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YMMV: Marvel NOW
  • Base Breaker: Both Avengers Arena and Superior Spider-Man. Opponents say that they exist solely to, and are sold mainly on, pissing off fans of the characters involved. Supporters say that if you can look past all that, they're actually really well-written.
    • Hickman's Avengers book is also quite a base breaker. It's either a great build-up to something or the dullest thing Marvel is putting out right now.
    • Nova volume 6. Created by Jeph Loeb. Stars a Replacement Scrappy. Said replacement scrappy was introduced in a highly controversial animated series where he is one of the most hated characters. And yet, some fans who read past these say that this is probably the best work Loeb did since he started working for Marvel. The book has gained more support from fans after issue 6 when the writing teams changed.
    • Everything about Avengers NOW. Thor passing his power to a woman, Cap becoming elderly and passing the shield to Falcon, and Tony switching to a silver armour and hopping across the country have all left fans very divided.
  • Complaining about Shows You Don't Watch: There's a good number of people who treat Marvel Now with the same disdain as New 52 has been getting, some even declaring they hope the whole thing is retconned out later. Except, unlike New 52, most of the titles seem to be getting positive reception. It would also be impossible to retcon out, being that there's been no huge continuity change (besides some added backstory for some characters), with the biggest differences being a few status quos concerning the X-Men and Spider-Man, and most characters now sporting new outfits. Largely, it seems people were Tainted by the Preview, didn't read any of it, and proceed to complain about it.
  • Cult Classic: The aforementioned Arena and to a lesser extent X-Men Legacy.
  • The Scrappy: Among the new books the fandom's least favorite is quite handily Thunderbolts. It gets worse reviews than even the Base Breakers above and was the first book to have its writer switched out, something the Marvel staff hoped they wouldn't have to do as long as the initiative ran.
    • Reception seems to be changing with Charles Soule coming on writing duties.
  • Trolling Creator: A few months before Superior Spider-Man was released, Dan Slott teased over Twitter that Peter's replacement would be Miguel O'Hara. The fans mostly rejoiced until this was proven false.
    • Following the revelation of who it really was, fans were dismayed because the new Spider-Man was apparently going to date Mary Jane. As Mary Jane was unaware the new Spidey wasn't her Spidey, this would make a sexual relationship with them Rape by Fraud. Then they previewed the second issue's cover, which shows Mary Jane being forcefully kissed by the new Spidey, and in the first issue (and the last issue of the previous series) had the two start dating, with Mary Jane admitting she's in love with him, while the new Spidey treated her like crap. Come second issue, and they reveal a relationship between the two will not be pursued, it makes all the previous moments between the two feel like Dan Slott was deliberately winding up those upset with this.

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