Heartwarming / The Cinema Snob

  • During his review of Elves, Brad slips out of his Cinema Snob character for a moment when the main character's stepmother kills her cat for no reason whatsoever, hissing, "I'd kill her. I'd fucking KILL her!" Do not mess with cats while Brad Jones is watching.
    • And it even pops up in the Snob videos, where Lloyd jumps up on Brad's lap for most of the Gross Out review and Brad just lets him stay there.
  • He begins his Pieces review out-of-character, and explains that most of the riffs he does are out of love, not hate.
  • Brad is mostly playing himself rather than his always-irritated Snob persona in his crossover with Linkara for reviewing the Manimal comic—he's shocked and looks genuinely hurt when he finds out it's a dark-as-hell comic about a Nazi-created Beast Man rather than the Manimal he loves.
  • Brad's reaction to violence against children, both in and out of character. Apparently he has Papa Bear tendencies.
    • A lesser reaction (as no violence is involved), but still surprisingly effective: during the movie Home Sweet Home, as the characters are having Thanksgiving dinner, one character tells his daughter to have some peas, threatening not to let her have dessert if she doesn't eat any. The Snob (or possibly Brad himself) is livid at this, recounting how he got sick as a child when his daycare forced him to eat green beans, and denouncing any parent that forces their children to eat food they clearly dislike. Wow... There's a Berserk Button most people probably didn't expect!
  • While his review for Maniac is definitely given in sarcasm, it's interesting to note that - throughout the review - he is secretly demonstrating a genuine appreciation for a film that has had little such praise. He's defending its merit against those who gave a film such negative criticism for its violent and sleazy nature when that was the entire point of making it.
  • Jillian kisses Brad (in-character as the Snob and Mrs. Snob) after they both give an exasperated "Really?" during the Rape Squad review.
  • The Snob reviewing Golden Girl, which is considerably less dark and disturbing than his normal fare, and liking it. Brad even breaks character at the end of the review, taking off his glasses and un-slicking his hair, to praise the film and encourage the audience to seek it out.
  • During his review of Gross Out, he frequently tries to warn the audience away from the things he's going to show. During certain extended sequences, almost as a reward, he focuses the camera on his cats curling up on his lap while the audio of... certain events plays out over it.
  • Brad's review of Beyond the Valley of the Dolls is an affectionate tribute to Ebert, who penned the movie. In fact, Brad goes out of character to admit that without Ebert, there wouldn't be a Cinema Snob.
    • Oddly enough, his choice of The Stinger is also heartwarming: part of Ebert's scathing review of Brad's favorite movie, Caligula, which was what caused him to see Caligula in the first place.
    • The music he chooses for the opening credits is the opening theme to Siskel & Ebert.
  • From The Conqueror review:
    Temujin: See to the sharing of the booty.
    Snob: John Wayne just said that he wants to "share booty". There are times when I love this job. This... is one of those times.
  • Snob's (and most certainly also Brad's) clear discomfort at how Wired seemed to be one long Speak Ill of the Dead with regards of John Belushi (in his words, "Congratulations, you're lecturing a dead person."), including the scenes with Ray Sharkey's character chastising Belushi,note  while at the same time also praising Michael Chiklis, defending Chiklis for wanting to jump at the chance to play one of the most beloved comedians of the day, despite the book's and movie's controversial nature.
  • Brad pointing out that The Babe Ruth Story, while a bad film due to its Tastes Like Diabetes tone and odd casting of the titular character, does at least seem to legitimately like Babe Ruth and want to portray him in a positive way (unlike how the aforementioned Wired did with John Belushi).
  • In his review to Driller: A Sexual Thriller he manages to review the porn parody of Michael Jackson's Thriller video without doing any poor taste jokes toward Michael Jackson and with that makes the review enjoyable for MJ fans as well. This also counts as an awesome moment.
  • The beginning of the Plutonium Baby review, where the Snob finds out that his mother watches his show.
  • Him talking about Spoony during his review of Grumpy Cat's Worst Christmas Ever and referencing him and his Jack Russell terrier, Oreo. Sure, he's making jokes about Jackie being Oreo, but it's nice to hear him talking about his friend.
  • Through his review of Halloween 4: The Return of Michael Myers, he kept making jokes about how bitchy the character of Rachel was, but when the topic came up about Rachel's actress getting injured during filming a scene, but didn't go to the hosptial till it was done, even he had to give her props, showing that while he may hate the character, but not the actor... unless it's Kirk Cameron.
  • During his review for Ghosts Can't Do It, he has this to say about Bo Derek and her husband:
    Like in the movie, her husband was also a few decades older than her, and if their relationship was anything like the one in this movie... I'm happy they had a very long-lasting and happy marriage. Hey, I don't wanna be too mean here.
  • The Snob pausing during the review of A Halloween Puppy to sing the praises of Eric Roberts.
  • Snob pointing out that I'm Not Ashamed, a Pure Flix movie about the Columbine Massacre, at least has the decency to instill sympathy in the victims.
  • As bad as Glen or Glenda? is, Brad never mocks the film's subject material and even commends it for being well-intentioned and progressive for its time regarding gender identity.
  • In spite of his hatred for movies like Last Ounce of Courage and Voiceless, Snob/Brad regularly points out how Rusty Joiner is the best actor of both of them, even to the point of saying Joiner is too good for Voiceless.
  • Similar to the above, despite the absolute seething hatred he had for the character David Schwimmer played in Kissing a Fool, Snob/Brad is still absolutely complementary about Schwimmer's acting skills, from Friends' more dramatic scenes to The People v. O.J. Simpson.