Joanna Beauchamp
Appears In: Witches of East End, Serpent's Kiss, Winds of Salem and indirectly in Triple Moon and Double Eclipse.
- Action Mom: When a supernatural enemy unleashes it's evil all over the town and threates to hurt her and her loved ones, Joanna decides to face it with her magic wand and the powers that she haven't used in a long time due to a restriction imposed to those like her centuries ago.
- Joanna is a very kind and peaceful woman, but she is not afraid to get involved in a good fight; she battled her sister for the soul of Lionel Horning and won with a powerful light spell.
- Elderly Immortal: She has lived for more than five thousand years, but she will always look like a woman in her sixties. The only times when she looks young is when her daughters die, but eventually, after getting pregnant with them again and giving birth she starts aging again.
- Betty and Veronica: She is a Betty, her sister Helda is a Veronica.
- Caring Gardener: She loves tending her garden and due to her magic this tends to blossom like any other one.
- Clear My Name: In the first book, she is acussed of murdering Bill Thatcher, who was killed by a shapeshifter disguised as her.
- Earth Mother: She is the Mother Goddess of Earth.
- Earthy Barefoot Character: In the first book she removes her shoes to feel the warm sand of the North Hamptons beach during a sunset.
- Empty Nest: She may live with her two daughters, but she feels very deeply the absence of her son.
- Familiar: Gillbereth (Gilly), her female raven.
- Feeling Their Age: It doesn't matter if she is an immortal witch, she still suffers the mundane afflictions that come with her physical age.
- Feminine Women Can Cook
- Flying Broomstick: Joanna's favorite medium of transportation is a classic ordinary broom.
- From My Own Personal Garden: Most of her cake ingredients are from her very own orchard.
- God Couple: She's married to the god of the sea.
- Green Thumb: Her healing powers allow her to bring withered plants back to life and maintain her garden evergreen, even when she doesn't intends to use her magic.
- Heroic Suicide: She gives up her life in order to save her youngest daughter.
- Dressing to Die: She wears a beautiful red dress that is despicted as floating in the beach like a flower when she drowns in it.
- Suicide by Sea: She decides to drown herself in the beach in front of her house.
- Suicide Is Painless: When she finally dies, she felt some sort of relief as she felt the weight of all her past lifes and this one fading away.
- I Want Grandkids: Joanna has always lamented how her daughters have never had children in their whole immortal lives.
- I Was Quite a Looker: She was known as the most beautiful goddess of the nine worlds.
- Magic Wand: Once the restriction was set into motion, she had to hide her wand in order to not have it taken away by the Council. A few centuries later she brings it out of confinement to fight a powerful unknown enemy.
- Master of One Magic: Healing Magic, which expands to ressurrection and restoration spells (these charms can be very complicated and she is the most competent caster).
- Mystical Pregnancy: For some reason she always gave birth to her daughters everytime they died; this is weird considering that when other gods die, they are reborn in other families that usually aren't even magical like them.
- Nature Hero: One of her motivations to fight in the first book was because her enemy was poisoning her precious town, polluting the waters and killing the native birds.
- Nature Lover: Joanna loves all living things, including everything that can be found in nature, is for that same reason (and her nature as a giver of life) that she is saddens everytime that she sees dead plants or animals and feels the piercing need to bring them back to life.
- Not That Kind of Mage: Although known as a witch, she is in fact a Norse goddess.
- Only Known by Their Nickname: For the mortals she is Joanna Beauchamp, for her kind she is Skadi, the Vanir goddess of earth.
- Outliving One's Offspring: She has seen her daughters die over and over again. This changes when decides to give up her life for one of her daughters.
- Parental Substitute: She is this to Tyler, even is both of his parents are very good people and still around.
- Parent with New Paramour: She seems interested in the charming Harold Atkins, but never goes further than s simple date and some chatting.
- Playing with Fire: Joanna has the power to set things on fire.
- Red Oni, Blue Oni: Joanna has many traits of both colors, but she is more likely the red oni, while her sister is the blue one.
- Spell Book: She had a few of these in her study, some of those books are: The Abracadabra of Real Magic and Wizardry and It's Very Essence.
- Sweet Tooth: Joanna loves desserts and baking cakes to feed her daughters and spoil little Tyler.
- This Is My Side: Due to the Covenant of the Dead, a pact made between her an her sister long time ago, she can't just mess around with her sister's realm and bring people back to life whenever she wants, at least not without consecuences.
- White Mage: While very skilled in various types of magic, her bailiwick is healing magic and ressurrection.
Ingrid Beauchamp
Appears In: Witches of East End, Serpent's Kiss, Winds of Salem and as a secondary character in Triple Moon and Double Eclipse.
- Alternate Timeline: Ingrid is aware that she has another version of her in another universe (the tv series). In the short story, Mirror Souls, Ingrid is summoned by that timeline version of Joanna to help her to bring back Wendy (her aunt in that timeline) from hell.
- Aura Vision: One of her signature gifts.
- Badass Normal: She was still very competent when her powers started to fade away.
- Betty and Veronica: She is the Betty to her sister's Veronica: she's an introvert, conservative, loves books and likes to follow the rules. She is also the Betty to Matt's Archie and Caitlin and Mariza's Veronica.
- Blow You Away: Her magic knots can help her to bend the winds when she's sailing.
- Chaste Hero: This is her attitude through big part of the first book.
- Clear My Name: She is accused by Corky Hutchinson of driving her husband to suicide with her witchcraft. This is obviously false as Ingrid's magic is harmless and her husband's suicide was commited by himself after killing a youg woman with whom he had an affair.
- Defrosting Ice Queen: She started like this in the first book but as the series progressed and she started to use more her magic and admit her true feelings for Matt she became softer and nicer, but still remained her strong character.
- Dispel Magic: Her magic and her sister's tend to negate each other.
- Divine Parentage: She is the daughter of Njord and Skadi; she even inherited her mother's divine association with earth.
- Familiar: Most witches tend to have ordinary looking animals as their familiars, but Ingrid's magical pet is a magnificent griffin, a mythical creature half lion, half eagle.
- Feminine Women Can Cook: At first she was terrible cooker (at leat compared to her mother and her sister) but after marrying Matt and Having their children her cooking abilities started to blossom, probably thanks to the fact that she was the goddess of hearth and finally had a home of her own.
- Flying Broomstick: She personally preffers flying solo, but a broomstick helps her (and all her kind)to feel "grounded" to the earth below.
- Functional Magic: She's a witch with precognitive abilities, but her most famous gift is the ability to create magic knots than can improve the lives of those that use them. These knots can heal, bring luck, improve marriages and even maintain spirits at bay.
- Geometric Magic: Most of her spells require the drawing of pentagrams to work.
- Happily Married: to Matt.
- Hot Librarian: Not as hot as her sisters, but definetley a beautiful women that attracks the attention of a few men...and gods.
- Like Father, Like Son: She is a lot like her father Norman: both of them are intellectuals, curious and analytical. In the physical aspect they both have blue eyes (of different shades, though) and sight problems. She also inherited her mother's beautiful blonde hair. Her daughter Jo is said to be a mini version of her with blue eyes and blonde hair.
- Little Black Dress: Ingrid doesn't own too many fancy clothes, but when she wears something different to her usual dull clothes, is almost always a pretty black dress with a red ribbon that according to her sister and Matt, she looks great in it.
- Hair of Gold, Heart of Gold: She's blonde, kind, smart and beautiful.
- Letting Her Hair Down: She does this sometimes and whe she does it most people notice how beautiful she actually is. Her mother even thinks she looks years younger.
- Expository Hairstyle Change: While not completely, she still fits this trope. Her hair is usually styled in a tight bun, but as the books progress and her feelings for Matt start to grow, she loosen her hair more often. In the spin-off she is no longer the uptight maiden than she was in the first books, she is now a happy wife with two lovely children and her tight, perfect bun is now a loose one.
- Leg Focus: She's said to have beautiful long legs.
- Magical Girlfriend: She is this to Matt.
- Magic Librarian: Everyone in North Hampton knows that Ingrid is a witch (by the mundane concept only) and offers her magical services in the library.
- Magic Wand: Ingrid has a magic wand made of dragon bone.
- Muggle and Magical Love Triangle: She has caught the attention of Matthew Noble, a mundane police man and Troy Overbrook, who just like her happens to be a god. At the end she chooses Matt and though Troy is understanding of her decisions, he makes her know that he will be waiting for her, after all, Matt will at some point die, they don't.
- Muggle–Mage Romance: She is married to Matthew Noble, a mortal man.
- Older Than They Look: She has lived for thousands of years but everytime that she reborns she stops aging around the age of 27 and 35 years old.
- Psychic Link: She has a special connection with Oscar.
- Psychic Powers: She can see the future, interpret current and future events through dreams, see the aura around a person a dig in it to see their lifelines.
- Salem Is Witch Country: She was hanged in 1692 in Gallows Hill.
- Shapeshifting: She can take the form of Oscar, her griffin.
- Smart People Wear Glasses
- Time Travel Episode: In the third book, Winds of Salem, she has to travel back in time to Salem to save her sister.
- White Magician Girl: She somehow fits this tropes, but yet she doesn't fully embodies it; She's the town's healer and at the same time a courageous witch.
- Words Can Break My Bones: She can speak old norse and the ancient language of the dragons to cast a grand variety of spells.
Freya Beauchamp
Appears In: Witches of East End, Serpent's Kiss, Winds of Salem and as a secondary character in Triple Moon and Double Eclipse.
- Adaptational Sexuality: Her bisexuality was erased in the show.
- All Girls Want Bad Boys: She is in love with Killian, who is not bad but has a bad boy aura around, and his brother Bran, who happens to be the trickster god of mischief.
- All Women Are Lustful: Sex is in her nature after all.
- Alternate Timeline: Book Freya is just one of many and she is aware of at least another one: the Freya from the tv series, a black haired beauty than unlike her version is still trapped in the Killian/Dash (that timeline version of Bran) love triangle.
- Better as Friends: At the end she doesn't pick any of the brothers, even though she loves them both and knows that at some point in her immortal life she's gonna have to choose one.
- Betty and Veronica: She is a Veronica (sexual, outgoing, fun, emotional) and her sister is a Betty (shy, conservative, rules follower, stoic). She is also the Archie to Killian's Betty and Bran's Veronica, though both brothers don't exactly embody those tropes.
- Blow You Away: Freya can manipulate the wind. She's also the goddess of the sky.
- But I Would Really Enjoy It: She feels this way about Killian (she still falls for him).
- But Not Too Bi: She has mentioned to have sex with many men and women through all her immortal life but the only relationships we see her involved is with Bran and Killian and their past lives.
- Charm Person: She can control any man she has slept with.
- Ethical Slut
- Feminine Women Can Cook: She is a very talented cook and thanks to her magic everything she makes is delicious, at least when she's in a good mood.
- Go Seduce My Archnemesis: Thanks to her sex powers she can control the minds of any man that she sleeps with. She used this against Loki to make him give her the ring and destroy it.
- Green Thumb: With the right spell she can make plants grow. She can also make fruits and greens glow or be perfect by just touching them.
- Interspecies Romance: She slept with the human Oliver Hazard-Perry.
- Magic Wand: Freya has a wand made entirely of dragon bone. She haven't used her wand for centuries and after having it back she says that she doesn't really know what to do with it.
- Personality Powers: Freya is a passionate and sexual spirit and her magical powers reflect that: she can feel emotions, make potions that make people fall in love or explore their deepest desires, she can also manipulate the minds of any man she has sex with.
- Playing with Fire: Freya can set things on fire.
- Power Incontinence: Unlike her sister, she was never quite good at supressing her magic, so everytime that she felt a strong emotion her magic would react in response to it, making people trip, flowers catch fire, etc...
- Reincarnation: As a goddess in Midgard her soul in meant to take a newborn body every time that she dies. Unlike other gods, she and her sister usually reborn with the same mother and appareances, but now that Joanna died this is unknown.
- Reincarnation Romance: She is in the middle of one with the Gardiner brothers, a.k.a, Loki and Balder.
- Salem Is Witch Country: She was hanged in 1692 in Gallows Hill, and a few centuries later was sent to the past to die the same way again, only that this time she would be unable to reborn.
- Sexy Cat Person: She is a beautiful human-looking goddess with the ability to shapeshift into a black cat.
- The Bartender: She works at the North Inn, serving potions desguised as cocktails to her clients.
- Virgin-Shaming: One way or another she does this to her sister, even if she never says it outloud.
