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Viewers Like You
"If you watch even one second of PBS and don't contribute, you're a thief. A common thief!"
Betty White, The Simpsons, "Missionary: Impossible"

  1. People who donate money directly to the producer or distributor of works, in hopes of seeing more like them.
  2. Viewers of programs whose primary funding comes from voluntary donations, rather than advertising or subscription.

The Trope Namer is PBS, whose stations and original programs used to be funded almost entirely by viewers. (Some stations still are.) For this reason, most PBS programs still end their acknowledgements with "Made possible by ... Viewers Like You." Odds are, fewer viewers donate than not. People usually donate to PBS not because it helps keep the station running, but because neat "gifts" get thrown in (albeit for far more than the free-market rate), and because it's the PBS equivalent of Ratings: the sorts of programs that bring in heavy donations during pledge drives are the sorts of programs that the station will renew. Most of the grant money comes from airtime-hungry corporations, not-for-profit foundations, and the Corporation for Public Broadcasting ("A private corporation funded by taxpayers the American people").

See also Thanking the Viewer and Please Subscribe to Our Channel.

Other examples:

Real Life
  • NPR
  • TBN (Trinity Broadcast Network).
  • LinkTV (Only on Direc TV, Dish and the web)
  • EWTN (a Roman Catholic network, with their very odd "Religious Catalouge" program)
  • Most Christian television and radio, and religious media in general for that matter, with one big exception.
  • Canadian provincial television (TVOntario and BC's Knowledge Network).
  • PBS. In 1999, a mandate was issued which requires Thanking the Viewer.
  • Averted by Buccaneer Broadcaster Radio Caroline in the 1970s. When they tried to supplement their meagre commercial revenue with an appeal for listener donations they didn't get any. They did manage to stay on the air, though.

Web Original
  • Many Internet radio stations/networks, including SomaFM, mvyradio.com, and many others.
  • Leo Laporte's TWiT network, though in that case Leo's pay comes almost solely from viewer/listener contributions rather than advertising (more a self-move to make him accountable to those who watch), which mainly goes to technical operations and other employees.
  • Kickstarter
  • RadioDeadAir home of WTFIWWY
  • The Welcome to Night Vale podcast is funded mostly by merchandise sales and listener donations, with the creators offering gifts for people who set up a regular monthly contribution

Western Animation
  • In Justice League, The Culture Channel is used as a Brick Joke in the 2-parter "Injustice For All". The Ultra-Humanite is seen earlier in the episode enjoying an opera on the Culture Channel in prison, to Lex Luthor's displeasure. Later, when he's been paid off to betray Luthor, he donates it to the Culture Channel, leading to this hilarious parody of the line:
    Announcer: The following programming was made possible by generous grants from the Ultra-Humanite and Viewers Like You.
  • Parodied in one Simpsons episode where a show Homer is watching on PBS is interrupted by a request for donations and won't continue until a certain goal is met. Homer then goes to extensive means to raise enough money to reach the goal.


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