"You asshole! What were you doing with my sister in that hot tub?... A diamond? So you do love me!... I don't even know what I was mad at you about!"The stereotype of women really liking expensive luxuries, to the point where supposedly they can forget any problems, or do any favors, as long as they get some pretty things to admire. Can be true for some, but not all. The most common luxury is jewelry, followed by fur coats, fancy dresses (don't need to be pimped out), and then other various things. Whatever the luxury, this trope is using it as a way to try to distract or please the lady, or to try to get her to give you something in return. In some horror stories, the luxury will be cursed somehow, and may even overlap with Death by Materialism. Often subverted where a rich guy tries to buy his wife/girlfriend these to distract her from a problem, but it clearly doesn't work. Another variation is a situation where he buys her something luxurious just to be nice, and she assumes he's trying to buy his way out of trouble. A Gold Digger will actively seek out this trope. The closest male equivalent is likely Distracted by the Sexy (should be noted one of the uses for this trope is getting the woman to grant sexual favors). Usually not connected to Attention Deficit... Ooh, Shiny!.
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- Parodies of the DeBeers ad campaign have it turn out to be this.
- Important Things with Demetri Martin had several De Beers parodies.
- Many commercials for jewelry stores play to this stereotype—your wife loves jewelry, and you have to buy it in order for her to love you.
"A man proclaims love for his woman loudly, bravely and in one of the most romantic spots in the world. This generally irks her, and so he gives her a diamond and she's okay with him again. Because passionate heartfelt sentiment doesn't hold a candle to cold, hard ice."
- A commercial for Radio Shack opens with a female customer crying. The male clerk hands her a cell phone case covered in rhinestones, and she immediately stops. "... Diamonds?"
Anime and Manga
- When Golden Eyes, the heroine of the World War I serial "Golden Eyes" And Her Hero "Bill", is captured by the nefarious German officer Hugo Von Schwatzenburg he tries to invoke this by plying her with looted French gowns, jewelry, and champagne. He's convinced that the finery will make her fall madly in love with him and make her forget she's an unregistered prisoner of war completely at his mercy.
"Captain Hugo had unearthed a bit of his loot that he had dreamed of getting back to Germany if the war was kind. The big chest gave up its treasure of silk and lace, the dainty cob webs that had clothed a French girl in the long-ago peace times, her jewels. her fans and pretty trinkets, the little high-stilted slippers of this age, the gossamer stockings that matched, all eagerly offered to bribe this golden-girl Mars had dropped into the monotony of trench and man life."
- In Marie Antoinette, the young queen distracts herself from her unhappy marriage with mountains of pastry. And shoes.
- Almost works in Moulin Rouge!. Satine doesn't love the Duke, but when he gives her a magnificent diamond necklace it obviously takes her breath away.
- Unico The Movie: Katy has an addiction to luxury.
- Lily in Legend (1985) can be distracted from mortal peril by a huge, glittery diamond studded necklace.
- In the rich man wish in the first Bedazzled (1967), Stanley buys Margaret a mink coat to make her like him. She enjoys how it feels, but then takes it off to run around with other guys.
- In Singin' in the Rain's "Broadway Melody" sequence, Cyd Charisse's character regularly flirts with the hapless lead male, only to be swayed back to her thug boyfriend by some shiny piece of jewelry he dangles in front of her.
- In Cover Girl, Noel tempts Rusty with his huge Broadway theater and lets her try out dancing on the stage alone.
- Cher Horowitz in Clueless has a fight with one of her friends and is having a self-pitying internal monologue, but when passing a shoe display interrupts herself, wonders "Ooh! I wonder if they have them in my size?", and goes on a bout of Retail Therapy. This ends up as a subversion, though, as when she's done shopping she's still sad.
- I Capture the Castle. Whenever Rose Mortmain has second thoughts about her upcoming marriage, she cheers herself up by going into her luxurious private bath and counting her peach-colored towels.
- Gender Inverted with Bertie of Jeeves and Wooster. When his Aunt Agatha is about to force him to marry a prissy girl he doesn't love, there's only one thing that can cheer him up...a scarlet cummerbund.
- There's no courting involved, but in Galaxy of Fear: The Doomsday Ship the Arrandas spend a while on a nice cruise ship. Made Genre Savvy by all the prior books in which disaster happened to them no matter where they went, Zak accuses his sister of this because she tries out the pool. She arranges for him to get a look at the ship's computer, and he promptly becomes distracted himself.
- Madame Bovary uses this trope as a way to deal with depression... and lose your shirt over it.
- In Scaramouche, Climene falls for the Marquis' money.
- Cunegonde's situation in Paris in Voltaire's Candide is built on this trope.
Live Action Television
- The New Statesman: twisted MEP Alan B'Stard has been seemingly assassinated along with the entire Fourth Reich. His wife and a member of his staff are congratulating each other when he arrives and says if things are going the way they seem to he wants to watch. Both turn on him, poised for attack, when he lifts up two large jewels he rescued from Hitler's hoard. They stop and look ecstatic, he coughs and ... makes gestures suggesting what he wants in exchange for them.
- Subverted on Lost in Space: an alien has kidnapped Judy. She cries a river over this. In an attempt to quiet her tears, he fabricates a huge diamond for her. Judy looks it over for maybe two seconds before throwing it away and resuming crying.
- Double Subversion on The Big Bang Theory, where Sheldon and Amy have a fight, and Sheldon gives Amy jewelry. Amy is chewing Sheldon out for such a shallow gesture, until she sees it's a tiara.
- 2 Broke Girls has Max when she and Caroline sneak into Caroline's old home.
- Played straight in The Sopranos where it is one of the main traits of Carmela Soprano. For her husband and mob boss Tony the standard way out of a marital problem is to bury it under gifts or loads of money.
- Played with in Frasier, Niles frequently bribes his wife Maris when they fight, and it works. (At one point they're in a terrible argument and he ends it by buying her a Mercedes). However, it is not a one-way relationship, as both Niles (and Frasier) are male versions of this, often distracted from whatever new drama has come into their lives by their brother's new tie or suit. At one point, Frasier thinks he has a secret admirer sending him gifts and is utterly flattered by the expensive, classy clothing and jewelry he's received, only to find the gifts were from Maris, intended for Niles in an effort to win him back. It's made clear that in the past, the gifts would have worked, but that he can no longer ignore the problems in the relationship. It's pointedly averted when Niles almost gives in to Maris' money, when he is forced to move to a horrible apartment complex after she closes all his credit cards and bank account, which were co-owned. He actually picks up the phone to call her and beg for her to take him back, but his father and brother point out that in spite of it all, he's won his freedom from a horrible marriage. After a moment of thought he puts the phone down and says, "Well, it's worth that."
- In an episode of Charmed, Prue gleefuly dons Ms. Hellfire's expensive outfits and marvels at her jewelry while she and Piper investigate.
- Angel. Former Alpha Bitch turned demon fighter Cordelia has always been a bit shallow where this trope is concerned, despite the Hidden Depths revealed over the course of both Buffy the Vampire Slayer and its spin-off. One specific example is when she starts getting stuck into Angel for accepting the job of running the Los Angeles branch of Occult Law Firm Wolfram & Hart.
Cordelia: They seduced you with all their fancy facilities, manpower. They threw a whole bunch of money at you, plied you with all these expensive toys and penthouses with spectacular views, and— (looks out his window, admiring the view) ...really spectacular. What was I saying?
- The myth of Persephone's abduction from Classical Mythology. After Hades kidnapped her to be his wife, he tried to woo her with the vast riches of the Underworld. Since Hades' domain was everything in the Earth, meaning all mineral wealth, the riches were vast indeed. It didn't work. That said, it seems like she grew to love Hades in time, to the point of turning Minthe into a mint plant and stomping on her when she tried to seduce Hades.
Stand Up Comedy
- Ron White has a line basically subverting this trope, "Diamonds — that'll shut her up. For about two minutes."
- GTA Radio, which includes the scene that is quoted, but shortened due to the Unfortunate Implications it would cause by using the proper line which can be heard HERE.
- Although Urban Dictionary notes that line as being used to mean distracting ladies with extravagant things.
- In Dwarf Fortress, pretty much any dwarf (regardless of gender) can ignore the beatings of "criminals" over not making a bed out of coal, giant badgers killing said dwarf's family and friends, and seeing disgusting vermin, as long as the dining room is nice enough.
- In Yes, Prime Minister, the correct answer to one puzzle is for Hacker to offer his daughter Lucy a fur coat. It's a very non-obvious answer, since her only appearance in canon is as an animal-rights activist, but the game explains it as a Xanatos Gambit: If Lucy rejects it, Hacker will get praised for offering her a valuable gift, and Lucy for staying true to her principles. If she accepts it, it'll prove her principles aren't as strong as all that.
- Family Guy has a fake ad where the shadow of the lady shows her going down on the guy. Has the fake slogan "Diamonds. She'll Pretty Much Have To."
- In the Teen Titans episode "Date With Destiny", Kitten is shown dating Fang—a guy with a human body and a spider head on top. Apparently looks don't matter in their relationship, or lack thereof, considering how Fang regularly steals jewelry and gives them to her as gifts.
- Averted in the episode "Sisters." Starfire does go into "shiny pretty yay!" mode when Blackfire gives her a valuable necklace and wears it for most of the episode, but once she realizes that it was stolen and Blackfire only gave it to her to frame her for all her other crimes, she immediately gets rid of it and goes to settle things with her sister.
- In the DuckTales episode "The Lost Crown of Genghis Khan," a female abominable snow monster loves jewelry, which is apparently why she has accumulated a massive horde of treasure.
- Ronda from Hey Arnold! was obviously pleased whenever her father bought her things, or when she got a fancy pearl necklace.
- gender inverted parody on Drawn Together. Captain Hero is quickly able to get over losing the love of his life when he realizes he won fifty dollars!
- The Fairly OddParents! has an episode where Timmy discovers that this works on his mother and fairy-godmother, so he wishes up the perfect boyfriend for his evil babysitter. Since said wish resulted in a human, this also counts as Distracted by the Sexy.
- In The Adventures of Jimmy Neutron: Boy Genius episode "Time is Money", Jimmy learned his father once had the chance to become wealthy by investing in a fast-food franchise. Jimmy, Sheen and Carl then went back in time to prevent Hugh from missing the chance. When Jimmy returned to present time, he saw that his parents became rich bitches. Jimmy's father insulted Carl and Sheen, who stopped minding about it when he gave them a gold bar.
- A Goofy story where he was The Gambling Addict had Mrs. Goof scolding him after he came back home late at night. The scolding ended when she found out he actually won.
- The Kids From Room 402: When Nancy learns that her school Project partner Jordan is Secretly Wealthy, she's so impressed by Jordan's mansion and valuable objects she barely does anything regarding the project, which gives her an excuse to visit Jordan more times.