[[folder:TV Series]]
* AwardSnub: Averted in the two parter "Bride of the Incredible Hulk". Mariette Hartley won a well deserved Emmy Award for her role as Dr. Carolyn Fields. This is one a rare early instance of a ScienceFiction or {{Fantasy}} adventure series winning an Emmy for performance, direction, or writing. Most [[SciFiGhetto genre series, despite their best efforts, tend to be stuck]] winning Emmys solely for technical aspects such as SpecialEffects.
* AwesomeMusic: "The Lonely Man", both the solo piano piece and an uptempo version which plays during the opening credits.
* {{Anvilicious}}: Quite a few episodes had AnAesop that was delivered with the force of a Hulk punch.
* CompleteMonster: Michael Sutton, from season 3's "The Snare", became bored with hunting animals, and so decided to start HuntingTheMostDangerousGame. He finds whatever men he can and invites them over to his own island, only to drug them to sleep and put them through deadly obstacles as he hunts them down, succeeding at least 5 times, and seeing it all as a "game"; he intends to do the same to [[TheProtagonist David Banner]]. It's implied that the reason he's so successful is because he doesn't play fair, a fact David calls him out on, insisting that a real hunter plays fair and that all Sutton cares about is winning. When Sutton discovers David's inner beast, he becomes obsessed with it and tortures David with the intent of bringing it out and killing it, only to kill himself by accident. At the end of the episode, it turns out even in death Sutton can't stand losing, as it's revealed he {{Booby Trap}}ped David's escape boat in preparation for the hero's victory. Ruthless, psychotic, and a cheater at his own game, Michael Sutton was unlike any other villain on the show, who were motivated by either tragedy or simple financial gain.
* DesignatedVillain: Jack [=McGee=] sometimes comes across as this. Sure, he can be a jerk, but he's regularly treated like a scumbag when he usually he just wants to tell the public the truth about a destructive monster who (as far as he knows) killed 2 people.
* HilariousInHindsight
** WordOfGod explained that he wanted to change Hulk to red, but Stan Lee denied the permission. Years later in the comics, The Red Hulk became an actual character separate from the green Hulk.
** Mix between hilarious and harsher- one of the going ideas behind the name change was that "Bruce" sounded too gay/effeminate, which ended up backfiring when Bruce Jenner became a top Olympic athlete. Cue now when Bruce, or rather ''Caitlyn'' Jenner has undergone gender reassignment surgery.
* MemeticMutation
** "Don't make me angry. You wouldn't like me when I'm angry". More often than not, it's followed up by "I don't like you now".
** "The Lonely Man" has become go-to background music for underscoring over-the-top despair played for laughs.
* NightmareFuel: The series has been described as most frightening TV series ever for young children, with its focus on radical change into a creature making animal-like sounds. Word is that Bill Bixby wouldn't even allow his children to watch the show for various reasons as he was afraid it would terrify them. An episode of ''Mr. Rogers Neighborhood'' would later go behind the scenes of the show to reveal the actors and makeup process, in hopes of making children less afraid of the transformation.
* SpecialEffectFailure: The green shoes Lou Ferrigno often wore in outdoor scenes, for obvious safety reasons, had a habit of being plainly visible in many episodes. (Particularly "Terror in Times Square" -- Ferrigno joked that even the Hulk wouldn't go barefoot in Times Square in the '70s.)
** Mrs. Maier from the pilot episode was burned in the face trying to rescue her son, but the burn mark is very clearly makeup. Of course, this could have been intentional for censorship purposes.
* TearJerker: The regular concluding scene in each episode of Banner hiking down the road to "The Lonely Man," ever burdened by the destructive curse he carries with him.
* TheWoobie: Of all the characters who fit this, it's David ''FREAKIN''' Banner. At young age, he loses his mother. He loses both of his wives, one by car accident and the other by disease. And how does the series ultimately end? [[spoiler: He dies at the end of the series finale]]. Worse is that his remaining family will have to learn about it.

[[folder:The Animated Series]]
* FunnyMoments: It has a number of them, for such a dark show:
** When the Leader prepares to take the Hulk's power for himself, he orders Gargoyle to complete the apparatus needed to siphon the Hulk's power. We later see that he was playing Breakout on it, having presumably installed it out of boredom.
** The "savage" Hulk after leaping out of a remotely detonated explosive by Doctor Doom, reacts to his (well, Banner's) cellphone ringing in his pocket. While it seems the She-Hulk is calling Bruce to see how he is, Hulk assumes the phone ringing means that it's about to explode, so he throws it far away.
* HeartwarmingMoments: The end of "They Call Me Mr Fixit", when Allure feels sorry for herself because she has lost everything she had, and the Absorbing Man tells her that she has not lost him:
-->'''Allure:''' I can't believe I lost it all. I have nothing left. I'm a nobody!\\
'''Creel:''' No, don't you see, Allure? You are somebody...to me. Powers or not, I'm here for ya.\\
''(They kiss)''\\
'''Allure:''' Turn that kiss into gold, and we just might have something.
* HilariousInHindsight: Possible copyright disputes led to SHIELD in this series being represented not by ComicBook/NickFury, but one of his old comrades from the HowlingCommandos, Gabe Jones. (Audiences in TheNewTens will know him as the black dude in ''Film/CaptainAmericaTheFirstAvenger''.) This was well before ComicBook/UltimateMarvel really did turn Nick Fury into a black dude. And just to seal the deal, this Gabe Jones had a full head of hair with white streaks, which was precisely how black Nick Fury appeared in ''WesternAnimation/WolverineAndTheXMen'' and Season One of ''WesternAnimation/TheAvengersEarthsMightiestHeroes''.
* NightmareFuel: ''Loaded'' with it! Even in the Season 2 finale, the MonsterOfTheWeek was really freaky.
* TheScrappy: Fans prefer to forget the way ComicBook/SheHulk was portrayed in Season 2.
* SeasonalRot: Season 2 non-stop. Excessive ExecutiveMeddling saw many production members replaced with [[YesMan more like-minded personnel]], a LighterAndSofter tone, fewer story arcs, [[OffModel worse art and animation]] and She-Hulk added as a regular (at the expense of Rick Jones, no less).
* TearJerker: One cited is the end of "Innocent Blood", in which Rick Jones and Betty Ross have to pull a BreakHisHeartToSaveHim on Hulk.
-->'''Hulk:''' Betty. Rick. Friends.\\
'''Betty:''' ''(starting to cry)'' No, Hulk. We're not friends. I'm frightened of you. You're destructive and...I don't love you, I hate you. ''(begins sobbing)'' \\
'''Hulk:''' Hate Hulk?\\
'''Rick:''' ''(also crying)'' You've ruined our lives, man. You've ruined everybody's life! We wish you'd just...just go away. Just leave us alone.\\
'''Hulk:''' No. No. Rick? Betty?\\
'''Betty:''' You're a monster. I never want to see you again. Do you hear me? Never!\\
'''Hulk:''' BETTY!
** The scene in "Mortal Bounds", where Gargoyle sadly examines his restored face and laments that he will have to return to his deformed self in order to survive.
** The scene where [[ComicBook/{{Thor}} Don Blake]] reveals that the antidote to the virus won't be ready in time to save Betty, driving Bruce to tears. Happily, it becomes a HeartwarmingMoment when Gargoyle arrives and gives Bruce the rest of the antidote the two of them created earlier, saying that even a hideous troll like himself can preform a good deed.
* WhatDoYouMeanItsForKids: The first season. The themes of each episode is dark; darker than the live action series, and that's saying something.
* WhatDoYouMeanItWasntMadeOnDrugs: The opening credits.

* BetterOnDVD: With the DVD, several deleted scenes are restored that help flesh out the characters through their interactions, such as Bruce and Leonard Samson having a tense talk about Bruce's history with Betty, or a short dialogue at Culver University where Bruce tells Betty how he worries [[ForScience that they experimented with the wrong motives]].
* BrokenBase:
** The arguments about which is better: this or ''Film/{{Hulk}}''. Seriously, there are [[{{Pun}} civil]] [[ComicBook/CivilWar wars]] that have been less heated.
** The Abomination's physical appearance. Some people liked it and thought it was scary looking, while others disliked it for straying so far from his comic look. Some, regardless of loyalty to the comic incarnation found it just plain ugly. Then again, The ''Abomination'' being ugly is pretty much the point.
* FanonDiscontinuity: Not intentionally, but a lot of people seem to forget that this movie is a part of the Marvel Cinematic Universe. Marvel themselves haven't done much to raise awareness of the film, as it had no sequels and none of its characters reappeared in the MCU until ''Film/CaptainAmericaCivilWar'', save for Banner who was recast.
* FridgeBrilliance:
** Hulk, while a tough cookie, isn't shown to be as unstoppable as he normally is. While it can be argued that this makes his conflicts more interesting, it's interesting to note that this is explained ''in story''. Banner ''has been working on a cure'' while in South America, and recent testing revealed that the gamma within him is much lower, possibly explaining the Hulk's limited strength.
** In ''Film/CaptainAmericaTheFirstAvenger'', it's revealed that the super soldier serum strenghtens the user's main personality trait. In that movie, Steve Rogers is a selfless {{Determinator}} accustomed to taking a beating and keeping his cool, so as ComicBook/CaptainAmerica his heroism was increased; while Johann Schmidt was an evil and ambitious MadScientist, so as Red Skull his evilness was increased. In this movie, Blonsky lives to fight, so after taking the serum his willingness to fight slowly turns into full on BloodKnight tendencies, combined with DrunkOnTheDarkSide. As a plus, Schmidt and Blonsky both received an ''incomplete'' serum. Steve is the only one to get the formula as it was meant to be given (refined, in a lab, with someone who can handle it) which is why he is the only one that doesn't suffer [[BodyHorror horrific side effects]].
** Captain America is a successful SuperSoldier whose main weapon is a gleaming shield because he'd rather defend the innocent than punish the guility. The Hulk is a failed super soldier who breaks cars apart to make crude shields out of self-defense. Hero+Super Serum=shield user.
* HilariousInHindsight:
** At one point, Doc Samson mentions that it's a point of pride with him that he can always tell when someone is lying. Emil Blonsky's actor, Creator/TimRoth, later went on to play someone who could do just that in ''Series/LieToMe''.
** Edward Norton previously played the Narrator of ''Film/FightClub'', and if you know [[ItWasHisSled the ending of that film...]]
** Thanks to a brief shot of one of Ross' soldiers sitting with a long item attached to his back (he was really leaning against the vehicle's business-sized antenna), fans immediately assumed it was an EasterEgg, of ComicBook/{{Hawkeye}}'s EarlyBirdCameo. Amusingly, the guy who did end up being Hawkeye (Creator/JeremyRenner) and this version of Bruce Banner (Edward Norton) ''do'' appear together in ''[[Film/TheBourneSeries The Bourne Legacy]]''.
** William Hurt mentioned he based his portrayal of General Ross off of [[Literature/MobyDick Captain Ahab]]. Three years later and [[Film/MobyDick guess who plays him.]]
** The last time we see Bruce, he's in hiding again, and his new daily regime involves drinking a bright red tea. The [[http://en.wikipedia.org/wiki/Roselle_%28plant%29 Roselle]] is discovered to have the ability to ''lower blood pressure'', when made into tea. It is bright red. Remember all the times we see green drinks? This is a literal case of "red means stop, green means go".
** In a interview with MTV where Louis Leterrier discussed an idea of having Tobey Maguire cameo as Spider-Man in this film, which was scrapped, that "Years from now you'll see Peter Parker meeting Bruce Banner", Fast foward to 2015; and his prediction now seems possible, as Spider-Man was introduced in the MCU (though in a film that doesn't have the Hulk.)
** This film's introduction of The Leader has notoriously gone without any follow-up in the MCU thus far. In ''Film/FantasticFour2015'', Tim Blake Nelson got screwed out of a recurring villain role ''again'' (well, until the film's horrible performance killed the possibility of sequels) when his character was first written as Mole Man, then was changed to a CanonForeigner and killed off.
* MemeticMutation: A gif of Banner closing his laptop has picked up steam in certain parts of the internet.
* MissingTrailerScene: The trailer had a scene where Bruce explains his condition to Leonard.
* RescuedFromTheScrappyHeap: Betty Ross was initially not that well liked for being seen as boring or even whiny compared to most of the other MCU love interests. After being inexplicably ignored in ''Film/{{The Avengers|2012}}'' and ''Film/AvengersAgeOfUltron'', and having a romantic storyline which is more developed and substantial than some of the ones found in later MCU films (including that of Banner's other love interest Black Widow), she's gained a small fandom who wants to see her return, especially on Website/{{Tumblr}} or Website/YouTube.
* RetroactiveRecognition:
** Ty Burrell, who played Doc Samson, would go on to have much greater name recognition when ''Series/ModernFamily'' started airing the following year.
** In a local example, [[http://www.hotflick.net/flicks/2008_The_Incredible_Hulk/008TIH_Debora_Nascimento_001.jpg Banner's factory workmate]] was already making some soap operas in Brazil, then in 2012 [[http://tvg.globo.com/novelas/avenida-brasil/personagem/tessalia-debora-nascimento.html she had her]] StarMakingRole playing a naive [[HelloNurse sex-on-legs girl]].
* RewatchBonus: Try watching this movie after ''Film/{{The Avengers|2012}}'' and look for the WorldBuilding references (i.e., [[Film/CaptainAmericaTheFirstAvenger the Super-soldier serum]] and [[Film/IronMan the Stark Industries-designed weapons]]). It's a ''very'' different experience from watching it ''before'' the ''Avengers''.
* SeinfeldIsUnfunny: Tony Stark's cameo blew people's minds at the time with the idea of a shared movie universe being completely unheard of.
* TheyWastedAPerfectlyGoodCharacter:
** This movie has the origin story of The Leader, but he's had essentially zero presence in the MCU past this point, despite being one of Hulk's arch-enemies.
** Betty Ross herself ([[ComicBook/BettyRoss who also has superhuman potential]]) has not been mentioned at all either in following films with Banner. Banner starting a new romance with Black Widow in ''Age of Ultron'' seemingly served as confirmation to fans that he's broken up with Betty for good this time.
* WhatAnIdiot: Blonsky, Blonsky, Blonsky. After the military unloads everything they have on the Hulk, he's still standing. Blonsky did do an impressive job of dodging the Hulk, but did precisely no damage. When ordered to fall back, he walks up to the Hulk in convenient striking range and challenges him. This results in him getting a kick to the chest that basically liquefies his skeleton.