* KristenBell did a voiceover for [[http://www.youtube.com/watch?feature=player_embedded&v=BCHhwxvQqxg Charity: Water's]] introduction/mission statement video, as well as televised a few interviews for scientists that backed up Charity: Water's statistics to give their mission credibility.

* Big name celebrities [[{{Japandering}} who have done Japanese ad campaigns]] include OrlandoBloom, Creator/ArnoldSchwarzenegger, {{Madonna}}, BradPitt, BruceWillis, Kiefer Sutherland and Creator/HarrisonFord.

* BillCosby for Jell-O, Eastman Kodak & Coca-Cola. Whether the Cos likes it or not, ''this'' is the aspect of his career that will probably live on longest in popular culture.