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If you can resist, keep on going like a boss.

"All truth is simple... is that not doubly a lie?"
—Friedrich Nietzsche

Time has gone out of hand. It has strayed far from its natural flow, resulting in many strange abnormalities. The dead have come back to life, years have been lost and locations have merged. The Shadows that plague the earth are as restless as ever and their nests have become fruitful once again...

But no one seems to notice. Everyone has gone on with their daily lives as if it was as normal as ever. They do not notice how Gekkoukan high has received an amazing amount of new students, no one notices the new department store Junes was not there before... all but a select few.

The ones with the Potential. The Persona users.

Their minds are foggy, but they can feel it. Something is wrong.

Something is very wrong.

Brand New Days is a Play-By-Post roleplaying game set in the Persona universe, in the year 2014.

The plot follows a time distortion that has brought together Persona Users from different timelines, along with the areas of Iwatodai, Sumaru and Inaba becoming easily accessible through trains. The Dark Hour has been brought back, along with Tartarus and a new dungeon to conquer, Yggdrasil.

The site was ongoing for at least two years, with one restart, and eventually lost interest around 2012.


Brand New Days contains examples of:

  • All There in the Manual: Some information is only available by playing through the respective Persona games. However, it's not necessarily needed to enjoy the roleplay.
  • Amplifier Artifact: Like the evokers in Persona 3, KAFIR watches only work if one has the potential, and they only help with summoning a Persona that already exists within the characters.
  • Ascended Extra: Canon characters who were only social links or civilians now have the opportunity to branch out as a persona user.
  • Back from the Dead: The time distortion can bring back dead characters, sometimes with undesirable results.
  • Grey-and-Gray Morality: Both sides of the conflict have their own reasoning behind their motives; it's up to the players to decide which side they should ultimately fight for.
  • I'm a Humanitarian: Maemi Samurakami's hidden desire is to eat a rotting, human corpse. She's not very proud of this.
  • Mood Whiplash: In one thread, you have two characters awkwardly begin a new friendship with laughs and smiles. In another, a character laments over their millennium old punishments.
  • Names to Run Away from Really Fast:
    • Zetsumei Ashihara, a serial killer whose first name is translated into 'Death'. Ashihara is also a reference to the land between heaven and hell.
    • Kaitou Nagano; dubbed the Midnight Reaper as people would randomly drop dead around him when the Dark Hour hit. That, and he's kind of a jerk.
    • Tadashi Nikaido — just shut your cakehole and run.
  • Shout-Out: The companies mentioned in the principal's speech are references to the Cathedral of Shadows and a wasteland found in IMAGINE online.
  • Titled After the Song: The site is named after the ending theme song of The Answer, the playable epilogue of Persona 3 FES. The Answer also dealt with a time distortion.


The Brand New Days IC-Cbox contains example of:

  • Breaking the Fourth Wall: Happens occasionally, both accidentally and on purpose.
    Naoya: "That's rather rude of you.. but in character, so I shouldn't expect any less."
  • The Dulcinea Effect: Seito was willing to risk his life for Leiko, despite only knowing each other for a few minutes. She uses this to her advantage.
  • "Groundhog Day" Loop: The week before April 27th is continuously repeated, though the events from week to week change. Eventually lampshaded by some of the more perceptive Persona Users.
  • Meta Guy: Kaitou and Tatsuya eventually catch on to the nonsense that makes up the IC-Cbox's world.
  • One Head Taller: Leiko is 5'4. Her boyfriend, Junno, is 6'1.

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