Norse by Norsewest
Some very pretty Danish girls.note 

"My name is Inga, and I'm from Sweden,
I could fall in love with you!
If you meet me, on Ibiza,
I can show you how to party too!"
— Inga From Sweden, "My Name is Inga"

A sort of generic northern blend of Norway, Iceland, Greenland, Sweden, Denmark and Finland. note  Everyone is liberal, blond and absolutely gorgeous. The streets are clean, the people are intelligent and creative, it always snows, they have Ikea and saunas, and the area pumps out an amazing amount of hot foreign exchange students (both male and female) with cute accents to tempt American high school students. The chances of meeting a pair of beautiful, buxom, blonde twins who won't rule out a Twincestuous threesome with any given tourist is uncannily high. Everything is ridiculously expensive by the standards of anywhere else (including the rest of Europe), but that's OK, because higher education is free and so is healthcare.

Everyone either skis or snowboards, and eats a lot of chocolate. About the only other thing anyone remembers is that LEGO was invented there.

On the rare occasions when negative stereotypes of Scandinavians are shown, the stereotype of choice is to portray them as painfully naive. Finns (who, by the way, are not related to the other Scandinavians, being Uralic, like the Estonians and the Hungarians, instead of Germanic) are known to be violent when their Berserk Button is pressed.

Technically Icelanders are not "Scandinavian" either, as the strict definition of Scandinavia is only Sweden, Norway and Denmark. The preferred term is "Nordic" which also includes Greenland, Svalbard and the Faroe Islands. Icelanders and Faroe Islanders speak Scandinavian (AKA North Germanic) languages, however.

Going back a little farther in time, one might have seen the region crawling with Valkyries, Vikings and trolls.

Named for a certain port of The Lost Vikings II, which in turn is a reference to a Hitchcock film.

The Nordic Noir genre deconstructs this trope. Though Scandinavia is prosperous and well-organized, it is not devoid of crime.


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  • The Swedish Bikini Team, who first appeared in Old Milwaukee beer commercials and became something of a pop-culture phenomenon in the early '90s.
  • John Cleese made a commercial for the Norwegian Tourist Board. It's rife with stereotypes; the "everyone skiing" one is rather prominent.

    Anime & Manga 

    Comic Strips 
  • Hägar the Horrible. A few strips have suggested he's Norwegian, but mostly he's just a Viking, from Vikingland.

    Films — Animation 
  • In Frozen, the kingdom of Arendelle appears to be on a Norwegian fjord. Anna and Elsa have a rather nordic ethnic look to them. Kristoff is conspicuously dressed in Sami-style clothing, and even has a reindeer as a best friend.
  • Beowulf. More trolls, fewer Ikeas. The 2007 film even has Grendel speak Old English, and one or two references to "sea raiders".

    Films — Live-Action 
  • Trading Places, the Sweden/Switzerland confusion is lampshaded in this conversation on the train on New Years Eve:
    Ophelia: (in disguise) Hello I am Inga, from Sweden!
    Coleman: (disguised, more accurately, as a priest) But you're wearing...Lederhosen..?
  • In Earth Girls Are Easy, it's Finland that seems to be confused with Switzerland. The movie features a TV ad where two bikini-clad blonde woman invite the viewer to come Finland, whilst showing scenes of Alpine skiing and yodeling. While skiing is indeed quite popular in Finland, yodeling most certainly isn't. (Though Yoiks, traditional songs/singing techniques of the Samish, are often confused with yodeling by outsiders.) The aliens watching the ad ask if they're in Finland; host Valerie doesn't help matters by telling them "Finland is the capital of Norway!"
  • (500) Days of Summer:
    Rachel Hansen: Better that you find this out now before you come home and find her in bed with Lars from Norway.
    Tom: Who's Lars from Norway?
    Rachel Hansen: Just some guy she met at the gym with Brad Pitt's face and Jesus' abs.
  • Ulla Inga Hansen Benson Yansen Tallen Hallen Svaden Swanson from Mel Brooks's The Producers.
  • It's possible that the now mostly-forgotten Trope Maker for the portrayal of Sweden (and by extension the rest of the Norselands) as "sexy" was the Mondo Movie Sweden: Heaven And Hell. Now much more infamous for being the original source of The Muppets' "Mah Na Mah Na".
  • King Ralph features the King and Queen of Finland as minor characters. Unlike Sweden, Norway, and Denmark, Finland is not (and has never been, though there was a near miss in 1918) a monarchy. When questioned about it by the Finnish media, the film-makers claimed this was supposed to be an intentional lampshading of Hollywood Atlas.
  • The ultimate subversion of this trope is probably Ingmar Bergman's The Seventh Seal, which violates just about everything we associate with modern Scandinavia. Here, Sweden is a (literally) stuck-in-the-Dark-Ages theocracy with bleeding penitents and plague victims roaming around and a knight returned from the Crusades who's constantly brooding about death (understandable, since Death is literally stalking him).

  • Terry Jones's book The Saga of Erik the Viking which lent its name but not its plot to Terry Jones's film Erik the Viking.
  • In Mike Nelson's Death Rat!, by Mike Nelson, a group of Danish agents pursue the protagonist at the behest of his rival. They are portrayed as brave, intelligent, and exceptionally capable in matters of surveillance and hand-to-hand combat, but woefully awkward, excessively proper, and prone to apologizing profusely for things like using "sauna" as both a noun and a verb.

    Live-Action TV 
  • Many reviewers outside of Scandinavia have stated that the reason Never Wipe Tears Without Gloves struck such a chord with them was that it took place in Sweden. The story, which is based on experiences of the author Jonas Gardell, follows a group of gay men in the eighties when AIDS begins to spread and depicts society's fear of gay men in general and AIDS victims in particular, as well as the prejudice and harsh mistreatments and injustices that took place. According to many of the reviewers this was all the more effective and moving because it took place in a country that is thought to be so liberal, open-minded and loving, because "If it was like that in Sweden, what was it like in our country?"
    • Since Sweden actually is (and was) one of the most liberal and open-minded countries in the world when it comes to gay rights it doesn't just play with the trope but really gets the message across.


    Video Games 
  • Parodied in Saints Row 1, when an radio show spoofing NPR has a couple of guys talking about illegal immigrants to the US... from Norway, and their stereotypes of them are deliberately ridiculous.

    Web Comics 

    Western Animation 

Alternative Title(s): Hollywood Scandinavia, Scandihoovia