Self Deprecation / Film

Animated Films
  • The Sultan of Agrabah, Big Good of Aladdin, uses this trope in the form of a Stealth Insult while lamenting his daughter Jasmine's stubbornness in refusing to accept a husband.
    Sultan: I don't know where she gets it from. Her mother wasn't nearly so picky.
  • In The Lion King, when Zazu is asked by Scar to sing a more upbeat song while imprisoned, Zazu sings the first few words of "It's A Small World", to which Scar vehemently shouts, "No! No! Anything but that!" In the Broadway stage version, Zazu instead sings "Be Our Guest", and gets the same reaction from Scar. This doubles as a Mythology Gag, since Beauty and the Beast the first Disney animated film that became a musical and paved the way for Lion King to come on Broadway. When Beauty and the Beast closed, it got replaced with "Supercalifragilisticexpialidocious", and at least one performance has him sing Let It Go. Cast Members at Disney Theme Parks also love taking pot shots at "It's A Small World" in general.
  • Frozen has a lot of examples of Disney making fun of all its earlier Disney Princess films, like the over-reliance on True Love's Kiss as a plot device and the fact that most of their princesses marry men they barely know.
  • In Zootopia, when Chief Bogo chews out Judy for disobeying orders and causing a ruckus in Little Rodentia trying to catch a petty criminal, he also takes the time to poke fun at Disney's reputation for sentimental, idealistic musicals (with a Frozen reference, to boot).
    Bogo: Life isn't some cartoon musical where you sing a little song and your insipid dreams magically come true! So let it go.
  • Moana takes the time to poke fun at the Disney Princess franchise some more. When Moana takes offense to Maui calling her "princess", he retorts "If you wear a dress and have an animal sidekick, you're a princess!" Later, as Moana stares out at the sea contemplatively, Maui snarks "If you start singing, I'm going to throw up."
  • Ratchet & Clank (2016): In the first teaser trailer, Qwark, frustrated with the cheap sets and lack of dubstep, calls the movie's animators lazy. As revenge, they remove his textures, make him dance, and then, when he requests an epic logo, they drop it on him.
  • The Haunted World of El Superbeasto contains a lot of jokes revolving around the movie making fun of itself, such as El Superbeasto complaining about how ridiculous it is that a character in the film had a book that explained how to defeat Dr. Satan and didn't bother to tell him until the film was nearing its end and another character complaining about the movie's gratuitous use of Toilet Humour. One musical number is even dedicated entirely to lambasting the movie for "ripping off Carrie".

Live-Action Films
  • Arnold Schwarzenegger enjoys making fun of himself.
    • Last Action Hero can be seen as one very protracted example.
    • Twins and Junior. Very few actors besides him could have pulled off Junior, although he had a beautiful chemistry with gifted actors Danny DeVito and Emma Thompson.
    • There's also the Jackie Chan version of Around the World in 80 Days (2004), in which Schwarzenegger plays a self-obsessed sheikh. How self-obsessed? He has a statue of himself displayed on a pedestal in his hallway. When the plucky heroine is running away from his unwanted marriage proposal, she bumps into the pedestal, causing it to tilt dangerously. Arnold's reaction: "No! My statue of me!" The heroine then gets away from him by holding the statue hostage until he agrees to let her go. note 
  • In this old scene, from a film adaptation of "Duffy's Tavern," Bing Crosby assembles a group of peers and friends in the industry, all actors/actresses and performers, and they "rehearse" a rendition of "Swinging On A Star" - but with the animal types describing hackneyed actor personas rather than types of people. The joke, of course, being that each of the "hack actor/actress" types they describe are themselves, or roles they're known for playing - including Bing.
  • In the second trailer for Teenage Mutant Ninja Turtles (2014), Vernon asks if the Turtles are aliens, only for April to reply, "No, that's stupid. They're turtles." This is poking fun at an old draft of the script where the Turtles were aliens from outer-space, but was scrapped due to a massive backlash from fans.
  • The League of Gentlemen movie Apocalypse is a Take That! to the League themselves, displaying them as petty, spiteful and childish. Ironically, the characters from the actual programme become more developed as they realise their behaviour is based solely on the way they're written and not on themselves as people.
  • Near the end of Scott Pilgrim vs. The World, Comeau is heard in the background saying "No, I saw it, it's just the comic book is better than the movie."
  • In Steel, Shaq misses a wastebasket basketball shot. Later he's tasked to throw an object into a small opening near the ceiling. His Fourth Wall breaking response? "I never make these!"
    • A similar gag appears in Scary Movie 4, where he needs to make a basket as part of one of Jigsaw's schemes. Dr. Phil is also in the room with him, and has a self depreciation moment of his own, eventually having an emotional breakdown over not actually being a doctor.
  • In one of Uwe Boll's better movies, Postal, the German director has an appearance as himself in a theme park he created called "Lil Germany", which is full of Nazi themes. During an interview, he makes jokes at his own expense, such as funding his terrible movies with Nazi gold and being aroused by all of the little children around him. A little later, Vince Desi, the creator of the Postal games, tackles Uwe Boll and attempts to strangle him for what he's done to his games.
  • Every Mel Brooks movie. Ever. Usually featuring a caricature of a Jew played by Brooks (who is in fact Jewish) himself.
  • In the Rocky and Bullwinkle movie, Karen Sympathy comments that Bullwinkle's jokes have gotten really corny. Bullwinkle's response? "No they haven't. They were always this bad. When you were a kid you didn't notice."
    • Bullwinkle repeatedly makes these jokes, arguing that the jokes have not become "stale and hackneyed" because they always were, and asking "what's the difference?" when being told that "Really Bad Television" was being renamed "Rocky and Bullwinkle Television."
  • Indiana Jones and the Last Crusade has a meta example. When Indy confronts Panama Hat and tells him that the Cross of Coronado "belongs in a museum", Panama Hat retorts with: "So do you!" He's saying this to a character in a movie from 1989, who's an obvious throwback to action heroes from the 1930s.
  • In Roxanne, C.D. is unimpressed by a heckler's insult of "big-nose" and one-ups him by delivering twenty superior insults.
  • The BBC documentary Knuckle: Bare Fist Fighting shows Irish Travelers using self deprecation to insult each other. Each prospective boxer loudly insists that he's "no good" at boxing... but he'll still beat the tar out of the rival clan's champion.
  • John Ratzenberger got his chance to poke fun at his tenure with Pixar in Cars where his character, Mack, watched car versions of Toy Story, Monsters, Inc., and A Bug's Life. Once he got to the third film, he realized that the Hamm Truck, the Abominable Snowplow, and the PT Cruiser Flea were all voiced by the same actor.
    Mack: Hey... they're just using the same actor over and over! What kind of cut-rate production is this?!?
  • Argo has Ben Affleck's character being told "You can teach a rhesus monkey to be a director in a day." Affleck admitted to NPR's Terry Gross in an interview on Fresh Air that the line was partly him poking fun at himself.
  • Hideaki Anno makes a cameo as a doctor in the film Welcome To The Quiet Room. He quickly trips and injures himself very severely, and is subsequently insulted by one of the nurses.
  • 8 Mile. Alongside the subsequent pretender diss against Papa Doc, this is the main reason for Jimmy's win in the final rap battle. He pre-empts Papa Doc by acknowledging every possible diss he can use against him, but that despite all that he's still fighting on. The crowd admires his honesty, and Papa Doc is left without any material.
  • This Is the End has Seth Rogen and his Hollywood friends play themselves as a bunch of vain, self-centered idiots. The movie begins with the Rapture, when all virtuous people are pulled into heaven in dramatic beams of light. At James Franco's house party, nobody notices that anything exceptional has happened. And then there's Channing Tatum...
  • The Muppet Christmas Carol has the Marley brothers sing about how evil they were in life and what they could have done instead of ignoring people's needs. It's also their way of warning Scrooge and telling him that he can atone for his crimes against humanity.
  • In The Adventures of Elmo in Grouchland, there is a scene with the Sesame Street gang in jail where Big Bird sings the "Alphabet Song" to a bunch of grouches who are in jail with him. Their response: "Lemme outta here! It's torture! Let us out!"
  • Naomi Campbell, notorious for her Hair-Trigger Temper and Alpha Bitch behavior, cameos in Fat Slags as an obnoxious clothing store employee who gets punched in the face after mouthing off to two of her customers.
  • In R100, about halfway through the film, it will occasionally cut to a small focus group who are also watching the film. They make nothing but critical statements about the film and point out plot holes. When it's time to resume watching the film, they reluctantly stub out their cigarettes and trudge back into the theater.
  • Muppets Most Wanted, in the grand tradition of self-deprecating humor in the Muppets, has a number called "We're Doing A Sequel" with the following lyric:
    We're doing a sequel
    That's what we do in Hollywood
    And everybody knows
    That the sequel's never quite as good
  • The Marvel Cinematic Universe has been doing this a lot lately, mainly in regards to Guardians of the Galaxy and Ant-Man.
    • The trailer for the former includes points where no one knows who Star-Lord is (referencing just how unknown a character he is compared to Thor and Captain America) and one of the characters stating: "This might not be the best idea."
    • The latter has this line in the trailer:
    Scott: One question... Is it too late to change the name?
  • X-Men: Apocalypse has a scene where the characters, in-universe, see Return of the Jedi and argue about which of the Star Wars trilogy is the best, resulting in this line:
  • Quentin Tarantino has a tendency to do Creator Cameos in his films, but usually casts himself as particularly stupid and unpleasant minor characters who die rapidly and unpleasantly.
  • Much of the humor from The Kid & I comes from Tom Arnold's unrestrained potshots at himself and his career.
  • In The Addams Family, when Baby Pubert becomes a sweet angelic baby due to an illness, Grandmama explains what might become of the child:
    Grandmama: He might become...a lawyer.
    Gomez: I WON'T LISTEN!
    • Though it should be noted that Gomez enjoys being a bad lawyer with many failed cases while the implication with Baby Pubert is that he might turn out to become a "proper" lawyer, something absolutely horrifying to the Addams.