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Quotes / Fleeting Demographic Rule

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So this WrestleMania moment wasn't even original; it had already been done numerous times at many events, including prior WrestleManias. The "novelty" was that it happened in a match people wanted to see. Surprise! It's sort of like a hack magician whose signature trick is making a coin disappear, except instead of his own coin, it's yours, and you happen to live in a country that mints a $55 piece.

This was a fact of the industry for a long time, too — Gold Key, one of the other comics publishers at the time (though not one that ever really made any headway in superheroes) used to actually have a policy of just reprinting the same ten or twelve stories over and over again, because they figured they only had a two-year window of readership. Kids would get into M.A.R.S. Patrol or Brothers of the Spear when they were twelve, and by the time they were fourteen, their interest would inevitably turn to, I don’t know, baseball. Since you only had them for two years, why bother making more than two years worth of stories? Just cycle through them, because by the time you hit the next round of reprints, everyone who read them last time has discovered making out and is no longer interested. It strikes me as a pretty defeatist attitude, and is probably the reason I’m not writing about the key differences between DC, Marvel and Gold Key, but, you know, whatever works for you.
Chris Sims, Comics Alliance

Real Life

"Our audience is constantly renewing itself, The political times and the climate is changing. We're always aware that whoever our audience is now, it doesn't matter what matters we've told in the past—it's going to be fresh for them."

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