If you have struck any kind of bargain with Griphook, and most particularly if that bargain involves treasure, you must be exceptionally careful. Goblin notions of ownership, payment, and repayment are not the same as human ones.
— Bill Weasley, Harry Potter and the Deathly Hallows
I can do no wrong, for I do not know what it is.
Companions, the creator seeks, not corpses, not herds and believers. Fellow creators, the creator seeks — those who inscribe new values on new tablets. Fellow creators, the creator seeks, and fellow harvesters; for everything about him is ripe for the harvest.
— Friedrich Nietzsche, Thus Spoke Zarathustra
The AI does not hate you, nor does it love you, but you are made out of atoms which it can use for something else.
If he were human, you would have described him as vain. But you can't apply human values to a cat.
His real error had been the naive belief that his definition of pleasure significantly overlapped with that of the Cenobites. As it was, they had brought incalculable suffering. They had overdosed him on sensuality until his mind teetered on madness, then they'd initiated him into experiences that his nerves still convulsed to recall. They had called it pleasure, and perhaps they meant it. Perhaps not. It was impossible to know with these minds; they were so hopelessly, flawlessly ambiguous.
On the front of the Octavo had been a representation of Bel-Shamharoth. He was not Evil, for even Evil has a certain vitality — Bel-Shamharoth was the flip side of the coin of which Good and Evil are but one side.
It would be impossible for a mere Earth-bound imagination to understand the motives for their exploration, their attitudes to the life-forms they have found, or their long-term intentions.
Good and evil are human constructs, Reginald. I was merely attempting to be courteous.
— Delta, Red vs. Blue
The stuff they do comes so far out of left-field, it feels like they're NPCs in some badly scripted RPG. And it doesn't help that their stats are broken as all hell.
Mephisto: The eyes of a human are dull after all. What's so good about that form? Look closely! This small and short form! Look how cool it is! This is a devil's aesthetics!
Si-Un: A devil's aesthetics... I don't get it.
Su-In: Are all devils like that?
Interested persons may want to look into the work of psychologist Jonathan Haidt on "Moral Foundations theory," summarized in his book The Righteous Mind. So far, he's found six moral attitudes that influence people's judgments — often unconsciously — and they all arise pretty simply from selection pressures within groups and between groups. (There may be additional Moral Foundations. Research continues.) Many political and idiological conflicts arise not because one group is Good and another is Evil, but because people assign different weights to particular moral foundations — often to such an extent that they literally cannot comprehend what the other side is saying.
Any society that lasts very long will have a powerful and pervasive moral underpinning. It might not be one you understand, or would approve of if you did, but it's there.