- Base Breaker: Both Avengers Arena and Superior Spider-Man. Opponents say that they exist solely to, and are sold mainly on, pissing off fans of the characters involved. Supporters say that if you can look past all that, they're actually really well-written.
- Hickman's Avengers book is also quite a base breaker. It's either a great build-up to something or the dullest thing Marvel is putting out right now.
- Nova volume 6. Created by Jeph Loeb. Stars a Replacement Scrappy. Said replacement scrappy was introduced in a highly controversial animated series where he is one of the most polarizing characters. And yet, some fans who read past these say that this is probably the best work Loeb did since he started working for Marvel. The book has gained more support from fans after issue 6 when the writing teams changed.
- Complaining about Shows You Don't Watch: There's a good number of people who treat Marvel Now with the same disdain as New 52 has been getting, some even declaring they hope the whole thing is retconned out later. Except, unlike New 52, most of the titles seem to be getting positive reception, and without any cancelled titles so far (though, the're also far less titles being published, so this may justify that). It would also be impossible to retcon out, being that there's been no huge continuity change (besides some added backstory for some characters), with the biggest differences being a few status quos concerning the X-Men and Spider-Man, and most characters now sporting new outfits. Largely, it seems people were Tainted by the Preview, didn't read any of it, and proceed to complain about it.
- Cult Classic: The aforementioned Arena and to a lesser extent X-Men Legacy.
- The Scrappy: Among the new books the fandom's least favorite is quite handily Thunderbolts. It gets worse reviews than even the Base Breakers above and was the first book to have its writer switched out, something the Marvel staff hoped they wouldn't have to do as long as the initiative ran.