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Recap / The Simpsons S 24 E 19 Whiskey Business

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Homer and Marge help a suicidal Moe get a new lease on life, which leads Moe to market his own whiskey; Grampa discovers that Bart is a better caretaker than most of the nurses at the retirement home; Lisa protests against the use of Bleeding Gums Murphy's image as a hologram that shills from beyond the grave.


  • The Dead Rise to Advertise: The Bleeding Gums Murphy hologram. The company also uses other celebrities, including Princess Diana and Gandhi.
  • Advertisement:
  • For Inconvenience, Press "1": The suicide hotline Moe called in hopes of having human contact, even though a previous episode revealed that Moe has called Suicide Prevention so many times that they had to block his number.
  • Magic Feather: The suit for Moe, which causes others to treat him better and directly leads to his whiskey going public. When he loses the suit, Marge tells him the magic was inside him all along, even referencing Dumbo, the Trope Namer itself. Subverted when Moe goes to the public stock presentation without the suit, his appearance causing the company to collapse immediately.
  • My Country Tis of Thee That I Sting: When Moe is speaking about his whiskey at the public stock presentation, the biggest value drop takes place when he says he'll use the best ingredients available in America.


Example of: