Before I start, I guess it's only fair to mention I'm a pubescent female. Everyone I run into seems to think that plays a very big part in my liking Taylor Swift.
And who knows, it might. But that's beside the point.
I personally adore her voice and her style. I've recently all but fallen in love with it, in fact. I don't know how one formally judges a style or music to be good or any better than others. All I can say is I personally prefer it to some other singers who others say appeal to my demographic.
I prefer songs like "Innocent", "Mean", or "The Best Day", because they're so purely emotional or inspirational and easy to relate to "Never Grow Up" even manages to bring tears to my eyes because I can feel what she feels, as she so vividly describes the transition.
The more problematic songs, for lack of a better word, seem to be her break-up songs or songs were she uses a sort of double standard. I'm not going to deny that there is some double standards and shallow thinkings in some of her lyrics. And that's one of the things I like about it. Some people aren't always looking for music to teach them a lesson. Some people look to music as emotional release, something to relate to.
When you're absolutely livid, or envious, or heartbroken, you don't always think the best things. You're seeing it from your own eyes, clouded by hate. You see what you want to see, because you feel so down, you want someone to look down to, or you want to look up and hope for a miracle, hope that maybe it didn't all just happen. You want to think horrible things about the girl who took him or the guy who it didn't work out with.
You have a limited point of view. I remember being younger and being angry and being unable to see the whole picture. And that's why I think her songs are easy to relate to —they so clearly relay what we actually feel, in moments of weakness, of instability, etc.
This also helps me as an English nut, because I like to think "Love Story" calls attention to how little so many people know about such classic tales, just equating them to a love story. I've read both Romeo and Juliet and The Scarlet Letter. But most people think Romeo and Juliet is purely romantic and tragic. (Dunno about Scarlet Letter, really.)
So, it's just my opinion, but I feel she's so easy to relate to, and so talented.