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[[http://www.cartoonbrew.com/business/boomerang-is-dead-long-live-boomerang-104510.html All feeds of the network worldwide got a international rebranding throughout 2014 and 2015]] with a new focus towards younger viewers, the inclusion of paid advertisements, and the addition of newly-acquired animated series--all of which introduced a series of interesting changes. During the summer of 2015, through their "Pet of the Week" event, the block featured the return of ''WesternAnimation/CourageTheCowardlyDog'' and the network premiere of ''WesternAnimation/TheSylvesterAndTweetyMysteries''. Boomerang has also recently dabbled in new series dealing in classic characters and franchises, such as ''WesternAnimation/WabbitALooneyTunesProduction'', ''WesternAnimation/BeCoolScoobyDoo'' and ''WesternAnimation/{{Bunnicula}}'', as well as airing new episodes of ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TheGarfieldShow''. On a less popular side, the notorious ''Teen Titans Go!'' (as mentioned above), as well as ''WesternAnimation/TheAmazingWorldOfGumball'', also started airing on Boomerang, even leading to a stint of running everyday by early 2016, though they didn't air as often as they did on the main Cartoon Network channel, usually only airing during the primetime hours as Creator/AdultSwim was airing on the main channel. Both shows were pulled from Boomerang's line-up in April 2017. The rebranding also resulted in the loss of the long-running vintage format of the original network (right down to the logo, which now looks like a tweaked version of the 2010 CN logo), as well as older cartoons that weren't [[CashCowFranchise Cash Cow Franchises]] and/or popular with older CN viewers being dropped from the network, despite executives promising that classic cartoons would co-exist with the newer cartoons on the channel. While there were positives and negatives about the reboot at hand, things slowly started to look bright for the future.\\

to:

[[http://www.cartoonbrew.com/business/boomerang-is-dead-long-live-boomerang-104510.html All feeds of the network worldwide got a international rebranding throughout 2014 and 2015]] with a new focus towards younger viewers, the inclusion of paid advertisements, and the addition of newly-acquired animated series--all of which introduced a series of interesting changes. During the summer of 2015, through their "Pet of the Week" event, the block featured the return of ''WesternAnimation/CourageTheCowardlyDog'' and the network premiere of ''WesternAnimation/TheSylvesterAndTweetyMysteries''. Boomerang has also recently dabbled in new series dealing in classic characters and franchises, such as ''WesternAnimation/WabbitALooneyTunesProduction'', ''WesternAnimation/BeCoolScoobyDoo'' and ''WesternAnimation/{{Bunnicula}}'', as well as airing new episodes of ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TheGarfieldShow''. On a less popular side, the notorious ''Teen Titans Go!'' (as mentioned above), as well as ''WesternAnimation/TheAmazingWorldOfGumball'', also started airing on Boomerang, even leading to a stint of they shows running everyday by early 2016, though they didn't air as often as they did on the main Cartoon Network channel, usually with them only airing during the primetime hours as times the main channel was showing Creator/AdultSwim was airing on the main channel.programming. Both shows were pulled from Boomerang's line-up in April 2017. The rebranding also resulted in the loss of the long-running vintage format of the original network (right down to the logo, which now looks like a tweaked version of the 2010 CN logo), as well as older cartoons that weren't [[CashCowFranchise Cash Cow Franchises]] and/or popular with older CN viewers being dropped from the network, despite executives promising that classic cartoons would co-exist with the newer cartoons on the channel. While there were positives and negatives about the reboot at hand, things slowly started to look bright for the future.\\


[[http://www.cartoonbrew.com/business/boomerang-is-dead-long-live-boomerang-104510.html All feeds of the network worldwide got a international rebranding throughout 2014 and 2015]] with a new focus towards younger viewers, the inclusion of paid advertisements, and the addition of newly-acquired animated series--all of which introduced a series of interesting changes. During the summer of 2015, through their "Pet of the Week" event, the block featured the return of ''WesternAnimation/CourageTheCowardlyDog'' and the network premiere of ''WesternAnimation/TheSylvesterAndTweetyMysteries''. Boomerang has also recently dabbled in new series dealing in classic characters and franchises, such as ''WesternAnimation/WabbitALooneyTunesProduction'', ''WesternAnimation/BeCoolScoobyDoo'' and ''WesternAnimation/{{Bunnicula}}'', as well as airing new episodes of ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TheGarfieldShow''. On a less popular side, the notorious ''Teen Titans Go!'' (as mentioned above) also started airing on Boomerang, even leading to a stint of running everyday by early 2016, though it didn't air as often as it did on the main Cartoon Network channel, and was pulled from Boomerang's line-up in April 2017. The rebranding also resulted in the loss of the long-running vintage format of the original network (right down to the logo, which now looks like a tweaked version of the 2010 CN logo), as well as older cartoons that weren't [[CashCowFranchise Cash Cow Franchises]] and/or popular with older CN viewers being dropped from the network, despite executives promising that classic cartoons would co-exist with the newer cartoons on the channel. While there were positives and negatives about the reboot at hand, things slowly started to look bright for the future.\\

to:

[[http://www.cartoonbrew.com/business/boomerang-is-dead-long-live-boomerang-104510.html All feeds of the network worldwide got a international rebranding throughout 2014 and 2015]] with a new focus towards younger viewers, the inclusion of paid advertisements, and the addition of newly-acquired animated series--all of which introduced a series of interesting changes. During the summer of 2015, through their "Pet of the Week" event, the block featured the return of ''WesternAnimation/CourageTheCowardlyDog'' and the network premiere of ''WesternAnimation/TheSylvesterAndTweetyMysteries''. Boomerang has also recently dabbled in new series dealing in classic characters and franchises, such as ''WesternAnimation/WabbitALooneyTunesProduction'', ''WesternAnimation/BeCoolScoobyDoo'' and ''WesternAnimation/{{Bunnicula}}'', as well as airing new episodes of ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TheGarfieldShow''. On a less popular side, the notorious ''Teen Titans Go!'' (as mentioned above) above), as well as ''WesternAnimation/TheAmazingWorldOfGumball'', also started airing on Boomerang, even leading to a stint of running everyday by early 2016, though it they didn't air as often as it they did on the main Cartoon Network channel, and usually only airing during the primetime hours as Creator/AdultSwim was airing on the main channel. Both shows were pulled from Boomerang's line-up in April 2017. The rebranding also resulted in the loss of the long-running vintage format of the original network (right down to the logo, which now looks like a tweaked version of the 2010 CN logo), as well as older cartoons that weren't [[CashCowFranchise Cash Cow Franchises]] and/or popular with older CN viewers being dropped from the network, despite executives promising that classic cartoons would co-exist with the newer cartoons on the channel. While there were positives and negatives about the reboot at hand, things slowly started to look bright for the future.\\



Surprisingly for all, though, in January 2018, some found a new life in Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 received daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late September, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberately trolling in a "does this look familiar" gag.[[/note]] The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is ''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]], ''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case. Boomerang started its own process of burning off episodes of WB series that needed to air in early 2020 with the fourth season of ''WesternAnimation/TheTomAndJerryShow'', ten months after the process started on Cartoon Network proper. Whether Boomerang will reach another high point in its rebrand, or if AT&T plans to do something else entirely is still unknown.

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Surprisingly for all, though, in January 2018, some found a new life in Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 received daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late September, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberately trolling in a "does this look familiar" gag.[[/note]] The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is ''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''WesternAnimation/GarfieldAndFriends'', ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]], ''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case. Boomerang started its own process of burning off episodes of WB series that needed to air in early 2020 with the fourth season of ''WesternAnimation/TheTomAndJerryShow'', ten months after the process started on Cartoon Network proper. Whether Boomerang will reach another high point in its rebrand, or if AT&T plans to do something else entirely is still unknown.


* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by UsefulNotes/TedTurner, including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on, the channel began to expand to include [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim). The original intent of the network was generally summed up in its two slogans: "The best place for cartoons" and "where everybody gets their toons". In this period, year after year, the network aired cartoons and animations from at least eight different decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner Broadcasting[[note]]Following Cartoon Network's decay, Creator/TurnerClassicMovies took this title[[/note]] and its' primetime line up, which featured both original productions and the most popular archive programs, often competed for top total viewers in cable. Not just one demographic, ''total viewers''.\\

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* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by UsefulNotes/TedTurner, including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to a few others. As time went on, the channel began to expand to include [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim). The original intent of the network was generally summed up in its two slogans: "The best place for cartoons" and "where "a place where everybody gets their toons". In this period, year after year, the network aired cartoons and animations from at least eight nine different decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner Broadcasting[[note]]Following Cartoon Network's decay, Creator/TurnerClassicMovies took this title[[/note]] and its' primetime line up, which featured both original productions and the most popular archive programs, often competed for top total viewers in cable. Not just one demographic, ''total viewers''.\\



Complaints about Cartoon Network decaying came in two major waves that disagree with one another. One argues the seeds were planted in 2001 and bloomed in full in 2004. The second argues the first sign was in 2004 but and bloomed around 2007. To say there hasn't been considerable amounts of FandomRivalry between these two view points is an understatement -- this is an argument where some refuse to admit the other opinion ''actually deserves to exist''. This page will try its best to explain both and why they obviously will never see eye to eye.\\

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Complaints about Cartoon Network decaying came in two major waves that disagree with one another. One argues the seeds were planted in 2001 and bloomed in full in 2004. The second argues the first sign was complaints were in 2004 but and it really bloomed around 2007.2007. Both of these periods mark important changes to how the network operated. To say there hasn't been considerable amounts of FandomRivalry between these two view points is an understatement -- this is an argument where some refuse to admit the other opinion ''actually deserves to exist''. This page will try its best to explain both and why they obviously will never see eye to eye.\\



When it seemed Bill Hanna's death was imminent, Time Warner decided to abandon the multiple year effort to merge the two animation studios, instead [[TakeAThirdOption taking a third option]]. Warner Bros. Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros. silo, and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. [[RightHandVsLeftHand As a result of this separation, these two entities have had freedom from each other and, at times, allowed to have very different interests while being under the same corporate roof.]] While this was now a reality, Time Warner became AOL Time Warner, and it was decided they wanted to merge Creator/TheWB Television Network into Turner Broadcasting, and to speed up the process, appointed the WB's head honcho, Jamie Kellner to run Turner Broadcasting. Now, Betty Cohen had to answer to Kellner, and the two had wildly different ideas on how to run a TV channel. Cohen hated concepts that limited the audience, which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen believed that they could try to find space on the network to get as many different viewers as they could. Kellner, however, saw a network more in the "business by-the-books" approach. His main objective was to find a show that was a hit in a specific age range, and then use the good ratings to charge more of the advertisers at higher rates. Kellner viewed the PeripheryDemographic as completely worthless (older fans and the staff of ''WesternAnimation/{{Animaniacs}}'' and ''WesternAnimation/{{Freakazoid}}'' had these same arguments with Kellner over at the WB before this, and this was part of the reason why Wrestling/WorldChampionshipWrestling got shuttered and sold off to the WWE-- another factor being that Kellner had previously worked for Vince [=McMahon=]). In addition to this, Cohen and Kellner clashed on several other issues, among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and, most infamously, the June Bugs incident: CN wanted to air every Bugs Bunny cartoon in a marathon. Simple, right? But when the media caught wind of the fact that the marathon included some of the more controversial shorts, Kellner decided to pass the buck to Cohen, saying he would leave it up to her but he wouldn't do it, ensuring that any criticism would be deflected to Cohen. Only a few weeks after this dust up, Cohen announced she would be leaving the network.\\

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When it seemed Bill Hanna's death was imminent, Time Warner decided to abandon the multiple year effort to merge the two animation studios, instead [[TakeAThirdOption taking a third option]]. Warner Bros. Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros. silo, and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. [[RightHandVsLeftHand As a result of this separation, these two entities have had freedom from each other and, at times, allowed to have very different interests while being under the same corporate roof.]] While this was now a reality, Time Warner became AOL Time Warner, and it was decided they wanted to merge Creator/TheWB Television Network into Turner Broadcasting, and to speed up the process, appointed the WB's head honcho, Jamie Kellner to run Turner Broadcasting. Now, Betty Cohen had to answer to Kellner, and the two had wildly different ideas on how to run a TV channel. Cohen hated concepts that limited the audience, which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen believed that they could try to find space on the network to get as many different viewers as they could. Kellner, however, saw a network more in the "business by-the-books" approach. His main objective was to find a show that was a hit in a specific age range, and then use the good ratings to charge more of the advertisers at higher rates. Kellner viewed the PeripheryDemographic as completely worthless (older fans and the staff of ''WesternAnimation/{{Animaniacs}}'' and ''WesternAnimation/{{Freakazoid}}'' had these same arguments with Kellner over at the WB before this, and this was part of the reason why Wrestling/WorldChampionshipWrestling got shuttered and sold off to the WWE-- another factor being that Kellner had previously worked for Vince [=McMahon=]). In addition to this, Cohen and Kellner clashed on several other issues, among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and, most infamously, the June Bugs incident: CN wanted to air every Bugs Bunny cartoon in a marathon. Simple, right? But when the media caught wind of the fact that the marathon included some of the more controversial shorts, Warner asked them to reconsider. Kellner decided to pass the buck entirely to Cohen, saying he would leave it up to her but expressed he wouldn't do it, air them, ensuring that any criticism would be deflected to Cohen. Only a few weeks after this dust up, Cohen announced she would be leaving the network.\\



When Cohen left, Jim Samples took her position, and he had a philosophy similar to Jamie Kellner; the turmoil didn't end here, though, as Mike Lazzo was still head scheduler of the entire channel; he had been with the channel many years and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first crystallized. It argues the appeal of the network was its commitment to being an animation channel that tried to please a wide audience. During this period, much of the older material would be moved to bad time slots, or removed from the main channel (and in the case of Time Warner-owned programming, moved to spinoff Boomerang). Several of the top teir older programming remained on the channel during this period, although less of their filmographies were in regular rotation. Toonzone back then had some inside connections that learned these spots that continued to be dropped were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During this period (2001-2003), multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animation history was thrown out[[note]]There was actually a test.[[/note]] and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors (a campaign to keep Anime/SailorMoon on the network), one of the groups who were vocal complainers of the channel's direction in this period, used to have an interview online with some of the ad sales people who attended the 2002 presentation, who admitted they were greatly underwhelmed with the presentation despite having been regular buyers at the network for years.[[/note]]. 2003, though, marked two other important changes behind the scenes. Namely, Time Warner abandoned the idea of merging The WB into Turner and Kellner was shown the door. Mike Lazzo was KickedUpstairs to only having control over the Adult Swim block. So from 2004 onward, Jim Samples controlled the direction of the network.\\

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When Cohen left, Jim Samples took her position, and he had a philosophy similar to Jamie Kellner; the turmoil didn't end here, though, as Mike Lazzo was still head scheduler of the entire channel; he had been with the channel many years and agreed with Cohen over Kellner was a proponent of Cohen's philosophy. This produced a tug-of-war effect on the schedule in this period as to what aired and Samples.what didn't. The first perspective argues this is where the decay was first crystallized. It argues the appeal of the network was its commitment to being an animation channel that tried to please a wide audience. During this tug-of-war period, much of the older material would be moved to bad time slots, or removed from the main channel (and in the case of Time Warner-owned programming, moved to spinoff Boomerang). Several of the top teir older programming remained on the channel during this period, although less of their filmographies were in regular rotation. Toonzone back then had some inside connections that learned these spots that continued to be dropped were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During this period (2001-2003), multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animation history was thrown out[[note]]There was actually a test.[[/note]] and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors (a campaign to keep Anime/SailorMoon on the network), one of the groups who were vocal complainers of the channel's direction in this period, used to have an interview online with some of the ad sales people who attended the 2002 presentation, who admitted they were greatly underwhelmed with the presentation despite having been regular buyers at the network for years.[[/note]]. 2003, though, marked two other important changes behind the scenes. Namely, Time Warner abandoned the idea of merging The WB into Turner and Kellner was shown the door. Mike Lazzo was KickedUpstairs to only having control over the Adult Swim block. So from 2004 onward, Jim Samples controlled the direction of the network.\\



While all the above is true, the other point of view, however, argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the timeslots that used to belong to older material and non-original material when they became "old hat". This side also points out that, in Samples' defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in, [[WeAreStrugglingTogether he had one in-house studio and a sibling studio they didn't get along with]], making it rather clear why he'd give one more preference than the other in certain decisions. It was also evident that the changes were slow in coming, rather than an abrupt abandonment being a sign that the hot new things deserved their expanded slots. This was also the talking point of the channel's press department.[[note]]The afformentioned Save Our Sailors and the Termite Terrace Trading Post were two groups that received their fair share of conflict from CN's Laurie Goldberg over challenging this notion with the first point of view.[[/note]] \\

to:

While all the above is true, the other point of view, however, argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that what they perceive see as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated and continued popular shows that broke out of pushed against the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the timeslots that used to belong to older material and non-original material when they became "old hat". This side also points out that, in Samples' defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in, [[WeAreStrugglingTogether he had one in-house studio and a sibling studio they didn't get along with]], making it rather clear why he'd give one more preference than the other in certain decisions. It was This side also evident argued the slow changes to the schedule was evidence that the changes were slow in coming, rather than an abrupt abandonment being new philosphy needed to be ironed out. Instead of a sign total abandoment it was completly justified that the hot new things deserved their expanded slots. This was also the talking point stance of the channel's press department.[[note]]The afformentioned Save Our Sailors and the Termite Terrace Trading Post were two groups that received their fair share of conflict from CN's Laurie Goldberg over challenging this notion with (head of public relations) for insisting the first point network was going against one part of view.its rise to success in doing so.[[/note]] To the network's credit it did survive this change although the luster and respect from the cable sphere left the channel by the end of 2002. \\



For the second point of view, the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. Nearly all the archive programming, with the exception of ''WesternAnimation/TomAndJerry'', was gone from the schedule by this point as well. The first group, however, saw this as a "what goes around, comes around" scenario. where now these shows were the old hats being replaced by the hot new shows. Another change that came in this period was in late 2005, when they began running a small amount of live-action movies without any animated elements. [[note]]Some people make a major talking point that CN never aired live action before this, which is a bit misleading. CN made use of theatrical shorts with live action gags, had shows like ''Series/BananaSplits'' on the schedule as well as their own produced Big Bag and the first version of CCF, etc. What is accurate though is CN never aired something live action with zero animated elements before this.[[/note]]\\

to:

For the second point of view, the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], "CN" and ended the Powerhouse era]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. Nearly all the archive programming, with the exception of ''WesternAnimation/TomAndJerry'', was gone from the schedule by this point as well. The first group, however, saw this as a "what goes around, comes around" scenario. where now these shows that used to be the hot new things were now the old hats being replaced by the next generation of hot new shows. Another change that came in this period was in late 2005, when they began running a small amount of live-action movies without any animated elements. [[note]]Some people make a major talking point that CN never aired live action before this, which is a bit misleading. CN made use of theatrical shorts with live action gags, had shows like ''Series/BananaSplits'' on the schedule as well as their own produced Big Bag and the first version of CCF, etc. What is accurate though is CN never aired something live action with zero animated elements before this.[[/note]]\\



Times however changed again after the departure of Stuart Snyder as CEO in March 2014, and Christina Miller became his replacement that September. Miller's era however became categorized by the network trying to find a show that was a major hit and spam it to points that would even make ''Franchise/ScoobyDoo'' faint. (Some of this is a remnant Kellner's theory and in the process one of the only ways CN could keep up with its production pace. The bigger the hit the more money they can charge for ads. Replay the show over as much of the schedule and this increase the money). The main architect behind this was scheduler Vishnu Atreya, who'd come from CN's Asian outpost and had employed the same tactics in Asia with the ''Ben 10'' franchise. One of his favorite shows for this cause was one exception from Warner Bros., aka ''WesternAnimation/TeenTitansGo''.\\

to:

Times however changed again after the departure of Stuart Snyder as CEO in March 2014, and Christina Miller became his replacement that September. Miller's era however became categorized by the network trying to find a show that was a major hit and spam it to points that would even make ''Franchise/ScoobyDoo'' faint. (Some of this is a remnant Kellner's theory and in the process one of the only ways CN could keep up with its production pace.pace in a declining cable sphere. The bigger the hit the more money they can charge for ads. Replay the show over as much of the schedule and this thus increase the money).money you make). The main architect behind this was scheduler Vishnu Atreya, who'd come from CN's Asian outpost and had employed the same tactics in Asia with the ''Ben 10'' franchise. One of his favorite shows for this cause was one exception from Warner Bros., aka ''WesternAnimation/TeenTitansGo''.\\



However, 2019 was a year of uncertainty -- AT&T, having bought the entirety of [=TimeWarner=] (renaming it to [=WarnerMedia=]), has been busy reorganizing the company to increase synergy and decrease the constant feuding between divisions; for CN, however, this didn't translate into much so far (aside from being assigned directly under Warner Bros, which hopefully means less conflict between CN and WB Animation). CN spent most of 2019 burning off the large back catalog of shows CN had finished but not aired. As if the DC, HB and LT fans didn't have enough to complain about, ''WesternAnimation/OKKOLetsBeHeroes'' was cancelled and out of production with its third season, when only half the second had even aired. ''WesternAnimation/MightyMagiswords'' had been finished longer and only finished airing under this new period. The announcement of Creator/HBOMax, an all-encompassing streaming service featuring content from CN and its' various sister properties, also caused some doubt about if AT&T knows how to handle the channel, as some of CN's shows and projects that were in production before this are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era (meaning it will feature a diverse range of old and new content to attract a wide audience). However, whatever the direction will be, Christina Miller and Mike Lazzo will not be along for the journey, the former leaving the network late in 2019 and the latter quietly retiring.\\

to:

However, 2019 was a year of uncertainty -- AT&T, having bought the entirety of [=TimeWarner=] (renaming it to [=WarnerMedia=]), has been busy reorganizing the company to increase synergy and decrease the constant feuding between divisions; for CN, however, this didn't translate into much so far (aside from being assigned directly under Warner Bros, which hopefully means less conflict between CN and WB Animation). CN spent most of 2019 burning off the large back catalog of shows CN had finished but not aired. As if the DC, HB and LT fans didn't have enough to complain about, ''WesternAnimation/OKKOLetsBeHeroes'' was cancelled and out of production with its third season, when only half the second had even aired. ''WesternAnimation/MightyMagiswords'' had been finished longer and only finished airing under this new period. The announcement of Creator/HBOMax, an all-encompassing streaming service featuring content from CN and its' various sister properties, also caused some doubt about if AT&T knows how to handle the channel, as some of CN's shows and projects that were in production before this are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era (meaning it will feature a diverse range of old and new content to attract a wide audience).audience) causing speculation some of Kellner's philsophy may finally be exiting the channel. However, whatever the direction will be, Christina Miller and Mike Lazzo will not be along for the journey, the former leaving the network late in 2019 and the latter quietly retiring.\\



In the end, Cartoon Network is one of the most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope and in how different generations interpret what the channel meant to them. For many, it is the channel where they first met a lot of the cartoon characters that they love, and is an important part of their childhood memories. It remains a very sad story, as at the same time, the same channel that used to be in competition to be at the top of the cable networks in terms of total viewers, is now being looked at like a lameduck by AT&T. But that being said, it is not beyond repair if it can have a direction in mind.

to:

In the end, Cartoon Network is one of the most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope and in how different generations interpret what the channel meant to them. For many, it is the channel where they first met a lot of the cartoon characters that they love, and is an important part of their childhood memories. It remains a very sad story, as at the same time, the same channel that used to be in competition to be at the top of the cable networks in terms of total viewers, is now being looked at like a lameduck with uncertainty and possibly apathy by AT&T. But that being said, it is not beyond repair if it can have the lights are still on and with a direction in mind.mind might be able to glow once more.


When Cohen left, Jim Samples took her position, and he had a philosophy similar to Jamie Kellner; the turmoil didn't end here, though, as Mike Lazzo was still head scheduler of the entire channel; he had been with the channel many years and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first crystallized. It argues the appeal of the network was its commitment to being an animation channel that tried to please a wide audience. During this period, much of the older material would be moved to bad time slots, or removed from the main channel (and in the case of archive programming, moved to spinoff Boomerang). Insiders at Toonzone back then learned these spots were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During this period (2001-2003), multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animation history was thrown out and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors, one of the groups who were vocal complainers of the channel's direction in this period, used to have an interview online with some of the people who attended the 2002 presentation, whp admitted they were greatly underwhelmed with the presentation only one year into the changes.[[/note]]. 2003, though, marked two other important changes behind the scenes. Namely, Time Warner abandoned the idea of merging The WB into Turner and Kellner was shown the door. Mike Lazzo was KickedUpstairs to only having control over the Adult Swim block. So from 2004 onward, Jim Samples controlled the direction of the network.\\

to:

When Cohen left, Jim Samples took her position, and he had a philosophy similar to Jamie Kellner; the turmoil didn't end here, though, as Mike Lazzo was still head scheduler of the entire channel; he had been with the channel many years and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first crystallized. It argues the appeal of the network was its commitment to being an animation channel that tried to please a wide audience. During this period, much of the older material would be moved to bad time slots, or removed from the main channel (and in the case of archive Time Warner-owned programming, moved to spinoff Boomerang). Insiders at Several of the top teir older programming remained on the channel during this period, although less of their filmographies were in regular rotation. Toonzone back then had some inside connections that learned these spots that continued to be dropped were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During this period (2001-2003), multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animation history was thrown out out[[note]]There was actually a test.[[/note]] and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors, Sailors (a campaign to keep Anime/SailorMoon on the network), one of the groups who were vocal complainers of the channel's direction in this period, used to have an interview online with some of the ad sales people who attended the 2002 presentation, whp who admitted they were greatly underwhelmed with the presentation only one year into despite having been regular buyers at the changes.network for years.[[/note]]. 2003, though, marked two other important changes behind the scenes. Namely, Time Warner abandoned the idea of merging The WB into Turner and Kellner was shown the door. Mike Lazzo was KickedUpstairs to only having control over the Adult Swim block. So from 2004 onward, Jim Samples controlled the direction of the network.\\



While all the above is true, the other point of view, however, argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the timeslots that used to belong to older material and non-original material when they became "old hat". This side also points out that, in Samples' defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in, [[WeAreStrugglingTogether he had one in-house studio and a sibling studio they didn't get along with]], making it rather clear why he'd give one more preference than the other. It was also evident that the changes were slow in coming, rather than an abrupt abandonment being a sign that the hot new things deserved their expanded slots.\\

to:

While all the above is true, the other point of view, however, argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the timeslots that used to belong to older material and non-original material when they became "old hat". This side also points out that, in Samples' defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in, [[WeAreStrugglingTogether he had one in-house studio and a sibling studio they didn't get along with]], making it rather clear why he'd give one more preference than the other.other in certain decisions. It was also evident that the changes were slow in coming, rather than an abrupt abandonment being a sign that the hot new things deserved their expanded slots. This was also the talking point of the channel's press department.[[note]]The afformentioned Save Our Sailors and the Termite Terrace Trading Post were two groups that received their fair share of conflict from CN's Laurie Goldberg over challenging this notion with the first point of view.[[/note]] \\



For the second point of view, the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. Nearly all the archive programming, with the exception of ''WesternAnimation/TomAndJerry'', was gone from the schedule by this point as well. The first group, however, saw this as a "what goes around, comes around" scenario. where now these shows were the old hats being replaced by the hot new shows. Another change that came in this period was in late 2005, when they began running a small amount of live-action movies without any animated elements. [[note]]It is a more common complaint that CN never aired live action before this but this was always a misleading line. CN ran shows and blocks with live action parts, gags or hosts over the years, but they always had a cartoon or animated portion in there somewhere.[[/note]]\\

to:

For the second point of view, the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. Nearly all the archive programming, with the exception of ''WesternAnimation/TomAndJerry'', was gone from the schedule by this point as well. The first group, however, saw this as a "what goes around, comes around" scenario. where now these shows were the old hats being replaced by the hot new shows. Another change that came in this period was in late 2005, when they began running a small amount of live-action movies without any animated elements. [[note]]It is [[note]]Some people make a more common complaint major talking point that CN never aired live action before this but this was always this, which is a misleading line. bit misleading. CN ran shows and blocks made use of theatrical shorts with live action parts, gags or hosts over gags, had shows like ''Series/BananaSplits'' on the years, but they always had a cartoon or schedule as well as their own produced Big Bag and the first version of CCF, etc. What is accurate though is CN never aired something live action with zero animated portion in there somewhere.elements before this.[[/note]]\\



On the other hand, ExecutiveMeddling was still very prevalent, as evidenced by [[ScrewedByTheNetwork the network's constant timeslot-shifting shenanigans and swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and ''WesternAnimation/Thundercats2011'' as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' and ''WesternAnimation/YoungJustice''. Some of this can be blamed on the network keeping to the Kellner philosophy. The network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, the DC Nation block was conceived and timed to attract pre- and young teens, but attracted a young adult audience that was severely hampered by the time slot and didn't extend much beyond the vocal internet following that praised it). The ever-present internal issues between Warner Bros. and Turner allowed many of the DC, Hanna Barbera and Looney Tunes fans to feel their new productions were often getting the shaft in scheduling whenever they fell out of favor with the network.\\

to:

On the other hand, ExecutiveMeddling was still very prevalent, as evidenced by [[ScrewedByTheNetwork the network's constant timeslot-shifting shenanigans and swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and ''WesternAnimation/Thundercats2011'' as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' and ''WesternAnimation/YoungJustice''. Some of this can be blamed on the network keeping to the Kellner philosophy. The network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, the DC Nation block was conceived and timed to attract pre- and young teens, but attracted a young adult audience that was severely hampered by the time slot and didn't extend much beyond the vocal internet following that praised it). The ever-present internal issues between Warner Bros. and Turner allowed many of the DC, Hanna Barbera and Looney Tunes fans to feel their new productions were often getting the shaft in scheduling whenever they fell out of favor with the network. Few of which have been able to say they stayed in a consistant airing pattern for their entire run.\\



Times however changed again after the departure of Stuart Snyder as CEO in March 2014, and Christina Miller became his replacement that September. Miller's era however became categorized by the network trying to find a show that was a major hit and spam it to points that would even make ''Franchise/ScoobyDoo'' faint. (Under Kellner's theory, said show also helped the network keeps the lights on as the more spammable the show, the higher they can charge ads). The main architect behind this was scheduler Vishnu Atreya, who'd come from CN's Asian outpost and had employed the same tactics in Asia with the ''Ben 10'' franchise. One of his favorite shows for this cause was one exception from Warner Bros., aka ''WesternAnimation/TeenTitansGo''.\\

to:

Times however changed again after the departure of Stuart Snyder as CEO in March 2014, and Christina Miller became his replacement that September. Miller's era however became categorized by the network trying to find a show that was a major hit and spam it to points that would even make ''Franchise/ScoobyDoo'' faint. (Under (Some of this is a remnant Kellner's theory, said show also helped theory and in the network keeps process one of the lights on as only ways CN could keep up with its production pace. The bigger the hit the more spammable the show, the higher money they can charge ads).for ads. Replay the show over as much of the schedule and this increase the money). The main architect behind this was scheduler Vishnu Atreya, who'd come from CN's Asian outpost and had employed the same tactics in Asia with the ''Ben 10'' franchise. One of his favorite shows for this cause was one exception from Warner Bros., aka ''WesternAnimation/TeenTitansGo''.\\



However, 2019 was a year of uncertainty -- AT&T, having bought the entirety of [=TimeWarner=] (renaming it to [=WarnerMedia=]), has been busy reorganizing the company to increase synergy and decrease the constant feuding between divisions; for CN, however, this didn't translate into much (aside from being assigned directly under Warner Bros, which hopefully means less conflict between CN and WB Animation). CN spent most of 2019 burning off the large back catalog of shows CN had finished but not aired. As if the DC, HB and LT fans didn't have enough to complain about, ''WesternAnimation/OKKOLetsBeHeroes'' was cancelled and out of production with its third season, when only half the second had even aired. The announcement of Creator/HBOMax, an all-encompassing streaming service featuring content from CN and its' various sister properties, also caused some doubt about if AT&T knows how to handle the channel, as some of CN's shows and projects that were in production before this are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era (meaning it will feature a diverse range of old and new content to attract a wide audience). However, whatever the direction will be, Christina Miller and Mike Lazzo will not be along for the journey, the former leaving the network late in 2019 and the latter quietly retiring.\\

to:

However, 2019 was a year of uncertainty -- AT&T, having bought the entirety of [=TimeWarner=] (renaming it to [=WarnerMedia=]), has been busy reorganizing the company to increase synergy and decrease the constant feuding between divisions; for CN, however, this didn't translate into much so far (aside from being assigned directly under Warner Bros, which hopefully means less conflict between CN and WB Animation). CN spent most of 2019 burning off the large back catalog of shows CN had finished but not aired. As if the DC, HB and LT fans didn't have enough to complain about, ''WesternAnimation/OKKOLetsBeHeroes'' was cancelled and out of production with its third season, when only half the second had even aired. ''WesternAnimation/MightyMagiswords'' had been finished longer and only finished airing under this new period. The announcement of Creator/HBOMax, an all-encompassing streaming service featuring content from CN and its' various sister properties, also caused some doubt about if AT&T knows how to handle the channel, as some of CN's shows and projects that were in production before this are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era (meaning it will feature a diverse range of old and new content to attract a wide audience). However, whatever the direction will be, Christina Miller and Mike Lazzo will not be along for the journey, the former leaving the network late in 2019 and the latter quietly retiring.\\



* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. Boomerang began as a block on Cartoon Network that would try to replicate a random year's saturday morning (with {{Retraux}} style and bumpers). Betty Cohen launched Boomerang as a separate channel with the intention of being an addition to the network. It was originally only programmed for eight hours, and those eight hours were then repeated three times each day. The idea was, when Cartoon Network needed to put some older shows in less timeslots, those shows could be regularly shown on Boomerang, for those that preferred to watch them, with the intention of the lineup on the channel and Cartoon Network's archive slots to rotate each year. However, after Cohen left, the main channel Boomerang became more of a retirement home for every show the main Cartoon Network had no interest in airing (with the Boomerang block itself eliminated in 2004).\\

to:

* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. Boomerang began as a block on Cartoon Network that would try to replicate a random year's saturday morning (with {{Retraux}} style and bumpers). Betty Cohen launched Boomerang as a separate channel with the intention of being an addition to the network. It was originally only programmed for eight hours, and those eight hours were then repeated three times each day. The idea was, when Cartoon Network needed to put couldn't air some older shows in less timeslots, as often as they used to, those shows could be regularly shown on Boomerang, for those that preferred to watch them, with them. It was still the intention of the to havethe lineup on the channel and Cartoon Network's archive slots to rotate each year.month. However, after Cohen left, the main channel Boomerang became more of a retirement home for every show the main Cartoon Network had no interest in airing (with the Boomerang block itself eliminated in 2004).\\



As this continued, they added more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years that they still had rights to. As time went on, more and more shows also began competing for the same limited airtime, even including reruns of shows still airing on the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalog. And we should note not everything that aired on the Cohen-era CN ever made it to Boomerang's channel and some of the shows that did haven't been shown in years. \\

to:

As this continued, they added more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years that they still had rights to. As time went on, more and more shows also began competing for the same limited airtime, even including reruns of shows still airing on the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with some Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalog. And we should note not everything that aired on the Cohen-era CN ever made it to Boomerang's channel and some of the shows that did haven't been shown in years. \\



However, this was shortly succeeded by the network launching a subscription VOD service under the Boomerang name that was focused on classic cartoons, which has largely usurped the Boomerang channel's role on the remaining retro-based programming it had left. Aside from making available for viewing a ''large'' vault of Warner Bros. owned classic animation, the streaming service also [[ChannelHop gained exclusive dibs]] on broadcasting new content relating to the new classic-based series Boomerang was ''supposed'' to air.[[note]]In particular, new or remaining episodes of ''Be Cool'', ''Wabbit''/''New Looney Tunes'', ''The Tom and Jerry Show'', and ''Bunnicula'' that hadn't aired on the channel yet; as well as airing new animated series based on ''WesternAnimation/WackyRaces'' and ''Film/TheWizardOfOz''.[[/note]] This has left the channel as a rerun/dumping ground feed for a handful of former CN/WB shows and acquired shows that [[ScrewedByTheNetwork CN doesn't really hold in high regard]], with ''Looney Tunes'' and ''Tom and Jerry'' shorts used to fill in roughly half of the schedule. (CN's lack of interest in the Boomerang network becomes pretty evident when one considers that out of all the television channels targeted towards kids/families available in US households, [[https://twitter.com/nickandmore/status/946793443547852800 the Boomerang channel comes dead last in coverage by a large margin]].)\\

to:

However, this was shortly succeeded by the network launching a subscription VOD service under the Boomerang name name. The major change was that this service was co-owned by the Turner and WB side marking for the first time since Kids WB ended Warner people had some say over how their shows and back catalog could air. The service was focused on classic cartoons, which has largely usurped the Boomerang channel's role on the remaining retro-based programming it had left. Aside from making available for viewing a ''large'' vault of Warner Bros. owned classic animation, the streaming service also [[ChannelHop gained exclusive dibs]] on broadcasting new content relating to the new classic-based series Boomerang was ''supposed'' to air.[[note]]In particular, new or remaining episodes of ''Be Cool'', ''Wabbit''/''New Looney Tunes'', ''The Tom and Jerry Show'', and ''Bunnicula'' that hadn't aired on the channel yet; as well as airing new animated series based on ''WesternAnimation/WackyRaces'' and ''Film/TheWizardOfOz''.[[/note]] This has left the channel as a rerun/dumping ground feed for a handful of former CN/WB shows and acquired shows that [[ScrewedByTheNetwork CN doesn't really hold in high regard]], with ''Looney Tunes'' and ''Tom and Jerry'' shorts used to fill in roughly half of the schedule. (CN's lack of interest in the Boomerang network becomes pretty evident when one considers that out of all the television channels targeted towards kids/families available in US households, [[https://twitter.com/nickandmore/status/946793443547852800 the Boomerang channel comes dead last in coverage by a large margin]].)\\



Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 received daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late September, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberately trolling in a "does this look familiar" gag.[[/note]] The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is ''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]], ''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or if Boomerang will reach another high point in its rebrand, or if AT&T plans to do something else entirely.

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Surprisingly for all, though, in January 2018, things started to become better for some found a new life in Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 received daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late September, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberately trolling in a "does this look familiar" gag.[[/note]] The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is ''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]], ''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or if case. Boomerang started its own process of burning off episodes of WB series that needed to air in early 2020 with the fourth season of ''WesternAnimation/TheTomAndJerryShow'', ten months after the process started on Cartoon Network proper. Whether Boomerang will reach another high point in its rebrand, or if AT&T plans to do something else entirely.entirely is still unknown.


When it seemed Bill Hanna's death was imminent, Time Warner decided to abandon the multiple year effort to merge the two animation studios, instead [[TakeAThirdOption taking a third option]]. Warner Bros. Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros. silo, and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. [[RightHandVsLeftHand As a result of this separation, these two entities have had freedom from each other and, at times, allowed to have very different interests while being under the same corporate roof.]] While this was now a reality, Time Warner became AOL Time Warner, and it was decided they wanted to merge Creator/TheWB Television Network into Turner Broadcasting, and to speed up the process, appointed the WB's head honcho, Jamie Kellner to run Turner Broadcasting. Now, Betty Cohen had to answer to Kellner, and the two had wildly different ideas on how to run a TV channel. Cohen hated concepts that limited the audience, which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen believed that they could try to find space on the network to get as many different viewers as they could. Kellner, however, saw a network more in the "business by-the-books" approach. His main objective was to find a show that was a hit in a specific age range, and then use the good ratings to charge more of the advertisers at higher rates. Kellner viewed the PeripheryDemographic as completely worthless (older fans and the staff of ''WesternAnimation/{{Animaniacs}}'' and ''WesternAnimation/{{Freakazoid}}'' had these same arguments with Kellner over at the WB before this, and this was part of the reason why ProWrestling/WorldChampionshipWrestling got shuttered and sold of to the WWE-- another factor being that Kellner had previously worked for Vince [=McMahon=]). In addition to this, Cohen and Kellner clashed on several other issues, among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and, most infamously, the June Bugs incident: CN wanted to air every Bugs Bunny cartoon in a marathon. Simple, right? But when the media caught wind of the fact that the marathon included some of the more controversial shorts, Kellner decided to pass the buck to Cohen, saying he would leave it up to her but he wouldn't do it, ensuring that any criticism would be deflected to Cohen. Only a few weeks after this dust up, Cohen announced she would be leaving the network.\\

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When it seemed Bill Hanna's death was imminent, Time Warner decided to abandon the multiple year effort to merge the two animation studios, instead [[TakeAThirdOption taking a third option]]. Warner Bros. Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros. silo, and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. [[RightHandVsLeftHand As a result of this separation, these two entities have had freedom from each other and, at times, allowed to have very different interests while being under the same corporate roof.]] While this was now a reality, Time Warner became AOL Time Warner, and it was decided they wanted to merge Creator/TheWB Television Network into Turner Broadcasting, and to speed up the process, appointed the WB's head honcho, Jamie Kellner to run Turner Broadcasting. Now, Betty Cohen had to answer to Kellner, and the two had wildly different ideas on how to run a TV channel. Cohen hated concepts that limited the audience, which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen believed that they could try to find space on the network to get as many different viewers as they could. Kellner, however, saw a network more in the "business by-the-books" approach. His main objective was to find a show that was a hit in a specific age range, and then use the good ratings to charge more of the advertisers at higher rates. Kellner viewed the PeripheryDemographic as completely worthless (older fans and the staff of ''WesternAnimation/{{Animaniacs}}'' and ''WesternAnimation/{{Freakazoid}}'' had these same arguments with Kellner over at the WB before this, and this was part of the reason why ProWrestling/WorldChampionshipWrestling Wrestling/WorldChampionshipWrestling got shuttered and sold of off to the WWE-- another factor being that Kellner had previously worked for Vince [=McMahon=]). In addition to this, Cohen and Kellner clashed on several other issues, among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and, most infamously, the June Bugs incident: CN wanted to air every Bugs Bunny cartoon in a marathon. Simple, right? But when the media caught wind of the fact that the marathon included some of the more controversial shorts, Kellner decided to pass the buck to Cohen, saying he would leave it up to her but he wouldn't do it, ensuring that any criticism would be deflected to Cohen. Only a few weeks after this dust up, Cohen announced she would be leaving the network.\\


When it seemed Bill Hanna's death was imminent, Time Warner decided to abandon the multiple year effort to merge the two animation studios, instead [[TakeAThirdOption taking a third option]]. Warner Bros. Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros. silo, and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. [[RightHandVsLeftHand As a result of this separation, these two entities have had freedom from each other and, at times, allowed to have very different interests while being under the same corporate roof.]] While this was now a reality, Time Warner became AOL Time Warner, and it was decided they wanted to merge Creator/TheWB Television Network into Turner Broadcasting, and to speed up the process, appointed the WB's head honcho, Jamie Kellner to run Turner Broadcasting. Now, Betty Cohen had to answer to Kellner, and the two had wildly different ideas on how to run a TV channel. Cohen hated concepts that limited the audience, which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen believed that they could try to find space on the network to get as many different viewers as they could. Kellner, however, saw a network more in the "business by-the-books" approach. His main objective was to find a show that was a hit in a specific age range, and then use the good ratings to charge more of the advertisers at higher rates. Kellner viewed the PeripheryDemographic as completely worthless (older fans and the staff of ''WesternAnimation/{{Animaniacs}}'' and ''WesternAnimation/{{Freakazoid}}'' had these same arguments with Kellner over at the WB before this, and this was part of the reason why ProWrestling/WorldChampionshipWrestling got shuttered and sold of to the WWE-- another factor being that Kellner had previously worked for Vince [=McMahon=). In addition to this, Cohen and Kellner clashed on several other issues, among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and, most infamously, the June Bugs incident: CN wanted to air every Bugs Bunny cartoon in a marathon. Simple, right? But when the media caught wind of the fact that the marathon included some of the more controversial shorts, Kellner decided to pass the buck to Cohen, saying he would leave it up to her but he wouldn't do it, ensuring that any criticism would be deflected to Cohen. Only a few weeks after this dust up, Cohen announced she would be leaving the network.\\

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When it seemed Bill Hanna's death was imminent, Time Warner decided to abandon the multiple year effort to merge the two animation studios, instead [[TakeAThirdOption taking a third option]]. Warner Bros. Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros. silo, and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. [[RightHandVsLeftHand As a result of this separation, these two entities have had freedom from each other and, at times, allowed to have very different interests while being under the same corporate roof.]] While this was now a reality, Time Warner became AOL Time Warner, and it was decided they wanted to merge Creator/TheWB Television Network into Turner Broadcasting, and to speed up the process, appointed the WB's head honcho, Jamie Kellner to run Turner Broadcasting. Now, Betty Cohen had to answer to Kellner, and the two had wildly different ideas on how to run a TV channel. Cohen hated concepts that limited the audience, which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen believed that they could try to find space on the network to get as many different viewers as they could. Kellner, however, saw a network more in the "business by-the-books" approach. His main objective was to find a show that was a hit in a specific age range, and then use the good ratings to charge more of the advertisers at higher rates. Kellner viewed the PeripheryDemographic as completely worthless (older fans and the staff of ''WesternAnimation/{{Animaniacs}}'' and ''WesternAnimation/{{Freakazoid}}'' had these same arguments with Kellner over at the WB before this, and this was part of the reason why ProWrestling/WorldChampionshipWrestling got shuttered and sold of to the WWE-- another factor being that Kellner had previously worked for Vince [=McMahon=).[=McMahon=]). In addition to this, Cohen and Kellner clashed on several other issues, among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and, most infamously, the June Bugs incident: CN wanted to air every Bugs Bunny cartoon in a marathon. Simple, right? But when the media caught wind of the fact that the marathon included some of the more controversial shorts, Kellner decided to pass the buck to Cohen, saying he would leave it up to her but he wouldn't do it, ensuring that any criticism would be deflected to Cohen. Only a few weeks after this dust up, Cohen announced she would be leaving the network.\\


* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on the channel began to expand to welcome in [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).. The original intent of the network was generally summed up in its two slogans. "The best place for cartoons" and a place where "everybody gets their toons". In this period year after year the network aired cartoons and animations from at least eight different decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner [[note]]Following Cartoon Network's decay Turner Classic Movies was often called this term[[/note]] and its primetime line up which featured both original productions and the most popular archive programs often competed for top total viewers in cable. Not just one demographic, total viewers.\\

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* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner UsefulNotes/TedTurner, including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on on, the channel began to expand to welcome in include [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).. Creator/AdultSwim). The original intent of the network was generally summed up in its two slogans. slogans: "The best place for cartoons" and a place where "everybody "where everybody gets their toons". In this period period, year after year year, the network aired cartoons and animations from at least eight different decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner [[note]]Following Broadcasting[[note]]Following Cartoon Network's decay Turner Classic Movies was often called decay, Creator/TurnerClassicMovies took this term[[/note]] title[[/note]] and its its' primetime line up up, which featured both original productions and the most popular archive programs programs, often competed for top total viewers in cable. Not just one demographic, total viewers.''total viewers''.\\



Complaints about Cartoon Network decaying came in two major waves that disagree with one another. One argues the seeds were planted in 2001 and bloomed in full in 2004. The second argues the first sign was in 2004 but and bloomed around 2007. To say there hasn't been considerable amounts of FandomRivalry between these two view points in an understatement where some refuse to admit the other opinion actually deserves to exist. This page will try its best to explain both and why they obviously will never see eye to eye.\\

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Complaints about Cartoon Network decaying came in two major waves that disagree with one another. One argues the seeds were planted in 2001 and bloomed in full in 2004. The second argues the first sign was in 2004 but and bloomed around 2007. To say there hasn't been considerable amounts of FandomRivalry between these two view points in is an understatement -- this is an argument where some refuse to admit the other opinion actually ''actually deserves to exist.exist''. This page will try its best to explain both and why they obviously will never see eye to eye.\\



To set the stage for our first view point we must go back in history to explain how Cartoon Network was ran. From its inception Betty Cohen ran Cartoon Network under Turner (Betty Cohen had also been apart of the aforementioned MTV). In 1996 the Time Warner merger had Turner and Warner Bros join together. At the time Creator/HannaBarbera was Turner's animation studio and Warner Bros Animation was well ExactlyWhatItSaysOnTheTin. Upon the merger it was then decided Time Warner didn't need more than one animation studio and wanted to merge them into one another. As explained in more detail on the Hanna Barbera page that didn't go as planned. In 2001 multiple events took place that drastically altered Cartoon Network's direction for better or worse.\\

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To set the stage for our first view point point, we must go back in history to explain how Cartoon Network was ran. From its inception inception, Betty Cohen ran Cartoon Network under Turner (Betty Cohen (Cohen had also been apart of the aforementioned MTV). previously worked at Creator/{{MTV}}). In 1996 1996. the Time Warner merger had Turner and Warner Bros join together. become sister companies. At the time time, Creator/HannaBarbera was Turner's animation studio studio, and Warner Bros Bros. (Television) Animation was well was, well, ExactlyWhatItSaysOnTheTin. Upon the merger merger, it was then decided Time Warner didn't need more than one animation studio and wanted to merge them into one another. As explained in more detail on the Hanna Barbera page page, that didn't go as planned. planned (mostly thanks to Time Warner's crippling case of RightHandVsLeftHand, which dogged the company almost from its' inception, and it would ultimately take AT&T's buyout to fix the issues). In 2001 2001, multiple events took place that drastically altered Cartoon Network's direction for better or worse.\\



When it seemed Bill Hanna's death was imminent Time Warner decided to abandon the multiple year effort to merge the two animation studios instead taking a third option. Warner Bros Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros silo and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. As a result of this separation these two entities have had freedom from each other and at times allowed to have very different interests while being under the same corporate roof. While this was now a reality, Time Warner became AOL Time Warner and it was decided they wanted to merge the WB Network into Turner Broadcasting and decided to speed up the process appointing head of the WB network Jamie Kellner in charge of Turner Broadcasting. So now Betty Cohen had to answer to Jamie Kellner and the two had wildly different ideas on how to run a tv channel. Betty Cohen hated concepts that limited the audience which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen's network believed that they could try to find some space on the network to get as many different viewers as they could. Kellner however saw a network more in the business by the books approach. His main objective was to find a show that was a hit in a specific age range and then use the good ratings to charge more of the advertisers. Kellner viewed the PeripheryDemographic as completely worthless. (Older fans of WesternAnimation/{{Animaniacs}} had these same arguments with Kellner over on the WB before this). In addition to this Cohen and Kellner clashed on several other issues among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and most infamously the June Bugs incident where Cartoon Network wanted to air every Bugs Bunny cartoon in a marathon but when this caught the media attention over including the more controversial ones, Kellner decided to pass the buck to Cohen with saying he would leave it up to her but he wouldn't do it. Ensuring that any criticism that came Cohen would take all of it. In only a few weeks after this dust up Cohen announced she would be leaving the network.\\

to:

When it seemed Bill Hanna's death was imminent imminent, Time Warner decided to abandon the multiple year effort to merge the two animation studios studios, instead [[TakeAThirdOption taking a third option. option]]. Warner Bros Bros. Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros silo Bros. silo, and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. [[RightHandVsLeftHand As a result of this separation separation, these two entities have had freedom from each other and and, at times times, allowed to have very different interests while being under the same corporate roof. roof.]] While this was now a reality, Time Warner became AOL Time Warner Warner, and it was decided they wanted to merge the WB Creator/TheWB Television Network into Turner Broadcasting Broadcasting, and decided to speed up the process appointing process, appointed the WB's head of the WB network honcho, Jamie Kellner in charge of to run Turner Broadcasting. So now Now, Betty Cohen had to answer to Jamie Kellner Kellner, and the two had wildly different ideas on how to run a tv TV channel. Betty Cohen hated concepts that limited the audience audience, which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen's network Cohen believed that they could try to find some space on the network to get as many different viewers as they could. Kellner however Kellner, however, saw a network more in the business by the books "business by-the-books" approach. His main objective was to find a show that was a hit in a specific age range range, and then use the good ratings to charge more of the advertisers. advertisers at higher rates. Kellner viewed the PeripheryDemographic as completely worthless. (Older worthless (older fans and the staff of WesternAnimation/{{Animaniacs}} ''WesternAnimation/{{Animaniacs}}'' and ''WesternAnimation/{{Freakazoid}}'' had these same arguments with Kellner over on at the WB before this). this, and this was part of the reason why ProWrestling/WorldChampionshipWrestling got shuttered and sold of to the WWE-- another factor being that Kellner had previously worked for Vince [=McMahon=). In addition to this this, Cohen and Kellner clashed on several other issues issues, among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and and, most infamously infamously, the June Bugs incident where Cartoon Network incident: CN wanted to air every Bugs Bunny cartoon in a marathon but marathon. Simple, right? But when this caught the media attention over including caught wind of the fact that the marathon included some of the more controversial ones, shorts, Kellner decided to pass the buck to Cohen with Cohen, saying he would leave it up to her but he wouldn't do it. Ensuring it, ensuring that any criticism that came Cohen would take all of it. In only be deflected to Cohen. Only a few weeks after this dust up up, Cohen announced she would be leaving the network.\\



When Cohen had left Jim Samples took her position and he had a philosophy similar to Jamie Kellner although the turmoil didn't end here as Mike Lazzo was still head scheduler of the entire channel and he had been with the channel many years and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first cystallized. It argues the appeal of the network was its committment to being an animation channel that tried to please a wide audience. During this period many of the older material would see their spots tossed to harsher time slots or removed from the main channel in their entirety. Insiders at toonzone back then learned these spots were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During this period between 2001-2003 multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animation history was thrown out and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors one of the groups who were vocal complainers of the channel in this period used to have an interview online with some of the people who attended the 2002 presentation and admitted they were greatly underwhelmed with the presentation only one year into such changes.[[/note]]. 2003 though marked two other important changes behind the scenes. Namely Time Warner abandoned the idea of merging the WB Network into Turner and Kellner was shown the door. While Lazzo was kicked upstairs to only having control over the Adult Swim block. So from 2004 onward Jim Samples controlled the direction of the network.\\

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When Cohen had left left, Jim Samples took her position position, and he had a philosophy similar to Jamie Kellner although Kellner; the turmoil didn't end here here, though, as Mike Lazzo was still head scheduler of the entire channel and channel; he had been with the channel many years and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first cystallized. crystallized. It argues the appeal of the network was its committment commitment to being an animation channel that tried to please a wide audience. During this period many period, much of the older material would see their spots tossed be moved to harsher bad time slots slots, or removed from the main channel (and in their entirety. the case of archive programming, moved to spinoff Boomerang). Insiders at toonzone Toonzone back then learned these spots were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During this period between 2001-2003 (2001-2003), multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animation history was thrown out and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors Sailors, one of the groups who were vocal complainers of the channel channel's direction in this period period, used to have an interview online with some of the people who attended the 2002 presentation and presentation, whp admitted they were greatly underwhelmed with the presentation only one year into such the changes.[[/note]]. 2003 though 2003, though, marked two other important changes behind the scenes. Namely Namely, Time Warner abandoned the idea of merging the The WB Network into Turner and Kellner was shown the door. While Mike Lazzo was kicked upstairs KickedUpstairs to only having control over the Adult Swim block. So from 2004 onward onward, Jim Samples controlled the direction of the network.\\



While all the above is true the other point of view however argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the times that used to belong to airing of older material and non-original material when they became old hats. This side also points out that in Samples defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in he had one in-house studio and a sibling studio they didn't get along with. Making it rather clear why he'd give one more preference than the other. It was also evident that the changes were slow in coming rather than an abrupt abandonment as a sign that the hot new things desereved their expanded slots.\\

to:

While all the above is true true, the other point of view however view, however, argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the times timeslots that used to belong to airing of older material and non-original material when they became old hats. "old hat". This side also points out that that, in Samples Samples' defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in in, [[WeAreStrugglingTogether he had one in-house studio and a sibling studio they didn't get along with. Making with]], making it rather clear why he'd give one more preference than the other. It was also evident that the changes were slow in coming coming, rather than an abrupt abandonment as being a sign that the hot new things desereved deserved their expanded slots.\\



For the second point of view the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. Nearly all the archive programming was gone from the schedule here as well. The first group however saw this as a what goes around comes around where now theses shows were now the old hats being replaced by the new hot things. Another change that came in this period was in late 2005, they even began running a small amount of live-action movies without any animated elements. [[note]]It is a more common complaint that CN never aired live action before this but this was always a misleading line. CN utilized shows with live action parts, gags or hosts over the years but they always had a cartoon or animated portion in there somewhere.[[/note]]\\

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For the second point of view view, the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. Nearly all the archive programming programming, with the exception of ''WesternAnimation/TomAndJerry'', was gone from the schedule here by this point as well. The first group however group, however, saw this as a what "what goes around around, comes around around" scenario. where now theses these shows were now the old hats being replaced by the hot new hot things. shows. Another change that came in this period was in late 2005, when they even began running a small amount of live-action movies without any animated elements. [[note]]It is a more common complaint that CN never aired live action before this but this was always a misleading line. CN utilized ran shows and blocks with live action parts, gags or hosts over the years years, but they always had a cartoon or animated portion in there somewhere.[[/note]]\\



Then, in early 2007, already a turbulent year for television due to tensions between studios and the WGA, a major executive change at the network occurred when then-current president Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]], with most of the network's execs (including Jay Bastian and Khaki Jones) becoming collateral damage. Shortly thereafter, then-Vice President Jennifer Davidson passed away due to a sudden illness. This resulted in Cartoon Network’s two head honchos both being replaced by Stuart Snyder and Robert Sorcher[[note]]the latter being responsible for the decay of AMC (listed in NetworkDecay/{{Slipped}})[[/note]].\\

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Then, in early 2007, already a turbulent year for television due to tensions between studios and the WGA, a major executive change at the network occurred when then-current president Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]], with most of the network's execs (including Jay Bastian and Khaki Jones) becoming collateral damage. Shortly thereafter, then-Vice President Jennifer Davidson passed away due to a sudden illness. This resulted in Cartoon Network’s two head honchos both being replaced by Stuart Snyder and Robert Sorcher[[note]]the latter being responsible for the decay of AMC Creator/{{AMC}} (listed in NetworkDecay/{{Slipped}})[[/note]].\\



Some fans hoped that Snyder would restore CN to what they considered peak years, but it soon became clear the changes would be going differently. Snyder kept some of the Kellner and Samples philosophies as CN not only continued to phase out their older original series, including ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', but Snyder also wanted to run the network more like its competition and was far more willing to try radical alterations, and then yank the rug out from under them if they underperformed. This new direction wound up causing considerable internal tension by [[ExecutiveMeddling imposing tie-in campaigns]] and [[ScrewedByTheNetwork constantly shuffling timeslots]], the result being the defection of many creators, their shows being replaced with a large amount of imported Canadian animated shows, while original productions declined considerably, possibly in response to rumored labor issues (apart from the imminent writers' strike, some people claiming to have worked for CN at the time say have mentioned issues with either domestic or Asian animation teams). Before long, the network fell deeper and deeper into Network Hell as its executives tried to turn it into a generic boy-targeted network to compete with Creator/{{Nickelodeon}} and the Creator/DisneyChannel, (both of which had began to focus more on "tween" girls). This included emphasizing action-oriented cartoons, '''especially''' ''Ben 10'', which alienated those who preferred humor-oriented series, with only ''two'' original comedy cartoon shows running between late 2008 and early 2010 (''Chowder'' and ''The Marvelous Misadventures of Flapjack''). Toonami was scrapped to the horror of anime fans (as with its replacement, Creator/{{Miguzi}}), being replaced with more frequent showings of live-action films. The decay also forced [adult swim] and Boomerang to decay as well, to heavy disdain by their fanbases. This attempt to rebrand the network came to a head when CN Real, a block of live-action reality shows and scripted series, was created in 2009 (there is some dispute as to the direction of causality, with some claiming that the turn toward live action was prompted by losses of animators). To the surprise of nobody ''except the network higher-ups'', CN Real tanked harder than anything the network had ever done before while the fledgling Disney XD channel became more successful with the pre-teen boys demographic the network had been after.\\

to:

Some fans hoped that Snyder would restore CN to what they considered to be the channel's peak years, but it soon became clear the changes would be going differently. Snyder kept some of the Kellner and Samples philosophies Kellner/Samples philosophies, as CN not only continued to phase out their older original series, including ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', but Snyder [[FollowTheLeader also wanted to run the network more like its competition and competition]]; he was far more willing to try radical alterations, and then yank the rug out from under them if they underperformed. This new direction wound up causing considerable internal tension by [[ExecutiveMeddling imposing tie-in campaigns]] and [[ScrewedByTheNetwork constantly shuffling timeslots]], the result being the defection of many creators, their shows being replaced with a large amount of imported Canadian animated shows, shows (mostly from Canada), while original productions declined considerably, possibly in response to rumored labor issues (apart from the imminent writers' strike, some people claiming to have worked for CN at the time say have mentioned issues with either domestic or Asian animation teams). Before long, the network fell deeper and deeper into Network Hell as its executives tried to turn it into a generic boy-targeted network to compete with Creator/{{Nickelodeon}} and the Creator/DisneyChannel, Creator/DisneyChannel (both of which had began to focus more on "tween" girls). This included emphasizing action-oriented cartoons, '''especially''' ''Ben 10'', which alienated those who preferred humor-oriented series, with only ''two'' original comedy cartoon shows running between late 2008 and early 2010 (''Chowder'' and ''The Marvelous Misadventures of Flapjack''). Toonami was scrapped to the horror of anime fans (as with was its replacement, Creator/{{Miguzi}}), being replaced with more frequent showings of live-action films. The decay also forced [adult swim] and Boomerang to decay as well, to heavy disdain by their fanbases. This attempt to rebrand the network came to a head when CN Real, ''CN Real'', a block of live-action reality shows and scripted series, was created in 2009 (there is some dispute as to the direction of causality, with some claiming that the turn toward live action was prompted by losses of animators). To the surprise of nobody ''except the network higher-ups'', CN Real tanked harder than anything the network had ever done before while the fledgling Disney XD channel became more successful with the pre-teen boys demographic the network had been after.\\



[[AuthorsSavingThrow Realizing where they went wrong]], the network made an effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'' and the like as part of their regular weekday morning lineup, and launching new animated series aimed at older audiences like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', and ''WesternAnimation/RegularShow''. Meanwhile the channel attempted to reboot older properites through shows like ''WesternAnimation/ScoobyDooMysteryIncorporated'' and ''WesternAnimation/TheLooneyTunesShow''. CN also gradually phased out its live-action shows (which no longer carried the CN Real brand for [[WinBackTheCrowd obvious]] [[CanonDiscontinuity reasons]], getting little to no advertising in stark contrast to the marketing CN Real initially got), to the point that all that remained of it was Hall of Game, an annual ''Kids Choice Awards''-esque sports awards event which never got much attention and was effectively cancelled after the 2014 event (Nevertheless, the channel still airs live-action movies like ''Film/DiaryOfAWimpyKid'' on Saturday evenings and Sunday afternoons). The much-appreciated Toonami revival and Cartoon Planet (the latter done as part of the network's [[MilestoneCelebration 20th anniversary celebration]]) brought fans new hopes of Cartoon Network returning to its former glory.\\

to:

[[AuthorsSavingThrow Realizing where they went wrong]], the network made an effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'' and the like as part of their regular weekday morning lineup, and launching new animated series aimed at older audiences like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', and ''WesternAnimation/RegularShow''. Meanwhile the channel attempted to reboot older properites properties through shows like ''WesternAnimation/ScoobyDooMysteryIncorporated'' and ''WesternAnimation/TheLooneyTunesShow''. CN also gradually phased out its live-action shows (which no longer carried the CN Real brand for [[WinBackTheCrowd obvious]] [[CanonDiscontinuity reasons]], getting little to no advertising in stark contrast to the marketing CN Real initially got), to the point that all that remained of it was Hall of Game, an annual ''Kids Choice Awards''-esque sports awards event which never got much attention and was effectively cancelled after the 2014 event (Nevertheless, (nevertheless, the channel still airs live-action movies like ''Film/DiaryOfAWimpyKid'' on Saturday evenings and Sunday afternoons). The much-appreciated Toonami revival revivals of both ''Toonami'' and Cartoon Planet ''WesternAnimation/CartoonPlanet'' (the latter done as part of the network's [[MilestoneCelebration 20th anniversary celebration]]) brought fans new hopes of Cartoon Network returning to its former glory.\\



On the other hand, ExecutiveMeddling was still very prevalent, as evidenced by [[ScrewedByTheNetwork the network's constant timeslot-shifting shenanigans and swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and ''WesternAnimation/Thundercats2011'' as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' and ''WesternAnimation/YoungJustice''. Some of this can be blamed on the network keeping to the Kellner philsophy. The network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, the DC Nation block was conceived and timed to attract pre- and young teens, but attracted a young adult audience that was severely hampered by the time slot and didn't extend much beyond the vocal internet following that praised it). The internal issues between Warner Bros and Turner allowed many of the DC, Hanna Barbera and Looney Tunes fans to feel their new productions were often getting the shaft in scheduling whenever they fell out of favor with the Network.\\

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On the other hand, ExecutiveMeddling was still very prevalent, as evidenced by [[ScrewedByTheNetwork the network's constant timeslot-shifting shenanigans and swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and ''WesternAnimation/Thundercats2011'' as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' and ''WesternAnimation/YoungJustice''. Some of this can be blamed on the network keeping to the Kellner philsophy.philosophy. The network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, the DC Nation block was conceived and timed to attract pre- and young teens, but attracted a young adult audience that was severely hampered by the time slot and didn't extend much beyond the vocal internet following that praised it). The ever-present internal issues between Warner Bros Bros. and Turner allowed many of the DC, Hanna Barbera and Looney Tunes fans to feel their new productions were often getting the shaft in scheduling whenever they fell out of favor with the Network.network.\\



Times however changed again after the departure of Stuart Snyder as CEO in March 2014, Christina Miller became his replacement that September. Miller's era however became catagorized by the network trying to find a show that was a major hit and spam it to points that would even make ''Franchise/ScoobyDoo'' faint. (Under Kellner theory also to help the network keeps the lights on as the more spammable the show, the higher they can charge ads). And one of Miller's favorite shows for this cause was one exception from Warner Bros, aka ''WesternAnimation/TeenTitansGo''.\\

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Times however changed again after the departure of Stuart Snyder as CEO in March 2014, and Christina Miller became his replacement that September. Miller's era however became catagorized categorized by the network trying to find a show that was a major hit and spam it to points that would even make ''Franchise/ScoobyDoo'' faint. (Under Kellner theory Kellner's theory, said show also to help helped the network keeps the lights on as the more spammable the show, the higher they can charge ads). And one The main architect behind this was scheduler Vishnu Atreya, who'd come from CN's Asian outpost and had employed the same tactics in Asia with the ''Ben 10'' franchise. One of Miller's his favorite shows for this cause was one exception from Warner Bros, Bros., aka ''WesternAnimation/TeenTitansGo''.\\



When ''WesternAnimation/TeenTitansGo'' --an [[BrokenBase extremely divisive]] show that is also AdoredByTheNetwork-- started to get more and more airtime on the network, older flagship shows such as ''Adventure Time'' and ''Regular Show'' stopped airing reruns completely, and it was announced that ''WesternAnimation/StevenUniverse'' would have reduced reruns to make room for ''Teen Titans Go!'', though in the latter case, the decision was rolled back after considerable backlash (''Steven Universe'' now has reruns in special blocks themed around a certain character or concept). Many blamed Christina Miller and [[ScapegoatCreator often accuse her of being]] a MoralGuardian who finds ''Adventure Time'', ''Regular Show'', and ''Steven Universe'' too violent and raunchy for kids. With ''Uncle Grandpa'' unceremoniously cancelled and left to be burned off in a graveyard slot, ''WesternAnimation/TransformersRobotsInDisguise2015'' left to languish in another graveyard slot with no reruns, ''Regular Show'' and ''Adventure Time'' both wrapping up production for their shows and having aired their final seasons (the former ending on its seventh season in 2017, and the latter concluding on its tenth season in 2018), ''Teen Titans Go!'' being renewed for a fourth and fifth season and getting a [[WesternAnimation/TeenTitansGoToTheMovies theatrical movie]] despite flagging ratings, and the base-breaking reboots of ''WesternAnimation/{{The Powerpuff Girls|2016}}'' and ''WesternAnimation/{{Ben 10|2016}}'', is uncertain whether the channel would continue as was. The Christmas 2017 week where ''TTG'' was the only thing to air besides a ''WesternAnimation/{{Unikitty}}'' preview episode also seemed to anger Cartoon Network purists, but that may have been the network's main option in a week where more kids are going to watch programs through the network's app away from home, or are doing other things besides zoning out to a loop of ''TTG'' reruns.\\

to:

When ''WesternAnimation/TeenTitansGo'' --an [[BrokenBase extremely divisive]] show that is also AdoredByTheNetwork-- started to get more and more airtime on the network, older flagship shows such as ''Adventure Time'' and ''Regular Show'' stopped airing reruns completely, and it was announced that ''WesternAnimation/StevenUniverse'' would have reduced reruns to make room for ''Teen Titans Go!'', though in the latter case, the decision was rolled back after considerable backlash (''Steven Universe'' now has reruns in special blocks themed around a certain character or concept). Many blamed Christina Miller and [[ScapegoatCreator often accuse her of being]] a MoralGuardian who finds ''Adventure Time'', ''Regular Show'', and ''Steven Universe'' too violent and raunchy for kids. With ''Uncle Grandpa'' unceremoniously cancelled and left to be burned off in a graveyard slot, ''WesternAnimation/TransformersRobotsInDisguise2015'' left to languish in another graveyard slot with no reruns, ''Regular Show'' and ''Adventure Time'' both wrapping up production for their shows and having aired their final seasons (the former ending on its seventh season in 2017, and the latter concluding on its tenth season in 2018), ''Teen Titans Go!'' being renewed for a fourth and fifth season and getting a [[WesternAnimation/TeenTitansGoToTheMovies theatrical movie]] despite flagging ratings, and the base-breaking reboots of ''WesternAnimation/{{The Powerpuff Girls|2016}}'' and ''WesternAnimation/{{Ben 10|2016}}'', is it was uncertain whether the channel would continue as was. it was, with the network pushing people to watch episodes of their shows on the website or via apps (which has attracted criticism for not everyone has access to mobile devices or fast-enough internet connections for this to work). The Christmas 2017 week where ''TTG'' was the only thing to air besides a ''WesternAnimation/{{Unikitty}}'' preview episode also seemed to anger Cartoon Network purists, but that may have been the network's main option in a week where more kids are going to watch programs through the network's app away from home, home (see above), or are doing other things besides zoning out to a loop of ''TTG'' reruns.\\



However the time for a new change has been slowly creeping in 2019 where AT&T having bought the entirety of Warner Media and in the process unveiled a lot of problems while still not announcing any firm change in direction. 2019 spent most of its time burning off the epic back catalog of shows CN had finished but not aired. As if the DC, HB and LT didn't have enough to complain about, OK KO was cancelled and out of production with its third season when only half the second had even aired. The announcement of HBO Max also caused some doubt even AT&T knows how to handle the channel as multiple of CN's shows that were in production before the court ruling are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era (meaning it will feature a diverse range of old and new content to attract a wide audience). However what ever the direction will be Christina Miller and Mike Lazzo will not be along for the journey.\\

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However the time for a new change has been slowly creeping in However, 2019 where AT&T was a year of uncertainty -- AT&T, having bought the entirety of [=TimeWarner=] (renaming it to [=WarnerMedia=]), has been busy reorganizing the company to increase synergy and decrease the constant feuding between divisions; for CN, however, this didn't translate into much (aside from being assigned directly under Warner Media Bros, which hopefully means less conflict between CN and in the process unveiled a lot of problems while still not announcing any firm change in direction. 2019 WB Animation). CN spent most of its time 2019 burning off the epic large back catalog of shows CN had finished but not aired. As if the DC, HB and LT fans didn't have enough to complain about, OK KO ''WesternAnimation/OKKOLetsBeHeroes'' was cancelled and out of production with its third season season, when only half the second had even aired. The announcement of HBO Max Creator/HBOMax, an all-encompassing streaming service featuring content from CN and its' various sister properties, also caused some doubt even about if AT&T knows how to handle the channel channel, as multiple some of CN's shows and projects that were in production before the court ruling this are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era (meaning it will feature a diverse range of old and new content to attract a wide audience). However what ever However, whatever the direction will be be, Christina Miller and Mike Lazzo will not be along for the journey.journey, the former leaving the network late in 2019 and the latter quietly retiring.\\



In the end, Cartoon Network is one of the most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope and in how different generations interpret what the channel meant to them. For many it is the channel where they first met a lot of the cartoon characters that they love and for a lot is an important part of their childhood memories. It remains a very sad story at the same time the same channel that used to be in competition to be top of cable in total viewers is now being looked at like a lameduck by AT&T. But that being said it is not beyond repair if it can have a direction in mind.
* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. Boomerang began as a block on Cartoon Network that would try to replicate a random year's saturday morning. Betty Cohen launched Boomerang as a separate channel with the intention of being an addition to the network. It was originally only programmed eight hours and repeated them three times each day. The idea was when Cartoon Network needed to put some older shows in rarer showings, those could be regularly shown on Boomerang for those that preferred to watch them with the intention of the lineup on the channel and Cartoon Network's archive slots to be rotating each year. However after Cohen left the main channel Boomerang became more of a retirement home for every show the main Cartoon Network had lot interest in using.\\

to:

In the end, Cartoon Network is one of the most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope and in how different generations interpret what the channel meant to them. For many many, it is the channel where they first met a lot of the cartoon characters that they love love, and for a lot is an important part of their childhood memories. It remains a very sad story story, as at the same time time, the same channel that used to be in competition to be at the top of the cable networks in terms of total viewers viewers, is now being looked at like a lameduck by AT&T. But that being said said, it is not beyond repair if it can have a direction in mind.
* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. Boomerang began as a block on Cartoon Network that would try to replicate a random year's saturday morning.morning (with {{Retraux}} style and bumpers). Betty Cohen launched Boomerang as a separate channel with the intention of being an addition to the network. It was originally only programmed for eight hours, and those eight hours and were then repeated them three times each day. The idea was was, when Cartoon Network needed to put some older shows in rarer showings, less timeslots, those shows could be regularly shown on Boomerang Boomerang, for those that preferred to watch them them, with the intention of the lineup on the channel and Cartoon Network's archive slots to be rotating rotate each year. However However, after Cohen left left, the main channel Boomerang became more of a retirement home for every show the main Cartoon Network had lot no interest in using.airing (with the Boomerang block itself eliminated in 2004).\\



As this continued they added more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years that they still had rights to. As time went on more and more shows also began competing for the same limited airtime, even including reruns of shows still airing on the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalogues. And we should note not everything that aired on the Cohen-era CN ever made it to Boomerang's channel and some that did haven't been shown in years. \\

to:

As this continued continued, they added more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years that they still had rights to. As time went on on, more and more shows also began competing for the same limited airtime, even including reruns of shows still airing on the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalogues. catalog. And we should note not everything that aired on the Cohen-era CN ever made it to Boomerang's channel and some of the shows that did haven't been shown in years. \\



Adding insult to injury was that only two types of commercials that were actually related to the network (the American one, anyway) were shown on the channel when CN's decay was in full effect: "Boomer-Royalty" and a random commercial about a show they air; all of the network's promotions were never updated, meaning a ''Powerpuff Girls'' promo from 2012 strangely had to coexist with a ''Huckleberry Hound'' ad which has been part of their promo loop since 2001. Everything else was promoting (mostly) ''live-action'' shows on Cartoon Network, with Boomerang never promoting the airtime for shows that weren't on CN. And if there's a special event coming up on CN, commercials for the event would air between and after the show at least once or twice. The network has since changed their position to air advertisements for other products like other channels.\\

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Adding insult to injury was that only two types of commercials that were actually related to the network (the American one, anyway) were shown on the channel when CN's decay was in full effect: "Boomer-Royalty" and a random commercial about a show they air; all of the network's promotions were never updated, meaning a ''Powerpuff Girls'' promo from 2012 strangely had to coexist with a ''Huckleberry Hound'' ad which has been part of their promo loop since 2001. Everything else was promoting (mostly) ''live-action'' shows on Cartoon Network, with Boomerang never promoting the airtime for shows that weren't on CN. And if there's a special event coming up on CN, commercials for the event would air between and after the show at least once or twice. The network has since changed their position to air advertisements for other products like other channels. Not helping was a lack of distribution outside of satellite providers, many cable systems still don't carry Boomerang (though in fairness, at least it survived, unlike Creator/{{CNN}}'s spinoffs [=CNN/SI=] and [=CNNfn=]).\\



Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberatly trolling in a "does this look familar" gag.[[/note]] The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]], ''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or Boomerang will reach another high point in its rebrand or if AT&T plans to need two Cartoon Network channels.

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Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved received daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, September, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberatly deliberately trolling in a "does this look familar" familiar" gag.[[/note]] The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' is ''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]], ''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or if Boomerang will reach another high point in its rebrand rebrand, or if AT&T plans to need two Cartoon Network channels.do something else entirely.



** In 2015, the channel was relaunched as "Pop", abandoning its original format for good.

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** In 2015, the channel was relaunched as "Pop", Creator/PopTV, abandoning its original format for good.


* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on the channel began to expand to welcome in [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).. The original intent of the network was generally summed up in its two slogans. "The best place for cartoons" and a place where "everybody gets their toons". In this period year after year the network aired cartoons and animations from at least eight different decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner [[note]]In the present this term was generally given to Turner Classic Movies after CN's decay started[[/note]] and it's primetime line up (then a mix of originals and older shows) competed for top total viewers in cable. Not just one demo, total viewers.\\

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* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on the channel began to expand to welcome in [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).. The original intent of the network was generally summed up in its two slogans. "The best place for cartoons" and a place where "everybody gets their toons". In this period year after year the network aired cartoons and animations from at least eight different decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner [[note]]In the present this term was generally given to [[note]]Following Cartoon Network's decay Turner Classic Movies after CN's decay started[[/note]] was often called this term[[/note]] and it's its primetime line up (then a mix of originals which featured both original productions and older shows) the most popular archive programs often competed for top total viewers in cable. Not just one demo, demographic, total viewers.\\



Complaints about Cartoon Network decaying usually are said to have started in one of two times. One argues the seeds were planted in 2001 and took root in full in 2004. The second argues the first shot took place in 2004 and bloomed around 2007-2008. To say there hasn't been considerable amounts of FandomRivalry between these two view points in an understatement where some refuse to admit the other opinion actually exists. This page will try its best to explain both and why they obviously will never see eye to eye.\\

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Complaints about Cartoon Network decaying usually are said to have started came in two major waves that disagree with one of two times. another. One argues the seeds were planted in 2001 and took root bloomed in full in 2004. The second argues the first shot took place sign was in 2004 but and bloomed around 2007-2008. 2007. To say there hasn't been considerable amounts of FandomRivalry between these two view points in an understatement where some refuse to admit the other opinion actually exists.deserves to exist. This page will try its best to explain both and why they obviously will never see eye to eye.\\



To set the stage for our first view point we must go back in history to Cartoon Network was ran. From it's inception Betty Cohen ran Cartoon Network under Turner (Betty Cohen had also been apart of the aforementioned MTV). In 1996 the Time Warner merger had Turner and Warner Bros join together. At the time Creator/HannaBarbera was Turner's animation studio and Warner Bros Animation was well ExactlyWhatItSaysOnTheTin. Upon the merger it was then decided Time Warner didn't need more than one animation studio and wanted to merge them into one another. As explained in more detail on the Hanna Barbera page that didn't go as planned. In 2001 multiple events took place that drastically altered Cartoon Network's direction for better or worse.\\

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To set the stage for our first view point we must go back in history to to explain how Cartoon Network was ran. From it's its inception Betty Cohen ran Cartoon Network under Turner (Betty Cohen had also been apart of the aforementioned MTV). In 1996 the Time Warner merger had Turner and Warner Bros join together. At the time Creator/HannaBarbera was Turner's animation studio and Warner Bros Animation was well ExactlyWhatItSaysOnTheTin. Upon the merger it was then decided Time Warner didn't need more than one animation studio and wanted to merge them into one another. As explained in more detail on the Hanna Barbera page that didn't go as planned. In 2001 multiple events took place that drastically altered Cartoon Network's direction for better or worse.\\



When it seemed Bill Hanna's death was imminent Time Warner decided to abandon the multiple year effort to merge the two animation studios instead taking a third option. Warner Bros Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros silo and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. As a result of this separation these two entities have not always seen eye to eye. While this was now a reality, Time Warner became AOL Time Warner and it was decided they wanted to merge the WB Network into Turner Broadcasting and decided to speed up the process appointing head of the WB network Jamie Kellner in charge of Turner Broadcasting. So now Betty Cohen had to answer to Jamie Kellner and the two had wildly different ideas on how to run a tv channel. Betty Cohen hated concepts that limited the audience which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen's network believed that they could try to find some space on the network to get as many different viewers as they could. Kellner however saw a network more in the business by the books approach. His main objective was to find a show that was a hit in a specific age range and then use the good ratings to charge more of the advertisers. Kellner viewed the PeripheryDemographic as completely worthless. (Older fans of WesternAnimation/{{Animaniacs}} had these same arguments with Kellner over on the WB before this). In addition to this Cohen and Kellner clashed on several other issues among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and most infamously the June Bugs incident where Cartoon Network wanted to air every Bugs Bunny cartoon in a marathon but when this caught the media attention over including the more controversial ones, Kellner decided to pass the buck to Cohen with saying he would leave it up to her but he wouldn't do it. Ensuring that any criticism that came Cohen would take all of it. In only a few weeks after this dust up Cohen announced she would be leaving the network.\\

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When it seemed Bill Hanna's death was imminent Time Warner decided to abandon the multiple year effort to merge the two animation studios instead taking a third option. Warner Bros Animation was an animation studio with the WB, HB and MGM libraries under the Warner Bros silo and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. As a result of this separation these two entities have not always seen eye had freedom from each other and at times allowed to eye.have very different interests while being under the same corporate roof. While this was now a reality, Time Warner became AOL Time Warner and it was decided they wanted to merge the WB Network into Turner Broadcasting and decided to speed up the process appointing head of the WB network Jamie Kellner in charge of Turner Broadcasting. So now Betty Cohen had to answer to Jamie Kellner and the two had wildly different ideas on how to run a tv channel. Betty Cohen hated concepts that limited the audience which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen's network believed that they could try to find some space on the network to get as many different viewers as they could. Kellner however saw a network more in the business by the books approach. His main objective was to find a show that was a hit in a specific age range and then use the good ratings to charge more of the advertisers. Kellner viewed the PeripheryDemographic as completely worthless. (Older fans of WesternAnimation/{{Animaniacs}} had these same arguments with Kellner over on the WB before this). In addition to this Cohen and Kellner clashed on several other issues among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and most infamously the June Bugs incident where Cartoon Network wanted to air every Bugs Bunny cartoon in a marathon but when this caught the media attention over including the more controversial ones, Kellner decided to pass the buck to Cohen with saying he would leave it up to her but he wouldn't do it. Ensuring that any criticism that came Cohen would take all of it. In only a few weeks after this dust up Cohen announced she would be leaving the network.\\



When Cohen had left Jim Samples took her position and he had a philosophy similar to Jamie Kellner although the turmoil didn't end here as Mike Lazzo was still head scheduler of the entire channel and he had been a lifer at the channel and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first cystallized. It argues the appeal of the network was its committment to being an animation channel that tried to please a wide audience. During this period many of the older material would see their spots tossed to harsher time slots or removed from the main channel in their entirety. Insiders at toonzone back then learned these spots were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During this period between 2001-2003 multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animation history was thrown out and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors one of the groups who were vocal complainers of the channel in this period used to have an interview online with some of the people who attended the 2002 presentation and admitted they were greatly underwhelmed with the presentation only one year into such changes.[[/note]]. 2003 though marked two other important changes behind the scenes. Namely Time Warner abandoned the idea of merging the WB Network into Turner and Kellner was shown the door. While Lazzo was kicked upstairs to only having control over the Adult Swim block. So from 2004 onward Jim Samples controlled the direction of the network.\\

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When Cohen had left Jim Samples took her position and he had a philosophy similar to Jamie Kellner although the turmoil didn't end here as Mike Lazzo was still head scheduler of the entire channel and he had been a lifer at with the channel many years and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first cystallized. It argues the appeal of the network was its committment to being an animation channel that tried to please a wide audience. During this period many of the older material would see their spots tossed to harsher time slots or removed from the main channel in their entirety. Insiders at toonzone back then learned these spots were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During this period between 2001-2003 multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animation history was thrown out and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors one of the groups who were vocal complainers of the channel in this period used to have an interview online with some of the people who attended the 2002 presentation and admitted they were greatly underwhelmed with the presentation only one year into such changes.[[/note]]. 2003 though marked two other important changes behind the scenes. Namely Time Warner abandoned the idea of merging the WB Network into Turner and Kellner was shown the door. While Lazzo was kicked upstairs to only having control over the Adult Swim block. So from 2004 onward Jim Samples controlled the direction of the network.\\



While all the above is true the other point of view however argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the times that used to belong to airing of older material and non-original material. It has also been admitted that in Samples defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in he had one in-house studio and a sibling studio they didn't get along with. Making it rather clear why he'd give one more preference than the other. It has also been reminded most changes were gradual and not all at once. Leaving fans of this era to argue that ones who left were past their prime and should make way for the hot new things.\\

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While all the above is true the other point of view however argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the times that used to belong to airing of older material and non-original material. It has material when they became old hats. This side also been admitted points out that in Samples defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in he had one in-house studio and a sibling studio they didn't get along with. Making it rather clear why he'd give one more preference than the other. It has was also been reminded most evident that the changes were gradual and not all at once. Leaving fans of this era to argue slow in coming rather than an abrupt abandonment as a sign that ones who left were past their prime and should make way for the hot new things.things desereved their expanded slots.\\



For the second point of view the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. You can probably understand why the people who uphold the first opinion feel like this was karma. In late 2005, they even began running a small amount of live-action movies without any animated elements. [[note]]It is a more common complaint that CN never aired live action before this but this was always a misleading line. CN utilized shows with live action parts or hosts over the years but they always had a cartoon or animated portion in there somewhere.[[/note]]\\

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For the second point of view the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. You can probably understand why Nearly all the people who uphold archive programming was gone from the schedule here as well. The first opinion feel like group however saw this as a what goes around comes around where now theses shows were now the old hats being replaced by the new hot things. Another change that came in this period was karma. In in late 2005, they even began running a small amount of live-action movies without any animated elements. [[note]]It is a more common complaint that CN never aired live action before this but this was always a misleading line. CN utilized shows with live action parts parts, gags or hosts over the years but they always had a cartoon or animated portion in there somewhere.[[/note]]\\



Some fans hoped that Snyder would restore CN to what they considered peak years, but it soon became clear that the once-famed network was never going to be the same--CN not only continued to phase out their older original series, including ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', but Snyder also ran the network more like its competition, causing considerable internal tension by [[ExecutiveMeddling imposing tie-in campaigns]] and [[ScrewedByTheNetwork constantly shuffling timeslots]], the result being the defection of many creators, their shows being replaced with a large amount of imported Canadian animated shows, while original productions declined considerably, possibly in response to rumored labor issues (apart from the imminent writers' strike, some people claiming to have worked for CN at the time say have mentioned issues with either domestic or Asian animation teams). Before long, the network fell deeper and deeper into Network Hell as its executives tried to turn it into a generic boy-targeted network to compete with Creator/{{Nickelodeon}} and the Creator/DisneyChannel, (both of which had began to focus more on "tween" girls). This included emphasizing action-oriented cartoons, '''especially''' ''Ben 10'', which alienated those who preferred humor-oriented series, with only ''two'' original comedy cartoon shows running between late 2008 and early 2010 (''Chowder'' and ''The Marvelous Misadventures of Flapjack''). Toonami was scrapped to the horror of anime fans (as with its replacement, Creator/{{Miguzi}}), being replaced with more frequent showings of live-action films. The decay also forced [adult swim] and Boomerang to decay as well, to heavy disdain by their fanbases. This attempt to rebrand the network came to a head when CN Real, a block of live-action reality shows and scripted series, was created in 2009 (there is some dispute as to the direction of causality, with some claiming that the turn toward live action was prompted by losses of animators). To the surprise of nobody ''except the network higher-ups'', CN Real tanked harder than anything the network had ever done before while the fledgling Disney XD channel became more successful with the pre-teen boys demographic the network had been after.\\

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Some fans hoped that Snyder would restore CN to what they considered peak years, but it soon became clear that the once-famed network was never changes would be going to be differently. Snyder kept some of the same--CN Kellner and Samples philosophies as CN not only continued to phase out their older original series, including ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', but Snyder also ran wanted to run the network more like its competition, competition and was far more willing to try radical alterations, and then yank the rug out from under them if they underperformed. This new direction wound up causing considerable internal tension by [[ExecutiveMeddling imposing tie-in campaigns]] and [[ScrewedByTheNetwork constantly shuffling timeslots]], the result being the defection of many creators, their shows being replaced with a large amount of imported Canadian animated shows, while original productions declined considerably, possibly in response to rumored labor issues (apart from the imminent writers' strike, some people claiming to have worked for CN at the time say have mentioned issues with either domestic or Asian animation teams). Before long, the network fell deeper and deeper into Network Hell as its executives tried to turn it into a generic boy-targeted network to compete with Creator/{{Nickelodeon}} and the Creator/DisneyChannel, (both of which had began to focus more on "tween" girls). This included emphasizing action-oriented cartoons, '''especially''' ''Ben 10'', which alienated those who preferred humor-oriented series, with only ''two'' original comedy cartoon shows running between late 2008 and early 2010 (''Chowder'' and ''The Marvelous Misadventures of Flapjack''). Toonami was scrapped to the horror of anime fans (as with its replacement, Creator/{{Miguzi}}), being replaced with more frequent showings of live-action films. The decay also forced [adult swim] and Boomerang to decay as well, to heavy disdain by their fanbases. This attempt to rebrand the network came to a head when CN Real, a block of live-action reality shows and scripted series, was created in 2009 (there is some dispute as to the direction of causality, with some claiming that the turn toward live action was prompted by losses of animators). To the surprise of nobody ''except the network higher-ups'', CN Real tanked harder than anything the network had ever done before while the fledgling Disney XD channel became more successful with the pre-teen boys demographic the network had been after.\\



[[AuthorsSavingThrow Realizing where they went wrong]], the network made a strong effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'' and the like as part of their regular weekday morning lineup, and launching new animated series aimed at older audiences like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', and ''WesternAnimation/RegularShow''. Meanwhile the channel attempted to reboot older properites through shows like ''WesternAnimation/ScoobyDooMysteryIncorporated'' and ''WesternAnimation/TheLooneyTunesShow''. CN also gradually phased out its live-action shows (which no longer carried the CN Real brand for [[WinBackTheCrowd obvious]] [[CanonDiscontinuity reasons]], getting little to no advertising in stark contrast to the marketing CN Real initially got), to the point that all that remained of it was Hall of Game, an annual ''Kids Choice Awards''-esque sports awards event which never got much attention and was effectively cancelled after the 2014 event (Nevertheless, the channel still airs live-action movies like ''Film/DiaryOfAWimpyKid'' on Saturday evenings and Sunday afternoons). The much-appreciated Toonami revival and Cartoon Planet (the latter done as part of the network's [[MilestoneCelebration 20th anniversary celebration]]) brought fans new hopes of Cartoon Network returning to its former glory, as happened after with the departure of Stuart Snyder as CEO in March 2014 (Christina Miller became his replacement that September).\\

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[[AuthorsSavingThrow Realizing where they went wrong]], the network made a strong an effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'' and the like as part of their regular weekday morning lineup, and launching new animated series aimed at older audiences like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', and ''WesternAnimation/RegularShow''. Meanwhile the channel attempted to reboot older properites through shows like ''WesternAnimation/ScoobyDooMysteryIncorporated'' and ''WesternAnimation/TheLooneyTunesShow''. CN also gradually phased out its live-action shows (which no longer carried the CN Real brand for [[WinBackTheCrowd obvious]] [[CanonDiscontinuity reasons]], getting little to no advertising in stark contrast to the marketing CN Real initially got), to the point that all that remained of it was Hall of Game, an annual ''Kids Choice Awards''-esque sports awards event which never got much attention and was effectively cancelled after the 2014 event (Nevertheless, the channel still airs live-action movies like ''Film/DiaryOfAWimpyKid'' on Saturday evenings and Sunday afternoons). The much-appreciated Toonami revival and Cartoon Planet (the latter done as part of the network's [[MilestoneCelebration 20th anniversary celebration]]) brought fans new hopes of Cartoon Network returning to its former glory, as happened after with the departure of Stuart Snyder as CEO in March 2014 (Christina Miller became his replacement that September).glory.\\



On the other hand, ExecutiveMeddling is still very prevalent, as evidenced by [[ScrewedByTheNetwork the network's constant timeslot-shifting shenanigans and swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and ''WesternAnimation/Thundercats2011'' as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' and ''WesternAnimation/YoungJustice''. Some of this can be blamed on the network keeping to the Kellner philsophy. The network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, the DC Nation block was conceived and timed to attract pre- and young teens, but attracted a young adult audience that was severely hampered by the time slot and didn't extend much beyond the vocal internet following that praised it). The internal issues between Warner Bros and Turner allowed many of the DC, Hanna Barbera and Looney Tunes fans to feel their new productions were often getting the shaft in scheduling whenever they fell out of favor with the Network. With only one example seeing to defy that, ''WesternAnimation/TeenTitansGo''.\\

to:

On the other hand, ExecutiveMeddling is was still very prevalent, as evidenced by [[ScrewedByTheNetwork the network's constant timeslot-shifting shenanigans and swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and ''WesternAnimation/Thundercats2011'' as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' and ''WesternAnimation/YoungJustice''. Some of this can be blamed on the network keeping to the Kellner philsophy. The network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, the DC Nation block was conceived and timed to attract pre- and young teens, but attracted a young adult audience that was severely hampered by the time slot and didn't extend much beyond the vocal internet following that praised it). The internal issues between Warner Bros and Turner allowed many of the DC, Hanna Barbera and Looney Tunes fans to feel their new productions were often getting the shaft in scheduling whenever they fell out of favor with the Network. With only one example seeing to defy that, ''WesternAnimation/TeenTitansGo''.\\



Times however changed again after the departure of Stuart Snyder as CEO in March 2014, Christina Miller became his replacement that September. Miller's era however became catagorized by the network trying to find a show that was a major hit and spam it to points that would even make ''Franchise/ScoobyDoo'' faint. (Under Kellner theory also to help the network keeps the lights on as the more spammable the show, the higher they can charge ads). And one of Miller's favorite shows for this cause was one exception from Warner Bros, aka ''WesternAnimation/TeenTitansGo''.\\
\\



* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. Boomerang began as a block on Cartoon Network that would try to replicate a random year's saturday morning. Betty Cohen launched Boomerang as a separate channel with the intention of being an addition to the network. It was originally only programmed eight hours and repeated them three times each day. The idea was when Cartoon Network needed to put some older shows in rarer showings, those could be regularly shown on Boomerang for those that prefered to watch them with the intention of the lineup on the channel and Cartoon Network's archive slots to be rotating each year. However after Cohen left the main channel Boomerang became more of a retirement home for every show the main Cartoon Network had lot interest in using.\\

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* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. Boomerang began as a block on Cartoon Network that would try to replicate a random year's saturday morning. Betty Cohen launched Boomerang as a separate channel with the intention of being an addition to the network. It was originally only programmed eight hours and repeated them three times each day. The idea was when Cartoon Network needed to put some older shows in rarer showings, those could be regularly shown on Boomerang for those that prefered preferred to watch them with the intention of the lineup on the channel and Cartoon Network's archive slots to be rotating each year. However after Cohen left the main channel Boomerang became more of a retirement home for every show the main Cartoon Network had lot interest in using.\\



As this continued they added more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years that they still had rights to. As time went on more and more shows also began competing for the same limited airtime, even including reruns of shows still airing on the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalogues. And we should note not everything that aired on the Cohen-era CN ever made it to Boomerang's channel. \\

to:

As this continued they added more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years that they still had rights to. As time went on more and more shows also began competing for the same limited airtime, even including reruns of shows still airing on the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalogues. And we should note not everything that aired on the Cohen-era CN ever made it to Boomerang's channel.channel and some that did haven't been shown in years. \\


* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on the channel began to expand to welcome in [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).. The original intent of the network was generally summed up in its two slogans. "The best place for cartoons" and a place where "everybody gets their toons". In this period year after year the network aired cartoons and animations from at least eight different decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner and it's primetime line up (then a mix of originals and older shows) competed for top total viewers in cable. Not just one demo, total viewers.\\

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* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on the channel began to expand to welcome in [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).. The original intent of the network was generally summed up in its two slogans. "The best place for cartoons" and a place where "everybody gets their toons". In this period year after year the network aired cartoons and animations from at least eight different decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner [[note]]In the present this term was generally given to Turner Classic Movies after CN's decay started[[/note]] and it's primetime line up (then a mix of originals and older shows) competed for top total viewers in cable. Not just one demo, total viewers.\\



However the time for a new change has been slowly creeping in 2019 where AT&T having bought the entirety of Warner Media and in the process unveiled a lot of problems while still not announcing any firm change in direction. 2019 spent most of its time burning off the epic back catalog of shows CN had finished but not aired. As if the DC, HB and LT didn't have enough to complain about, OK KO was cancelled and out of production with its third season when only half the second had even aired. The announcement of HBO Max also caused some doubt even AT&T knows how to handle the channel as multiple of CN's shows that were in production before the court ruling are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era or TCM (meaning it will feature a diverse range of old and new content to attract a wide audience). However what ever the direction will be Christina Miller and Mike Lazzo will not be along for the journey.\\

to:

However the time for a new change has been slowly creeping in 2019 where AT&T having bought the entirety of Warner Media and in the process unveiled a lot of problems while still not announcing any firm change in direction. 2019 spent most of its time burning off the epic back catalog of shows CN had finished but not aired. As if the DC, HB and LT didn't have enough to complain about, OK KO was cancelled and out of production with its third season when only half the second had even aired. The announcement of HBO Max also caused some doubt even AT&T knows how to handle the channel as multiple of CN's shows that were in production before the court ruling are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era or TCM (meaning it will feature a diverse range of old and new content to attract a wide audience). However what ever the direction will be Christina Miller and Mike Lazzo will not be along for the journey.\\



* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. Boomerang began as a block on Cartoon Network that would try to replicate a random year's saturday morning. Betty Cohen launched Boomerang as a seperate channel with the intention of being an addition to the network. It was originally only programmed eight hours and repeated them three times each day. The idea was when Cartoon Network needed to put some older shows in rarer showings, those could be regularly shown on Boomerang for those that prefered to watch them with the intention of the lineup on the channel and Cartoon Network's archive slots to be rotating each year. However after Cohen left the main channel Boomerang became more of a retirement home for every show the main Cartoon Network had lot interest in using.\\

to:

* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. Boomerang began as a block on Cartoon Network that would try to replicate a random year's saturday morning. Betty Cohen launched Boomerang as a seperate separate channel with the intention of being an addition to the network. It was originally only programmed eight hours and repeated them three times each day. The idea was when Cartoon Network needed to put some older shows in rarer showings, those could be regularly shown on Boomerang for those that prefered to watch them with the intention of the lineup on the channel and Cartoon Network's archive slots to be rotating each year. However after Cohen left the main channel Boomerang became more of a retirement home for every show the main Cartoon Network had lot interest in using.\\



However, this was shortly succeeded by the network launching a subscription VOD service under the Boomerang name that was focused on classic cartoons, which has largely usurped the Boomerang channel's role on the remaining retro-based programming it had left. Aside from making available for viewing a ''large'' vault of Warner Bros. owned classic animation, the streaming service also [[ChannelHop gained exclusive dibs]] on broadcasting new content relating to the new classic-based series Boomerang was ''supposed'' to air.[[note]]In particular, new or remaining episodes of ''Be Cool'', ''Wabbit''/''New Looney Tunes'', ''The Tom and Jerry Show'', and ''Bunnicula'' that hadn't aired on the channel yet; as well as airing new animated series based on ''WesternAnimation/WackyRaces'' and ''Film/TheWizardOfOz''.[[/note]] This has left the channel as a rerun/dumping ground feed for a handful of former CN/WB shows and acquired shows that [[ScrewedByTheNetwork CN doesn't really hold in high regard]], with ''Looney Tunes'' and ''Tom and Jerry'' shorts used to fill in roughly half of the schedule. (CN's lack of interest in the Boomerang network becomes pretty evident when one considers that out of all the television channels targeted towards kids/families available in US households, [[https://twitter.com/nickandmore/status/946793443547852800 the Boomerang channel comes dead last in coverage by a large margin]].)

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However, this was shortly succeeded by the network launching a subscription VOD service under the Boomerang name that was focused on classic cartoons, which has largely usurped the Boomerang channel's role on the remaining retro-based programming it had left. Aside from making available for viewing a ''large'' vault of Warner Bros. owned classic animation, the streaming service also [[ChannelHop gained exclusive dibs]] on broadcasting new content relating to the new classic-based series Boomerang was ''supposed'' to air.[[note]]In particular, new or remaining episodes of ''Be Cool'', ''Wabbit''/''New Looney Tunes'', ''The Tom and Jerry Show'', and ''Bunnicula'' that hadn't aired on the channel yet; as well as airing new animated series based on ''WesternAnimation/WackyRaces'' and ''Film/TheWizardOfOz''.[[/note]] This has left the channel as a rerun/dumping ground feed for a handful of former CN/WB shows and acquired shows that [[ScrewedByTheNetwork CN doesn't really hold in high regard]], with ''Looney Tunes'' and ''Tom and Jerry'' shorts used to fill in roughly half of the schedule. (CN's lack of interest in the Boomerang network becomes pretty evident when one considers that out of all the television channels targeted towards kids/families available in US households, [[https://twitter.com/nickandmore/status/946793443547852800 the Boomerang channel comes dead last in coverage by a large margin]].))\\



Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberatly trolling in a "does this look familar" gag.[[/note]]
** The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]],
''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or Boomerang will reach another high point in its rebrand or if AT&T plans to even keep it around.

to:

Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberatly trolling in a "does this look familar" gag.[[/note]]
**
[[/note]] The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]],
reboot]], ''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or Boomerang will reach another high point in its rebrand or if AT&T plans to even keep it around.need two Cartoon Network channels.


Complaints about Cartoon Network decaying usually are said to have started in one of two times. One argues the seeds were planted in 2001 and took root in full in 2004. The second argues the first shot took place in 2004 and bloomed around 2007-2008. To say there hasn't been considerable amounts of FandomRivalry between these two view points in an understatement where some parts of the InternetBackdraft refuse to admit the other opinion actually exists. This page will try its best to explain both and why they obviously will never see eye to eye.\\

to:

Complaints about Cartoon Network decaying usually are said to have started in one of two times. One argues the seeds were planted in 2001 and took root in full in 2004. The second argues the first shot took place in 2004 and bloomed around 2007-2008. To say there hasn't been considerable amounts of FandomRivalry between these two view points in an understatement where some parts of the InternetBackdraft refuse to admit the other opinion actually exists. This page will try its best to explain both and why they obviously will never see eye to eye.\\


* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on the channel began to expand to welcome in [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).. The original intent of the network was generally summed up in its two slogans. "The best place for cartoons" and a place where "everybody gets their toons". In this period year after year the network aired cartoons and animtions from at least eight different decades.\\

to:

* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons in addition to others. As time went on the channel began to expand to welcome in [[Creator/CartoonCartoons original productions]] and imports such as {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).. The original intent of the network was generally summed up in its two slogans. "The best place for cartoons" and a place where "everybody gets their toons". In this period year after year the network aired cartoons and animtions animations from at least eight different decades.decades. By late 2000 Cartoon Network was considered the "crown jewel" of Turner and it's primetime line up (then a mix of originals and older shows) competed for top total viewers in cable. Not just one demo, total viewers.\\



To set the stage for our first view point we must go back in history to Cartoon Network was ran. From it's inception Betty Cohen ran Cartoon Network under Turner. In 1996 the Time Warner merger had Turner and Warner Bros join together. At the time Creator/HannaBarbera was Turner's animation studio and Warner Bros Animation was well ExactlyWhatItSaysOnTheTin. Upon the merger it was then decided Time Warner didn't need more than one animation stuido and wanted to merge them into one another. As explained in more detail on the Hanna Barbera page that didn't go as planned. In 2001 multiple events took place that drastically altered Cartoon Network's direction for better or worse.\\

to:

To set the stage for our first view point we must go back in history to Cartoon Network was ran. From it's inception Betty Cohen ran Cartoon Network under Turner.Turner (Betty Cohen had also been apart of the aforementioned MTV). In 1996 the Time Warner merger had Turner and Warner Bros join together. At the time Creator/HannaBarbera was Turner's animation studio and Warner Bros Animation was well ExactlyWhatItSaysOnTheTin. Upon the merger it was then decided Time Warner didn't need more than one animation stuido studio and wanted to merge them into one another. As explained in more detail on the Hanna Barbera page that didn't go as planned. In 2001 multiple events took place that drastically altered Cartoon Network's direction for better or worse.\\



When it seemed Bill Hanna's death was imminent Time Warner decided to abandon the multiple year effort to merge the two animation studios instead taking a third option. Warner Bros Animation was an animation studio with the WB, HB and MGM libaries under the Warner Bros silo and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. As a result of this seperation these two entities have not always seen eye to eye. While this was now a reality, Time Warner became AOL Time Warner and it was decided they wanted to merge the WB Network into Turner Broadcasting and decided to speed up the process appoiting head of the WB network Jamie Kellner in charge of Turner Broadcasting. So now Betty Cohen had to answer to Jamie Kellner and the two had wildly different ideas on how to run a tv channel. Betty Cohen hated concepts that limited the audience which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen's network believed that they could try to find some space on the network to get as many different viewers as they could. Kellner however saw a network more in the business by the books approach. His main objective was to find a show that was a hit in a specific age range and then use the good ratings to charge more of the advertisers. Kellner viewed the PeripheryDemographic as completly worthless. (Older fans of WesternAnimation/{{Animaniacs}} had these same arguments with Kellner over on the WB before this). In addition to this Cohen and Kellner clashed on several other issues among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and most infamously the June Bugs incident where Cartoon Network wanted to air every Bugs Bunny cartoon in a marathon but when this caught the media attention over including the more controversial ones, Kellner decided to pass the buck to Cohen with saying he would leave it up to her but he wouldn't do it. Ensuring that any criticism that came Cohen would take all of it. In only a few weeks after this dust up Cohen announced she would be leaving the network.\\

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When it seemed Bill Hanna's death was imminent Time Warner decided to abandon the multiple year effort to merge the two animation studios instead taking a third option. Warner Bros Animation was an animation studio with the WB, HB and MGM libaries libraries under the Warner Bros silo and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. As a result of this seperation separation these two entities have not always seen eye to eye. While this was now a reality, Time Warner became AOL Time Warner and it was decided they wanted to merge the WB Network into Turner Broadcasting and decided to speed up the process appoiting appointing head of the WB network Jamie Kellner in charge of Turner Broadcasting. So now Betty Cohen had to answer to Jamie Kellner and the two had wildly different ideas on how to run a tv channel. Betty Cohen hated concepts that limited the audience which was why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen's network believed that they could try to find some space on the network to get as many different viewers as they could. Kellner however saw a network more in the business by the books approach. His main objective was to find a show that was a hit in a specific age range and then use the good ratings to charge more of the advertisers. Kellner viewed the PeripheryDemographic as completly completely worthless. (Older fans of WesternAnimation/{{Animaniacs}} had these same arguments with Kellner over on the WB before this). In addition to this Cohen and Kellner clashed on several other issues among them the Kids WB version of Creator/{{Toonami}}, the branding of the upcoming Creator/AdultSwim and most infamously the June Bugs incident where Cartoon Network wanted to air every Bugs Bunny cartoon in a marathon but when this caught the media attention over including the more controversial ones, Kellner decided to pass the buck to Cohen with saying he would leave it up to her but he wouldn't do it. Ensuring that any criticism that came Cohen would take all of it. In only a few weeks after this dust up Cohen announced she would be leaving the network.\\



When Cohen had left Jim Samples took her position and he had a philosophy similar to Jamie Kellner althougn the turmoil didn't end here as Mike Lazzo was still head scheduler of the entire channel and he had been a lifer at the channel and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first cystallized. It argues the appeal of the network was its committment to being an animation channel that tried to please a wide audience. During this period many of the older material would see their spots tossed to harsher time slots or removed from the main channel in their entirety. Insiders at toonzone back then learned these spots were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During thie period between 2001-2003 multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an indendependent lincesing divsion, Cohen's requirement major employees had to have a decent knowledge of animtion history was thrown out and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors one of the groups who were vocal complainers of the channel in this period used to have an interview online with some of the people who attended the 2002 presentation and admitted they were greatly underwhelmed with the presentation only one year into such changes.[[/note]]. 2003 though marked two other important changes behind the scenes. Namely Time Warner abandoned the idea of merging the WB Network into Turner and Kellner was shown the door. While Lazzo was kicked upstairs to only having control over the Adult Swim block. So from 2004 onward Jim Samples controlled the direction of the network.\\

to:

When Cohen had left Jim Samples took her position and he had a philosophy similar to Jamie Kellner althougn although the turmoil didn't end here as Mike Lazzo was still head scheduler of the entire channel and he had been a lifer at the channel and agreed with Cohen over Kellner and Samples. The first perspective argues this is where the decay was first cystallized. It argues the appeal of the network was its committment to being an animation channel that tried to please a wide audience. During this period many of the older material would see their spots tossed to harsher time slots or removed from the main channel in their entirety. Insiders at toonzone back then learned these spots were internally called "programming holes" and these were always filled with Creator/CartoonCartoons reruns. During thie this period between 2001-2003 multiple other changes were made to how Cartoon Network had done business. Cartoon Network was not allowed to have an indendependent lincesing divsion, independent licensing division, Cohen's requirement major employees had to have a decent knowledge of animtion animation history was thrown out and many advertisers who used to buy on CN had become disillusioned with the network's new direction.[[note]]Save Our Sailors one of the groups who were vocal complainers of the channel in this period used to have an interview online with some of the people who attended the 2002 presentation and admitted they were greatly underwhelmed with the presentation only one year into such changes.[[/note]]. 2003 though marked two other important changes behind the scenes. Namely Time Warner abandoned the idea of merging the WB Network into Turner and Kellner was shown the door. While Lazzo was kicked upstairs to only having control over the Adult Swim block. So from 2004 onward Jim Samples controlled the direction of the network.\\



While all the above is true the other point of view however argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the times that used to belong to airing of older material and non-oirignal material. It has also been admitted that in Samples defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in he had one in-house studio and a sibling studio they didn't get along with. Making it rather clear why he'd give one more preference than the other.\\

to:

While all the above is true the other point of view however argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of the times that used to belong to airing of older material and non-oirignal non-original material. It has also been admitted that in Samples defense, when Cohen ran the network she had been under the impression the studios were still going to be unified. By the time Samples came in he had one in-house studio and a sibling studio they didn't get along with. Making it rather clear why he'd give one more preference than the other. It has also been reminded most changes were gradual and not all at once. Leaving fans of this era to argue that ones who left were past their prime and should make way for the hot new things.\\



For the second point of view the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. In late 2005, they even began running a small amount of live-action movies without any animated elements. [[note]]It is a more common complaint that CN never aired live action before this but this was always a misleading line. CN utilized shows with live action parts or hosts over the years but they always had a cartoon or animated portion in there somewhere.[[/note]]\\

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For the second point of view the real first shot to change the network was in 2004 when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. You can probably understand why the people who uphold the first opinion feel like this was karma. In late 2005, they even began running a small amount of live-action movies without any animated elements. [[note]]It is a more common complaint that CN never aired live action before this but this was always a misleading line. CN utilized shows with live action parts or hosts over the years but they always had a cartoon or animated portion in there somewhere.[[/note]]\\



In the end, Cartoon Network is one of the most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope and in how different generations interperet what the channel meant to them. It remains a very sad story at the same time the same channel that in late 2000 was in competition to be top of cable in total viewers is now being looked at like a lameduck by AT&T. But that being said it is not beyond repair if it can have a direction in mind.
* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. While the network, unlike its sister channels, doesn't generally air live-action programs (unless you count ''WesternAnimation/TheBananaSplits''); it followed CN's drift in shifting away from being a showcase of retro cartoons; adding more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years. Boomerang initially tried to use the newer shows to promote itself as an alternative network for newer shows not broadcast on the CN, but later became a dumping ground for what had fallen out of favor on the primary network. As time went on more and more shows also began competing for the same limited airtime, even including reruns of shows still airing on the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalogues. \\

to:

In the end, Cartoon Network is one of the most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope and in how different generations interperet interpret what the channel meant to them. For many it is the channel where they first met a lot of the cartoon characters that they love and for a lot is an important part of their childhood memories. It remains a very sad story at the same time the same channel that in late 2000 was used to be in competition to be top of cable in total viewers is now being looked at like a lameduck by AT&T. But that being said it is not beyond repair if it can have a direction in mind.
* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. While the network, unlike its sister channels, doesn't generally air live-action programs (unless you count ''WesternAnimation/TheBananaSplits''); it followed CN's drift in shifting away from being a showcase of retro cartoons; adding more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years. Boomerang initially tried began as a block on Cartoon Network that would try to use replicate a random year's saturday morning. Betty Cohen launched Boomerang as a seperate channel with the newer shows intention of being an addition to promote itself as an alternative network for newer shows not broadcast on the CN, but later became a dumping ground for what had fallen out of favor on the primary network. As time went on more It was originally only programmed eight hours and more repeated them three times each day. The idea was when Cartoon Network needed to put some older shows also began competing in rarer showings, those could be regularly shown on Boomerang for those that prefered to watch them with the same limited airtime, even including reruns intention of shows still airing the lineup on the channel and Cartoon Network's archive slots to be rotating each year. However after Cohen left the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in more of a retirement home for every show the network's available catalogues. main Cartoon Network had lot interest in using.\\



Adding insult to injury was that only two types of commercials that were actually related to the network (the American one, anyway) were shown on the channel when CN's decay was in full effect: "Boomer-Royalty" and a random commercial about a show they air; all of the network's promotions are never updated, meaning a ''Powerpuff Girls'' promo from 2012 strangely had to coexist with a ''Huckleberry Hound'' ad which has been part of their promo loop since 2001. Everything else was promoting (mostly) ''live-action'' shows on Cartoon Network, with Boomerang never promoting the airtime for shows that weren't on CN. And if there's a special event coming up on CN, commercials for the event would air between and after the show at least once or twice. The network has since changed their position to air advertisements for other products like other channels.\\

to:

Adding insult to injury was As this continued they added more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years that only two types of commercials that were actually related to they still had rights to. As time went on more and more shows also began competing for the network (the American one, anyway) were shown same limited airtime, even including reruns of shows still airing on the main channel when CN's decay was in full effect: "Boomer-Royalty" certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and a random commercial about a show they air; all of post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's promotions are never updated, meaning a ''Powerpuff Girls'' promo from 2012 strangely had to coexist with a ''Huckleberry Hound'' ad which has been part of their promo loop since 2001. Everything else was promoting (mostly) ''live-action'' shows on Cartoon Network, with Boomerang never promoting the airtime for shows available catalogues. And we should note not everything that weren't aired on CN. And if there's a special event coming up on CN, commercials for the event would air between and after the show at least once or twice. The network has since changed their position Cohen-era CN ever made it to air advertisements for other products like other channels.Boomerang's channel. \\



Adding insult to injury was that only two types of commercials that were actually related to the network (the American one, anyway) were shown on the channel when CN's decay was in full effect: "Boomer-Royalty" and a random commercial about a show they air; all of the network's promotions were never updated, meaning a ''Powerpuff Girls'' promo from 2012 strangely had to coexist with a ''Huckleberry Hound'' ad which has been part of their promo loop since 2001. Everything else was promoting (mostly) ''live-action'' shows on Cartoon Network, with Boomerang never promoting the airtime for shows that weren't on CN. And if there's a special event coming up on CN, commercials for the event would air between and after the show at least once or twice. The network has since changed their position to air advertisements for other products like other channels.\\
\\



Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]],
''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or Boomerang will reach another high point in its rebrand.

to:

Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. [[note]]This while treated with disdain in certain areas but others noticed this happened around the same time Adult Swim put Samurai Jack in the historic Captain Planet slot of 5:30 AM believing some of the old CN employees at Adult Swim and Boomerang were deliberatly trolling in a "does this look familar" gag.[[/note]]
**
The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]],
''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or Boomerang will reach another high point in its rebrand.rebrand or if AT&T plans to even keep it around.


* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons, but these were eventually replaced by an increasing number of [[Creator/CartoonCartoons original productions]] and {{anime}}; the Creator/{{Boomerang}} network was created to serve that purpose that the parent network initially served at its inception. The decision to run original programming created an era that can be perceived as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') and helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).\\

to:

* If a channel can be given the title of "the Creator/{{MTV}} of the Internet Generation", that dubious honor would very likely belong to Creator/CartoonNetwork, originally used as a showcase for animation owned by Turner including the classic Creator/HannaBarbera and [[WesternAnimation/LooneyTunes Warner Brothers]] cartoons, but these were eventually replaced by an increasing number of cartoons in addition to others. As time went on the channel began to expand to welcome in [[Creator/CartoonCartoons original productions]] and {{anime}}; the Creator/{{Boomerang}} network was created to serve that purpose that the parent network initially served at its inception. The decision to run original programming created an era that can be perceived imports such as the network's Golden Age as well as becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/DextersLaboratory'') and {{anime}} which helped fuel the [[UsefulNotes/TheJapaneseInvasion anime boom]] at the turn of the century (thanks to Creator/{{Toonami}} and Creator/AdultSwim).Creator/AdultSwim).. The original intent of the network was generally summed up in its two slogans. "The best place for cartoons" and a place where "everybody gets their toons". In this period year after year the network aired cartoons and animtions from at least eight different decades.\\



The good times were not to last, sadly. Complaints of decay begun as early as 2004[[note]]The seeds of Cartoon Network's decay may have actually around 2000, when Jamie Kellner became the chairman and chief executive officer of Turner Broadcasting System, Inc. Under Kellner's watch, Creator/{{Toonami}} was moved to Saturdays, where the ratings tanked. It was soon rebranded as the '''Saturday Fun Entertainment System''' block. In its place, a block called Miguzi took its place, a more [[LighterAndSofter younger]] after school block that lasted a year. He also wanted anime off the network entirely despite the fact that ''Anime/DragonBallZ'' and ''Manga/{{Naruto}}'' were bringing in incredibly high ratings. So Kellner had them either moved to Creator/AdultSwim on [[FridayNightDeathSlot super late Saturdays]], where the ratings started to fall or they were [[ScrewedByTheNetwork outright cancelled]]. Kellner was also directly responsible for ''Franchise/ScoobyDoo's'' return by rerunning the [[WesternAnimation/ScoobyDooWhereAreYou original series]] and spin-offs [[AdoredByTheNetwork A LOT]]. There was at least six hours of ''Scooby'' related programming a weekday. He also was directly responsible for a lot of the ''Creator/CartoonCartoonFridays'' shows to get cancelled for no reason.[[/note]], when [[TheyChangeditNowitSucks Cartoon Network changed its logo to the abbreviated "CN"]], a move that coincided with many of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. In late 2005, they even began running a small amount of live-action movies (though at the time, they were mercifully rare).\\

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The good times were not to last, sadly. Complaints of decay begun as early as 2004[[note]]The seeds of Cartoon Network's decay may have actually around 2000, when Jamie Kellner became the chairman and chief executive officer of Turner Broadcasting System, Inc. Under Kellner's watch, Creator/{{Toonami}} was moved to Saturdays, where the ratings tanked. It was soon rebranded as the '''Saturday Fun Entertainment System''' block. In its place, a block called Miguzi took its place, a more [[LighterAndSofter younger]] after school block that lasted a year. He also wanted anime off the network entirely despite the fact that ''Anime/DragonBallZ'' and ''Manga/{{Naruto}}'' were bringing in incredibly high ratings. So Kellner had them either moved to Creator/AdultSwim on [[FridayNightDeathSlot super late Saturdays]], where the ratings started to fall or they were [[ScrewedByTheNetwork outright cancelled]]. Kellner was also directly responsible for ''Franchise/ScoobyDoo's'' return by rerunning the [[WesternAnimation/ScoobyDooWhereAreYou original series]] and spin-offs [[AdoredByTheNetwork A LOT]]. There was at least six hours of ''Scooby'' related programming a weekday. He also was directly responsible for a lot of the ''Creator/CartoonCartoonFridays'' shows to get cancelled for no reason.[[/note]], when [[TheyChangeditNowitSucks about Cartoon Network changed its logo decaying usually are said to have started in one of two times. One argues the abbreviated "CN"]], a move that coincided with many seeds were planted in 2001 and took root in full in 2004. The second argues the first shot took place in 2004 and bloomed around 2007-2008. To say there hasn't been considerable amounts of FandomRivalry between these two view points in an understatement where some parts of the original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' InternetBackdraft refuse to admit the other opinion actually exists. This page will try its best to explain both and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. In late 2005, why they even began running a small amount of live-action movies (though at the time, they were mercifully rare).obviously will never see eye to eye.\\



Then, in early 2007, already a turbulent year for television due to tensions between studios and the WGA, a major executive change at the network occurred when then-current president Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]], with most of the network's execs (including Jay Bastian and Khaki Jones) becoming collateral damage. Shortly thereafter, then-Vice President Jennifer Davidson passed away due to a sudden illness. This resulted in Cartoon Network’s two head honchos both being replaced by Stuart Snyder and Robert Sorcher[[note]]the latter being responsible for the decay of AMC (listed in NetworkDecay/{{Slipped}})[[/note]].\\

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Then, in early 2007, already a turbulent year To set the stage for television due our first view point we must go back in history to tensions between studios and the WGA, a major executive change at the network occurred when then-current president Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]], with most of the network's execs (including Jay Bastian and Khaki Jones) becoming collateral damage. Shortly thereafter, then-Vice President Jennifer Davidson passed away due to a sudden illness. This resulted in Cartoon Network’s two head honchos both being replaced by Stuart Snyder Network was ran. From it's inception Betty Cohen ran Cartoon Network under Turner. In 1996 the Time Warner merger had Turner and Robert Sorcher[[note]]the latter being responsible Warner Bros join together. At the time Creator/HannaBarbera was Turner's animation studio and Warner Bros Animation was well ExactlyWhatItSaysOnTheTin. Upon the merger it was then decided Time Warner didn't need more than one animation stuido and wanted to merge them into one another. As explained in more detail on the Hanna Barbera page that didn't go as planned. In 2001 multiple events took place that drastically altered Cartoon Network's direction for the decay of AMC (listed in NetworkDecay/{{Slipped}})[[/note]].better or worse.\\



Some fans hoped that Snyder would restore CN to its 1997–2004 peak years, but it soon became clear that the once-famed network was never going to be the same--CN not only continued to phase out their older original series, including ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', but Snyder also ran the network more like its competition, causing considerable internal tension by [[ExecutiveMeddling imposing tie-in campaigns]] and [[ScrewedByTheNetwork constantly shuffling timeslots]], the result being the defection of many creators, their shows being replaced with a large amount of imported Canadian animated shows, while original productions declined considerably, possibly in response to rumored labor issues (apart from the imminent writers' strike, some people claiming to have worked for CN at the time say have mentioned issues with either domestic or Asian animation teams). Before long, the network fell deeper and deeper into Network Hell as its executives tried to turn it into a generic boy-targeted network to compete with Creator/{{Nickelodeon}} and the Creator/DisneyChannel, (both of which had began to focus more on "tween" girls). This included emphasizing action-oriented cartoons, '''especially''' ''Ben 10'', which alienated those who preferred humor-oriented series, with only ''two'' original comedy cartoon shows running between late 2008 and early 2010 (''Chowder'' and ''The Marvelous Misadventures of Flapjack''). Toonami was scrapped to the horror of anime fans (as with its replacement, Creator/{{Miguzi}}), being replaced with more frequent showings of live-action films. The decay also forced [adult swim] and Boomerang to decay as well, to heavy disdain by their fanbases. This attempt to rebrand the network came to a head when CN Real, a block of live-action reality shows and scripted series, was created in 2009 (there is some dispute as to the direction of causality, with some claiming that the turn toward live action was prompted by losses of animators). To the surprise of nobody ''except the network higher-ups'', CN Real tanked harder than anything the network had ever done before while the fledgling Disney XD channel became more successful with the pre-teen boys demographic the network had been after.\\

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Some fans hoped that Snyder would restore When it seemed Bill Hanna's death was imminent Time Warner decided to abandon the multiple year effort to merge the two animation studios instead taking a third option. Warner Bros Animation was an animation studio with the WB, HB and MGM libaries under the Warner Bros silo and Cartoon Network Studios was an animation studio with the CN originals under the Turner silo. As a result of this seperation these two entities have not always seen eye to its 1997–2004 peak years, but it soon eye. While this was now a reality, Time Warner became clear that AOL Time Warner and it was decided they wanted to merge the once-famed WB Network into Turner Broadcasting and decided to speed up the process appoiting head of the WB network Jamie Kellner in charge of Turner Broadcasting. So now Betty Cohen had to answer to Jamie Kellner and the two had wildly different ideas on how to run a tv channel. Betty Cohen hated concepts that limited the audience which was never going why Cartoon Network aired so much diverse material and tried more risky stunts. Cohen's network believed that they could try to be find some space on the same--CN not only continued network to phase out their older original series, including ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', but Snyder also ran the get as many different viewers as they could. Kellner however saw a network more like its competition, causing considerable internal tension in the business by [[ExecutiveMeddling imposing tie-in campaigns]] the books approach. His main objective was to find a show that was a hit in a specific age range and [[ScrewedByTheNetwork constantly shuffling timeslots]], then use the result being good ratings to charge more of the defection advertisers. Kellner viewed the PeripheryDemographic as completly worthless. (Older fans of many creators, their shows being replaced WesternAnimation/{{Animaniacs}} had these same arguments with a large amount of imported Canadian animated shows, while original productions declined considerably, possibly in response Kellner over on the WB before this). In addition to rumored labor this Cohen and Kellner clashed on several other issues (apart from among them the imminent writers' strike, some people claiming to have worked for CN at Kids WB version of Creator/{{Toonami}}, the time say have mentioned issues with either domestic or Asian animation teams). Before long, branding of the network fell deeper upcoming Creator/AdultSwim and deeper into most infamously the June Bugs incident where Cartoon Network Hell as its executives tried wanted to turn it into a generic boy-targeted network to compete with Creator/{{Nickelodeon}} and the Creator/DisneyChannel, (both of which had began to focus more on "tween" girls). This included emphasizing action-oriented cartoons, '''especially''' ''Ben 10'', which alienated those who preferred humor-oriented series, with only ''two'' original comedy air every Bugs Bunny cartoon shows running between late 2008 and early 2010 (''Chowder'' and ''The Marvelous Misadventures of Flapjack''). Toonami was scrapped to in a marathon but when this caught the horror of anime fans (as media attention over including the more controversial ones, Kellner decided to pass the buck to Cohen with its replacement, Creator/{{Miguzi}}), being replaced with more frequent showings of live-action films. The decay also forced [adult swim] and Boomerang saying he would leave it up to decay as well, to heavy disdain by their fanbases. This attempt to rebrand the network her but he wouldn't do it. Ensuring that any criticism that came to a head when CN Real, a block Cohen would take all of live-action reality shows and scripted series, was created in 2009 (there is some dispute as to it. In only a few weeks after this dust up Cohen announced she would be leaving the direction of causality, with some claiming that the turn toward live action was prompted by losses of animators). To the surprise of nobody ''except the network higher-ups'', CN Real tanked harder than anything the network had ever done before while the fledgling Disney XD channel became more successful with the pre-teen boys demographic the network had been after.network.\\



[[AuthorsSavingThrow Realizing where they went wrong]], the network made a strong effort to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'' and the like as part of their regular weekday morning lineup, and launching new animated series aimed at older audiences like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', and ''WesternAnimation/RegularShow''. Meanwhile the channel attempted to reboot older properites through shows like ''WesternAnimation/ScoobyDooMysteryIncorporated'' and ''WesternAnimation/TheLooneyTunesShow''. CN also gradually phased out its live-action shows (which no longer carried the CN Real brand for [[WinBackTheCrowd obvious]] [[CanonDiscontinuity reasons]], getting little to no advertising in stark contrast to the marketing CN Real initially got), to the point that all that remained of it was Hall of Game, an annual ''Kids Choice Awards''-esque sports awards event which never got much attention and was effectively cancelled after the 2014 event (Nevertheless, the channel still airs live-action movies like ''Film/DiaryOfAWimpyKid'' on Saturday evenings and Sunday afternoons). The much-appreciated Toonami revival and Cartoon Planet (the latter done as part of the network's [[MilestoneCelebration 20th anniversary celebration]]) brought fans new hopes of Cartoon Network returning to its former glory, as happened after with the departure of Stuart Snyder as CEO in March 2014 (Christina Miller became his replacement that September).\\

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[[AuthorsSavingThrow Realizing When Cohen had left Jim Samples took her position and he had a philosophy similar to Jamie Kellner althougn the turmoil didn't end here as Mike Lazzo was still head scheduler of the entire channel and he had been a lifer at the channel and agreed with Cohen over Kellner and Samples. The first perspective argues this is where they went wrong]], the decay was first cystallized. It argues the appeal of the network made a strong effort was its committment to return to their roots with reruns of ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'' and the like as part of their regular weekday morning lineup, and launching new animated series aimed at older audiences like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', and ''WesternAnimation/RegularShow''. Meanwhile the being an animation channel attempted that tried to reboot please a wide audience. During this period many of the older properites through shows like ''WesternAnimation/ScoobyDooMysteryIncorporated'' and ''WesternAnimation/TheLooneyTunesShow''. CN also gradually phased out its live-action shows (which no longer carried material would see their spots tossed to harsher time slots or removed from the CN Real brand for [[WinBackTheCrowd obvious]] [[CanonDiscontinuity reasons]], getting little to no advertising in stark contrast to the marketing CN Real initially got), to the point that all that remained of it was Hall of Game, an annual ''Kids Choice Awards''-esque sports awards event which never got much attention and was effectively cancelled after the 2014 event (Nevertheless, the main channel still airs live-action movies like ''Film/DiaryOfAWimpyKid'' on Saturday evenings in their entirety. Insiders at toonzone back then learned these spots were internally called "programming holes" and Sunday afternoons). The much-appreciated Toonami revival and these were always filled with Creator/CartoonCartoons reruns. During thie period between 2001-2003 multiple other changes were made to how Cartoon Planet (the latter Network had done as part business. Cartoon Network was not allowed to have an indendependent lincesing divsion, Cohen's requirement major employees had to have a decent knowledge of animtion history was thrown out and many advertisers who used to buy on CN had become disillusioned with the network's [[MilestoneCelebration 20th anniversary celebration]]) brought fans new hopes direction.[[note]]Save Our Sailors one of Cartoon Network returning the groups who were vocal complainers of the channel in this period used to its former glory, as happened after have an interview online with some of the people who attended the 2002 presentation and admitted they were greatly underwhelmed with the departure presentation only one year into such changes.[[/note]]. 2003 though marked two other important changes behind the scenes. Namely Time Warner abandoned the idea of Stuart Snyder as CEO in March 2014 (Christina Miller became his replacement that September).merging the WB Network into Turner and Kellner was shown the door. While Lazzo was kicked upstairs to only having control over the Adult Swim block. So from 2004 onward Jim Samples controlled the direction of the network.\\



On the other hand, ExecutiveMeddling is still very prevalent, as evidenced by [[ScrewedByTheNetwork the network's constant timeslot-shifting shenanigans and swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and ''WesternAnimation/Thundercats2011'' as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' and ''WesternAnimation/YoungJustice''. Some of this can be blamed on the fact the network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, the DC Nation block was conceived and timed to attract pre- and young teens, but attracted a young adult audience that was severely hampered by the time slot and didn't extend much beyond the vocal internet following that praised it). This wasn't helped by the network losing an hour of airtime to [adult swim] in 2014, all of which was used for more Creator/{{FOX}} reruns. The network also made it clear that the 6am Eastern timeslot on weekday mornings is where no show wants to be; ''WesternAnimation/Ben10Omniverse'' had a quick six-week early-morning burn off in the early fall to get it off the network's books. Despite all this, many fans were confident that CN was shaking off its late 2000s-era, and later early-morning burn-offs mainly consisted of contractually-obligated Canadian content shows from Creator/{{YTV}} or Creator/{{Teletoon}} [[note]]which have no chance of making a cultural impact[[/note]].\\

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On While all the above is true the other hand, ExecutiveMeddling is still very prevalent, point of view however argues all of these were necessary changes to the network and that the "animation library" aspect of the channel was never what was what made the channel important as evidenced by [[ScrewedByTheNetwork instead that honor belonged to the original content. The decision to run with more original programming created an era that they perceive as the network's constant timeslot-shifting shenanigans and swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and ''WesternAnimation/Thundercats2011'' Golden Age as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' becoming a major contributor to the UsefulNotes/TheRenaissanceAgeOfAnimation, as it generated popular shows that broke out of the AnimationAgeGhetto (like ''WesternAnimation/ThePowerpuffGirls'' and ''WesternAnimation/YoungJustice''. Some ''WesternAnimation/DextersLaboratory'') that deserved to supplant more of this can be blamed on the fact times that used to belong to airing of older material and non-oirignal material. It has also been admitted that in Samples defense, when Cohen ran the network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, she had been under the DC Nation block was conceived and timed impression the studios were still going to attract pre- and young teens, but attracted a young adult audience that was severely hampered by be unified. By the time slot Samples came in he had one in-house studio and a sibling studio they didn't extend much beyond the vocal internet following that praised it). This wasn't helped by the network losing an hour of airtime to [adult swim] in 2014, all of which was used for more Creator/{{FOX}} reruns. The network also made get along with. Making it rather clear that why he'd give one more preference than the 6am Eastern timeslot on weekday mornings is where no show wants to be; ''WesternAnimation/Ben10Omniverse'' had a quick six-week early-morning burn off in the early fall to get it off the network's books. Despite all this, many fans were confident that CN was shaking off its late 2000s-era, and later early-morning burn-offs mainly consisted of contractually-obligated Canadian content shows from Creator/{{YTV}} or Creator/{{Teletoon}} [[note]]which have no chance of making a cultural impact[[/note]].other.\\



However, complaints against the channel started to rise once more by 2015 and onwards, when ''WesternAnimation/TeenTitansGo'' --an [[BrokenBase extremely divisive]] show that is also AdoredByTheNetwork-- started to get more and more airtime on the network, older flagship shows such as ''Adventure Time'' and ''Regular Show'' stopped airing reruns completely, and it was announced that ''WesternAnimation/StevenUniverse'' would have reduced reruns to make room for ''Teen Titans Go!'', though in the latter case, the decision was rolled back after considerable backlash (''Steven Universe'' now has reruns in special blocks themed around a certain character or concept). Many blame Christina Miller and [[ScapegoatCreator often accuse her of being]] a MoralGuardian who finds ''Adventure Time'', ''Regular Show'', and ''Steven Universe'' too violent and raunchy for kids. With ''Uncle Grandpa'' unceremoniously cancelled and left to be burned off in a graveyard slot, ''WesternAnimation/TransformersRobotsInDisguise2015'' left to languish in another graveyard slot with no reruns, ''Regular Show'' and ''Adventure Time'' both wrapping up production for their shows and having aired their final seasons (the former ending on its seventh season in 2017, and the latter concluding on its tenth season in 2018), ''Teen Titans Go!'' being renewed for a fourth and fifth season and getting a [[WesternAnimation/TeenTitansGoToTheMovies theatrical movie]] despite flagging ratings, and the base-breaking reboots of ''WesternAnimation/{{The Powerpuff Girls|2016}}'' and ''WesternAnimation/{{Ben 10|2016}}'', is uncertain whether the channel will continue its success or will enter another DorkAge. The Christmas 2017 week where ''TTG'' was the only thing to air besides a ''WesternAnimation/{{Unikitty}}'' preview episode also seemed to anger Cartoon Network purists, but that may have been the network's main option in a week where more kids are going to watch programs through the network's app away from home, or are doing other things besides zoning out to a loop of ''TTG'' reruns.\\

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However, complaints against For the channel started second point of view the real first shot to rise once more by 2015 and onwards, change the network was in 2004 when ''WesternAnimation/TeenTitansGo'' --an [[BrokenBase extremely divisive]] show that is also AdoredByTheNetwork-- started to get more and more airtime on the network, older flagship shows such as ''Adventure Time'' and ''Regular Show'' stopped airing reruns completely, and it was announced that ''WesternAnimation/StevenUniverse'' would have reduced reruns to make room for ''Teen Titans Go!'', though in the latter case, the decision was rolled back after considerable backlash (''Steven Universe'' now has reruns in special blocks themed around a certain character or concept). Many blame Christina Miller and [[ScapegoatCreator often accuse her of being]] a MoralGuardian who finds ''Adventure Time'', ''Regular Show'', and ''Steven Universe'' too violent and raunchy for kids. With ''Uncle Grandpa'' unceremoniously cancelled and left to be burned off in a graveyard slot, ''WesternAnimation/TransformersRobotsInDisguise2015'' left to languish in another graveyard slot with no reruns, ''Regular Show'' and ''Adventure Time'' both wrapping up production for their shows and having aired their final seasons (the former ending on its seventh season in 2017, and the latter concluding on its tenth season in 2018), ''Teen Titans Go!'' being renewed for a fourth and fifth season and getting a [[WesternAnimation/TeenTitansGoToTheMovies theatrical movie]] despite flagging ratings, and the base-breaking reboots of ''WesternAnimation/{{The Powerpuff Girls|2016}}'' and ''WesternAnimation/{{Ben 10|2016}}'', is uncertain whether the channel will continue its success or will enter another DorkAge. The Christmas 2017 week where ''TTG'' was the only thing to air besides a ''WesternAnimation/{{Unikitty}}'' preview episode also seemed to anger [[TheyChangeditNowitSucks Cartoon Network purists, but changed its logo to the abbreviated "CN"]], a move that may have been coincided with many of the network's main option in original Cartoon Cartoons ending their runs, being replaced by shows like ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CampLazlo'', which were well-received [[ToughActToFollow but couldn't match the impact of their predecessors]]. In late 2005, they even began running a week where small amount of live-action movies without any animated elements. [[note]]It is a more kids are going to watch programs through common complaint that CN never aired live action before this but this was always a misleading line. CN utilized shows with live action parts or hosts over the network's app away from home, years but they always had a cartoon or are doing other things besides zoning out to a loop of ''TTG'' reruns.\\animated portion in there somewhere.[[/note]]\\



In the end, Cartoon Network is one of the most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope. CN, during the height of their live-action phase, could at one point spend as much as ''eighteen months'' showcasing live-action shows, only to go back to animation the next day as if nothing happened — and just when you get comfortable with that, return to live-action. The same thing can also be said with their obsession with ''Teen Titans Go'', which constantly fluctuates between being overexposured and having a normal amount of airtime.
* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. While the network, unlike its sister channels, doesn't generally air live-action programs (unless you count ''WesternAnimation/TheBananaSplits''); it followed CN's drift in shifting away from being a showcase of retro cartoons; adding more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years. Boomerang initially tried to use the newer shows to promote itself as an alternative network for newer shows not broadcast on the CN, but later became a dumping ground for what had fallen out of favor on the primary network. As time went on more and more shows also began competing for the same limited airtime, even including reruns of shows still airing on the main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalogues. \\

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In Then, in early 2007, already a turbulent year for television due to tensions between studios and the end, Cartoon Network is one WGA, a major executive change at the network occurred when then-current president Jim Samples resigned over the controversy of the [[http://en.wikipedia.org/wiki/2007_Boston_bomb_scare Boston Bomb Scare]], with most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope. CN, during the height of their live-action phase, could at one point spend as much as ''eighteen months'' showcasing live-action shows, only to go back to animation the next day as if nothing happened — execs (including Jay Bastian and just when you get comfortable with that, return Khaki Jones) becoming collateral damage. Shortly thereafter, then-Vice President Jennifer Davidson passed away due to live-action. The same thing can also be said with their obsession with ''Teen Titans Go'', which constantly fluctuates between being overexposured and having a normal amount of airtime.
* Creator/{{Boomerang}},
sudden illness. This resulted in Cartoon Network's classic animation channel, has a run in with this. While the network, unlike its sister channels, doesn't generally air live-action programs (unless you count ''WesternAnimation/TheBananaSplits''); it followed CN's drift in shifting away from Network’s two head honchos both being a showcase of retro cartoons; adding more contemporary fare from CN replaced by Stuart Snyder and Warner Bros. as well as acquired programming from then-recent years. Boomerang initially tried to use the newer shows to promote itself as an alternative network for newer shows not broadcast on the CN, but later became a dumping ground for what had fallen out of favor on the primary network. As time went on more and more shows also began competing Robert Sorcher[[note]]the latter being responsible for the same limited airtime, even including reruns decay of shows still airing on the main channel AMC (listed in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalogues. NetworkDecay/{{Slipped}})[[/note]].\\



Adding insult to injury was that only two types of commercials that were actually related to the network (the American one, anyway) were shown on the channel when CN's decay was in full effect: "Boomer-Royalty" and a random commercial about a show they air; all of the network's promotions are never updated, meaning a ''Powerpuff Girls'' promo from 2012 strangely had to coexist with a ''Huckleberry Hound'' ad which has been part of their promo loop since 2001. Everything else was promoting (mostly) ''live-action'' shows on Cartoon Network, with Boomerang never promoting the airtime for shows that weren't on CN. And if there's a special event coming up on CN, commercials for the event would air between and after the show at least once or twice. The network has since changed their position to air advertisements for other products like other channels.\\

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Adding insult to injury was Some fans hoped that Snyder would restore CN to what they considered peak years, but it soon became clear that the once-famed network was never going to be the same--CN not only two types of commercials that were actually related continued to phase out their older original series, including ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', but Snyder also ran the network (the American one, anyway) were shown on more like its competition, causing considerable internal tension by [[ExecutiveMeddling imposing tie-in campaigns]] and [[ScrewedByTheNetwork constantly shuffling timeslots]], the channel when CN's decay was in full effect: "Boomer-Royalty" and a random commercial about a show they air; all of result being the network's promotions are never updated, meaning a ''Powerpuff Girls'' promo from 2012 strangely had to coexist defection of many creators, their shows being replaced with a ''Huckleberry Hound'' ad large amount of imported Canadian animated shows, while original productions declined considerably, possibly in response to rumored labor issues (apart from the imminent writers' strike, some people claiming to have worked for CN at the time say have mentioned issues with either domestic or Asian animation teams). Before long, the network fell deeper and deeper into Network Hell as its executives tried to turn it into a generic boy-targeted network to compete with Creator/{{Nickelodeon}} and the Creator/DisneyChannel, (both of which has been part of their promo loop since 2001. Everything else was promoting (mostly) ''live-action'' had began to focus more on "tween" girls). This included emphasizing action-oriented cartoons, '''especially''' ''Ben 10'', which alienated those who preferred humor-oriented series, with only ''two'' original comedy cartoon shows on Cartoon Network, running between late 2008 and early 2010 (''Chowder'' and ''The Marvelous Misadventures of Flapjack''). Toonami was scrapped to the horror of anime fans (as with its replacement, Creator/{{Miguzi}}), being replaced with more frequent showings of live-action films. The decay also forced [adult swim] and Boomerang never promoting to decay as well, to heavy disdain by their fanbases. This attempt to rebrand the airtime for shows that weren't on CN. And if there's a special event coming up on CN, commercials for the event would air between and after the show at least once or twice. The network has since changed their position came to air advertisements for other products like other channels.a head when CN Real, a block of live-action reality shows and scripted series, was created in 2009 (there is some dispute as to the direction of causality, with some claiming that the turn toward live action was prompted by losses of animators). To the surprise of nobody ''except the network higher-ups'', CN Real tanked harder than anything the network had ever done before while the fledgling Disney XD channel became more successful with the pre-teen boys demographic the network had been after.\\



[[http://www.cartoonbrew.com/business/boomerang-is-dead-long-live-boomerang-104510.html All feeds of the network worldwide got a international rebranding throughout 2014 and 2015]] with a new focus towards younger viewers, the inclusion of paid advertisements, and the addition of newly-acquired animated series--all of which introduced a series of interesting changes. During the summer of 2015, through their "Pet of the Week" event, the block featured the return of ''WesternAnimation/CourageTheCowardlyDog'' and the network premiere of ''WesternAnimation/TheSylvesterAndTweetyMysteries''. Boomerang has also recently dabbled in new series dealing in classic characters and franchises, such as ''WesternAnimation/WabbitALooneyTunesProduction'', ''WesternAnimation/BeCoolScoobyDoo'' and ''WesternAnimation/{{Bunnicula}}'', as well as airing new episodes of ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TheGarfieldShow''. On a less popular side, the notorious ''Teen Titans Go!'' (as mentioned above) also started airing on Boomerang, even leading to a stint of running everyday by early 2016, though it didn't air as often as it did on the main Cartoon Network channel, and was pulled from Boomerang's line-up in April 2017. The rebranding also resulted in the loss of the long-running vintage format of the original network (right down to the logo, which now looks like a tweaked version of the 2010 CN logo), as well as older cartoons that weren't [[CashCowFranchise Cash Cow Franchises]] and/or popular with older CN viewers being dropped from the network, despite executives promising that classic cartoons would co-exist with the newer cartoons on the channel. While there were positives and negatives about the reboot at hand, things slowly started to look bright for the future.\\

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[[http://www.cartoonbrew.com/business/boomerang-is-dead-long-live-boomerang-104510.html All feeds of [[AuthorsSavingThrow Realizing where they went wrong]], the network worldwide got made a international rebranding throughout 2014 and 2015]] strong effort to return to their roots with a new focus towards younger viewers, the inclusion reruns of paid advertisements, ''WesternAnimation/TomAndJerry'', ''WesternAnimation/LooneyTunes'' and the addition like as part of newly-acquired their regular weekday morning lineup, and launching new animated series--all of which introduced a series of interesting changes. During aimed at older audiences like ''WesternAnimation/StarWarsTheCloneWars'', ''WesternAnimation/AdventureTime'', and ''WesternAnimation/RegularShow''. Meanwhile the summer of 2015, channel attempted to reboot older properites through their "Pet shows like ''WesternAnimation/ScoobyDooMysteryIncorporated'' and ''WesternAnimation/TheLooneyTunesShow''. CN also gradually phased out its live-action shows (which no longer carried the CN Real brand for [[WinBackTheCrowd obvious]] [[CanonDiscontinuity reasons]], getting little to no advertising in stark contrast to the marketing CN Real initially got), to the point that all that remained of it was Hall of Game, an annual ''Kids Choice Awards''-esque sports awards event which never got much attention and was effectively cancelled after the 2014 event (Nevertheless, the channel still airs live-action movies like ''Film/DiaryOfAWimpyKid'' on Saturday evenings and Sunday afternoons). The much-appreciated Toonami revival and Cartoon Planet (the latter done as part of the Week" event, the block featured the return of ''WesternAnimation/CourageTheCowardlyDog'' and the network premiere of ''WesternAnimation/TheSylvesterAndTweetyMysteries''. Boomerang has also recently dabbled in network's [[MilestoneCelebration 20th anniversary celebration]]) brought fans new series dealing in classic characters and franchises, such as ''WesternAnimation/WabbitALooneyTunesProduction'', ''WesternAnimation/BeCoolScoobyDoo'' and ''WesternAnimation/{{Bunnicula}}'', as well as airing new episodes hopes of ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TheGarfieldShow''. On a less popular side, the notorious ''Teen Titans Go!'' (as mentioned above) also started airing on Boomerang, even leading to a stint of running everyday by early 2016, though it didn't air as often as it did on the main Cartoon Network channel, and was pulled from Boomerang's line-up in April 2017. The rebranding also resulted in the loss of the long-running vintage format of the original network (right down returning to the logo, which now looks like a tweaked version of the 2010 CN logo), its former glory, as well as older cartoons that weren't [[CashCowFranchise Cash Cow Franchises]] and/or popular with older CN viewers being dropped from the network, despite executives promising that classic cartoons would co-exist happened after with the newer cartoons on the channel. While there were positives and negatives about the reboot at hand, things slowly started to look bright for the future.departure of Stuart Snyder as CEO in March 2014 (Christina Miller became his replacement that September).\\



However, this was shortly succeeded by the network launching a subscription VOD service under the Boomerang name that was focused on classic cartoons, which has largely usurped the Boomerang channel's role on the remaining retro-based programming it had left. Aside from making available for viewing a ''large'' vault of Warner Bros. owned classic animation, the streaming service also [[ChannelHop gained exclusive dibs]] on broadcasting new content relating to the new classic-based series Boomerang was ''supposed'' to air.[[note]]In particular, new or remaining episodes of ''Be Cool'', ''Wabbit''/''New Looney Tunes'', ''The Tom and Jerry Show'', and ''Bunnicula'' that hadn't aired on the channel yet; as well as airing new animated series based on ''WesternAnimation/WackyRaces'' and ''Film/TheWizardOfOz''.[[/note]] This has left the channel as a rerun/dumping ground feed for a handful of former CN/WB shows and acquired shows that [[ScrewedByTheNetwork CN doesn't really hold in high regard]], with ''Looney Tunes'' and ''Tom and Jerry'' shorts used to fill in roughly half of the schedule. (CN's lack of interest in the Boomerang network becomes pretty evident when one considers that out of all the television channels targeted towards kids/families available in US households, [[https://twitter.com/nickandmore/status/946793443547852800 the Boomerang channel comes dead last in coverage by a large margin]].)

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However, this was shortly succeeded by On the network launching a subscription VOD service under the Boomerang name that was focused on classic cartoons, which has largely usurped the Boomerang channel's role on the remaining retro-based programming it had left. Aside from making available for viewing a ''large'' vault of Warner Bros. owned classic animation, the streaming service also [[ChannelHop gained exclusive dibs]] on broadcasting new content relating to the new classic-based series Boomerang was ''supposed'' to air.[[note]]In particular, new or remaining episodes of ''Be Cool'', ''Wabbit''/''New Looney Tunes'', ''The Tom and Jerry Show'', and ''Bunnicula'' that hadn't aired on the channel yet; other hand, ExecutiveMeddling is still very prevalent, as well as airing new animated series based on ''WesternAnimation/WackyRaces'' and ''Film/TheWizardOfOz''.[[/note]] This has left the channel as a rerun/dumping ground feed for a handful of former CN/WB shows and acquired shows that evidenced by [[ScrewedByTheNetwork CN doesn't really hold in high regard]], with ''Looney Tunes'' the network's constant timeslot-shifting shenanigans and ''Tom swift cancellations]], this time regarding action shows such as ''WesternAnimation/SymBionicTitan'' and Jerry'' shorts used to fill in roughly half ''WesternAnimation/Thundercats2011'' as well as WesternAnimation/DCNation's ''WesternAnimation/GreenLanternTheAnimatedSeries'' and ''WesternAnimation/YoungJustice''. Some of this can be blamed on the schedule. (CN's lack of interest in the Boomerang network becomes pretty evident when one considers keeping to the Kellner philsophy. The network greenlit most of these aiming at certain demographics, but ended up becoming more popular among other groups (for example, the DC Nation block was conceived and timed to attract pre- and young teens, but attracted a young adult audience that was severely hampered by the time slot and didn't extend much beyond the vocal internet following that praised it). The internal issues between Warner Bros and Turner allowed many of the DC, Hanna Barbera and Looney Tunes fans to feel their new productions were often getting the shaft in scheduling whenever they fell out of all favor with the television channels targeted towards kids/families available in US households, [[https://twitter.com/nickandmore/status/946793443547852800 the Boomerang channel comes dead last in coverage by a large margin]].)Network. With only one example seeing to defy that, ''WesternAnimation/TeenTitansGo''.\\



Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]],
''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or Boomerang will reach another high point in its rebrand.
* Asia’s Cartoon Network and Boomerang in the late 2000’s really had a problem in regards to where their programming was supposed to be placed, going to the point where all new shows premiere on Boomerang Asia while Cartoon Network Asia restricted itself to airing mostly old classic Hanna-Barbera cartoons and WesternAnimation/{{Ben 10}}, with an occasional mix-up every now and then. Eventually Boomerang Asia was canned and eventually replaced with [[Creator/ToonamiAsia an Asian equivalent of Toonami]] and focused its mission on action shows while Asia’s regular CN shifted towards animated comedy, though the shenanigans of Ben 10 and old HB cartoons still remain, even with Boomerang relaunching and running alongside Toonami and the main Cartoon Network channel as of 2015. At this point, Boomerang aired mostly third party programming alongside the occasional old cartoons, Toonami focusing on action shows and anime, and the main network airs animated comedy, old HB/DFE/WB cartoons, and Ben 10.
* Although Cartoon Network eventually started returned to its roots in the USA (although depending on whom you ask, it could be teetering the line between the two more recently), it's hardly like this in UsefulNotes/LatinAmerica, and is flip-flopping between this and Slipped. During their earlier years, the channel was simply a Latin American version of its parent channel in the USA (it was launched a mere six months after the U.S. channel), but by the end of TheNineties they started to branch out on their programming choices, with the Latin American premieres of ''Franchise/{{Pokemon}}'', ''Manga/CardCaptorSakura'', ''Manga/RurouniKenshin'', and others before they added Toonami in 2002, airing shows also seen in the U.S. block like ''Anime/DragonBallZ'', ''Anime/InuYasha'' and ''Anime/MobileSuitGundamWing''.\\

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Surprisingly for all, though, in January 2018, things When ''WesternAnimation/TeenTitansGo'' --an [[BrokenBase extremely divisive]] show that is also AdoredByTheNetwork-- started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', get more and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to more airtime on the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began network, older flagship shows such as ''Adventure Time'' and ''Regular Show'' stopped airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block reruns completely, and it was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time announced that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, would have reduced reruns to make room for ''Teen Titans Go!'', though in the excitement latter case, the decision was rolled back after considerable backlash (''Steven Universe'' now has reruns in special blocks themed around a certain character or concept). Many blamed Christina Miller and [[ScapegoatCreator often accuse her of viewers of those being]] a MoralGuardian who finds ''Adventure Time'', ''Regular Show'', and ''Steven Universe'' too violent and raunchy for kids. With ''Uncle Grandpa'' unceremoniously cancelled and left to be burned off in a graveyard slot, ''WesternAnimation/TransformersRobotsInDisguise2015'' left to languish in another graveyard slot with no reruns, ''Regular Show'' and ''Adventure Time'' both wrapping up production for their shows who felt like they were screwed over by and having aired their final seasons (the former ending on its seventh season in 2017, and the main latter concluding on its tenth season in 2018), ''Teen Titans Go!'' being renewed for a fourth and fifth season and getting a [[WesternAnimation/TeenTitansGoToTheMovies theatrical movie]] despite flagging ratings, and the base-breaking reboots of ''WesternAnimation/{{The Powerpuff Girls|2016}}'' and ''WesternAnimation/{{Ben 10|2016}}'', is uncertain whether the channel would continue as was. The Christmas 2017 week where ''TTG'' was the only thing to air besides a ''WesternAnimation/{{Unikitty}}'' preview episode also seemed to anger Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, purists, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]],
''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and their daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use
may have been the network's streaming service instead, but we'll have to see if that's indeed the case, or Boomerang will reach another high point main option in its rebrand.
* Asia’s Cartoon Network and Boomerang in the late 2000’s really had
a problem in regards to week where their programming was supposed to be placed, more kids are going to watch programs through the point where all new shows premiere on Boomerang Asia while Cartoon Network Asia restricted itself to airing mostly old classic Hanna-Barbera cartoons and WesternAnimation/{{Ben 10}}, with an occasional mix-up every now and then. Eventually Boomerang Asia was canned and eventually replaced with [[Creator/ToonamiAsia an Asian equivalent of Toonami]] and focused its mission on action shows while Asia’s regular CN shifted towards animated comedy, though the shenanigans of Ben 10 and old HB cartoons still remain, even with Boomerang relaunching and running alongside Toonami and the main Cartoon Network channel as of 2015. At this point, Boomerang aired mostly third party programming alongside the occasional old cartoons, Toonami focusing on action shows and anime, and the main network airs animated comedy, old HB/DFE/WB cartoons, and Ben 10.
* Although Cartoon Network eventually started returned to its roots in the USA (although depending on whom you ask, it could be teetering the line between the two more recently), it's hardly like this in UsefulNotes/LatinAmerica, and is flip-flopping between this and Slipped. During their earlier years, the channel was simply a Latin American version of its parent channel in the USA (it was launched a mere six months after the U.S. channel), but by the end of TheNineties they started to branch
network's app away from home, or are doing other things besides zoning out on their programming choices, with the Latin American premieres to a loop of ''Franchise/{{Pokemon}}'', ''Manga/CardCaptorSakura'', ''Manga/RurouniKenshin'', and others before they added Toonami in 2002, airing shows also seen in the U.S. block like ''Anime/DragonBallZ'', ''Anime/InuYasha'' and ''Anime/MobileSuitGundamWing''.''TTG'' reruns.\\



It's quite debatable when exactly the channel dipped into NetworkDecay. For fans of classic animation it was right when the channel added anime, for otaku it was right when anime started ''disappearing'', and for others it was when ''WesternAnimation/{{Ben 10}}'' got [[AdoredByTheNetwork literally all]] [[CashCowFranchise the channel's]] [[GermansLoveDavidHasselhoff attention.]]\\

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It's quite debatable However the time for a new change has been slowly creeping in 2019 where AT&T having bought the entirety of Warner Media and in the process unveiled a lot of problems while still not announcing any firm change in direction. 2019 spent most of its time burning off the epic back catalog of shows CN had finished but not aired. As if the DC, HB and LT didn't have enough to complain about, OK KO was cancelled and out of production with its third season when exactly only half the second had even aired. The announcement of HBO Max also caused some doubt even AT&T knows how to handle the channel dipped into NetworkDecay. For fans as multiple of classic animation it was right when CN's shows that were in production before the channel added anime, court ruling are now HBO Max originals and HBO Max is strikingly similar to the philosophy that governed the Cohen era or TCM (meaning it will feature a diverse range of old and new content to attract a wide audience). However what ever the direction will be Christina Miller and Mike Lazzo will not be along for otaku it was right when anime started ''disappearing'', and for others it was when ''WesternAnimation/{{Ben 10}}'' got [[AdoredByTheNetwork literally all]] [[CashCowFranchise the channel's]] [[GermansLoveDavidHasselhoff attention.]]\\journey.\\



It should be noted that the Latin American subsidiary has four different signals: one for Mexico, one for Argentina, one for Brazil, and one for the rest of Latin America. Around late 2003, in Mexico, all of Toonami's anime moved into a midnight timeslot due to complaints from parents that the series aired were too violent for their children. Not only that, the Mexican sponsors had a good regulation and patrol of this block, so rumors say that they were the ones who mandated to change the block's timeslot. In late 2004, the rest of the Latin American signals followed suit. Toonami itself was cancelled in March 2007, although its former timeslot still aired anime (in part due to their promise to air every single episode of ''Manga/DragonBall'', from the original to ''GT'', including the movies and special episodes), which depending on the feed, lasted until December 2008. \\

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It should be noted that In the Latin American subsidiary has four end, Cartoon Network is one of the most intriguing examples of Network Decay, if only because of how much of a rollercoaster ride the network's ridden in regards to the trope and in how different signals: one for Mexico, one for Argentina, one for Brazil, and one for generations interperet what the rest of Latin America. Around channel meant to them. It remains a very sad story at the same time the same channel that in late 2003, 2000 was in Mexico, all competition to be top of Toonami's anime moved into cable in total viewers is now being looked at like a midnight timeslot due to complaints from parents lameduck by AT&T. But that being said it is not beyond repair if it can have a direction in mind.
* Creator/{{Boomerang}}, Cartoon Network's classic animation channel, has a run in with this. While
the series aired were too violent for their children. Not only that, the Mexican sponsors had a good regulation and patrol of this block, so rumors say that they were the ones who mandated to change the block's timeslot. In late 2004, the rest of the Latin American signals network, unlike its sister channels, doesn't generally air live-action programs (unless you count ''WesternAnimation/TheBananaSplits''); it followed suit. Toonami CN's drift in shifting away from being a showcase of retro cartoons; adding more contemporary fare from CN and Warner Bros. as well as acquired programming from then-recent years. Boomerang initially tried to use the newer shows to promote itself was cancelled in March 2007, although its former timeslot still aired anime (in part due to their promise to air every single episode of ''Manga/DragonBall'', from as an alternative network for newer shows not broadcast on the original to ''GT'', CN, but later became a dumping ground for what had fallen out of favor on the primary network. As time went on more and more shows also began competing for the same limited airtime, even including the movies and special episodes), which depending reruns of shows still airing on the feed, lasted until December 2008.main channel in certain cases[[note]]even going so far as to plaster repeats of ''WesternAnimation/Ben10Omniverse'' all over the schedule, including on Saturday afternoons, mere hours after the first run slot on CN proper[[/note]]. Meanwhile, the remaining older programming Boomerang did use became subject to oddly selective programming choices, with Hanna-Barbera shows and post-2000s WBA cartoons [[AdoredByTheNetwork getting top priority]] over other cartoons in the network's available catalogues. \\



In 2005, it was obvious that they were rapidly losing anime licenses, especially since Creator/{{Animax}} had just premiered. Around late 2005, CNLA announced that they were going to add Creator/AdultSwim into their weekend's late programming to fill the "dead" hours of Saturday and Sunday. However, it also started some debates in internet sites and forums when people started it to compare with the American version (that was still showing anime). [[BitingTheHandHumor Of course, the guys behind the Latin American AS went into their way to mock this]] and people didn't like it. However, this ended badly when the block was censored by some cable operators, and even separated from its own channel, in countries like Argentina and Chile. This was mainly because parents were letting kids stay up so late to see AS when the programming was [[AnimationAgeGhetto obviously not]] [[WhatDoYouMeanItsNotForKids directed at them]]. Eventually the block was [[ChannelHop moved to sister channel Isat in early 2008]], and disappeared completely from there in January 2011. \\

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In 2005, it Adding insult to injury was obvious that they only two types of commercials that were rapidly losing anime licenses, especially since Creator/{{Animax}} had just premiered. Around late 2005, CNLA announced that they were going actually related to add Creator/AdultSwim into their weekend's late programming to fill the "dead" hours of Saturday and Sunday. However, it also started some debates in internet sites and forums when people started it to compare with the network (the American version (that was still showing anime). [[BitingTheHandHumor Of course, the guys behind the Latin American AS went into their way to mock this]] and people didn't like it. However, this ended badly when the block was censored by some cable operators, and even separated from its own channel, in countries like Argentina and Chile. This was mainly because parents one, anyway) were letting kids stay up so late to see AS when shown on the programming was [[AnimationAgeGhetto obviously not]] [[WhatDoYouMeanItsNotForKids directed at them]]. Eventually the block was [[ChannelHop moved to sister channel Isat when CN's decay was in early 2008]], full effect: "Boomer-Royalty" and disappeared completely a random commercial about a show they air; all of the network's promotions are never updated, meaning a ''Powerpuff Girls'' promo from there in January 2011. 2012 strangely had to coexist with a ''Huckleberry Hound'' ad which has been part of their promo loop since 2001. Everything else was promoting (mostly) ''live-action'' shows on Cartoon Network, with Boomerang never promoting the airtime for shows that weren't on CN. And if there's a special event coming up on CN, commercials for the event would air between and after the show at least once or twice. The network has since changed their position to air advertisements for other products like other channels.\\



When ''WesternAnimation/{{Ben 10}}'' premiered in 2006, it was extremely well-received [[AdoredByTheNetwork so they went out of their way to focus on it]]. This had a few unfortunate side-effects, as the {{Grand Finale}}s of ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CodenameKidsNextDoor'', as well as the [[MilestoneCelebration 10th anniversary special]] of ''WesternAnimation/ThePowerpuffGirls'' were glossed over. Even worse, the remains of Toonami were pushed even further into overnight slots, with shows like ''Manga/OnePiece'' and ''Anime/AshitaNoNadja'' that were ''clearly'' not meant for a 3 AM timeslot airing at said time. Eventually, Franchise/{{Pokemon}} and ''Manga/{{Naruto}}'' were the last remaining anime on the channel.\\

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When ''WesternAnimation/{{Ben 10}}'' premiered in 2006, it was extremely well-received [[AdoredByTheNetwork so they went out [[http://www.cartoonbrew.com/business/boomerang-is-dead-long-live-boomerang-104510.html All feeds of the network worldwide got a international rebranding throughout 2014 and 2015]] with a new focus towards younger viewers, the inclusion of paid advertisements, and the addition of newly-acquired animated series--all of which introduced a series of interesting changes. During the summer of 2015, through their way to focus on it]]. This had a few unfortunate side-effects, as "Pet of the {{Grand Finale}}s Week" event, the block featured the return of ''WesternAnimation/FostersHomeForImaginaryFriends'' ''WesternAnimation/CourageTheCowardlyDog'' and ''WesternAnimation/CodenameKidsNextDoor'', the network premiere of ''WesternAnimation/TheSylvesterAndTweetyMysteries''. Boomerang has also recently dabbled in new series dealing in classic characters and franchises, such as ''WesternAnimation/WabbitALooneyTunesProduction'', ''WesternAnimation/BeCoolScoobyDoo'' and ''WesternAnimation/{{Bunnicula}}'', as well as the [[MilestoneCelebration 10th anniversary special]] of ''WesternAnimation/ThePowerpuffGirls'' were glossed over. Even worse, the remains of Toonami were pushed even further into overnight slots, with shows like ''Manga/OnePiece'' and ''Anime/AshitaNoNadja'' that were ''clearly'' not meant for a 3 AM timeslot airing at said time. Eventually, Franchise/{{Pokemon}} new episodes of ''WesternAnimation/TheTomAndJerryShow'' and ''Manga/{{Naruto}}'' were ''WesternAnimation/TheGarfieldShow''. On a less popular side, the last remaining anime notorious ''Teen Titans Go!'' (as mentioned above) also started airing on Boomerang, even leading to a stint of running everyday by early 2016, though it didn't air as often as it did on the channel.main Cartoon Network channel, and was pulled from Boomerang's line-up in April 2017. The rebranding also resulted in the loss of the long-running vintage format of the original network (right down to the logo, which now looks like a tweaked version of the 2010 CN logo), as well as older cartoons that weren't [[CashCowFranchise Cash Cow Franchises]] and/or popular with older CN viewers being dropped from the network, despite executives promising that classic cartoons would co-exist with the newer cartoons on the channel. While there were positives and negatives about the reboot at hand, things slowly started to look bright for the future.\\



By 2008, the channel was inheriting the American network's NetworkDecay in the States, and though it had CN's original series and late-night showings of classic ''WesternAnimation/LooneyTunes'', ''{{WesternAnimation/Ben 10}}'' was still AdoredByTheNetwork, at almost 10 showings a day. ''Then'' they started showing live-action movies - to be fair though, the movies were where most of the live action was. Live-action shows like ''Series/KamenRiderDragonKnight'' and ''Series/UnnaturalHistory'' were the first to premiere in the Latin American channel, as former CN Real shows like ''Destroy Build Destroy'' and ''Series/DudeWhatWouldHappen'' would not be added until FOUR years after premiering in America, and they vanished swiftly after premiering. In the same year, the channel adopted a new slogan that perfectly summed up their programming choices for the majority of CN viewers: ''Hacemos lo que queremos'' (literally "We do what we want to").\\

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By 2008, However, this was shortly succeeded by the network launching a subscription VOD service under the Boomerang name that was focused on classic cartoons, which has largely usurped the Boomerang channel's role on the remaining retro-based programming it had left. Aside from making available for viewing a ''large'' vault of Warner Bros. owned classic animation, the streaming service also [[ChannelHop gained exclusive dibs]] on broadcasting new content relating to the new classic-based series Boomerang was ''supposed'' to air.[[note]]In particular, new or remaining episodes of ''Be Cool'', ''Wabbit''/''New Looney Tunes'', ''The Tom and Jerry Show'', and ''Bunnicula'' that hadn't aired on the channel was inheriting the American network's NetworkDecay in the States, and though it had CN's original yet; as well as airing new animated series based on ''WesternAnimation/WackyRaces'' and late-night showings of classic ''WesternAnimation/LooneyTunes'', ''{{WesternAnimation/Ben 10}}'' was still AdoredByTheNetwork, at almost 10 showings a day. ''Then'' they started showing live-action movies - to be fair though, the movies were where most of the live action was. Live-action shows like ''Series/KamenRiderDragonKnight'' and ''Series/UnnaturalHistory'' were the first to premiere in the Latin American channel, as former CN Real shows like ''Destroy Build Destroy'' and ''Series/DudeWhatWouldHappen'' would not be added until FOUR years after premiering in America, and they vanished swiftly after premiering. In the same year, ''Film/TheWizardOfOz''.[[/note]] This has left the channel adopted as a new slogan rerun/dumping ground feed for a handful of former CN/WB shows and acquired shows that perfectly summed up their programming choices for [[ScrewedByTheNetwork CN doesn't really hold in high regard]], with ''Looney Tunes'' and ''Tom and Jerry'' shorts used to fill in roughly half of the majority schedule. (CN's lack of CN viewers: ''Hacemos lo que queremos'' (literally "We do what we want to").\\interest in the Boomerang network becomes pretty evident when one considers that out of all the television channels targeted towards kids/families available in US households, [[https://twitter.com/nickandmore/status/946793443547852800 the Boomerang channel comes dead last in coverage by a large margin]].)



At the time the channel passed into their own Noods era in 2010 (Toonix) and a little bit before the Check It one (the LA signals were the LAST ones to get into it), the programming schedules were at least somewhat stabilized with ''WesternAnimation/AdventureTime'' and ''WesternAnimation/RegularShow''... and then the channel started to be beaten up in ratings by Creator/DisneyChannel and Creator/{{Nickelodeon}}. A controversial decision was also to add, in late 2010, reruns of the Mexican classic series ''Series/ElChapulinColorado'' and ''Series/ElChavoDelOcho'', which many CN fans did not like due to the fact both series have reran constantly for ''decades'' in other channels (they did not last much in CNLA, however, and were later moved to Boomerang and then to the LA version of Creator/{{TBS}}). CNLA then tried to beat Nick and Disney at their own game with new live action like ''Series/LevelUp'' and the original Latin American co-production with Televisa entitled ''La CQ'', basically a mix-up of every U.S. sitcom aimed at teens that takes place in middle/high school (its name is the spelling of ''secu'', abbreviation for ''secundaria'', Spanish for middle school or high school depending on the region), and which got much criticism among the channel's older viewers up until it ended in 2014 and was removed from the channel in early 2015. CNLA also began censoring content on several of its programs, most notably on ''WesternAnimation/RegularShow'', and for unknown reasons, it began to [[CreditsPushback speed up or cut the opening and closing credits for most of their programs]]. Not only that, the commercial breaks started to become longer than usual, as the channel's series began airing for blocks of 15 minutes with some animated shorts playing between them.\\

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At Surprisingly for all, though, in January 2018, things started to become better for Boomerang, as ''WesternAnimation/DextersLaboratory'', ''WesternAnimation/FostersHomeForImaginaryFriends'', ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', and ''WesternAnimation/CodenameKidsNextDoor'', which were dropped by Boomerang in April 2017, returned to the network's schedule, albeit only late at night at first. Then, ''WesternAnimation/{{Chowder}}'' returned to the network in March of that year, which was also when the network began airing an hour-long block where the five aforementioned classic Cartoon Network shows were aired during the day, with the block rotating which of those shows would air each week. This block was dropped the following month, but Boomerang reached the highest peak of its rebrand in the summer of 2018. In late May, ''WesternAnimation/EdEddNEddy'' and ''WesternAnimation/JohnnyBravo'' returned to Boomerang's line-up, making it the first time that they've aired on Boomerang since a few weeks prior to the rebrand [[note]](excluding their holiday episodes, which aired on the network in late 2015)[[/note]]. Additionally, during May and June, ''WesternAnimation/AdventureTime'', ''WesternAnimation/RegularShow'', and ''WesternAnimation/StevenUniverse'' began airing on Boomerang, to the excitement of viewers of those shows who felt like they were screwed over by the main Cartoon Network channel. Even better, the four Cartoon Network originals who returned to the schedule in January 2018 receieved daytime timeslots again (airing on weekends for an hour each). Unfortunately, the Eds and Johnny Bravo were taken off of the network only two weeks after originally returning, but the good news was that their replacement show was ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', airing on Boomerang for the very first time. However, even that change didn't last very long, as Flapjack as well as Steven left the network in late July. Thankfully, though, those changes led to some Hanna-Barbera cartoons returning to the schedule, such as ''WesternAnimation/TheFlintstones'', ''WesternAnimation/TheJetsons'', ''WesternAnimation/TheSmurfs'', ''WesternAnimation/APupNamedScoobyDoo'', and ''WesternAnimation/TomAndJerryKids''. At this point, though, it shouldn't be a surprise as to what happened to those shows (except for ''The Smurfs'', which, surprisingly enough, still airs on Boomerang to this very day, and in a decent timeslot of 6 AM, too!). The pint-sized Hanna-Barbera gang's two shows left the schedule in late Sepetmber, followed by the prehistoric and futuristic families in mid-November. Then, the duos of Finn and Jake and Mordecai and Rigby left the network in February and April 2019, respectively [[note]](however, this is justified for ''WesternAnimation/AdventureTime'', as that show moved re-runs to Adult Swim after leaving Boomerang's line-up)[[/note]]. The other five classic Cartoon Network shows still air on Boomerang, but only late at night again. Then, in late May 2019, the channel passed fell even further, with the classic Cartoon Network shows flat out disappearing from the channel. The network's schedule now mirroring Cartoon Network's in terms of oversaturation as now all that airs is''WesternAnimation/LooneyTunes'' (including ''[[WesternAnimation/WabbitALooneyTunesProduction New Looney Tunes]]''),''WesternAnimation/TomAndJerry'' (including ''WesternAnimation/TheTomAndJerryShow'' and ''WesternAnimation/TomAndJerryTales''), and ''WesternAnimation/BeCoolScoobyDoo''. The only shows that don't fall into this trap are ''Care Bears: Unlock the Magic'', [[WesternAnimation/Ben102016 the Ben 10 reboot]],
''WesternAnimation/{{Bunnicula}}'', and ''WesternAnimation/TheSmurfs'' (each only getting around an hour of airtime a day, with the Smurfs still airing at 6 AM, and Bunnicula airing only on weekends at 4 AM). To make matters worse, the network now mostly just airs a selected few episodes from those shows, repeating them on an endless loop, and
their own Noods era daily movie block now only airs a handful of ''Scooby-Doo'' films (Such as ''The Mystery Begins'' or ''Stage Fright''). It seems that Cartoon Network is trying to bore the few remaining viewers of the channel so they can use the network's streaming service instead, but we'll have to see if that's indeed the case, or Boomerang will reach another high point in 2010 (Toonix) its rebrand.
* Asia’s Cartoon Network
and a little bit before Boomerang in the Check It one (the LA signals were the LAST ones late 2000’s really had a problem in regards to get into it), the where their programming schedules were at least somewhat stabilized was supposed to be placed, going to the point where all new shows premiere on Boomerang Asia while Cartoon Network Asia restricted itself to airing mostly old classic Hanna-Barbera cartoons and WesternAnimation/{{Ben 10}}, with ''WesternAnimation/AdventureTime'' an occasional mix-up every now and ''WesternAnimation/RegularShow''... then. Eventually Boomerang Asia was canned and then eventually replaced with [[Creator/ToonamiAsia an Asian equivalent of Toonami]] and focused its mission on action shows while Asia’s regular CN shifted towards animated comedy, though the shenanigans of Ben 10 and old HB cartoons still remain, even with Boomerang relaunching and running alongside Toonami and the main Cartoon Network channel as of 2015. At this point, Boomerang aired mostly third party programming alongside the occasional old cartoons, Toonami focusing on action shows and anime, and the main network airs animated comedy, old HB/DFE/WB cartoons, and Ben 10.
* Although Cartoon Network eventually started returned to its roots in the USA (although depending on whom you ask, it could be teetering the line between the two more recently), it's hardly like this in UsefulNotes/LatinAmerica, and is flip-flopping between this and Slipped. During their earlier years,
the channel started to be beaten up in ratings by Creator/DisneyChannel and Creator/{{Nickelodeon}}. A controversial decision was also to add, in late 2010, reruns of the Mexican classic series ''Series/ElChapulinColorado'' and ''Series/ElChavoDelOcho'', which many CN fans did not like due to the fact both series have reran constantly for ''decades'' in other channels (they did not last much in CNLA, however, and were later moved to Boomerang and then to the LA version of Creator/{{TBS}}). CNLA then tried to beat Nick and Disney at their own game with new live action like ''Series/LevelUp'' and the original simply a Latin American co-production with Televisa entitled ''La CQ'', basically a mix-up version of every its parent channel in the USA (it was launched a mere six months after the U.S. sitcom aimed at teens that takes place in middle/high school (its name is channel), but by the spelling end of ''secu'', abbreviation for ''secundaria'', Spanish for middle school or high school depending on the region), and which got much criticism among the channel's older viewers up until it ended in 2014 and was removed from the channel in early 2015. CNLA also began censoring content on several of its programs, most notably on ''WesternAnimation/RegularShow'', and for unknown reasons, it began to [[CreditsPushback speed up or cut the opening and closing credits for most of their programs]]. Not only that, the commercial breaks TheNineties they started to become longer than usual, as branch out on their programming choices, with the channel's series began Latin American premieres of ''Franchise/{{Pokemon}}'', ''Manga/CardCaptorSakura'', ''Manga/RurouniKenshin'', and others before they added Toonami in 2002, airing for blocks of 15 minutes with some animated shorts playing between them.shows also seen in the U.S. block like ''Anime/DragonBallZ'', ''Anime/InuYasha'' and ''Anime/MobileSuitGundamWing''.\\



As of 2017, the channel has been really in a rollercoaster, and it still gets criticism for the censoring done to several programs and for having most timeslots dominated by CN's current animated lineup (''Adventure Time'', ''Regular Show'', ''WesternAnimation/TheAmazingWorldOfGumball'', ''WesternAnimation/StevenUniverse'', ''WesternAnimation/UncleGrandpa'', ''WesternAnimation/TeenTitansGo'', ''{{WesternAnimation/Clarence}}'', ''WesternAnimation/WeBareBears'' and ''WesternAnimation/ThePowerpuffGirls2016'') to the expense of everything else. Thankfully, unlike the U.S. channel, it has not been outright invaded by ''Teen Titans Go!'' Outside of ''Series/PowerRangersMegaforce'' (which got transferred from Nickelodeon as they were not interested in any further series after airing ''[[Series/PowerRangersSamurai Samurai]]'') and some movies, however, the live-action content is thankfully now nonexistent. In regards to anime, besides Pokemon, which has never stopped airing (unlike in the U.S., where it [[ChannelHop switched over to]] Creator/DisneyXD), the only series they have aired since the decay are ''Anime/BakuganBattleBrawlers'', ''Anime/DragonBallKai'',[[note]] which got many haters in Latin America for two reasons: most of the original DBZ dub cast was replaced, and the version that was dubbed was the edited American version that aired on {{Creator/Nicktoons}}. It was actually '''withdrawn from distribution in the region by Toei itself''' due to this, however, the company later brought the original dub actors back for the ''Final Chapters'' saga. [[/note]] and ''Anime/DigimonXrosWars''[[note]] meaning that, for the first time in the region, ''Pokemon'' and ''Digimon'' were seen in the same cable network[[/note]]. Compared to the U.S. channel, it seems that they aren't going to come out of their own DorkAge yet. As is the case with Stuart Snyder and Christina Miller in the U.S., many people blame the current manager of CNLA, Pablo Zuccarino, for the decay (it doesn't help he has publicly said his objective is to make CNLA a channel [[AnimationAgeGhetto completely appropriate for all children]]).\\

to:

As of 2017, It's quite debatable when exactly the channel has been really in a rollercoaster, and dipped into NetworkDecay. For fans of classic animation it still gets criticism was right when the channel added anime, for the censoring done to several programs otaku it was right when anime started ''disappearing'', and for having most timeslots dominated by CN's current animated lineup (''Adventure Time'', ''Regular Show'', ''WesternAnimation/TheAmazingWorldOfGumball'', ''WesternAnimation/StevenUniverse'', ''WesternAnimation/UncleGrandpa'', ''WesternAnimation/TeenTitansGo'', ''{{WesternAnimation/Clarence}}'', ''WesternAnimation/WeBareBears'' and ''WesternAnimation/ThePowerpuffGirls2016'') to others it was when ''WesternAnimation/{{Ben 10}}'' got [[AdoredByTheNetwork literally all]] [[CashCowFranchise the expense of everything else. Thankfully, unlike the U.S. channel, it has not been outright invaded by ''Teen Titans Go!'' Outside of ''Series/PowerRangersMegaforce'' (which got transferred from Nickelodeon as they were not interested in any further series after airing ''[[Series/PowerRangersSamurai Samurai]]'') and some movies, however, the live-action content is thankfully now nonexistent. In regards to anime, besides Pokemon, which has never stopped airing (unlike in the U.S., where it [[ChannelHop switched over to]] Creator/DisneyXD), the only series they have aired since the decay are ''Anime/BakuganBattleBrawlers'', ''Anime/DragonBallKai'',[[note]] which got many haters in Latin America for two reasons: most of the original DBZ dub cast was replaced, and the version that was dubbed was the edited American version that aired on {{Creator/Nicktoons}}. It was actually '''withdrawn from distribution in the region by Toei itself''' due to this, however, the company later brought the original dub actors back for the ''Final Chapters'' saga. [[/note]] and ''Anime/DigimonXrosWars''[[note]] meaning that, for the first time in the region, ''Pokemon'' and ''Digimon'' were seen in the same cable network[[/note]]. Compared to the U.S. channel, it seems that they aren't going to come out of their own DorkAge yet. As is the case with Stuart Snyder and Christina Miller in the U.S., many people blame the current manager of CNLA, Pablo Zuccarino, for the decay (it doesn't help he has publicly said his objective is to make CNLA a channel [[AnimationAgeGhetto completely appropriate for all children]]).\\channel's]] [[GermansLoveDavidHasselhoff attention.]]\\


Added DiffLines:

It should be noted that the Latin American subsidiary has four different signals: one for Mexico, one for Argentina, one for Brazil, and one for the rest of Latin America. Around late 2003, in Mexico, all of Toonami's anime moved into a midnight timeslot due to complaints from parents that the series aired were too violent for their children. Not only that, the Mexican sponsors had a good regulation and patrol of this block, so rumors say that they were the ones who mandated to change the block's timeslot. In late 2004, the rest of the Latin American signals followed suit. Toonami itself was cancelled in March 2007, although its former timeslot still aired anime (in part due to their promise to air every single episode of ''Manga/DragonBall'', from the original to ''GT'', including the movies and special episodes), which depending on the feed, lasted until December 2008. \\
\\
In 2005, it was obvious that they were rapidly losing anime licenses, especially since Creator/{{Animax}} had just premiered. Around late 2005, CNLA announced that they were going to add Creator/AdultSwim into their weekend's late programming to fill the "dead" hours of Saturday and Sunday. However, it also started some debates in internet sites and forums when people started it to compare with the American version (that was still showing anime). [[BitingTheHandHumor Of course, the guys behind the Latin American AS went into their way to mock this]] and people didn't like it. However, this ended badly when the block was censored by some cable operators, and even separated from its own channel, in countries like Argentina and Chile. This was mainly because parents were letting kids stay up so late to see AS when the programming was [[AnimationAgeGhetto obviously not]] [[WhatDoYouMeanItsNotForKids directed at them]]. Eventually the block was [[ChannelHop moved to sister channel Isat in early 2008]], and disappeared completely from there in January 2011. \\
\\
When ''WesternAnimation/{{Ben 10}}'' premiered in 2006, it was extremely well-received [[AdoredByTheNetwork so they went out of their way to focus on it]]. This had a few unfortunate side-effects, as the {{Grand Finale}}s of ''WesternAnimation/FostersHomeForImaginaryFriends'' and ''WesternAnimation/CodenameKidsNextDoor'', as well as the [[MilestoneCelebration 10th anniversary special]] of ''WesternAnimation/ThePowerpuffGirls'' were glossed over. Even worse, the remains of Toonami were pushed even further into overnight slots, with shows like ''Manga/OnePiece'' and ''Anime/AshitaNoNadja'' that were ''clearly'' not meant for a 3 AM timeslot airing at said time. Eventually, Franchise/{{Pokemon}} and ''Manga/{{Naruto}}'' were the last remaining anime on the channel.\\
\\
By 2008, the channel was inheriting the American network's NetworkDecay in the States, and though it had CN's original series and late-night showings of classic ''WesternAnimation/LooneyTunes'', ''{{WesternAnimation/Ben 10}}'' was still AdoredByTheNetwork, at almost 10 showings a day. ''Then'' they started showing live-action movies - to be fair though, the movies were where most of the live action was. Live-action shows like ''Series/KamenRiderDragonKnight'' and ''Series/UnnaturalHistory'' were the first to premiere in the Latin American channel, as former CN Real shows like ''Destroy Build Destroy'' and ''Series/DudeWhatWouldHappen'' would not be added until FOUR years after premiering in America, and they vanished swiftly after premiering. In the same year, the channel adopted a new slogan that perfectly summed up their programming choices for the majority of CN viewers: ''Hacemos lo que queremos'' (literally "We do what we want to").\\
\\
At the time the channel passed into their own Noods era in 2010 (Toonix) and a little bit before the Check It one (the LA signals were the LAST ones to get into it), the programming schedules were at least somewhat stabilized with ''WesternAnimation/AdventureTime'' and ''WesternAnimation/RegularShow''... and then the channel started to be beaten up in ratings by Creator/DisneyChannel and Creator/{{Nickelodeon}}. A controversial decision was also to add, in late 2010, reruns of the Mexican classic series ''Series/ElChapulinColorado'' and ''Series/ElChavoDelOcho'', which many CN fans did not like due to the fact both series have reran constantly for ''decades'' in other channels (they did not last much in CNLA, however, and were later moved to Boomerang and then to the LA version of Creator/{{TBS}}). CNLA then tried to beat Nick and Disney at their own game with new live action like ''Series/LevelUp'' and the original Latin American co-production with Televisa entitled ''La CQ'', basically a mix-up of every U.S. sitcom aimed at teens that takes place in middle/high school (its name is the spelling of ''secu'', abbreviation for ''secundaria'', Spanish for middle school or high school depending on the region), and which got much criticism among the channel's older viewers up until it ended in 2014 and was removed from the channel in early 2015. CNLA also began censoring content on several of its programs, most notably on ''WesternAnimation/RegularShow'', and for unknown reasons, it began to [[CreditsPushback speed up or cut the opening and closing credits for most of their programs]]. Not only that, the commercial breaks started to become longer than usual, as the channel's series began airing for blocks of 15 minutes with some animated shorts playing between them.\\
\\
As of 2017, the channel has been really in a rollercoaster, and it still gets criticism for the censoring done to several programs and for having most timeslots dominated by CN's current animated lineup (''Adventure Time'', ''Regular Show'', ''WesternAnimation/TheAmazingWorldOfGumball'', ''WesternAnimation/StevenUniverse'', ''WesternAnimation/UncleGrandpa'', ''WesternAnimation/TeenTitansGo'', ''{{WesternAnimation/Clarence}}'', ''WesternAnimation/WeBareBears'' and ''WesternAnimation/ThePowerpuffGirls2016'') to the expense of everything else. Thankfully, unlike the U.S. channel, it has not been outright invaded by ''Teen Titans Go!'' Outside of ''Series/PowerRangersMegaforce'' (which got transferred from Nickelodeon as they were not interested in any further series after airing ''[[Series/PowerRangersSamurai Samurai]]'') and some movies, however, the live-action content is thankfully now nonexistent. In regards to anime, besides Pokemon, which has never stopped airing (unlike in the U.S., where it [[ChannelHop switched over to]] Creator/DisneyXD), the only series they have aired since the decay are ''Anime/BakuganBattleBrawlers'', ''Anime/DragonBallKai'',[[note]] which got many haters in Latin America for two reasons: most of the original DBZ dub cast was replaced, and the version that was dubbed was the edited American version that aired on {{Creator/Nicktoons}}. It was actually '''withdrawn from distribution in the region by Toei itself''' due to this, however, the company later brought the original dub actors back for the ''Final Chapters'' saga. [[/note]] and ''Anime/DigimonXrosWars''[[note]] meaning that, for the first time in the region, ''Pokemon'' and ''Digimon'' were seen in the same cable network[[/note]]. Compared to the U.S. channel, it seems that they aren't going to come out of their own DorkAge yet. As is the case with Stuart Snyder and Christina Miller in the U.S., many people blame the current manager of CNLA, Pablo Zuccarino, for the decay (it doesn't help he has publicly said his objective is to make CNLA a channel [[AnimationAgeGhetto completely appropriate for all children]]).\\
\\


* The Canadian cable channel CGTV (Casino Gaming Television) started with a focus on [[ExactlyWhatItSaysOnTheTin casino and gambling-related programming]] (mainly poker and a show about sports betting among other things). In 2007, CGTV re-branded as [=GameTV=] and [[NetworkDecay/MajorShiftsThatFit essentially turned into a Canadian version of]] Creator/{{GSN}} (albeit the era when it was focused mainly on competition in general and not just game shows). It originally focused on classic Canadian game shows (such as ''The Mad Dash'', ''Test Pattern'', the Canadian version of ''Series/SupermarketSweep'', ''Series/BumperStumpers'', Monty Hall's ''Series/SplitSecond'', and ''Series/TalkAbout''), and Australian and British reality shows. However, it eventually dropped many of these rarely-seen classics. Since its launch, it has also padded out its schedule with primetime movies (although when the channel launched, it promoted these with a contest feature as "Watch & Win Movies"), and since its acquisition by Anthem Media, assorted sporting events (particularly reruns of ''Wrestling/ImpactWrestling'' from its new sister Fight Network, Toronto Wolfpack rugby, and obligatory filler such as poker and lumberjack competitions), reruns of Creator/{{CBC}}'s lifestyle talk show ''The Goods'', and other reality shows (such as the Canadian ''Series/DragonsDen'', ''Shark Tank'', ''Series/UndercoverBoss'', etc.). The channel was nearly sold to an RFD TV-funded company named Remuda Media (with implications suggesting it wanted to turn it into a rural[=/=]country lifestyle channel, which it had received approval for earlier), but the deal fell through.

to:

* The Canadian cable channel CGTV (Casino Gaming Television) started with a focus on [[ExactlyWhatItSaysOnTheTin casino and gambling-related programming]] (mainly poker and a show about sports betting among other things). In 2007, CGTV re-branded as [=GameTV=] and [[NetworkDecay/MajorShiftsThatFit essentially turned into a Canadian version of]] Creator/{{GSN}} (albeit the era when it was focused mainly on competition in general and not just game shows). It originally focused on classic Canadian game shows (such as ''The Mad Dash'', ''Test Pattern'', the Canadian version of ''Series/SupermarketSweep'', ''Series/BumperStumpers'', Monty Hall's ''Series/SplitSecond'', and ''Series/TalkAbout''), and Australian and British reality shows. However, it eventually dropped many of these rarely-seen classics. Since its launch, it has also padded out its schedule with primetime movies (although when the channel launched, it promoted these with a contest feature as "Watch & Win Movies"), and since its acquisition by Anthem Media, assorted sporting events (particularly reruns of ''Wrestling/ImpactWrestling'' from its new sister Fight Network, Toronto Wolfpack rugby, and obligatory filler such as poker and lumberjack competitions), reruns of Creator/{{CBC}}'s lifestyle talk show ''The Goods'', and other reality shows (such as the Canadian ''Series/DragonsDen'', ''Shark Tank'', ''Series/UndercoverBoss'', etc.). The channel was nearly sold to an the RFD TV-funded company named Remuda Media (with implications suggesting it (who wanted to turn it into a rural[=/=]country lifestyle channel, which it channel. It had received approval for earlier), such a channel, but presumably wanted [=GameTV=] for the carriage instead), but the deal fell through.


** CBS College Sports mutated into the CBS Sports Network, and still shows all their college programming (including NCAA events and analysis shows), joined mostly by Jim Rome's show (after he got ScrewedByTheNetwork by ESPN) and sports leagues too tiny to be taken by any other network like pro lacrosse, the Arena Football League (it too got screwed over by ESPN) and the NBA D-League. One night, they even aired ''college paintball''; one begins to wonder if laser tag is on the horizon (of course, [[Series/HowIMetYourMother Neil Patrick Harris]] would ''have'' to host that).

to:

** CBS College Sports mutated into the CBS Sports Network, and still shows all their college programming (including NCAA events and analysis shows), joined mostly by Jim Rome's show (after he got ScrewedByTheNetwork by ESPN) and sports leagues too tiny to be taken by any other network like pro lacrosse, the Arena Football League (it too got screwed over by ESPN) ESPN), the United Football League and Alliance of American Football (which both fell apart ''in the middle'' of their first seasons, we must add, although the AAF did do relatively better) and the NBA D-League. One night, they even aired ''college paintball''; one begins began to wonder if laser tag is was on the horizon (of course, [[Series/HowIMetYourMother Neil Patrick Harris]] would ''have'' to host that).that). The network has gained some moderate sports rights recently, including the 3-on-3 [=Big3=] basketball league (hopping from Fox), a new package of WNBA games, and more unexpectedly, a portion of a new contract for the UsefulNotes/UEFAChampionsLeague beginning in 2021.


** In 2018, after a period when the now-cancelled ''Series/InsideTheBox'' and ''Series/CelebrityNameGame'' were the only actual game shows left on the entire schedule (the rest being the aforementioned reality shows, sports, and movies), the network began to steadily recover in this department by picking up U.S. game shows for its daytime schedule, with series such as Tom Bergeron's ''[[Series/TheHollywoodSquares Hollywood Squares]]'' for a period, ''Series/{{Pyramid}}'' (initially the Donny Osmond version, but later the Dick Clark ''$100,000''), Eubanks-era ''Series/TheNewlywedGame'' for a period, ''Series/MatchGame'', classic ''Series/WhoseLineIsItAnyway'' (the British, and later the U.S. runs), ''[[Series/{{Password}} Super Password]]'', reruns of the current ABC ''Celebrity Series/FamilyFeud'' and ''Series/ToTellTheTruth'', and most unexpectedly, Peter Tomarken's ''Series/Wipeout1988''. With GSN's growing de-emphasis of classic game shows (it has historically been available on digital cable in Canada), and the lack of Buzzr in Canada (it, for a time, syndicated some late-night programming for Yes TV, but this arrangement ended in September 2018), it has shown its work in being a decent alternative.

to:

** In 2018, after a period when the now-cancelled ''Series/InsideTheBox'' and ''Series/CelebrityNameGame'' were the only actual game shows left on the entire schedule (the rest being the aforementioned reality shows, sports, and movies), the network began to steadily recover in this department by picking up U.S. game shows for its daytime schedule, with series such as Tom Bergeron's ''[[Series/TheHollywoodSquares Hollywood Squares]]'' for a period, ''Series/{{Pyramid}}'' (initially the Donny Osmond version, but later the Dick Clark ''$100,000''), Eubanks-era ''Series/TheNewlywedGame'' for a period, ''Series/MatchGame'', classic ''Series/WhoseLineIsItAnyway'' (the British, and later the U.S. runs), ''[[Series/{{Password}} Super Password]]'', reruns of the current ABC ''Celebrity Series/FamilyFeud'' and ''Series/ToTellTheTruth'', and most unexpectedly, Peter Tomarken's ''Series/Wipeout1988''. With GSN's growing de-emphasis of classic game shows (it has historically been available on digital cable in Canada), Canada. However, it has also syndicated reruns of its second ''Series/ChainReaction'' reboot), and the lack of Buzzr in Canada (it, for a time, syndicated some late-night programming for Yes TV, but this arrangement ended in September 2018), it has shown its work in being a decent alternative.

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