23rd Oct: It's time for the Second TV Tropes Halloween Avatar Contest! Details here.
"The entire crime-writing fraternity yesterday bade a tearful farewell to the last "locked room" mystery at a large banquet held in it's honor. . . . DCI Chymes then gave a glowing eulogy before being interrupted by the shocking news that the 'locked room' concept had been 'murdered' — and in a locked room."
"When I watched The NeverEnding Story again recently, nearly 25 years later, the clichés were never more evident. Maybe I'm too cynical these days, but I found myself constantly questioning the film. Why does there always have to be a 'chosen one'? Why is there always some insanely powerful trinket that can do pretty much anything the wearer wants? Why are fantasy lands always ruled by a single person? And why is that person always either a tyrant—with an army of dark-colored creatures that can't talk—or completely benevolent, causing rainbows and unicorns to appear by his or her mere presence?"
— The Agony Booth on The Neverending Story
"Right, what doesn't kill you makes you stronger! Or maybe, what doesn't kill you is just killing you slowly?...The rebuttal to the cliché is, itself, now a cliché. That's how cliché it is!"
"Zombie Apocalypse was old hat. Now it's a dusty, torn-up section of brim that came off an old hat because the rest of the old hat was eaten by a Stegosaurus."
— Ben "Yahtzee" Croshaw, Zero Punctuation review of The Walking Dead: Survival Instinct
Stories about shops like these are so common they have become a meta-cliché — there are enough tales in which the protagonists are aware such shops are a cliché to fill a decent anthology.