is an unstoppable force of evil! His evil lair is impossible to find! Hidden in the darkest corners of the planet! How will our intrepid heroes ever find it?
Oh wait, the giant, brightly lit sign proclaiming "This Way To Villain's Hideout!" Nice work!
Almost universally a Comedy Trope
. Variations include, but are not limited to "Villain's Hideout, Keep Out", and "Evil Fortress, 100 Miles". Very common in Western Animation
Sometimes, the sign instead advertises the Legitimate Businessmen's Social Club which is in no way a villain's lair, at all
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Anime and Manga
- In Astro Boy, the three robots' underground hideout is marked by a garishly painted sign.
- A "good guy" example: Lupin III had his name written on the roof of his hideout in neon for one episode so the bad guys trying to assassinate him could easily locate him.
- In World Conquest Zvezda Plot, the protagonists' Supervillain Lair has a sign on the door which clearly states it to be Zvezda's secret headquarters. Hero Antagonist White Robin still manages to fail to notice it, getting distracted by background events while Dva sneaks up and flips the sign around to the back side.
- In one issue of Jughead's Diner, Jughead and his Dinersville pals have to lure a giant gelatin monster to the secret lab of Sal Monella, but don't know where it is. Luckily, there are signs pointing the way. ("See the secret lab!") When Jughead lampshades the concept of signs leading to a secret lab, one of his pals suggests that the lab was so secret even Sal couldn't find it!
- In Marville, the Kingpin of Crime's lair is a gigantic skyscraper with "KINGPIN ENTERPRISES" written on the side.
- The various signs on the way to Don'tgonearthe Castle ("Last Chance Not To Go Near The Castle!" "Don't Go Near The Coach Park!") in Carpe Jugulum. Justified in that the Old Count wants visitors, and understands Schmuck Bait.
Live Action TV
- The 1960s Batman series, naturally.
- Bowser's castle in Super Mario World was marked with a literal neon sign proclaiming "BOWSER", though it wasn't trying to be hidden in the first place.
- Serious Sam II sees Sam wonder where he can find the imprisoned Simba shaman right outside a building with a huge neon side that reads "Lucky's imprisoned Simba shamans".
- In Paper Mario: The Thousand-Year Door, the "Secret Entrance" to the Great Tree is cleverly hidden by a large piece of paper that's the exact color and texture of the tree. You blow that paper away...and you find that the "Secret Entrance" has been marked thusly with a large movie-theater–style sign, complete with flashing lights around the edges.
- Hilariously, an NPC traveling with you, when talking about the Secret Entrance and how it's hidden, mentions that it wouldn't be marked by a sign.
- Dragon Quest IV doesn't have a neon sign, obviously, but it does have an island shaped like a spider with four smaller fortresses in the northeast, northwest, southeast, and southwest corner.
- Bio Menace has a secret door in the last level of episode 1. It is actually a normal visible door. What makes the door so secret are the bright red letters written on it reading "SECRET DOOR".
- Darkwing Duck had a base with a giant flag.
- A bit of a subversion: Nega-Duck knows that Darkwing won't notice the huge flag, so he also leaves a single breadcrumb behind at the site of a fight between them, knowing Darkwing would figure out exactly where it came from.
- In the 1946 Looney Tunes short "The Great Piggy Bank Robbery", Daffy Duck (as "Duck Twacy, the famous detec-a-tive") takes a streetcar (labeled "To Gangsters' Hideout") past neon signs that read, "Gangsters' Hideout," to one that reads, "This is IT! Entrance."
- Another Looney Tunes example: The 1952 Bugs Bunny short "Water, Water Every Hare" started with a shot of castle with a neon sign alternating "Evil Scientist" and "Boo".
- In "Bugsy and Mugsy" Bugs Bunny is living in an abandoned house that two criminals use for a hideout. Bugs invokes this trope by putting up a literal Neon sign that says "Rocky's Hideaway." naturally it doesn't take long for the police to find them. Rocky never noticed the sign and thought that idiot sidekick had turned him in. Poor Mugsy gets a beatdown for nothing.
- In the The Fairly Oddparents TV movie, Fairly Odd Baby, Wanda and the other were looking for the evil baby lair, and she said that her maternal instincts were a sonar device to locate Poof. She credited her maternal instincts to finding the room where Poof was located, but there was clearly a sign that pointed to where the door was.
- Also done in the Super Mario World cartoon, where Bowser's Castle has the same sign as in the game, except it lights up letter by letter. And is apparently called the Coney Island Disco Palace. A menacing name it is not.
- In Phineas and Ferb Doof 'trades' as 'Doofenshmirtz Evil Incorporated', even going so far as to have his own advertising jingle. His headquarters are usually in a large skyscraper-type building, with a giant 'Doofenshmirtz Evil Incorporated' sign on the outside.
- Driving around British country roads, every now and then you'll see signs directing you to a "Secret Nuclear Bunker" or similar. Generally it's because they're decommissioned and living a new life as tourist attractions, but it's still entertaining.