History Main / EngineeredHashtag

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* Music/{{AKB48}} has a song called "#[=SukiNanda=]" which translates to "#[=ILoveYou=]" in English.

* Music/{{AKB48}} has a song called "[[AC:#[=SukiNanda=]]]", which translates to "[[AC:#[=ILoveYou=]]]" in English.

For the detractors of this practice, it is viewed as a sneaky way to sell their products to [[ViewersAreMorons easily manipulable]] [[YouthIsWastedOnTheDumb kids and teens]], because NewMediaAreEvil and PopularIsDumb (in other words, TotallyRadical for TheNewTens). On the other side, many people find this an easy way to see what other people think about their favorite subject (which is basically the entire purpose of an hashtag to begin with). [[OldMediaPlayingCatchUp Old brands can use this]] to either [[WereStillRelevantDammit make themselves look "hip" once again]]. Remember: TropesAreNotBad. For example, old brands could actually ''make'' themselves hip again through a well executed hashtag campaign, an independent artist could use an hilarious and charming {{pun}}-based hashtag to help promote the Website/{{Kickstarter}} for their lifelong dream project or a major company may genuinely be looking for feedback in the hashtag of their disappointing but yet-not-that-hopeless TV show in order to improve things in the next season.

* ''WebVideo/FinalFantasyVIIMachinabridged'' streamed the celebration of Rufus becoming Shinra Inc.'s President across the Shintranet and proposed hashtags to celebrate certain milestones. The event itself used [=#NewPrez=]; a concurrent Gold Saucer contest used [=#GP4Lyfe=], and it mocked Cloud's poor parade performance with [=#YouHad1Job=].

* Creator/CartoonNetwork created [[AC:#bearstack]] to promote its new show ''WesternAnimation/WeBareBears''. They used it in several videos showing the three bears in their signature stack wandering in several locations, [[WesternAnimation/StevenUniverse even]] [[WesternAnimation/TeenTitansGo in]] [[WesternAnimation/RegularShow other]] [[WesternAnimation/AdventureTime Cartoon]] [[WesternAnimation/UncleGrandpa Network]] [[WesternAnimation/TheAmazingWorldOfGumball shows']] [[WesternAnimation/{{Clarence}} backgrounds]].

* The current revival of ''Series/WhoseLineIsItAnyway'' had hashtags pop up on screen with the name of the game (e.g., #scenesfromahat) as each started. After the first couple episodes, this seemed to have been dropped.

* ''Series/DoctorWho'' had #SaveTheDay for the 50th anniversary, the Day of the Doctor. This didn't really amount to anything, and actually ended up backfiring as the same hashtag was already being used to promote several unrelated ventures, including a Selena Gomez song.

* Creator/TheABC's live forum show ''Q&A'' has "#qanda" and "#factcheck". A variant, however, in that these are shown in tweets made during the broadcast, and the latter is to sort out claims made during the hour-long show (This is justified, as they do have a lot of questions to get through and none of the subject matter is rehearsed).

* A major plot point in ''Series/BlackMirror'' episode ''Hated in the Nation''. A CSI-like story tracking down renegade software engineer who hacked his boss's brainchild, the swarm of ADI drones ([[BeeAfraid robotic honey bees]], built after real bees went extinct). After the hashtag '''#DeathTo''' started trending on [[FictionalSocialNetwork not-Twitter]], the hashtag functioned as a popular vote as to who the [=ADIs=] would attack and kill. Ultimately, [[spoiler: stamping out this behavior was goal of the software engineer. The [=ADIs=] kept a log of everybody who used the hashtag, and turning off the 'death poll' part of their programming was the trigger of a second function to go kill everybody that used the hashtag. In the end, ''400,000'' people died because they used it.]]

* [[http://hextupleyoodot.deviantart.com/ Artsy Omni]] created a hoax announcing the arrival of Franchise/{{Rayman}} in the popular ''VideoGame/SuperSmashBros'' series to promote his new show called Creator/{{Smashified}}, and it far exceeded its initial expectations. He and his team ask their viewers to use the hashtag [[AC:#smashified]] to suggest what characters they would like to see made in the show.

--> ''"We did good! [[AC:[=#CityOfFear =]]] is trending! Upload your pics!"''

* ''Film/XMenApocalypse'': Four special temporary cute emojis triggered by specific hashtags were created: [[AC:[=#SoGenius=]]] for [[Characters/XMenFilmSeriesProfessorCharlesXavier Professor X]], [[AC:[=#SoDevastating=]]] for ComicBook/{{Apocalypse}}, [[AC:[=#SoQuick=]]] for ComicBook/{{Quicksilver}} and [[AC:[=#SoElectric=]]] for ComicBook/{{Storm}}.

* ''Series/DoctorWho'' had #SaveTheDay for the 50th anniversary, the Day of the Doctor. This didn't really amount to anything.

* Around the release of the 2016 ''Film/{{Ghostbusters|2016}}'' reboot, tagging a tweet with [[AC:[=#Ghostbusters=]]] would make appear an emoji of the famous "stop ghost" logo. [[quoteright:20:http://static.tvtropes.org/pmwiki/pub/images/emoji_gb.png]]

* TheABC's live forum show ''Q&A'' has "#qanda" and "#factcheck". A variant, however, in that these are shown in tweets made during the broadcast, and the latter is to sort out claims made during the hour-long show (This is justified, as they do have a lot of questions to get through and none of the subject matter is rehearsed).

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* Fox once experimented with posting suggested hashtag names below specific events on their shows, immediately after they happened. For example, the Lady Gaga episode of ''Series/TheSimpsons'' contained a scene where Gaga suddenly kissed Marge on the lips -- and then half a second later, [[AC:[=#GagaKissesMarge=]]] appeared near the Fox logo. Viewers found it more annoying than "helpful" and Fox soon quit the practice.

* The French [[UsefulNotes/AssociationFootball Football]] Federation created the hashtagline [[AC:#[=FiersDetreBleus=]]] ("Proud to be Blues", the [[FanNickname/{{Sports}} nickname]] of the French sport teams) right in time for [[EuropeanChampionship Euro 2016]].

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->[[TheStinger You could react to this trope on social media by using the hashtag]] [[AC:[[SelfDemonstratingArticle #EngineeredHashtag]]]]. [[PleaseSubscribeToOurChannel Don't forget to follow]] Website/TVTropes on Website/{{Twitter}} and to like our Website/{{Facebook}} page.