Comic Book: Marvel NOW!

Avengers NOW! promotional image. note 

Marvel NOW! is a 2012 relaunch of the various Marvel Comics titles following the Avengers vs. X-Men Crisis Crossover as well as the events of Avengers Assemble volume 2. Marvel Editorial has stressed that continuity is not being rebooted, so much as it is a company wide relaunch featuring new creative teams taking over along with new directions for several of Marvel's bigger and some smaller titles. Compare to DC Comics' similar New 52 initiative.

Other pre-existing and acclaimed titles, including Daredevilnote , Hawkeye and Captain Marvelnote , have also been giving the "Marvel NOW" branding without a creative team change or numbering restart.

In January 2014, Marvel launched "All-New Marvel Now" (ANMN) in similar fashion following Infinity Marvel's latest Crisis Crossover. Like the previous relaunch this one features both new ongoing series being released alongside previous ones that were cancelled and restarted with new volumes with a few series have kept their usual name, but added a "#1" on certain issues to signify new jump on points for new readers. Fall 2014 saw another round of new launches, under the umbrella title Avengers NOW (ANOW).

With Secret Wars (2015) promising to shake up the status quo of the Marvel Universe in a major way, rumors of an "All-New Marvel" during Fall 2015 suggest yet another change to the publishing line, but will it be a Cosmic Retcon in the vein of DC's Crisis on Infinite Earths or not? Nobody's quite sure yet...

There have been three phases of the Marvel NOW! rebranding to date:

    Marvel NOW! 
The following titles launched during Marvel NOW! Titles in bold are currently ongoing, some with new volumes.

Marvel NOW! (October 2012-July 2013)

The Avengers (Team titles)

  • The Avengers: Featuring over two dozen characters, including some brand new additions to the team, such as two New Mutants.
  • Avengers A.I. note : The post-Age of Ultron title follows a team of synthetics brought together by Hank Pym in order to combat a new danger.
  • Avengers Arena note A Battle Royale-inspired series in which he villain Arcade has captured a collection of young heroes and trapped them on his new Murder World with the mandate that, in order to survive, they must fight to the death.
  • New Avengers: Focusing on a new Illuminati inspired team featuring Black Panther and Beast as new members.
  • Secret Avengers note : A SHIELD-controlled team of Avengers featuring Nick Fury Jr, Phil Coulson and a rotating cast of Avengers who have their memory suppressed between missions.
  • Young Avengers: Some of the original team (Wiccan, Hulkling and Kate aka Hawkeye II) along with some new heroes (Noh-Varr and Miss America Chavez) are brought together along with Loki to form a new team.

The Avengers (Solo titles)

  • Captain America note : The new volume does away with the espionage-heavy action seen in recent years of Cap stories, instead putting him in a more science fiction-inspired scenario.
  • The Indestructible Hulknote : Having determined that his condition is incurable (for the present at least), Dr. Bruce Banner approaches S.H.I.E.L.D with an offer take him in and give him facilities, and Dr. Banner will use his incredible intellect in their service while the Hulk will work for them as a weapon of mass destruction.
  • Iron Man note  : Iron Man heads out into outer space for a few arcs.
  • Thor: God of Thundernote : A serial killer story told in three time periods, with a younger, Ages of Thunder-esque Thor, modern Thor and an older "King Thor" working the case at different points in time.

Fantastic Four

  • Fantastic Four note : This volume of Fantastic Four that focuses on the title characters and the two Richards kids on the equivalent of a cosmic family vacation.
  • FF: Relaunched from the previous book about the Future Foundation, this time the focus is on a team consisting of Scott Lang, She-Hulk, Medusa and She-Thing chosen by the Fantastic Four to watch over the organization while they are away in the main book. And Ant-Man's quest for revenge against Doctor Doom for killing his daughter, Cassie.

Guardians of The Galaxy

  • Nova note : A new series focusing on Canon Immigrant and sole remaining member of the Nova Corps, Sam Alexander, as he learns to use his powers and takes on the duties and enemies of his predecessor.
  • Guardians of the Galaxy: This new volume reunites several of the members from the 2008 team (who feature in the 2014 film) for new adventures, along with Iron Man as a new team member.


  • Superior Spider-Man: Doctor Otto Octavius takes over Peter Parker's body and vows to be better than his predecessor in every single way. Smarter. Stronger. SUPERIOR.
  • Superior Foes of Spider-Man: The series explores Boomerang and the new Sinister Six (Shocker, Speed Demon, Overdrive, and the new Beetle) as they team up to pursue crime in a city dominated by a new, less forgiving Spider-Man.
  • Superior Spider-Man Team-Up: The series continues where Avenging Spider-Man left off, leavings its characters with a new status quo.


  • All-New X-Men: A brand new X-Men book initially starting off with the story of incarnations of the original X-Men arriving from the past to look upon their future.
  • Cable & The X-Force note : A fresh out of coma Cable awakens to the post Avengers vs. X-Men world and builds his own Anti-Hero crew to carry out missions which put him at odds with The Avengers.
  • Savage Wolverine: An anthology series featuring rotating artists the first arc will focus on the savage part of Wolverine, also will feature Shanna the She-Devil in a Indiana Jones/Cthulhu type story.
  • Uncanny X-Force: A new X-Force team led by Psylocke and featuring Storm.
  • Wolverinenote : The relaunch of the title. It will focus on the normal, decent, civilized part of Wolverine.
  • X-Men: One of the last titles to be launched and announced, it features an all-female cast of Storm, Jubilee, Shadowcat, Rachel Grey, Rogue and Psylocke.
  • X-Men Legacy: A new volume focusing on Xavier's son, the powerful mutant known as Legion.


  • A+X, a Team-Up Series that features two stories per issue showing an X-Man and an Avenger teaming up. It's a continuation on the A Vs X series that ran alongside Avengers vs. X-Men.
  • Uncanny Avengers note : Meant to be a flagship title, uniting team members from The Avengers and the X-Men on one singular team after the events of Avengers vs X-Men.

Other (New titles)

  • Morbius: The Living Vampire: A new story based around Morbius the Living Vampire and his struggles with his condition.
  • Deadpool note : A new volume that, initially, has Deadpool bringing back some of the United States' former presidents to fix the current world's problems,
  • Fearless Defenders: The book centers on Valkyrie, who begins working to create a new all female team, featuring Misty Knight and New Mutants alumni Danielle Moonstar as part of the cast.
  • Marvel NOW! Point One: One-shot that features six short stories from six creative teams, meant to set the stage for several of the Marvel NOW! series and plots.
  • Thanos Rising: A five issue limited series that tells the origin story of the supervillain, Thanos.
  • Thunderbolts: A brand new team formed by former General Thaddeus "Thunderbolt" Ross with the cast including Agent Venom, The Punisher, Elektra and Deadpool.

Other (Rebranded titles)

  • Avengers Assemble: Starting with #9; a rebranding of the title, with Kelly Sue De Connick and Stefano Caselli taking over writing and art duties. It has a more light-hearted, bantering tone compared to the other Avengers titles.
  • Captain Marvel note : A Marvel NOW! continuation of the existing Captain Marvel series, with former Ms. Marvel Carol Danvers taking up the mantle.
  • Journey into Mystery: Now focusing on the story of long time Thor supporting character (sometimes love interest) Lady Sif.
  • Red She-Hulk: Betty Ross goes on a mission and her actions to complete it will make the entire Superhero community her enemy. A continuation of from its previous incarnation as a volume of Hulk.
  • Wolverine and the X-Men note : Issues #19-23; a seamless continuation of the existing volume.

    All-New Marvel NOW! 
The following titles launched during ANMN. Titles in bold are currently ongoing.

All-New Marvel NOW! (January 2013-July 2014)

The Avengers

  • Avengers Undercover: The series follows the survivors of Avengers Arena as they try to infiltrate the Masters of Evil.
  • Avengers World: A new book which takes character focus on the new expanded Avengers roster as they battle with different threats across the globe.
  • Mighty Avengers note : Created during the Thanos Invasion portion of Infinity, this new Avengers team is led by Luke Cage and features Monica Rambeau, Superior Spider-Mannote , She-Hulk, Ronin, Power Man (Victor Alvarez), White Tiger (Ava Ayala), and the Blue Marvel as its primary cast.
  • Secret Avengers: A relaunch of the title, with Spider-Woman replacing Mockingbird on the team.

Fantastic Four

Guardians of The Galaxy

  • Captain Marvel: A new volume of Carol Danvers' run as Captain Marvel, this time taking her into outer space.
  • Legendary Star-Lord: A new title that gives Peter Quill his first starring role in an ongoing series.
  • Rocket Raccoon: A new ongoing series that follows Rocket Raccoon and his bodyguard Groot in outer space.


  • Hulk: An adjectiveless continuation of Indestructible Hulk.
  • Savage Hulk: An anthology series about The Hulk.
  • She-Hulk: Jennifer Walters starts a new law practice after a stint in FF in this new series, which sees her squaring off against Matt Murdock in the courtroom to defend Steve Rogers.


  • Inhuman: A new Inhumans series that follows the fate of King Black Bolt and his royal family in the aftermath of the Infinity event, in which new Inhumans have sprung up around the globe forcing the once-secret society of the Inhumans into the open.
  • Ms. Marvel: A new series about Kamala Khan, a Muslim-American teenager who gains shape-shifting powers after being exposed to Terrigen mist.


  • Amazing Spider-Man: After the events of Superior Spider-Man, Peter's back in action. Now he's gotta clean up the mess his replacement left.
  • Spider-Man 2099: Miguel O'Hara gets trapped in Earth-616 and lives with Peter Parker until he can return home and destroy Alchemax in this new ongoing series.


  • All-New X-Factor: A new X-Factor title written by Peter David, but this time starring a corporate sponsored team with Polaris at lead, recruiting Quicksilver, Gambit and others to join up.
  • Cyclops: A new title spinning out from All-New X-Men that follows time-displaced teenage Cyclops into outer space with his newly-reunited father Corsair.
  • Magneto: A solo series about Magneto leaving the X-Men to fight for mutantkind his own way.
  • Nightcrawler: An ongoing series about Nightcrawler spinning out of Amazing X-Men, originally meant to be a new volume of X-Men Legacy.
  • Storm: A solo series following Storm as she saves the world from natural disasters.
  • Wolverine: The relaunch finds Wolverine reconnecting with his darker side and joining a group of minor super villains as he tries to make his life more simple.
  • Wolverine and the X-Men: A relaunch of the title that focuses three students Quentin Quire, Evan Sabahnur and Idie Okonkwo.
  • X-Force: A new X-Force title spinning out of the prior two X-Force teamsnote ; after a terrorist attack known as the Alexandria incident, Cable reforms a new mutant black ops team, along with Psylocke, Fantomex, Dr. Nemesis and Marrow, whose mission is to make sure that mutants have a stake in their own future on the world stage.

Other (Solo titles)

  • All New Ghost Rider: A new title that follows a new Latino Ghost Rider named Robbie Reyes, who drives a muscle car instead of a motorcycle.
  • Black Widow: A Black Widow solo book about her taking side mercenary jobs while trying to atone for past sins.
  • Daredevil note : A new Daredevil series that sees Matt Murdock transplanting to San Francisco.
  • Elektra: A new series that follows Elektra trying to "find herself " whilst carrying out orders as an assassin.
  • Iron Fist: The Living Weapon: Danny Rand returns to K'un-Lun, the mystical city where he was trained, in this new series.
  • Loki: Agent of Asgard: An ongoing series that follows Loki, currently depicted as a teenager, working for the All Mother after a stint with the Young Avengers.
  • Moon Knight: A new series with the premise of learning that Konshu's influence may have caused him brain damage, Moon Knight resumes his crusade to clean up a city as twisted as he is. The first six issues were written by Warren Ellis.
  • The Punisher: Frank Castle relocates to Los Angeles from New York in this new ongoing title.

Other (Team titles)

  • All-New Invaders: A relaunch of the 70's The Invaders title, featuring Captain America, Namor, the Winter Soldier, and the Golden Age Human Torch teaming up to fight the Kree.
  • New Warriors: A relaunch of Marvel's popular younger hero team, focusing on Speedball and Justice reforming the New Warriors in an attempt to break free from the stigma of being the catalyst of Civil War.

Limited series

  • All-New Doop: A limited series about popular X-Men side character Doop.
  • Deadly Hands of Kung-Fu: A new limited series in which Shang-Chi seeks vengeance for a fallen MI6 agent.
  • Iron Patriot: A series that follows James "Rhodey" Rhodes facing off against a new threat with the help of his father and niece.
  • Bucky Barnes Winter Solider: The Bitter March: A limited series set in 1966 that pits SHIELD against Bucky Barnes, AKA The Winter Woldier.


  • All-New Marvel NOW! Point One: The issue features lead-in stories for Loki: Agent of Asgard, Silver Surfer, Black Widow, Ms. Marvel, All-New Invaders and Avengers World.
  • Guardians of the Galaxy FCBD: In the issue, released for Free Comic Book Day, Captain Marvel and Venom join the Guardians of the Galaxy.
  • Rocket Raccoon FCBD: A free all-ages comic book starring Rocket Raccoon by the creative team of Joe Caramagna and Adam Archer.

Rebranded titles

    Avengers NOW! 
The following titles launched (or will be launched) during Avengers NOW!. Titles in bold are currently ongoing, some with new volumes.

Avengers NOW! (October 2014 - April 2015)


Cosmic titles

  • Angela: Asgard's Assassin: The newly-revealed sister of Thor embarks on a journey to clear her name in the cosmos.
  • Bucky Barnes: The Winter Soldier: Bucky Barnes ventures out into space in this new ongoing series.
  • Guardians 3000: A revival of the original Guardians of the Galaxy team from the 31st century, who must deal with a time travel issue which threatens all of existence, along with the threat of the Badoon.


  • Silk: Cindy Moon, former classmate of Peter Parker's, gets her own ongoing series after the events of Spider-Verse.
  • Spider-Gwen: The Earth-65 incarnation of Gwen Stacy (from "Edge of Spider-Verse" #2) takes the title of Spider-Woman in this alternate universe series.
  • Spider-Woman: Jessica Drew receives her second ongoing series. Initially launching with an arc during Spider-Verse, Jess eventually quits The Avengers to take on some street-level vigilantism —- and with a new costume, to boot.

Solo titles

Team-Up / crossover titles

  • Guardians Team-Up: An anthology that sees the Guardians working alongside other superheroes in the Marvel universe.
  • S.H.I.E.L.D.: An anthology that follows Agent Coulson (with Melinda May, Jemma Simmons and Leo Fitz) teaming up with superheroes.
  • Spider-Man & The X-Men: A Sequel Series to Wolverine and the X-Men that with Peter Parker teaching at The Jean Grey School, per Wolverine's dying request.
  • Uncanny Inhumans: A second ongoing title based around The Inhumans, described as a more "street-level" take on them with Black Bolt at its center.
  • Wolverines: Spinning out from the "Death of Wolverine" event, a group of Wolverine-adjacent characters from The Logan Legacy note  and new Weapon X Program holdovers note  comes together in this weekly series.

The Marvel NOW initiative contains examples of the following tropes:

  • The Adjectival Superhero: A bunch of new adjectives are being thrown around, including All-New X-Men, Fearless Defenders, Indestructible Hulk, Savage Wolverine, Superior Spider-Man, Unbeatable Squirrel Girl and Uncanny Avengers.
    • All-New X-Men is actually a Call Back to X-Men #94 (the first issue with the revamped 1970s team) which had All-New, All-Different X-Men on the cover.
  • Darker and Edgier: Definitely gives off that feel. Several characters like Iron Man and the new Spider-Man now sport black versions of their previously-colorful outfits. Yet despite that, most, though not all, the titles are largely no darker than prior to the Relaunch, tone-wise and story-wise.
    • In the case of the new, "Superior" Spider-Man, Word of God even explicitly mentioned the character as a darker and edgier take on the nominally friendly-neighbourhood webslinger.
  • Expansion Pack Past: The new Captain America mixes science fiction action with flashbacks that delve into Steve Rogers' past before becoming the Super-Soldier.
  • Follow the Leader: Many believe/believed Marvel was doing this because, roughly just over a year prior, DC decided to reboot its entire line of comics, complete with a new Status Quo for some characters, with others being completely recreated. Largely, Marvel Now is different, being that all the previous continuity is still intact. Ironically, a lot of fans wish they did follow DC's example in some cases.
  • Genre Savvy: In Indestructible Hulk, Bruce Banner having realized that the Hulk isn't going away any time soon (though this isn't a recent thing for him), and so decides to instead focus his efforts on working around his condition rather than trying to cure it. He's also decided that his life will be a lot easier and more productive — both as Hulk and Banner — if he approaches the authorities to work with them rather than spending all his time on the run.
  • In Name Only: The original Thunderbolts were a team of reformed supervillains. The Marvel NOW version of the team is a book about a group of antiheroes lead by the Red Hulk, with absolutely none of the original cast returning. Though when the team was created originally introduced, many fans thought it was a team working under Thunderbolt Ross(Since their first appearance was in Incredible Hulk). So we've come full circle.
  • Legacy Character: Otto Octavius as the Superior Spider-Man.
    • Affirmative Action Legacy:
      • Robbie Reyes (Hispanic) as the new Ghost Rider.
      • Sam Alexander (half-Mexican) as the new Nova
      • Kamala Khan (Pakistani-American) as the new Ms. Marvel.
      • Izzy Kane as the new Smasher.
      • Sam Wilson (African-American) as the new Captain America.
  • Nineties Anti-Hero: Take a look at the promo art for the new Spider-Man.
  • Nothing Is the Same Anymore: Although the obvious point of comparison is DC's New52, Marvel Now is not a reboot, more a series of relaunches. Many of them feature new status quos for the characters that build on the fallout from Avengers vs. X-Men — the X-Men Franchise in particular has been hit pretty deeply by this.
  • Retcanon: The influence of the Marvel Cinematic Universe can be seen throughout the Avengers titles. Notably:
    • The Hulk's new status quo reads just as sensibly as a follow-up to his appearance in The Avengers.
    • As does Captain America's new storyline, which has him fighting Arnim Zola. In addition, Cap's outfit seems to be directly inspired by his costumes in Captain America: The First Avenger and The Avengers.
    • The starting line-up of the Avengers is the same six characters who were seen in The Avengers.
      • The same goes for the reformed Guardians of the Galaxy who briefly had Bug back on their team when he was being considered for the movie. (he was promptly removed when Bug was dropped from the movie).
    • The Secret Avengers roster features all the major SHIELD characters in Avengers, plus the War Machine as the new Iron Patriot (an idea introduced in Iron Man 3) and Winter Soldier (who appears in 2014's Captain America: The Winter Soldier).
    • Superior Spider-Man's second costume is an unused design Alex Ross created for the first Spider-Man movie.
  • Self-Deprecation: Dan Slott knows full well he's a Base Breaker, and that his current run is highly controversial. Many interviews tend to have him acknowledge this, and he even joked that, after Amazing Spider-Man #700, he'll have to hide under a rock.
  • Suspiciously Similar Substitute: Kieron Gillen has stated that he added Miss America Chavez to his new Young Avengers line-up after being unable to use Patriot.
  • Wolverine Publicity: Pretty much all of the Avengers present in the movie. Iron Man is now in his own title, Avengers, New Avengers, Avengers Assemble, a digital mini series and Guardians of the Galaxy. Captain America has his own book, Avengers, New Avengers, Avengers Assemble, and Uncanny Avengers. Hawkeye and Black Widow are in Avengers, Avengers Assemble, and Secret Avengers, with Hawkeye also having his own solo book and Black Widow getting one herself later on. The Hulk has his own title, Avengers, Avengers Assemble, and Secret Avengers.
    • Ironically Wolverine is the least exposed in comparison.
    • The Avengers name is being slapped on quite a few books (seven, so far), even on books that don't really have anything to do with them. Secret Avengers is more S.H.I.E.L.D. based and Avengers Arena centers around a The Hunger Games type scenario.
    • In the wake of their surprise hit movie, the Guardians of the Galaxy have been benefiting from this big time. In addition to the main title, Marvel has launched, the Guardians 3000 based off the original far future team, plus solo books for Star-Lord, Rocket Raccoon, and Gamora, in addition to giving the latter two big roles in the Original Sin Crisis Crossover and a upcoming another ongoing Guardians Team Up announced for 2015.
  • Writing for the Trade: Although individual issues tend to be good reads, Marvel Now comics seem written not for the trade, but the omnibus - long, slow-burning plots seem to be the order of the day. Most trades end on cliffhangers, or act as groundwork and foreshadowing for much bigger stories.

Alternative Title(s):

Marvel NOW