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OnceUponATime, there was a young man who, through extraordinary circumstances that probably aren't all that extraordinary, realized [[RealMenWearPink he liked ponies]]. Liking ponies had become a thing, and this man, Sethisto, thought it would be neat to open a daily news blog about all things pony.
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OnceUponATime, there was a young man who, through extraordinary circumstances that probably aren't all that extraordinary, realized [[RealMenWearPink he liked ponies]]. Liking ponies had become a thing, and this man, Sethisto, thought it would be neat to open a daily [[CurrentEventsBlog news blog blog]] about all things pony.
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** [[spoiler:EasterEgg / SurpriseCreepy : Clicking on some of the pictures and the hyperlinks will lead to some ''very interesting results''.]]
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** [[spoiler:EasterEgg / SurpriseCreepy SurprisinglyCreepyMoment : Clicking on some of the pictures and the hyperlinks will lead to some ''very interesting results''.]]
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* SturgeonsLaw: {{Invoked|Trope}}. [[http://www.equestriadaily.com/2013/02/editorial-eqd-quality-control-pony-fame.html#more The argument they give]] for the quality control that they impose. Due to the fandom's massive size, the majority of fanworks will inevitably be crap, so they implemented pre-readers and mods who judge art/videos/music.
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Up To Eleven is a defunct trope
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** Taken even further when the site reached [[UpToEleven 666,666,666]] views on December 15th, 2015.
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** Taken even further when the site reached [[UpToEleven 666,666,666]] 666,666,666 views on December 15th, 2015.
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** 2022: The site changed its name to "Bats & Kirins Only" and spent the entire day posting only about the two EnsembleDarkhorse species from Generation 4. The Discord server saw all admins band together to change it into a Furry server, rebrand all chat rooms with "Uwu", and so on.
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** At least [[CanonImmigrant Blossomforth]] [[HilariousInHindsight made it into the show]], and Trixie, [[AscendedFanon Lyra]], and [[FanNickname Bon Bon]] did get their own toys (the last under the name "Sweetie Drops").
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** At least [[CanonImmigrant Blossomforth]] [[HilariousInHindsight made it into the show]], and Trixie, [[AscendedFanon Lyra]], and [[FanNickname [[invoked]][[FanNickname Bon Bon]] did get their own toys (the last under the name "Sweetie Drops").
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The blog eventually became one of the pillars of the ''MyLittlePony'' fanbase. If it gets posted on ''Equestria Daily'', chances are most bronies know about it. Creator/{{Hasbro}} and Creator/TheHub have even sent Equestria Daily exclusive content (the extended "[[https://www.youtube.com/watch?v=pTPqjKk_xCo Equestria Girls]]" video being a prime example), and the blog has done exclusive interviews with members of the show's staff including show creator Creator/LaurenFaust herself.
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The blog eventually became one of the pillars of the ''MyLittlePony'' ''Franchise/MyLittlePony'' fanbase. If it gets posted on ''Equestria Daily'', chances are most bronies know about it. Creator/{{Hasbro}} and Creator/TheHub have even sent Equestria Daily exclusive content (the extended "[[https://www.youtube.com/watch?v=pTPqjKk_xCo Equestria Girls]]" video being a prime example), and the blog has done exclusive interviews with members of the show's staff including show creator Creator/LaurenFaust herself.
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** 2021 saw the website change their name to "The Izzy Experience" and focus entirely on the fandom's favorite tennis-ball-horned unicorn from Gen 5.
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* CreatorBreakdown: This happened to Calpain, which led him to leave the blog for a short period of time. The reasons for this [[http://www.equestriadaily.com/2013/09/nightly-roundup-773.html was explained in a Nightly Roundup]], but it can basically be boiled down to FanDumb and UnpleasableFanbase. Many people were sad when he first announced it, but he later announced his return to the blog [[https://twitter.com/CalpainEqD/status/383724599713615872 via Twitter.]]
