YMMV / I Am Not an Easy Man

• Audience-Alienating Premise: The film is a satire about gender relations and sexual harassment set in a Lady Land Alternate Universe but its mixture of satire, hard truth and rom-com made it difficult to know who to market to; it wasn't a traditional Rom Com but as a satire, it was very Juvenalian (mocking, abrasive and caustic). Also, the main characters were largely unlikeable, and the world was a terrible place to live in - for both universes and also the cross-dressing (meant to show men in a women's position) was outright Fan Disservice and Squick, even if it was satire. A High Concept movie that posed the question "What if women were men, and men were women?". It wasn't quite sure how to handle the topic of misogyny and misandry well, given that it was a mixture of Rom Com and satire. As a whole, it fell between two stools being not quite one thing but not quite the other. People who wanted a traditional Rom Com would not have enjoyed the gender politics as the theme, whereas people looking for a more intellectual film wouldn't have enjoyed the Rom Com aspect, and although it tried to give An Aesop on sexism and double standards, the film was seen as having more of a Lost Aesop. In general, it was a hard sell and marketing it was difficult.