These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
Common Knowledge: Characters with similar names are very often confused by players. The Empress and the Duchess are the most common example - they both come from royal families and both live in the Palace, but they're very different people. Other examples include the Gracious Widow (a mysterious and brutal crime boss) and the Soft-Hearted Widow (a kindly charity campaigner,) and the Cheery Man (a rival crime boss) and the Cheery Gentleman (another name for the Manager of the Royal Bethlehem Hotel; since renamed the Merry Gentleman to avoid this sort of confusion.)
Fridge Brilliance / Genius Bonus: Four of the Recurring Dreams can be said to correspond to the four Classical elements. The Fire Sermon is obviously fire, and Death By Water is obviously water. What the Thunder Said relates to the air and wind, while The Burial of the Dead talks a lot about the earth. Is Someone There? may even correspond to the fifth element, ether, since it seems to have a connection to the Mirror-Marches, a very strange and dreamlike world. This might also explain why A Game of Chess is classified under "Dreaming Strange Dreams" rather than "Recurring Dreams", since it doesn't seem to correspond to an element.
Another one for Fridge Brilliance and recurring dreams; Almost all of the initial dream cards are autofire (which is to say that you can choose whether you activate the card or not, but you have no control on what happens afterwards). However, as you progress higher above the dream levels, you get the opportunity to have more control over your dream. Initially it's just normal cards (which differs from autofire in that you have some idea of what you're getting into), but then you get choices, you have additional options if you've fulfilled other dreams to a certain extent; essentially, the more you dream, the more control you gain over your dreams!
If you can get to the Iron Republic - a terrifying place where the laws of nature change constantly and sometimes at the behest of protestors - you might read The Day Numbers Stopped Working, in which the already scrambled, deranged notes your character writes stop making sense entirely. They do include the line "Vinum inquit si non placet mutabo." Which is Latin, a quote from the Satyricon - a work of fiction written two thousand years ago. It means "'Wine,' he said, 'If it does not please, I will change'", and is said by someone who had gone from slavery to something like a king.
Memetic Mutation: Some players have taken to using the game's syntax for stat changes ("[Stat] is increasing..." or "A twist in your tale! You are now [something]" after the main body of text) to flavor posts or phrases.
Tear Jerker: The ending of the Watchful and Dangerous paths of the Mysterious Benefactor storyline.
You can make the Watchful path less of a tear jerker by convincing the Mendicant to stay out of Hell and pursue the nature of God by other means. He's a little dismayed, but you may have literally saved him from an eternity of torment. Now to deal with that massive increase in Connected: Hell you just earned...
Even moreso, the ending of the Comtessa storyline, mixed with a bit of Player Punch. You arrive too late to do anything; the Comtessa is in the process of being turned to stone by her Clay Man lover. You are given no information as to whether or not the Comtessa gave consent, or what the end result of the process is, only a frightened look in the Comtessa's eyes. Your only options are to Mercy Kill the Comtessa or turn and leave. Yeah, it's a Downer Ending.
Pretty much the entire storyline is this. It starts off with you doing increasingly shady and morally blurred things to people who don't seem to deserve it. Then you get to talk to people who used to be agents of the Cheesemonger like yourself. They're hiding in the darkest corners of Fallen London, terrified that the Cheesemonger will come after them, saying she's snapped and wants to Kill 'em All. If you investigate her past, you find her reasoning for this: her family used to all be operatives in the Great Game, but her entire family was assassinated. As revenge, she decides to ruin the Great Game forever so that no one will suffer like she did ever again — by "wiping half the pieces off the board". If you agree to help her and make all the operatives who killed her family Deader than Dead ("Can you live with that much blood on your hands?"), the Cheesemonger is eventually found dead. Furthermore, the Game was merely paused for a few weeks, not stopped — so the whole thing was meaningless in the end.
If you choose the Heart's Desire Ambition, you eventually get to learn more about the identity of one of the players of the Marvellous: The Topsy King, whose true name is Tristam Bagley. The short of it is that he was a composer, violinist and scholar (of the Correspondence), and that he attempted to write an opera involving some symbols of the Correspondence. He could not finish it, and so he desperately played in the Marvellous, hoping he'd be able to complete it. However, he lost his mind while playing, and has been the Topsy King since. His sister asks you to help him recover his mind, in the only way that is possible - Double or Nothing. To get to the next steps you need to convince him, temporarily bringing him back to sanity by staging his opera. When you manage do so, you next meet him as he once was:
'We don't have long. I can feel them coming back. The letters, the shapes, the words in the sky... here they come again, up from the depths. I'll burn with them. But you've done enough, and I thank you. Perhaps if I can finish the opera... Perhaps I can get them out. Throw the letters into the sky and be me again. I'll play. Even when I become him again, I'll play. I'll remember. Tell my sister that I love her. And tell the Manager that I won't fall for that bluff again.
Tristram Bagley looks down at his feet. He drops his cigar. A bat lands on his shoulder. The Topsy King looks up at you. 'Garbles,' he says softly. 'Garbles...'
Keep going and you can start trying to recruit another of the players: the Manager of the Royal Bethlehem Hotel. He promised someone in Polythreme that he wouldn't play it again, but if that someone released him from his promise, he'd do it. Go there, and you learn that the Manager was the King of the First City, and he fell in love with a traveler who then fell ill.
'I no longer love him. How could I, after what he had done to me? But his love abides, over the sea in London. I am his heart's desire.'
How long have they been like this? Well. They say that even the First City was young when Babylon fell...
Mr Eaten's visit during the Christmas 2012 event. Even in a dream, he is so frail and fleeting. The tone is so melancholy and mournful; you really can't help but feel sympathy for him.
A trace of sadness, like the frost which silvers the night The light on the edge of sleep was mine. I was Mr Candles. I will not be again.
Scrappy Mechanic: Most ventures have an alternate branch at the end that grants better rewards, but is riskier, and completely resets your progress quality if you fail, regardless of how high it is. Keep in mind that it usually takes 20+ actions just to get the challenge rating to "modest", and that the rewards are rarely worth 20+ actions in the first place. Oh, and did we mention that it's entirely luck-based?
Mercifully, this has been toned down in a recent update, to the relief of many.
Qualities that decrease over time like Making Waves and Notability are quickly becoming this, seeing as how both are largely increased by rarely-drawn opportunity cards, and gaining the latter requires massive grinding of the former. It's not uncommon to grind for a week to get a point or two of Notability only to have all or most of your progress wiped out the next day. A few players have even complained that Seeking the Name is more rewarding than pursuing Notability; at least you get some flavor text for your trouble.
That One Level: Polythreme, mostly because almost everything there uses the above-mentioned luck mechanic. Want to spend 11 actions on a promenade and end up with little more than 20 scraps of silk for your trouble because the Random Number God wasn't on your side? Polythreme's your place.