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- Yu-Gi-Oh!: Stage Magician Arkana was in love with his Lovely Assistant, Catherine, and they were engaged—before his disfiguring accident. Although Catherine still loved him, Arkana pushed her away. He later regretted his choice and fell in with Marik when he promised he could restore Catherine to him.
- Yu-Gi-Oh! GX: Bob Banter (Tsugio Kanda) has a deck that turns the duel into a game show with himself as the host and his opponent as the contestant. Two copies of the monster Gamble Angel Bunny appear as the gameshow's lovely assistants.
- In the original Pokémon series, Misty/Kasumi gets roped once into becoming this after the former assistant quit. The white outfit she wore is now featured as one of the pictures for Getting Crap Past the Radar... well, see the reason why.◊
- In Death Parade, Kurokami Onna (Black-haired Woman) serves as this to Decim.
- They're not magicians, but one of the recurring characters in Sket Dance, Enigman, is a Quiz master who is always accompanied by his beautiful assistent, Quecchon.
- In Black Canary and Zatanna: Bloodspell, the eponymous heroines need to go undercover in Vegas, and Zatanna changes Canary's appearance so she can be the lovely assistant. The outfit includes a short black feather skirt with a matching feather boa.◊
- Zatanna herself used to act as her father's assistant.◊
- From Rowan Atkinson's bit "The Amazing Jesus":
And there came unto him a woman called Mary who had seen the Lord and believed, and Jesus said unto her, "Put on a tutu and lie down in this box." And then took he forth a saw and cleft her in twain, and there was much wailing and gnashing of teeth. But Jesus said, "O ye of little faith," and he threw open the box and lo, Mary was whole. And the crowd went absolutely bananas. And Jesus and Mary took a big bow, and he said unto her, "From now on you shall be known as Sharon, for that is a good name for an assistant."
- Olivia in The Prestige is this to both of the stage magicians involved (and has affairs with both of them). Angier's wife was also this. Michael Caine's character specifically mentions their importance as an on-stage distraction.
- The song "Eglantine" in Bedknobs and Broomsticks is Mr. Browne asking Miss Price to be his lovely assistant for magic shows... and the one actually doing the magic. Not only does she realize he's trying to exploit her, she's a bit annoyed with his casual use of her first name.
- On Now You See Me Henly used to be this for Daniel until he called her fat and she left and started her own solo act as an Escape Artist.
- Subverted — or at least complicated — in the early scenes of Gun Crazy. Laurie uses a female assistant in her sharpshooting act; the assistant wears a more feminine costume than Laurie, but is older than her and less conventionally attractive.
Game Shows (Fictional and Nonfictional)
- Vanna White of Wheel of Fortune, and the former Trope Namer. She wasn't the first letter-turner on the show (Susan Stafford was), but her iconic nature in the wake of Wheel's 1980s success has made her a quintessential example of this trope.
- So quintessential, in fact, that the United States Court of Appeals for the Ninth Circuit awarded damages to White in a suit against Samsung over an early '90s commercial in which a robot was on Wheel turning the letters (in 2012) on the grounds that the robot was sufficiently similar to her to infringe on her life rights. (The great wit of the 9th Circuit, Judge Alex Kozinski, wrote a famous and actually pretty funny opinion arguing this a bit much.)
- Similarly, the late Adriana Xenides, "co-host" of the Australian Wheel from the first episode in July 1981 until November 1996, when due to severe illness, she had to leave; and from July 1997 until June 1999 after recovering. When she left, Adriana was the longest-serving female co-host of a game show; now Vanna holds that record.
- Since the 2001-02 season, Jeopardy! has had the Clue Crew, a team of assistants (two female, one male) who present pre-recorded visuals on some clues.
- Some shows had male Vannas, such as Joe Alaskey on Couch Potatoes and Dan the Centurian on Caesar's Challenge.
- Lingo tried to subvert this by having main host Chuck Woolery act The Fool and set up beautiful co-host Shandi Finnessey as the smart one. It...didn't really work.
- Barker's Beauties in The Price Is Right (after Drew Carey took Bob Barker's place, they started simply being referred to by name).
- Carol Vorderman from Countdown was picked for her ability to solve the Numbers Game in her head practically every time as much as for her ability to stand around pinning letters to boards.
- In the British comedy Panel Show Would I Lie to You?, Carol stated that she played games for most of the 30 seconds of the Numbers Round because she'd already solved it.
- Since Carol left the show, her (younger, taller, blonder and cheaper) replacement Rachel Riley has taken the role.
- Though many years before, back in the '80s, solving the numbers game and checking the contestants' answers was Carol's only job. There were other assistants there to put up the letters and numbers tiles note - initially each of the games was done by two separate ladies but it soon became apparent this was too many...
- Subverted in Temptation: The New Sale Of The Century, where many of the models are male (which gives scientists useful data about the middle-aged female demographic of the show.)
- Parodied by David Letterman's Show Within a Show "Will It Float?", with the hula-hoop girl and that chick wearing a steel bustier and a working metal grinder.
- Predating Vanna White in the United States was Carol Merrill, the sole model on the original Let's Make a Deal. The new version of Deal with Wayne Brady originally had Alison Fiori as the assistant, then Tiffany Coyne.
- Roxanne on the original CBS version of Beat the Clock.
- MTV's Remote Control had a new one for just about every season.
- First Jenny McCarthy and then Carmen Electra on MTV's dating game show Singled Out.
- The original Concentration had Paola Diva as its prize model, and Classic Concentration had Diana Taylor and Marjorie Goodson-Cutt.
- In a Married... with Children episode, where Al and Peggy compete in a game show:
Host: Hello there, and welcome to How Do I Love Thee?! The game show that dares to ask; "How do I love thee?". For those of you who're totally ignorant of today's superstars, I'm Bink Winkleman. [one person applauds] Thank you! And here's our own little piece of fluff that the network thrust upon me, The Lovely Zelda. [great applause]
- The American version of Duel had "chip girls" whose only job was to walk to the players' podium after each question to collect chips spent on incorrect answers.
- A rare male example: Richard Osman on Pointless.
- WinTuition subverted this with a short, bald male assistant named "Gorgeous George", who acted as if he would rather be anywhere else whenever he hauled in props for a question.
- The American version of Deal or No Deal featured twenty-six models (down to two in syndication).
- Subverted by Avanti Un Altro for Rule of Funny; a random person is selected from the audience each episode to be the assistant.
- Bruce Forsyth has had many of these over the years; including in Strictly Come Dancing with Tess Daly. Since he semi-retired from that show, Tess has become the main host, with Claudia Winkleman taking on her role, although the emphasis is is less on the 'lovely' and more on the 'slightly mad' part of the role.
- Nynaeve gets this job at Valan Luca's circus in The Wheel of Time.
- Referenced in Equal Rites, which says that members of the Guild of Conjurers are accompanied by "sad thin women in spangly tights" (as in The Amazing Bunko and Doris).
- Subverted in Lovely Assistant by Geoph Essex: Jenny is both a magician's lovely assistant and the main protagonist. Even in the magic act, Jenny is more than just a pretty thing to look at. (She's also one of Calvin's most effective props, and does some tricks herself.) As the plot develops, this trope zig-zags: as a Grim Reaper, Jenny "assists" death by sending the recently departed off to their next journey; but she's still not just eye candy, as the Angels of Death don't seem to have any defined employer and are a pretty mixed lot.
- In the Elemental Masters series, the book Reserved for the Cat, Ninette is the assistant in a couple of Jonathan's magic acts. In Steadfast, after running away from her abusive husband, Katie gets a job as the lovely assistant to Stage Magician (and Air Magician) Lionel Hawkins, replacing his previous assistant Suzie, who was Quitting to Get Married.
Live Action TV
- In Monty Python's Flying Circus, The Amazing Mystico and Janet put up housing blocks by hypnosis. (Janet is the Lovely Assistant.)
- In an earlier sketch, Janet also assists the Amazing Kargol, who is a consultant psychiatrist.
- In the sketch "Prejudice", the Lovely Assistant Carol presents the winning entries for a contest to find a derogatory term for the Belgians.
- Parodied in How I Met Your Mother ("False Positive"), when news anchor Robin suffers a crisis of confidence and auditions to be the "coin-flip bimbo" (or "currency rotation specialist") on Million-Dollar Heads Or Tails.
- The Late Show with David Letterman: The recurring segments "Will it Float?" and "Is this anything?" have 2-4 lovely assistants: "Float" has two Vanna types who drop an item in a tank of water to see whether it will float or not. Both "Float" and "anything" have the Grinder Girl (a woman who holds a metal grinder to a piece of metal on her costume's thorax) and the Hula Hoop Girl (a woman who hulas a lot of hoops) doing their thing to either side during the segment. Both GG and HHG were originally "discovered" on previous installments of "Is this anything?"
- The Brady Bunch: Peter has magic as a Fleeting Passionate Hobby and does the Disappearing Girl trick with Jan as his lovely assistant, which freaks Cindy out. Even when they try to explain the trick to her she is still terrified. Then on the day of the Talent Show Jan twists her ankle and can't perform with Peter, so Cindy steps up and takes her place. Once she's been in the cabinet and sees how it's done she gets very enthusiastic, even wanting to do the trick again.
- Beakman's World had three lovely assistants (Josie, Liza and Phoebe, depending on season), and one not-so-lovely assistant (Lester). He even used Phoebe as the Lovely Assistant for the magic trick displayed in the page image.
- Tool Time, the Show Within a Show on Home Improvement, had Lisa and her replacement Heidi, the latter becoming an Ascended Extra.
- On Brainiac: Science Abuse we get Professor Myang Li, who determines "Does this fruit float?" You do doubt her academic credentials given her Stripperiffic outfit.
- One sketch written by Ronnie Barker revolves around a stage magician having an affair with his Lovely Assistant, and trying to hide the evidence from his suspicious wife by passing it off as conjuring tricks he was practising.
- Quite common in Brazilian TV. The Trope Codifier was Chacrinha and his "chacretes"◊ (pun on vedette), to the point the suffix -ete is quite common: Hzetes, Panicats... the lightest version were kids TV host Xuxa and her Paquitas,◊ which even had male versions.◊
- On Leverage Parker is this in the episode "The Top Hat Job" as the team is infiltrating a company by posing as the entertainment, a stage magic show. Interestingly her main role in the team is also similar to this in that she is often underestimated and often serves to make her boss look good. Throughout the episode, Sophie (who loves to be on stage) sulks that she has actual experience as this trope and its not fair that she doesn't get to play the part just because her skills as The Face are needed elsewhere on the job.
- Sabrina the Teenage Witch: In the "Magic Joel" episode, Sabrina takes a job as the assistant to the titular Stage Magician and uses her magical powers to help him when he gets Stage Fright.
- Taskmaster has Alex Horne, who is co-host and Greg's personal assistant.
- Murdoch Mysteries: Journalist Ruby Ogden works as one of these for a young Harry Houdini in "Houdini Whodunit".
- Banacek: In "Now You See Me, Now You Don't", the vanishing Stage Magician was using his daughter as his lovely assistant. She is seemingly as much in the dark about what happens to her father as everyone else.
- Debbie McGee, Lovely Assistant (and wife) of UK magician Paul Daniels. A good example of "also a skilled magician", she went on to have a solo career.
- This is the protagonist Dana's job description in the game Contrast. Unlike most Lovely Assistants, she has actual (as in supernatural) magical powers at her disposal.
- No More Heroes has Harvey Moiseiwitsch Volodarskii, an assassin magician. His two silent, lovely "asseestahnts!" are under his loyal command, until Travis blinds him and they provide the wheel saw for his execution.
- Parodied in Paper Mario with Chuck Quizmo's assistant, a Toad named Vanna T.
- In Dead Rising 2, sexy twin sisters Crystal and Amber Bailey serve as the assistants of the zombie-killing game show Terror is Reality. They also serve as the Dragons to the Big Bad, TIR host Tyrone "TK" King.
- In the Dark Tales game series, the Freemium side game Nightfall provides Dupin with one of these in the form of Anna Fleurs. While it's suggested that she may be the player character from the main series, in Nightfall she mostly handles mundane tasks for Dupin, chiefly providing the player with instructions and rewards.
- In Homestar Runner, Strong Mad takes up this role when the Cheat does his magic act as Tito the Tophaticent, by shoving two basketballs down the front of his singlet.
- Parodied in the Phineas and Ferb episode "Let's Take a Quiz!" While Phineas plays game show host, the role of the Lovely Assistant is taken by Ferb, who appears in several glamorous women's outfits.
- Gypsy Moth from A Bug's Life is this to her praying mantis husband, Manny.
- Esmeralda from The Hunchback of Notre Dame is this to Clopin.
- In the Yogi's Treasure Hunt episode "Goodbye, Mr. Chump", Penelope Pitstop was a lovely assistant to Hokey Wolf.
- In a Dinosaucers episode, Sarah is first a willing lovely assistant for her friends' magic show, and then a hypnotized lovely assistant for Quackpot's magic show.
- In the Family Guy episode "When You Wish Upon a Weinstein", a Vegas Rabbi had lovely assistants.
- Gender reversal in an episode of Justice League Unlimited, where Zatanna has a male assistant.
- Discussed in an episode of The Simpsons; Lisa becomes an apprentice to a retired stage magician whose late wife was his assistant; he bonds with Lisa because having a child was "the only magic we couldn't create."
- In the Dexter's Laboratory episode "D&DD", Dee Dee plays the Monty Haul Game Master to Dexter and his friends' RPG group. The Wizard's reward for completing the quest is a Lovely Assistant and a lifetime of sold-out shows in Las Vegas.