These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
YMMV: Incredible Hulk
Alternative Character Interpretation: Re-reading the original Lee-Kirby issues of Hulk from a certain point of view, it can be easy to interpret Banner as being gay, and the Hulk as straight. (Banner's heterosexuality has been firmly established the decades since, but still.) This illuminates the way General Ross keeps calling him a milksop, why Banner seems indifferent to Betty but the Hulk is obsessed with her, and why Banner really hates being transformed into a caricature of he-man heterosexuality.
Base Breaker: Considering all the different incarnations of the Hulk, who in Real Life terms would be very different separate types of people, those who first came into contact with a particular aspect of one incarnation recurrently strongly dislike very contradictory versions.
Complete Monster: Planet Hulk gives us Angmo-Asan, the Red King. When the Hulk first challenged him, he first casually kills of the rest of a gladiatorial bout's survivors (save for Miek); and, after Hulk gains the upper hand, he sends his guards on him and shoots him in the back. Later, we see him firsthand casually ordering the death of people who say something against his high tributes and dismissing the complains of his peasants, because he doesn't see them as anything more than animals. During the second Arena Fight of Hulk and his Warbound, he decides to screw the rules and tries to nuke them (together with the whole audience), which only fails because Hulk contains the blast. He even attempts to make them kill one of their Warbound-members via Mind Rape. After the heroes confront him with his crimes, he doesn't even care one bit, rolls his eyes and smugly proclaims: "Yes. I killed them. As is my Right. As is my Duty. As is my Pleasure." And when he is finally defeated, he attempts to destroy the whole planet in response. The only way to make him remotely good was shown later when they made him into a cyborg and programmed into behaving.
Plus, Caeira's flashback of him as a child. In the comic, he saves her life but immediately enslaves her. In the animated film, she offers her loyalty willingly but the kid Red King turns out to have been still just as villainous when he reveals he ordered the Spike attack on Caiera's village specifically so he could capture her.
Magnificent Bastard: The Joe Fixit Hulk loves to fight. Oh, and he loves to fight dirty. Also the Leader during the Ground Zero arc. Recently Bruce Banner himself seems to be doing his best to qualify ... and from the perception of everyone good and bad, he's succeeding ... magnificently.
Memetic Badass: In the Fall of 2013, a website,Famous Monsters of Filmland, held a tournament between various comic characters from DC and Marvel where fans would vote to determine the outcome. In the final match, Hulk defeated Batman.
"Hulking Out" describes someone driven to rise up and wail on everyone, especially if one wouldn't expect them to have it in them.
"Puny X!", considering Hulk's oft-phrased reference to the humans as "Puny humans!". Gets more popularity from The Avengers with "Puny God."
A good one was during Civil War, where fans would state "I'm with Tony" or "I'm with Steve". A third camp popped up, stating "You're all fucked when the Hulk gets back!", a reference to Hulk's imminent return from the then-ongoing Planet Hulk storyline.
Moral Event Horizon: In the old days Hulk used to be beyond Brainwashed and Crazy whenever he actually turned dangerous, never actually did any harm outside of non-lethal self-defense, and had Friend to All Living Things incarnations. However, writers gradually turned the character darker and darker, and during World War Hulk, he willingly destroyed the (evacuated) homes of thousands of innocent people. What put a final nail in the Thou Shalt Not Kill, and Jerk Justifications coffin was when he decided that it was okay to commit genocide on a planet populated with Jerk Ass WoobieGoblincriminals, none of which were nearly powerful enough to be a threat to him, which instantly made him far worse than thePunisher could ever hope to be. And that's was the "best case scenario". He only had the word of Umar (the most evil woman in the universe) to go by, and they could have been a few billion children she had kidnapped, deformed, and tortured For the Evulz for all that he knew.
Dr. Strange was not more than a few feet away and did not raise a single objection after the Hulk and Umar made it clear what was going on. Though you'd think he would mention his wife Clea and the denizens of the Dark Dimension who are still loyal to her, all of whom are presumably there too.
It's also the Dark Dimension (home to Dormammu and Umar), so Umar would know if they were evil. Umar even explained that they were reincarnated souls of evil people.
However, everyone that died were revived. That was the point, everyone would fight and die and return and fight again. So there was no lasting damage.... aside from the Dark Dimension turning into rubble.
Nightmare Fuel: On those occasions when the Hulk gets seriously angry and destructive and unable to differentiate between friend and foe, it can get a little unsettling. And on the flip side, stories where someone is actually able to beat the crap out of the Hulk himself is a frightening visual when you consider his power level.
Issue 377. Doc Samson hypnotizes Bruce to try and reconcile Hulk and Joe Fixit, as their war for control is turning Bruce into a wreck. While inside Bruce's head they find that he is haunted by a horrifying monster that effortlessly defeats both Hulk and Joe. We see the monster beating young Bruce on Christmas morning and murdering Bruce's mother and its made clear that the monster is Brian Banner.
Some Anvils Need to Be Dropped: In the early 90s, Peter David had a subplot about AIDS that culminated in the Hulk's friend Jim Wilson dying from it. The issue's letter column was devoted to industry professionals talking about their experiences with AIDS.
Tear Jerker: Lots of them... Some of the most memorable being the deaths and burials of Jarella and Betty Ross Banner, or Jim Wilson's fatal illness.
They Wasted a Perfectly Good Plot: Regarding Jim Wilson's death from AIDS, one letter regarding the issue felt that the subplot ultimately amounted to this, as right after Jim was revealed to have the disease he was injured and hospitalized thanks to the supervillain Speedfreak, and then wasn't even mentioned over 30 issues (outside a cameo at Rick Jones' wedding) before finally showing up again where his death occurred. As they stated, "It's not enough to ask us to feel for Jim Wilson because he had AIDS, especially when we could (and should) have felt for him because he was a three-dimensional character we had grown to love."
The Woobie: In some ways Bruce Banner is very unfortunate, given all of the abuse, isolation, and mental illness he has suffered from. On the other hand he is a supergenius almost unkillable immortal, who has had affairs with plenty of beautiful women, so he doesn't really rate particularly high by real-world standards. This actually has precedent since Hulk becomes mindless when separated from Banner. Also, The Hulk never actively attacks innocents and if he did, he wouldn't be as sympathetic.
Writer Dan Slott explained the Marvel Civil War with this subject. If Hulk went around killing people then Tony Stark was absolutely right in everything he did. If Hulk didn't kill anybody, Captain America was right. A lot of people should be dying during these big super powered battles (not just from Hulk's rampages) but they don't to keep the content in a (somewhat) family friendly level.
Returning to original Hulk, the thing is that the rampage part is mostly a popular myth. He's defended himself from attackers plenty of times (after first raving warnings that they should leave him alone), but just started to attack unrelated populated buildings? No. The few times that has happened, he was either mind-controlled by Nightmare (he never had the chance to kill anybody though), Banner was physically removed from the Hulk (1980s), or in the 2000s case a gamma-bomb blew up in his face and caused him to hallucinate (For those who actually read the Fantastic Four issue, he didn't even hurt anybody though, but that was mostly dumb luck). The memetic false perception has greatly overshadowed fact in this case.
Which is actually kind of the point; The Hulk doesn't just go around smashing cities. People in universe thinks he does. He once publicly announced that he just wanted to be left alone, and for every time the military or superheroes attacked him, he tended to smash lots of military equipment, or nearby buildings were caught in the crossfire, which doesn't exactly help his case. People in-universe don't care if he was Brainwashed and Crazy, under More Than Mind Control, physically separated from Banner, or what. All they care about is that buildings have a nasty habit of turning into rubble whenever he's around. The fact that he looks like a monster rather than a hero, is unpredictable, generally an example of Jerk with a Heart of Gold, and other things that are bad for PR are what leads to him getting more flack for property damage than the other heroes.
The Planet Hulk storyline proves that neither the Hulk nor Banner are allowed to have a happy life. He's exiled all the way to another planet, where he manages to overthrow the corrupt government and become a hero and the new king, finally finding a place where he can belong. He even manages to find a wife, and has a child on the way. Then the shuttle that brought him to the planet explodes, killing her and destroying the entire city.