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*** The Element Bottle for ''[[Anime/PrettyCureAllStars Pretty Cure Miracle Leap]]'' was released on the original date the movie was slated to be released, just days after the film was delayed to May 16, 2020.
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*** The Element Bottle for ''[[Anime/PrettyCureAllStars Pretty Cure Miracle Leap]]'' was released on the original date the movie was slated to be released, just days after the film its' release was delayed to May 16, 2020.changed.
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[[AC:WesternAnimation]]
* Some Lancaster magazines printed in the summer of 2019 displayed ads for the ''Creator/CartoonNetwork Hotel'', despite the construction of said establishment being delayed.
* Some Lancaster magazines printed in the summer of 2019 displayed ads for the ''Creator/CartoonNetwork Hotel'', despite the construction of said establishment being delayed.
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** Due to production delays on the production of the show itself from the UsefulNotes/COVID19 pandemic, ''Anime/HealinGoodPrettyCure'' suffered from this trope as far as merchandising goes:
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** Due to production delays on the production of the show itself from the UsefulNotes/COVID19 pandemic, UsefulNotes/COVID19Pandemic, ''Anime/HealinGoodPrettyCure'' suffered from this trope as far as merchandising goes:
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* ''[[VideoGame/MarioAndSonicAtTheOlympicGames Mario & Sonic at the Olympic Games Tokyo 2020]]'' was meant to tie in with the 2020 Tokyo Olympics, which were postponed until 2021 due to the coronavirus pandemic.
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* ''[[VideoGame/MarioAndSonicAtTheOlympicGames Mario & Sonic at the Olympic Games Tokyo 2020]]'' was meant to tie in with the 2020 Tokyo Olympics, which were postponed until 2021 due to the coronavirus pandemic.UsefulNotes/COVID19Pandemic.
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* ''WesternAnimation/{{Scoob}}'' had a Hardee's tie-in meant to be released around the original premiere of the movie. However, the website was updated to specify that this was an on-demand release.
to:
* ''WesternAnimation/{{Scoob}}'' also had a Hardee's Carl's Jr/Hardee's tie-in meant to be released around the original premiere of the movie. However, the website was updated to specify that this was an on-demand release.
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* A Hardee's tie-in for ''WesternAnimation/TheNutJob2NuttyByNature'' was released in May 2017, the month it was supposed to premiere, instead of August 2017, its' final release date.
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* A Hardee's Carl's Jr/Hardee's tie-in for ''WesternAnimation/TheNutJob2NuttyByNature'' was released in May 2017, the month it was supposed to premiere, instead of August 2017, its' final release date.
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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/rise_of_gru_2021.PNG]]
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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/rise_of_gru_2021.PNG]]
[[caption-width-right:350:Even General Mills admits that they made [[https://variety.com/2020/film/news/universal-minions-sequel-release-wicked-1203551680/ an unpredictable mistake]].]]
[[caption-width-right:350:Even General Mills admits that they made [[https://variety.com/2020/film/news/universal-minions-sequel-release-wicked-1203551680/ an unpredictable mistake]].]]
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* Toylines and tie-in promotions for ''[[Anime/{{Doraemon}} Doraemon: Nobita's New Dinosaur]]'' and ''[[Film/{{Pokemon}} Pokémon The Movie: Coco]]'' were released around the time the films were slated to originally premiere in Japan (March for the former and July for the latter).
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[[AC:LiveActionTV]]
* Merchandise for ''Series/ShurikenSentaiNinninger'' was released on the date the show was originally supposed to premiere. However, because the penultimate episode of ''Series/ResshaSentaiToQGer'' was pushed back [[WeInterruptThisProgram due to breaking news]], the show's premiere was pushed back.
* Merchandise for ''Series/ShurikenSentaiNinninger'' was released on the date the show was originally supposed to premiere. However, because the penultimate episode of ''Series/ResshaSentaiToQGer'' was pushed back [[WeInterruptThisProgram due to breaking news]], the show's premiere was pushed back.
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[[AC: {{Film}} - Live-Action]]
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[[AC:LiveActionTV]]
* Merchandise for ''Series/ShurikenSentaiNinninger'' was released on the date the show was originally supposed to premiere. However, because the penultimate episode of ''Series/ResshaSentaiToQGer'' was pushed back [[WeInterruptThisProgram due to breaking news]], the show's premiere was pushed back.
* Merchandise for ''Series/ShurikenSentaiNinninger'' was released on the date the show was originally supposed to premiere. However, because the penultimate episode of ''Series/ResshaSentaiToQGer'' was pushed back [[WeInterruptThisProgram due to breaking news]], the show's premiere was pushed back.
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** Due to production delays on the production of the show itself from the COVID-19 pandemic, ''Anime/HealinGoodPrettyCure'' suffered from this trope as far as merchandising goes:
to:
** Due to production delays on the production of the show itself from the COVID-19 UsefulNotes/COVID19 pandemic, ''Anime/HealinGoodPrettyCure'' suffered from this trope as far as merchandising goes:
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* The fourth and final ''Anime/RebuildOfEvangelion'' film, ''Evangelion 3.0+1.0: Thrice Upon a Time'', was postponed from a planned release date of June 27, 2020. Despite this, the film's tie-in ''VideoGame/{{Tamagotchi}}'' toy, the Evatchi, managed to hit stores on its intended release date of June 13th, 2020.
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* The toyline for ''Minions: The Rise of Gru'' was released in the summer of 2020, around the time the original film was slated to premiere before the COVID-19 pandemic delayed it. There were also cereal boxes that offered free tickets to see the movie.
to:
* The toyline for ''Minions: The Rise of Gru'' was released in the summer of 2020, around the time the original film was slated to premiere before the COVID-19 pandemic delayed it. There were also cereal boxes that offered free tickets to see the movie.movie, as well as a UsefulNotes/McDonalds promotion.
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** Aeropostale ran a ''[=SpongeBob=]''-themed promotion ahead of the film's original May release.
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* Some merchandise made to promote ''[[Film/Mulan2020 Mulan]]'', including dolls and t-shirts, came out around the original March release date.
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* ''[[VideoGame/MarioAndSonicAtTheOlympicGames Mario & Sonic at the Olympic Games Tokyo 2020]]'' was meant to tie in with the 2020 Tokyo Olympics, which were postponed until 2021 due to the coronavirus pandemic.
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** The film had a Wendy's promotion that was supposed to come out around the time of the original release date (May 2020), but got delayed itself until late June, which then became this once again when it was announced that the film would go [[DirectToVideo straight to streaming]] like many other animated films during that period.
to:
** The film had a Wendy's promotion that was supposed to come out around the time of the original release date (May 2020), but got delayed itself until late June, which then became this once again when it was announced that the film would go delayed twice more, until finally settling on a [[DirectToVideo straight to streaming]] release in early 2021 like many other animated films during that period.
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** A Pop-Tarts tie-in was released for the spring of 2020, with specially-marked boxes offering discounted tickets for the movie if you bought a certain amount between March 16 and July 31. Not only did the movie get delayed past those dates, but it cancelled its theatrical release in favor of streaming, making any ticket discounts pointless.
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So you're at the store and notice something, be it a toy based on an upcoming plot detail in a MerchandiseDriven series or a food that's a tie-in with an upcoming movie. But then you realize something - the item in question is based on something that should have come out around the time you saw it, but because the release got delayed, the merchandise tie-ins still came out on schedule.
This is an example of what's known as an Delayed Release Tie-In, when a work that has [[ReleaseDateChange delayed]] still has merchandise come out when it was originally supposed to debut. This is usually caused by deadlines merchandisers have to abide by in order for their products to be released around the time of the work they're trying to market. For this trope to take effect, these examples have to be released around the original release date for a film or work. Occasionally, this trope will cause plot elements to be SpoiledByTheMerchandise.
This is an example of what's known as an Delayed Release Tie-In, when a work that has [[ReleaseDateChange delayed]] still has merchandise come out when it was originally supposed to debut. This is usually caused by deadlines merchandisers have to abide by in order for their products to be released around the time of the work they're trying to market. For this trope to take effect, these examples have to be released around the original release date for a film or work. Occasionally, this trope will cause plot elements to be SpoiledByTheMerchandise.
to:
So you're at the store and notice something, be it a toy based on an upcoming plot detail in a MerchandiseDriven series or a food that's a tie-in with an upcoming movie. But then you realize something - -- the item in question is based on something that should have come out around the time you saw it, but because even though the release got delayed, the merchandise tie-ins still came out on schedule.
This is an example of what's known as an Delayed Release Tie-In, when a work that has [[ReleaseDateChange delayed]] still has merchandise come out when it was originally supposed to debut. This is usually caused by deadlines that merchandisers have to abide by in order for their products to be released around the time of the work they're trying to market. For this trope to take effect, these examples have to be released around the original release date for a film or work. Occasionally, this trope will cause plot elements to be SpoiledByTheMerchandise.
This is an example of what's known as an Delayed Release Tie-In, when a work that has [[ReleaseDateChange delayed]] still has merchandise come out when it was originally supposed to debut. This is usually caused by deadlines that merchandisers have to abide by in order for their products to be released around the time of the work they're trying to market. For this trope to take effect, these examples have to be released around the original release date for a film or work. Occasionally, this trope will cause plot elements to be SpoiledByTheMerchandise.
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* A Hardee's tie-in for ''WesternAnimation/TheNutJob2NuttyByNature'' was released in May 2017, the month it was supposed to premiere, instead of August 2017, its' final relesse date.
to:
* A Hardee's tie-in for ''WesternAnimation/TheNutJob2NuttyByNature'' was released in May 2017, the month it was supposed to premiere, instead of August 2017, its' final relesse release date.
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* A Hardee's tie-in for ''WesternAnimation/TheNutJob2NuttyByNature'' was released in May 2017, the month it was supposed to premiere, instead of August 2017, its' final relesse date.
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[[AC:TabletopGames]]
* Creator/GamesWorkshop closed their factories in late March 2020, halting all the releases until the middle of May. The ''Magazine/WhiteDwarf'' issues for those months came out slightly later than it was originally planned and often ended up featuring promotion for models that were supposed to come out a little before the issues, but weren't actually out. In the detail:
** The March issue (the last product released before the lockdown) features promotion of the new model of Ragnar Blackmane (which was supposed to come out on March 28th as part of the ''Prophecy of the Wolf'' boxset alongside the new Ghazghkull Thraka model, but ultimately came out in the middle of May) and the new Zoat model included in a ''Warhammer Quest: Blackstone Fortress'' expansion that was supposed to be released on April 4th, but was ultimately pushed to June 20th.
** The April issue (that was released in time in digital format and to a few independent retailers, but was released publicly in the middle of May) mentions towards the end of the magazine ''Skies of Fire'' (an expansion for ''Aeronautica Imperialis'' featuring Tau and Astra Militarum units) as a "recent release". The actual expansion and models were released only on June 13th.
** The May issue (that was released in late June) features a full coverage on the newest army for ''TabletopGame/WarhammerAgeOfSigmar'', the Lumineth Realmlords, featuring also rules to field them in ''Warcry'' which suggest the reader to go and buy a box of the army's basic troop to start their warband. The issue came out the same day as the limited edition boxset for the army, and as of July 2020 there is not yet an official release date for the single unit boxes.
* Creator/GamesWorkshop closed their factories in late March 2020, halting all the releases until the middle of May. The ''Magazine/WhiteDwarf'' issues for those months came out slightly later than it was originally planned and often ended up featuring promotion for models that were supposed to come out a little before the issues, but weren't actually out. In the detail:
** The March issue (the last product released before the lockdown) features promotion of the new model of Ragnar Blackmane (which was supposed to come out on March 28th as part of the ''Prophecy of the Wolf'' boxset alongside the new Ghazghkull Thraka model, but ultimately came out in the middle of May) and the new Zoat model included in a ''Warhammer Quest: Blackstone Fortress'' expansion that was supposed to be released on April 4th, but was ultimately pushed to June 20th.
** The April issue (that was released in time in digital format and to a few independent retailers, but was released publicly in the middle of May) mentions towards the end of the magazine ''Skies of Fire'' (an expansion for ''Aeronautica Imperialis'' featuring Tau and Astra Militarum units) as a "recent release". The actual expansion and models were released only on June 13th.
** The May issue (that was released in late June) features a full coverage on the newest army for ''TabletopGame/WarhammerAgeOfSigmar'', the Lumineth Realmlords, featuring also rules to field them in ''Warcry'' which suggest the reader to go and buy a box of the army's basic troop to start their warband. The issue came out the same day as the limited edition boxset for the army, and as of July 2020 there is not yet an official release date for the single unit boxes.
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"Was"? Are you implying Mega Man 11 is either no more available or that some console versions were cancelled?
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* One edition of ''WebVideo/NintendoDirect'' was supposed to come out on September 6, 2018, but it was rescheduled for the following week when the Hokkaido earthquake struck on the morning of the original date. This didn't stop third-parties like Creator/{{Capcom}} from releasing new information meant for ''Direct'', however. In the case of ''VideoGame/MegaMan11'' (which was supposed to focus on the reveal of Bounce Man), the only new information ''Direct'' provided was the Toys/{{amiibo}} compatibility exclusive to the UsefulNotes/NintendoSwitch version (''Mega Man 11'' was a multiplatform game).
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[[AC:WebVideo]]
* A WebVideo/NintendoDirect was supposed to come out on September 6, 2018, but it was rescheduled for the following week when the Hokkaido earthquake struck on the morning of the original date. This didn't stop third-parties like Creator/{{Capcom}} from releasing new information meant for the Direct, however. In the case of ''VideoGame/MegaMan11'' (which was supposed to focus on the reveal of Bounce Man), the only new information the Direct provided was the Toys/{{amiibo}} compatibility exclusive to the UsefulNotes/NintendoSwitch version (''Mega Man 11'' is a multiplatform game).
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* Franchise/PrettyCure:
to:
* Franchise/PrettyCure:''Franchise/PrettyCure'':
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* ''WesternAnimation/{{SCOOB}}'' had a Hardee's tie-in meant to be released around the original premiere of the movie. However, the website was updated to specify that this was an on-demand release.
to:
* ''WesternAnimation/{{SCOOB}}'' ''WesternAnimation/{{Scoob}}'' had a Hardee's tie-in meant to be released around the original premiere of the movie. However, the website was updated to specify that this was an on-demand release.
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* ''Videogame/FateGrandOrder:'' Servant Altera (aka "Attila the Hun") was supposed to be the star of another game in the franchise, ''Videogame/FateExtella'', with her being added here as a promotional tie-in. However, the latter game got delayed by almost a year, so FGO ended up being her "first" appearance.
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* Some Marvel comic books advertised ''ComicBook/{{Morbius}}'' with its original July 31, 2020 release date.
to:
* Some Marvel comic books advertised ''ComicBook/{{Morbius}}'' ''Film/Morbius2021'' with its original July 31, 2020 release date.
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** A Pop-Tarts "Sea Berry" tie-in flavor for the movie came out during March 2020 promoting the original release date.
** The ''Kamp Korral'' spin-off is considered this, as it was made as a mini-series with the sole intent of promoting the film.
** The ''Kamp Korral'' spin-off is considered this, as it was made as a mini-series with the sole intent of promoting the film.
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* ''VideoGame/SonicBoom: Fire & Ice'', the third and final ''Sonic Boom'' video game was originally planned to be released in Fall of 2015, but Creator/{{Sega}} delayed the game to a 2016 release to allow more development time and coincide with the ''[[VideoGame/SonicTheHedgehog Sonic]]'' series' 25th Anniversary. This didn't stop Carl's Jr. and Hardee's from having a Kids Meal promotion for ''Fire & Ice'' around the time of the game's originally-planned release date.
to:
* ''VideoGame/SonicBoom: Fire & Ice'', the third and final ''Sonic Boom'' video game was originally planned to be released in Fall of 2015, but Creator/{{Sega}} delayed the game to a 2016 release to allow more development time and coincide with the ''[[VideoGame/SonicTheHedgehog ''[[Franchise/SonicTheHedgehog Sonic]]'' series' [[MilestoneCelebration 25th Anniversary.anniversary]]. This didn't stop Carl's Jr. and Hardee's from having a Kids Meal kids' meal promotion for ''Fire & Ice'' around the time of the game's originally-planned release date.
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** A Pop-Tarts "Sea Berry" tie-in flavor for the movie came out during March 2020 promoting the original release date.
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[[AC:Anime and Manga]]
to:
!!Examples:
[[AC:AnimeAndManga]]
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[[AC:Live Action TV]]
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[[AC:Film - Animated]]
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[[AC: Film - Live-Action]]
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[[AC: Film {{Film}} - Live-Action]]
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* Doritos did a promotion with ''Wonder Woman 1984'' that used the film's original June 12th release date.
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* Doritos did a promotion with ''Wonder Woman 1984'' ''Film/WonderWoman1984'' that used the film's original June 12th release date.
date.
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* ''Spy Hunter: Nowhere To Run'' is a 2012 reboot of the classic ''VideoGame/SpyHunter'' arcade game that was supposed to be a tie-in with the ''Spy Hunter'' movie... except the film has been in DevelopmentHell for nearly a decade. People unaware of the ill-fated film will no doubt be baffled at why this game has a far greater focus on on-foot shooting missions than the traditional driving sequences, as well as why the main character has the voice and likeness of Creator/DwayneJohnson.
to:
* ''Spy Hunter: Nowhere To Run'' is a 2012 reboot of the classic ''VideoGame/SpyHunter'' arcade game that was supposed to be a tie-in with the ''Spy Hunter'' movie... except the film has been in DevelopmentHell for nearly a decade. People unaware of the ill-fated film will no doubt be baffled at why this game has a far greater focus on on-foot shooting missions than the traditional driving sequences, as well as why the main character has the voice and likeness of Creator/DwayneJohnson.Creator/DwayneJohnson.
----
----
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* Some Marvel comic books advertised ''ComicBook/{[Morbius}}'' with its' original July 31, 2020 release date.
to:
* Some Marvel comic books advertised ''ComicBook/{[Morbius}}'' ''ComicBook/{{Morbius}}'' with its' its original July 31, 2020 release date.
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* One edition of ''WebVideo/NintendoDirect'' was supposed to come out on September 6, 2018, but it was rescheduled for the following week when the Hokkaido earthquake struck on the morning of the original date. This didn't stop third-parties like Creator/{{Capcom}} from releasing new information meant for ''Direct'', however. In the case of ''VideoGame/MegaMan11'' (which was supposed to focus on the reveal of Bounce Man), the only new information ''Direct'' provided was the Toys/{{amiibo}} compatibility exclusive to the UsefulNotes/NintendoSwitch version (''Mega Man 11'' was a multiplatform game).
to:
* One edition of ''WebVideo/NintendoDirect'' was supposed to come out on September 6, 2018, but it was rescheduled for the following week when the Hokkaido earthquake struck on the morning of the original date. This didn't stop third-parties like Creator/{{Capcom}} from releasing new information meant for ''Direct'', however. In the case of ''VideoGame/MegaMan11'' (which was supposed to focus on the reveal of Bounce Man), the only new information ''Direct'' provided was the Toys/{{amiibo}} compatibility exclusive to the UsefulNotes/NintendoSwitch version (''Mega Man 11'' was a multiplatform game).game).
* ''Spy Hunter: Nowhere To Run'' is a 2012 reboot of the classic ''VideoGame/SpyHunter'' arcade game that was supposed to be a tie-in with the ''Spy Hunter'' movie... except the film has been in DevelopmentHell for nearly a decade. People unaware of the ill-fated film will no doubt be baffled at why this game has a far greater focus on on-foot shooting missions than the traditional driving sequences, as well as why the main character has the voice and likeness of Creator/DwayneJohnson.
* ''Spy Hunter: Nowhere To Run'' is a 2012 reboot of the classic ''VideoGame/SpyHunter'' arcade game that was supposed to be a tie-in with the ''Spy Hunter'' movie... except the film has been in DevelopmentHell for nearly a decade. People unaware of the ill-fated film will no doubt be baffled at why this game has a far greater focus on on-foot shooting missions than the traditional driving sequences, as well as why the main character has the voice and likeness of Creator/DwayneJohnson.
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* ''Hoodwinked Too: Hood Vs Evil'' and ''WesternAnimation/SherlockGnomes'' both had Burger King promotions released before the films they were promoting.
to:
* ''Hoodwinked Too: Hood Vs Evil'' ''WesternAnimation/HoodwinkedTooHoodVersusEvil'' and ''WesternAnimation/SherlockGnomes'' both had Burger King promotions released before the films they were promoting.promoting. In the case of ''Hoodwinked Too'', the movie wouldn't see release until over a year later.
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Created from YKTTW
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So you're at the store and notice something, be it a toy based on an upcoming plot detail in a MerchandiseDriven series or a food that's a tie-in with an upcoming movie. But then you realize something - the item in question is based on something that should have come out around the time you saw it, but because the release got delayed, the merchandise tie-ins still came out on schedule.
This is an example of what's known as an Delayed Release Tie-In, when a work that has [[ReleaseDateChange delayed]] still has merchandise come out when it was originally supposed to debut. This is usually caused by deadlines merchandisers have to abide by in order for their products to be released around the time of the work they're trying to market. For this trope to take effect, these examples have to be released around the original release date for a film or work. Occasionally, this trope will cause plot elements to be SpoiledByTheMerchandise.
Subtrope of EarlyDraftTieIn and EarlyBirdRelease.
[[AC:Anime and Manga]]
* Franchise/PrettyCure:
** When the ''Anime/SuitePrettyCure'' episodes introducing the Miracle and Fantastic Belltiers got delayed due to the Tohoku earthquake, the releases of their toys became this.
** Due to production delays on the production of the show itself from the COVID-19 pandemic, ''Anime/HealinGoodPrettyCure'' suffered from this trope as far as merchandising goes:
*** The Element Bottle for ''[[Anime/PrettyCureAllStars Pretty Cure Miracle Leap]]'' was released on the original date the movie was slated to be released, just days after the film was delayed to May 16, 2020.
*** Merchandising depicting [[spoiler: Cure Earth]] was released the week the episode [[spoiler: that introduced her]] was supposed to air.
[[AC:Live Action TV]]
* Merchandise for ''Series/ShurikenSentaiNinninger'' was released on the date the show was originally supposed to premiere. However, because the penultimate episode of ''Series/ResshaSentaiToQGer'' was pushed back [[WeInterruptThisProgram due to breaking news]], the show's premiere was pushed back.
[[AC:Film - Animated]]
* ''Hoodwinked Too: Hood Vs Evil'' and ''WesternAnimation/SherlockGnomes'' both had Burger King promotions released before the films they were promoting.
* The toyline for ''Minions: The Rise of Gru'' was released in the summer of 2020, around the time the original film was slated to premiere before the COVID-19 pandemic delayed it. There were also cereal boxes that offered free tickets to see the movie.
* ''WesternAnimation/{{SCOOB}}'' had a Hardee's tie-in meant to be released around the original premiere of the movie. However, the website was updated to specify that this was an on-demand release.
* ''WesternAnimation/TheSpongeBobMovieSpongeOnTheRun'':
** The film had a Wendy's promotion that was supposed to come out around the time of the original release date (May 2020), but got delayed itself until late June, which then became this once again when it was announced that the film would go [[DirectToVideo straight to streaming]] like many other animated films during that period.
** Several tie-in books came out around the original May release date.
** Some 7-Eleven locations in the United States ran a promotion for the film in May.
** The ''Kamp Korral'' spin-off is considered this, as it was made as a mini-series with the sole intent of promoting the film.
* Tie-ins for ''WesternAnimation/TrollsWorldTour'' (mainly food ones like the limited edition Oreos) claimed that the movie was "only in theaters", when it would move to streaming due to the COVID-19 pandemic. This was averted for the UsefulNotes/McDonalds promotion, which updated the page to mention it was on streaming.
[[AC: Film - Live-Action]]
* ''Film/AQuietPlacePartII'' had a Bugles promotion using the original March 20, 2020 release date.
* Some Marvel comic books advertised ''ComicBook/{[Morbius}}'' with its' original July 31, 2020 release date.
* Some movie theaters sold popcorn bags advertising ''Film/NoTimeToDie'' with its' original April 2020 release weeks before most theaters temporarily shut down.
* In the United Kingdom, ''[[Film/PeterRabbit Peter Rabbit 2: The Runaway]]''-themed Cadbury Easter eggs and chocolate bars, which had "Only at cinemas" printed on the packaging, were sold for the 2020 Easter season.
* Doritos did a promotion with ''Wonder Woman 1984'' that used the film's original June 12th release date.
[[AC:VideoGames]]
* ''VideoGame/SonicBoom: Fire & Ice'', the third and final ''Sonic Boom'' video game was originally planned to be released in Fall of 2015, but Creator/{{Sega}} delayed the game to a 2016 release to allow more development time and coincide with the ''[[VideoGame/SonicTheHedgehog Sonic]]'' series' 25th Anniversary. This didn't stop Carl's Jr. and Hardee's from having a Kids Meal promotion for ''Fire & Ice'' around the time of the game's originally-planned release date.
* ''Franchise/DragonAge: Literature/TheStolenThrone'' and ''Literature/TheCalling'' were released ahead of ''VideoGame/DragonAgeOrigins'' to familiarize the players with the key setting and plot concepts of the new franchise. Similarly, ''Literature/{{Asunder}}'' and ''Literature/TheMaskedEmpire'' were published in the lead-up to ''VideoGame/DragonAgeInquisition'' to foreshadow the two key conflicts that drive its second act.
* One edition of ''WebVideo/NintendoDirect'' was supposed to come out on September 6, 2018, but it was rescheduled for the following week when the Hokkaido earthquake struck on the morning of the original date. This didn't stop third-parties like Creator/{{Capcom}} from releasing new information meant for ''Direct'', however. In the case of ''VideoGame/MegaMan11'' (which was supposed to focus on the reveal of Bounce Man), the only new information ''Direct'' provided was the Toys/{{amiibo}} compatibility exclusive to the UsefulNotes/NintendoSwitch version (''Mega Man 11'' was a multiplatform game).
This is an example of what's known as an Delayed Release Tie-In, when a work that has [[ReleaseDateChange delayed]] still has merchandise come out when it was originally supposed to debut. This is usually caused by deadlines merchandisers have to abide by in order for their products to be released around the time of the work they're trying to market. For this trope to take effect, these examples have to be released around the original release date for a film or work. Occasionally, this trope will cause plot elements to be SpoiledByTheMerchandise.
Subtrope of EarlyDraftTieIn and EarlyBirdRelease.
[[AC:Anime and Manga]]
* Franchise/PrettyCure:
** When the ''Anime/SuitePrettyCure'' episodes introducing the Miracle and Fantastic Belltiers got delayed due to the Tohoku earthquake, the releases of their toys became this.
** Due to production delays on the production of the show itself from the COVID-19 pandemic, ''Anime/HealinGoodPrettyCure'' suffered from this trope as far as merchandising goes:
*** The Element Bottle for ''[[Anime/PrettyCureAllStars Pretty Cure Miracle Leap]]'' was released on the original date the movie was slated to be released, just days after the film was delayed to May 16, 2020.
*** Merchandising depicting [[spoiler: Cure Earth]] was released the week the episode [[spoiler: that introduced her]] was supposed to air.
[[AC:Live Action TV]]
* Merchandise for ''Series/ShurikenSentaiNinninger'' was released on the date the show was originally supposed to premiere. However, because the penultimate episode of ''Series/ResshaSentaiToQGer'' was pushed back [[WeInterruptThisProgram due to breaking news]], the show's premiere was pushed back.
[[AC:Film - Animated]]
* ''Hoodwinked Too: Hood Vs Evil'' and ''WesternAnimation/SherlockGnomes'' both had Burger King promotions released before the films they were promoting.
* The toyline for ''Minions: The Rise of Gru'' was released in the summer of 2020, around the time the original film was slated to premiere before the COVID-19 pandemic delayed it. There were also cereal boxes that offered free tickets to see the movie.
* ''WesternAnimation/{{SCOOB}}'' had a Hardee's tie-in meant to be released around the original premiere of the movie. However, the website was updated to specify that this was an on-demand release.
* ''WesternAnimation/TheSpongeBobMovieSpongeOnTheRun'':
** The film had a Wendy's promotion that was supposed to come out around the time of the original release date (May 2020), but got delayed itself until late June, which then became this once again when it was announced that the film would go [[DirectToVideo straight to streaming]] like many other animated films during that period.
** Several tie-in books came out around the original May release date.
** Some 7-Eleven locations in the United States ran a promotion for the film in May.
** The ''Kamp Korral'' spin-off is considered this, as it was made as a mini-series with the sole intent of promoting the film.
* Tie-ins for ''WesternAnimation/TrollsWorldTour'' (mainly food ones like the limited edition Oreos) claimed that the movie was "only in theaters", when it would move to streaming due to the COVID-19 pandemic. This was averted for the UsefulNotes/McDonalds promotion, which updated the page to mention it was on streaming.
[[AC: Film - Live-Action]]
* ''Film/AQuietPlacePartII'' had a Bugles promotion using the original March 20, 2020 release date.
* Some Marvel comic books advertised ''ComicBook/{[Morbius}}'' with its' original July 31, 2020 release date.
* Some movie theaters sold popcorn bags advertising ''Film/NoTimeToDie'' with its' original April 2020 release weeks before most theaters temporarily shut down.
* In the United Kingdom, ''[[Film/PeterRabbit Peter Rabbit 2: The Runaway]]''-themed Cadbury Easter eggs and chocolate bars, which had "Only at cinemas" printed on the packaging, were sold for the 2020 Easter season.
* Doritos did a promotion with ''Wonder Woman 1984'' that used the film's original June 12th release date.
[[AC:VideoGames]]
* ''VideoGame/SonicBoom: Fire & Ice'', the third and final ''Sonic Boom'' video game was originally planned to be released in Fall of 2015, but Creator/{{Sega}} delayed the game to a 2016 release to allow more development time and coincide with the ''[[VideoGame/SonicTheHedgehog Sonic]]'' series' 25th Anniversary. This didn't stop Carl's Jr. and Hardee's from having a Kids Meal promotion for ''Fire & Ice'' around the time of the game's originally-planned release date.
* ''Franchise/DragonAge: Literature/TheStolenThrone'' and ''Literature/TheCalling'' were released ahead of ''VideoGame/DragonAgeOrigins'' to familiarize the players with the key setting and plot concepts of the new franchise. Similarly, ''Literature/{{Asunder}}'' and ''Literature/TheMaskedEmpire'' were published in the lead-up to ''VideoGame/DragonAgeInquisition'' to foreshadow the two key conflicts that drive its second act.
* One edition of ''WebVideo/NintendoDirect'' was supposed to come out on September 6, 2018, but it was rescheduled for the following week when the Hokkaido earthquake struck on the morning of the original date. This didn't stop third-parties like Creator/{{Capcom}} from releasing new information meant for ''Direct'', however. In the case of ''VideoGame/MegaMan11'' (which was supposed to focus on the reveal of Bounce Man), the only new information ''Direct'' provided was the Toys/{{amiibo}} compatibility exclusive to the UsefulNotes/NintendoSwitch version (''Mega Man 11'' was a multiplatform game).
