"So, this protagonist is, like, awkward, so we're totally supposed to relate to her. Who doesn't remember the time when no one came to your sixteenth birthday party? Or when you wrote erotic fanfiction about the hot guy in class and accidentally handed it instead of the assignment? Movie, that's not relatable. That's creepy."
Bart: [explaining to Homer what a "Kwyjibo" is] Kwyjibo. Uh... a big, dumb, balding North American ape. With no chin.
Marge: And a short temper.
Homer: I'll show you a big, dumb, balding ape! [leaps for Bart]
Bart: [making his escape] Uh oh. Kwyjibo on the loose!
— The Simpsons, "Bart the Genius"
"America, America, this is you"
— The original theme song for America's Funniest Home Videos, a half-hour of recordings of people doing stupid, stupid things.
"I've heard a theory that says heroes need to be slightly dumb so that the audience member who makes a lot of mistakes herself can emphasize with them. That makes me think of a lot of books I've read and decide, 'Not that dumb.'"
— Limyaael's Fantasy Rants
"No More Heroes is a Japanese game . . . starring as the main character a hopeless, pop-culture-obsessed social reject who spends most of his time whining, getting strung along by women, and being a generally unlikeable fuck-bend. So at least you can't fault it for understanding its audience."
"This Hope guy has been established from the start as a whiny, weak, inept, cowardly, socially retarded mommy's-boy, so presumably he's the character most of the audience is meant to project onto."
"There, happy now? Pleased to see the mystery resolved? Little old me getting the girl, the cash, and ending our story as one of the secret masters of the world? God, you are such an asshole, and I speak from experience. It only seems like yesterday I was at your level on the pathetic-o-meter."
— Wesley Gibson, Wanted
"It's official: you suck!"
— Shao Kahn, Mortal Kombat 3
"That's what this thing is saying! 'You buy our crap because you're a loser, so keep buying our crap, loser!'"