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%%* ''TabletopGame/Warhammer40K'': It's all but stated that Nurgle (the Chaos god of pestilence) was worshiped on Earth as the Mesopotamian god [[https://en.wikipedia.org/wiki/Nergal Nergal]] (a god of plague and war) but as time went on he was strengthened by disease, finally awakening after the Black Death. Nowadays he's a god of disease only (and of ''love'' of all things, it's just that he loves vermin and bacteria as much as people), with the role of berserk slaughterer being taken up by Khorne.

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%%* ''TabletopGame/Warhammer40K'': ''TabletopGame/Warhammer40000'': It's all but stated that Nurgle (the Chaos god of pestilence) was worshiped on Earth as the Mesopotamian god [[https://en.wikipedia.org/wiki/Nergal Nergal]] (a god of plague and war) but as time went on he was strengthened by disease, finally awakening after the Black Death. Nowadays he's a god of disease only (and of ''love'' of all things, it's just that he loves vermin and bacteria as much as people), with the role of berserk slaughterer being taken up by Khorne.



* ''Webcomic/ExterminatusNow'': the Hound (a WarGod and [[TabletopGame/Warhammer40K Khorne]] {{expy}}) stops dressing in spiky black armor and instead wears a general's outfit, pointing out that modern warfare involves a lot less melee combat than it used to and therefore he's adapting to a world of drone strikes half a planet away.

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* ''Webcomic/ExterminatusNow'': the Hound (a WarGod and [[TabletopGame/Warhammer40K [[TabletopGame/Warhammer40000 Khorne]] {{expy}}) stops dressing in spiky black armor and instead wears a general's outfit, pointing out that modern warfare involves a lot less melee combat than it used to and therefore he's adapting to a world of drone strikes half a planet away.
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* ''VideoGame/{{Touhou}}'': Yasaka Kanako is a weather goddess seeking to increase her influence ([[GodsNeedPrayerBadly due to waning belief in the outside world]]), notably by getting into technology. One of these plots saw her feed a three-legged crow (a symbol of the Sun in Japanese mythology) to a none-too-bright raven youkai so as to give Gensokyo a source of green energy. The result was Reiuji Utsuho, a raven girl with the power to control ''nuclear fusion''.

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* ''VideoGame/{{Touhou}}'': ''Franchise/{{Touhou}}'': Yasaka Kanako is a weather goddess seeking to increase her influence ([[GodsNeedPrayerBadly due to waning belief in the outside world]]), notably by getting into technology. One of these plots saw her feed a three-legged crow (a symbol of the Sun in Japanese mythology) to a none-too-bright raven youkai so as to give Gensokyo a source of green energy. The result was Reiuji Utsuho, a raven girl with the power to control ''nuclear fusion''.
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* ''{{VideoGame/Touhou}}'': Yasaka Kanako is a weather goddess seeking to increase her influence ([[GodsNeedPrayerBadly due to waning belief in the outside world]]), notably by getting into technology. One of these plots saw her feed a three-legged crow (a symbol of the Sun in Japanese mythology) to a none-too-bright raven youkai so as to give Gensokyo a source of green energy. The result was Reiuji Utsuho, a raven girl with the power to control ''nuclear fusion''.

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\n* ''{{VideoGame/Touhou}}'': ''VideoGame/NamuAmidaButsuUtena'': The cast is full of Buddhist deities, but the setting is Heisei-Reiwa era Japan, and thus we have Buddhas watching TV, engaging in commerce, reading newspaper and using information and computer technology.
* ''VideoGame/{{Touhou}}'':
Yasaka Kanako is a weather goddess seeking to increase her influence ([[GodsNeedPrayerBadly due to waning belief in the outside world]]), notably by getting into technology. One of these plots saw her feed a three-legged crow (a symbol of the Sun in Japanese mythology) to a none-too-bright raven youkai so as to give Gensokyo a source of green energy. The result was Reiuji Utsuho, a raven girl with the power to control ''nuclear fusion''.
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* ''Manga/JojosBizarreAdventureBattleTendency'': Downplayed. After awakening in the latr 1930s in Europe, [=Native American/Mexican/Aztec=] super-being [[TheLeader Kars]] finds a time-period-appropriate BadassLongCoat and NiceHat to wear unlike the other [[PhysicalGods Pillar men]]. Though he doesn't keep it for long.

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* ''Manga/JojosBizarreAdventureBattleTendency'': Downplayed. After awakening in the latr late 1930s in Europe, [=Native American/Mexican/Aztec=] super-being super vampire [[TheLeader Kars]] finds a time-period-appropriate BadassLongCoat trench coat and a NiceHat to wear unlike the other [[PhysicalGods Pillar men]]. Though he doesn't keep it for long.
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** The central theme of ''Discworld/{{Hogfather}}'' is "old gods do new jobs". The title character was originally the personification of midwinter sacrifices to bring the sun back, and is now [[SantaClaus a jolly toymaker]].

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** The central theme of ''Discworld/{{Hogfather}}'' ''Literature/{{Hogfather}}'' is "old gods do new jobs". The title character was originally the personification of midwinter sacrifices to bring the sun back, and is now [[SantaClaus a jolly toymaker]].
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** This is Dream's own advice for gods whose worship wanes. It comes up when he meets one who started a travel agency.
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%%Image chosen via crowner in the Image Suggestion thread: https://tvtropes.org/pmwiki/crowner.php/ImagePickin/ImageSuggestions110
%%https://tvtropes.org/pmwiki/posts.php?discussion=1452266899092104700
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[[quoteright:300:[[Literature/PercyJacksonAndTheOlympians https://static.tvtropes.org/pmwiki/pub/images/poseidon_4.png]]]]
[[caption-width-right:300:[[Myth/ClassicalMythology Poseidon]] now likes to kick it by the beach.]]
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* In ''Series/TheMagicians2016'' gods have largely stopped interacting with mortals. Bacchus is a notable exception: since mortals like to party, he has adapted well to the 21st century. He can be tracked through his Instagram (at least until it got suspended for [[NoodleIncident something involving nipples]]) and party animals like Josh have favor with him.
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* In ''Literature/TheCampHalfBloodSeries'' this happens to some of the gods and monsters of Myth/ClassicalMythology since they have to adapt to modern North America. For example, Ares appears as a violent biker, Iris, Greek messenger goddess of rainbows, [[note]]said to 'travel on rainbows' to deliver messages[[/note]], has more or less abandoned the 'messenger' part of her job and now runs a small store, the Amazons run Amazon.com, and Mount Olympus is over the Empire State Building.

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* In ''Literature/TheCampHalfBloodSeries'' this happens to some of the gods and monsters of Myth/ClassicalMythology since they have to adapt to modern North America. For example, Ares appears as a violent biker, Iris, Greek messenger goddess of rainbows, [[note]]said rainbows,[[note]]said to 'travel on rainbows' to deliver messages[[/note]], has more or less abandoned the 'messenger' part of her job and now runs a small store, Thanatos uses an [=iPhone=] to help him keep track of departed souls, the Amazons run Amazon.com, and Mount Olympus is over the Empire State Building.



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* ''Manga/JojosBizarreAdventureBattleTendency'': Downplayed. After awakening in the latr 1930s in Europe, [=Native American/Mexican/Aztec=] super-being [[TheLeader Kars]] finds a time-period-appropriate BadassLongCoat and NiceHat to wear unlike the other [[PhysicalGods Pillar men]]. Though he doesn't keep it for long.

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* ''Series/AmericanGods'': The Roman god Vulcan, god of fire and blacksmithing, refashioned himself as a god of firearms to capitalize on the American obsession with guns as a source of worship and power.

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* ''Series/AmericanGods'': In ''Series/AmericanGods'', the New Gods would go to the various Old Gods remaining in America - rendered powerless due to lack of worship - and "rebrands" them to better suit the modern era.
** Bilquis was once a Goddess of Love in modern-day Iran before Islamic extremists destroyed her altars and drove what was left of her followers to America. Found homeless by the Technical Boy, she derives from a Tinder {{Expy}}.
**
The Roman god Vulcan, god of fire and blacksmithing, refashioned himself as a god of firearms to capitalize on the American obsession with guns as a source of worship and power.
** Ostara, Germanic Goddess of Spring and the Dawn, now shares her festival (and all of the traditions that came from it) with Jesus in the form of Easter.
** Argus Panoptes was a many-eyed giant that served Olympus. In America, he had since become the god of SinisterSurveillance.
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** Saint Claire of Assisi was a 13th century non who is patroness of ''televison'': according to her legend, one Christmas night she was unable to attend Mass because she was sick and bed-ridden, the Holy Spirit projected the images and sounds of Mass on the wall of her room, in order to allow Claire to enjoy the first "broadcasted" Mass celebration.

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* ''Literature/{{Discworld}}'': GodsNeedPrayerBadly, so some out-of-style deities will do whatever it takes to get by. The ancient volcano goddess Lela reinvented herself as Anoia, Goddess of Things That Get Stuck In Drawers, and has actually managed a minor renaissance in her new position.

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* ''Literature/{{Discworld}}'': ''Literature/{{Discworld}}'':
**
GodsNeedPrayerBadly, so some out-of-style deities will do whatever it takes to get by. The ancient volcano goddess Lela reinvented herself as Anoia, Goddess of Things That Get Stuck In Drawers, and has actually managed a minor renaissance in her new position.position.
** The central theme of ''Discworld/{{Hogfather}}'' is "old gods do new jobs". The title character was originally the personification of midwinter sacrifices to bring the sun back, and is now [[SantaClaus a jolly toymaker]].
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* Subverted in ''Literature/TheSalvationWar'', where both Yahweh and Satan are extremely conservative (with the latter a regular BadBoss and the former outright mad as well). In fact, it is believed that God closed the gates of Heaven a thousand years ago due to finding it easier than keeping Heaven good enough for the increased standards of humanity. However, a lot of the plot is centered around individual angels and demons trying to survive the war with Humanity by keeping up with times. One archangel runs a night club with rock band members snatched out of Hell.

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* Subverted Defied in ''Literature/TheSalvationWar'', where both Yahweh and Satan are extremely conservative (with the latter a regular BadBoss and the former outright mad as well). In fact, it is believed that God closed the gates of Heaven a thousand years ago due to finding it easier than keeping Heaven good enough for the increased standards of humanity. However, a lot of the plot is centered around individual angels and demons trying to survive the war with Humanity by keeping up with times. One archangel runs a night club with rock band members snatched out of Hell.



* ''Webcomic/SaturdayMorningBreakfastCereal'': Subverted when a woman is blessed by a god there to grant all her desires... who assures her that she is now fertile and [[HeirClubForMen assured to bear male children]], his idea of what women consider a blessing not having kept up with the times.

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* ''Webcomic/SaturdayMorningBreakfastCereal'': Subverted Averted when a woman is blessed by a god there to grant all her desires... who assures her that she is now fertile and [[HeirClubForMen assured to bear male children]], his idea of what women consider a blessing not having kept up with the times.

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* ''Webcomic/DarwinCarmichaelIsGoingToHell'' has a page where the Egyptian cat goddess Bastet is shown to run a sex shop. Apparently sex acts using their products count as acts of worship.
-->''[[http://dcisgoingtohell.com/087-beast-diaries-part-v/ Who would have thought a fertility goddess would end up selling condoms?]]
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* ''Literature/GoodOmens'': Pestilence (as in the third Horseman of the Apocalypse) gets replaced by Pollution after the invention of penicillin means there are a lot less plagues than before. It's noted that Death is the only one who never had to change (Famine is now making fast-food that contains no nutrients whatsoever and War is now a journalist going around third-world countries igniting wars by her mere presence).

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* ''Literature/GoodOmens'': Pestilence (as in the third Horseman of the Apocalypse) gets replaced by Pollution after the invention of penicillin means there are a lot less plagues than before. It's noted that Death is the only one who never had to change (Famine is now making fast-food that contains no nutrients whatsoever and War is now a journalist going around third-world countries igniting wars by her mere presence). All Four Horsemen ride motorcycles instead of horses, and an opaque visor does a good job hiding Death's fleshless skull.
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->''"I thought that since times have changed, I should move my remit to be the god of war, not merely the god of battle. The brave warrior risking his life in combat is ''passe''- nowadays the ''civilized'' warmonger prefers the clinical indifference of a ranged drone strike. [...] The point is, I need to rebrand my image. Otherwise I'd just end up being the god of drunken slapfights in pub car parks."''

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->''"I thought that since times have changed, I should move my remit to be the god of war, not merely the god of battle. The brave warrior risking his life in combat is ''passe''- ''passé''- nowadays the ''civilized'' warmonger prefers the clinical indifference of a ranged drone strike. [...] The point is, I need to rebrand my image. Otherwise I'd just end up being the god of drunken slapfights in pub car parks."''
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-> I thought that since times have changed, I should move my remit to be the god of war, not merely the god of battle. The brave warrior risking his life in combat is ''passe''- nowadays the ''civilized'' warmonger prefers the clinical indifference of a ranged drone strike. [...] The point is, I need to rebrand my image. Otherwise I'd just end up being the god of drunken slapfights in pub car parks.
--> [[WarGod The Hound]] [[http://exterminatusnow.co.uk/2013-10-26/comic/non-storyline/randoms/ch-ch-ch-changes/ explaining why]] he switched from ScaryImpracticalArmor to a general's uniform, ''Webcomic/ExterminatusNow''

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-> I ->''"I thought that since times have changed, I should move my remit to be the god of war, not merely the god of battle. The brave warrior risking his life in combat is ''passe''- nowadays the ''civilized'' warmonger prefers the clinical indifference of a ranged drone strike. [...] The point is, I need to rebrand my image. Otherwise I'd just end up being the god of drunken slapfights in pub car parks.
--> [[WarGod
parks."''
-->-- '''[[WarGod
The Hound]] Hound]]''' [[http://exterminatusnow.co.uk/2013-10-26/comic/non-storyline/randoms/ch-ch-ch-changes/ explaining why]] he switched from ScaryImpracticalArmor to a general's uniform, ''Webcomic/ExterminatusNow''

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*Franchise/WonderWoman: During Creator/GregRucka's run on ''ComicBook/WonderWoman1987'' he modified the looks and behavior of most of the Greek pantheon to reflect the way they'd adapted, or failed to adapt, with the times:
** Ares, Athena and Eros start wearing entirely modern outfits with Athena preferring business casual looks--sans shoes--and cropping her hair short, Ares going from his TinTyrant look to black pants an open black shirt and close cropped hair, and Eros adopting a slacker look with sunglasses and loose comfortable clothes.
** Aphrodite gives up on clothes altogether and starts "wearing" a semi-transparent sash that floats around her and manages to keep her covered enough for the reader along with a pair of sunglasses.
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!! Examples:

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* Franchise/FateSeries: Throughought the ''Fate'' multiverse, many characters of mythology and old history are summoned into the modern world as "Servants". Some of them adapt to the new world just fine (such as [[Myth/KingArthur Arturia]] or [[Myth/MesopotamianMythology Gilgamesh]]), wearing modern clothing and indulging in present day food and entertainment; a few of them even use modern weapons in fights, such as Lancelot.

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* Franchise/FateSeries: Throughought the ''Fate'' multiverse, many characters of mythology and old history are summoned into the modern world as "Servants". Some of them adapt to the new world just fine (such as [[Myth/KingArthur Arturia]] or [[Myth/MesopotamianMythology Gilgamesh]]), wearing modern clothing and indulging in present day food and entertainment; a few of them even use modern weapons in fights, such as Lancelot.

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Lancelot.

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* In the ''Literature/{{Discworld}}'' of Creator/AAPessimal, nobody in Ankh-Morpork really believes in Justice any more. But there are lots of women with alternative viewpoints who firmly believe a Goddess called Dike [[LesYay should not be wasted]]. The former Goddess of Law and Justice, whilst adamantly maintaining that Her name is pronounced with ''two'' syllables, considers this new lease of life is a hell of a lot more fun and beats stumbling around in a blindfold whilst carying a sword.

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* In the ''Literature/{{Discworld}}'' of Creator/AAPessimal, nobody in Ankh-Morpork really believes in Justice any more. But there are lots of women with alternative viewpoints who firmly believe a Goddess called Dike [[LesYay should not be wasted]]. The former Goddess of Law and Justice, whilst adamantly maintaining that Her name is pronounced with ''two'' syllables, considers this new lease of life is a hell of a lot more fun and beats stumbling around in a blindfold whilst carying a sword.

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* Iktomi, TheTrickster of the Lakota folklore, is a spider who is destined to spread his web all over the world. Today, some believe [[TheInternet he has]].

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* Iktomi, TheTrickster of the Lakota folklore, is a spider who is destined to spread his web all over the world. Today, some believe [[TheInternet he has]].has]].

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* Some PatronSaint's areas of influence extend to places that were not dreamed of in their lifetime, such as Saint Christopher being the patron saint of truck drivers (being the patron of travelers before cars existed), Saint Barbara the patron saint of artillerymen (she protected against lightning and fire, logically extended to explosions), and Saint Joseph of Cupertino the patron saint of aviators and astronauts (as he was seen to levitate during sermons).

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* Some PatronSaint's areas of influence extend to places that were not dreamed of in their lifetime, such as Saint Christopher being the patron saint of truck drivers (being the patron of travelers before cars existed), Saint Barbara the patron saint of artillerymen and {{Demolitions Expert}}s (she protected against lightning and fire, logically extended to explosions), and Saint Joseph of Cupertino the patron saint of aviators and astronauts (as he was seen to levitate during sermons).
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* ''TabletopGame/Warhammer40K'': It's all but stated that Nurgle (the Chaos god of pestilence) was worshiped on Earth as the Mesopotamian god [[https://en.wikipedia.org/wiki/Nergal Nergal]] (a god of plague and war) but as time went on he was strengthened by disease, finally awakening after the Black Death. Nowadays he's a god of disease only (and of ''love'' of all things, it's just that he loves vermin and bacteria as much as people), with the role of berserk slaughterer being taken up by Khorne.

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* %% A source on the following example would be appreciated
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''TabletopGame/Warhammer40K'': It's all but stated that Nurgle (the Chaos god of pestilence) was worshiped on Earth as the Mesopotamian god [[https://en.wikipedia.org/wiki/Nergal Nergal]] (a god of plague and war) but as time went on he was strengthened by disease, finally awakening after the Black Death. Nowadays he's a god of disease only (and of ''love'' of all things, it's just that he loves vermin and bacteria as much as people), with the role of berserk slaughterer being taken up by Khorne.
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* ''Film/HellraiserJudgement'': There's a frank discussion amongst the leaders of Hell how they are supposed to adapt to the shifting technological environment of mankind. While it breeds more sin than ever before, Pinhead concludes that the puzzle boxes are now outdated and once again they must actively go out in search of fresh blood.
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* {{Franchise/Nasuverse}}: In various ''Fate'' series, many characters of mythology and old history are summoned into the modern world as "Servants". Some of them adapt to the new world just fine (such as [[Myth/KingArthur Arturia]] or [[Myth/MesopotamianMythology Gilgamesh]]), wearing modern clothing and indulging in present day food and entertainment; a few of them even use modern weapons in fights, such as Lancelot.

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* {{Franchise/Nasuverse}}: In various Franchise/FateSeries: Throughought the ''Fate'' series, multiverse, many characters of mythology and old history are summoned into the modern world as "Servants". Some of them adapt to the new world just fine (such as [[Myth/KingArthur Arturia]] or [[Myth/MesopotamianMythology Gilgamesh]]), wearing modern clothing and indulging in present day food and entertainment; a few of them even use modern weapons in fights, such as Lancelot.

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* In ''ComicBook/UltimateMarvel'', Loki is the Norse God who best adapts to the modern world, posing as a PR agent and operative for the EU who stage-manages their version of the Ultimates. During the Liberators arc, he [[{{Gaslighting}} gaslights]] Thor and the Ultimates, by making the former seem like a madman and not a real Norse God, and turning the Avengers against him. The Liberators arc ends with the world finding out that the Norse myths were RealAfterAll.




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* In ''Film/WonderWoman2017'', [[spoiler:Ares poses as Sir Patrick, a member of England's War Cabinet, posing as a bureaucract and politician who instigates war on both sides]].



* ''Literature/GoodOmens'': Pestilence (as in the third Horseman of the Apocalypse) gets replaced by Pollution after the invention of penicillin means there are a lot less plagues than before. It's noted that Death is the only one who never had to change (Famine is now making fast-food that contains no nutrients whatsoever and War is now a journalist going around third-world countries igniting wars by her mere presence).
* ''Literature/TheDresdenFiles'': Odin has a day job as CEO of a security firm, where his power is greatly reduced so he can avoid the AllPowerfulBystander effect and remain active in mortal affairs. He also holds the "mantles" of the [[TheFairFolk Winter Court Fae]] Kringle and [[spoiler:Santa Claus]], roles which he fills part-time. As he says, a says, a life as long as his is full of strange twists and turns.
* ''Literature/{{Discworld}}'': GodsNeedPrayerBadly, so some out-of-style deities will do whatever it takes to get by. The ancient volcano goddess Lela reinvented herself as Anoia, Goddess of Things That Get Stuck In Drawers, and has actually managed a minor renaissance in her new position.
* In ''Literature/TheCampHalfBloodSeries'' this happens to some of the gods and monsters of Myth/ClassicalMythology since they have to adapt to modern North America. For example, Ares appears as a violent biker, Iris, Greek messenger goddess of rainbows, [[note]]said to 'travel on rainbows' to deliver messages[[/note]], has more or less abandoned the 'messenger' part of her job and now runs a small store, the Amazons run Amazon.com, and Mount Olympus is over the Empire State Building.


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* ''Literature/GoodOmens'': Pestilence (as in the third Horseman of the Apocalypse) gets replaced by Pollution after the invention of penicillin means there are a lot less plagues than before. It's noted that Death is the only one who never had to change (Famine is now making fast-food that contains no nutrients whatsoever and War is now a journalist going around third-world countries igniting wars by her mere presence).
* ''Literature/TheDresdenFiles'': Odin has a day job as CEO of a security firm, where his power is greatly reduced so he can avoid the AllPowerfulBystander effect and remain active in mortal affairs. He also holds the "mantles" of the [[TheFairFolk Winter Court Fae]] Kringle and [[spoiler:Santa Claus]], roles which he fills part-time. As he says, a says, a life as long as his is full of strange twists and turns.
* ''Literature/{{Discworld}}'': GodsNeedPrayerBadly, so some out-of-style deities will do whatever it takes to get by. The ancient volcano goddess Lela reinvented herself as Anoia, Goddess of Things That Get Stuck In Drawers, and has actually managed a minor renaissance in her new position.
* In ''Literature/TheCampHalfBloodSeries'' this happens to some of the gods and monsters of Myth/ClassicalMythology since they have to adapt to modern North America. For example, Ares appears as a violent biker, Iris, Greek messenger goddess of rainbows, [[note]]said to 'travel on rainbows' to deliver messages[[/note]], has more or less abandoned the 'messenger' part of her job and now runs a small store, the Amazons run Amazon.com, and Mount Olympus is over the Empire State Building.
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Added DiffLines:

-> I thought that since times have changed, I should move my remit to be the god of war, not merely the god of battle. The brave warrior risking his life in combat is ''passe''- nowadays the ''civilized'' warmonger prefers the clinical indifference of a ranged drone strike. [...] The point is, I need to rebrand my image. Otherwise I'd just end up being the god of drunken slapfights in pub car parks.
--> [[WarGod The Hound]] [[http://exterminatusnow.co.uk/2013-10-26/comic/non-storyline/randoms/ch-ch-ch-changes/ explaining why]] he switched from ScaryImpracticalArmor to a general's uniform, ''Webcomic/ExterminatusNow''

A god or other supernatural entity adapts to the modern world due to some of their aspects or powers no longer being as important to their worshipers' lives as they were in their heyday. May be caused by GodsNeedPrayerBadly and result in OddJobGods. See also DeathOfTheOldGods for when they can't keep up. Compare PostmodernMagic.


!! Examples:

[[AC:Anime And Manga]]
* {{Franchise/Nasuverse}}: In various ''Fate'' series, many characters of mythology and old history are summoned into the modern world as "Servants". Some of them adapt to the new world just fine (such as [[Myth/KingArthur Arturia]] or [[Myth/MesopotamianMythology Gilgamesh]]), wearing modern clothing and indulging in present day food and entertainment; a few of them even use modern weapons in fights, such as Lancelot.

[[AC:Comic Books]]
* ''ComicBook/TheSandman'':
** Lucifer has made several attempts to modernize Hell over the centuries, most notably when he established a triumvirate with Azazel and Beelzebub in order to stave off a revolt. Before he finally retired from ruling Hell, he also created a modern office for himself, with a computer.
** Later characters in a similar position are Ishtar (now a poledancer) and Susano-o (who now has a JapanTakesOverTheWorld vibe, seeking to acquire Hell for his own pantheon).
* [[Myth/ClassicalMythology Ares]] in Creator/MarvelComics is just as fine lugging around modern weaponry like gatling guns as he is with swinging his own axe.

[[AC:Fan Works]]
* In the ''Literature/{{Discworld}}'' of Creator/AAPessimal, nobody in Ankh-Morpork really believes in Justice any more. But there are lots of women with alternative viewpoints who firmly believe a Goddess called Dike [[LesYay should not be wasted]]. The former Goddess of Law and Justice, whilst adamantly maintaining that Her name is pronounced with ''two'' syllables, considers this new lease of life is a hell of a lot more fun and beats stumbling around in a blindfold whilst carying a sword.

[[AC:Film:Live-Action]]
* In ''Film/BruceAlmighty'', newly-divine Bruce gets stressed out from hearing everyone's prayers all the time, so he creates an e-mail inbox on his computer to collect and manage them.

[[AC:Literature]]
* ''Literature/GoodOmens'': Pestilence (as in the third Horseman of the Apocalypse) gets replaced by Pollution after the invention of penicillin means there are a lot less plagues than before. It's noted that Death is the only one who never had to change (Famine is now making fast-food that contains no nutrients whatsoever and War is now a journalist going around third-world countries igniting wars by her mere presence).
* ''Literature/TheDresdenFiles'': Odin has a day job as CEO of a security firm, where his power is greatly reduced so he can avoid the AllPowerfulBystander effect and remain active in mortal affairs. He also holds the "mantles" of the [[TheFairFolk Winter Court Fae]] Kringle and [[spoiler:Santa Claus]], roles which he fills part-time. As he says, a says, a life as long as his is full of strange twists and turns.
* ''Literature/{{Discworld}}'': GodsNeedPrayerBadly, so some out-of-style deities will do whatever it takes to get by. The ancient volcano goddess Lela reinvented herself as Anoia, Goddess of Things That Get Stuck In Drawers, and has actually managed a minor renaissance in her new position.
* In ''Literature/TheCampHalfBloodSeries'' this happens to some of the gods and monsters of Myth/ClassicalMythology since they have to adapt to modern North America. For example, Ares appears as a violent biker, Iris, Greek messenger goddess of rainbows, [[note]]said to 'travel on rainbows' to deliver messages[[/note]], has more or less abandoned the 'messenger' part of her job and now runs a small store, the Amazons run Amazon.com, and Mount Olympus is over the Empire State Building.
* The novel ''Literature/AmericanGods'' has many old gods who've been forced to adapt to the times to keep up a sliver of their old relevance.
** Mad Sweeney is said to have started out as a local guardian deity, then developed into a pagan king, and now he's survived as a leprechaun.
** Czernobog managed to substitute his old human sacrifices by getting a job at a slaughterhouse and killing cattle with a sledgehammer, but after getting forcibly retired he's a shadow of his former self.
** Eostre is possibly the most powerful old god because her name was co-opted for a Christian holiday.
** [[spoiler: Hinzelmann]] is an ancient Germanic kobold produced by a child sacrifice who's attached himself to a small town in northern Wisconsin that he keeps prosperous [[spoiler:except for the kids who go missing once a year.]]
** Loki [[spoiler:has taken on the guise of Mr. World, head of TheMenInBlack.]]
* Subverted in ''Literature/TheSalvationWar'', where both Yahweh and Satan are extremely conservative (with the latter a regular BadBoss and the former outright mad as well). In fact, it is believed that God closed the gates of Heaven a thousand years ago due to finding it easier than keeping Heaven good enough for the increased standards of humanity. However, a lot of the plot is centered around individual angels and demons trying to survive the war with Humanity by keeping up with times. One archangel runs a night club with rock band members snatched out of Hell.

[[AC:Live-Action TV]]
* ''Series/AmericanGods'': The Roman god Vulcan, god of fire and blacksmithing, refashioned himself as a god of firearms to capitalize on the American obsession with guns as a source of worship and power.

[[AC:Tabletop Games]]
* ''TabletopGame/Warhammer40K'': It's all but stated that Nurgle (the Chaos god of pestilence) was worshiped on Earth as the Mesopotamian god [[https://en.wikipedia.org/wiki/Nergal Nergal]] (a god of plague and war) but as time went on he was strengthened by disease, finally awakening after the Black Death. Nowadays he's a god of disease only (and of ''love'' of all things, it's just that he loves vermin and bacteria as much as people), with the role of berserk slaughterer being taken up by Khorne.

[[AC:Video Games]]
* ''{{VideoGame/Touhou}}'': Yasaka Kanako is a weather goddess seeking to increase her influence ([[GodsNeedPrayerBadly due to waning belief in the outside world]]), notably by getting into technology. One of these plots saw her feed a three-legged crow (a symbol of the Sun in Japanese mythology) to a none-too-bright raven youkai so as to give Gensokyo a source of green energy. The result was Reiuji Utsuho, a raven girl with the power to control ''nuclear fusion''.

[[AC:Webcomics]]
* ''Webcomic/ExterminatusNow'': the Hound (a WarGod and [[TabletopGame/Warhammer40K Khorne]] {{expy}}) stops dressing in spiky black armor and instead wears a general's outfit, pointing out that modern warfare involves a lot less melee combat than it used to and therefore he's adapting to a world of drone strikes half a planet away.
* ''Webcomic/SaturdayMorningBreakfastCereal'': Subverted when a woman is blessed by a god there to grant all her desires... who assures her that she is now fertile and [[HeirClubForMen assured to bear male children]], his idea of what women consider a blessing not having kept up with the times.

[[AC:Western Animation]]
* ''WesternAnimation/EarthwormJim'' gives us [[https://www.youtube.com/watch?v=7WhtD1DvaBM this scene]] from the ChristmasEpisode:
-->'''Santa:''' "If Christmas is in danger, ''I'' shall save it."
-->'''Jim:''' "But aren't you a little, y'know... old and fat?"
-->'''Santa:''' "You may know me as Santa Claus, but in my younger days I was-" ''([[DressedInLayers rips off clothing]])'' [[Myth/NorseMythology "WOTAN, NORSE GOD OF JUDGEMENT!"]]

[[AC:Real Life]]
* Some PatronSaint's areas of influence extend to places that were not dreamed of in their lifetime, such as Saint Christopher being the patron saint of truck drivers (being the patron of travelers before cars existed), Saint Barbara the patron saint of artillerymen (she protected against lightning and fire, logically extended to explosions), and Saint Joseph of Cupertino the patron saint of aviators and astronauts (as he was seen to levitate during sermons).
* Ogun, the Yoruba god of smithing, saw taxi drivers and mechanics join in his worship.
* Iktomi, TheTrickster of the Lakota folklore, is a spider who is destined to spread his web all over the world. Today, some believe [[TheInternet he has]].

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