"There is no price I will not pay, there is no depth that I will not stoop, to make your life here on earth, Austin, a total, complete living hell!"
"I hate you. I hate you. Hate, hate is a strong word, but it sums up everything I feel for you, Cena. I hate your hat, I hate your t-shirts, I hate your wristbands, I hate your shoes, I hate your music, I hate the Ce-nation, I hate everything that you stand for! And John, whether you want to admit it or not, this, all the years between you and I, it's exhausted you as much as it has me."
Wrestling tends to avoid this and stick to shorter-term rivalries, due to frequent Heel Face Turns (and Face Heel Turns), as well as how one of the most common ways to make a tag team is to pair wrestlers who know each other well, be they friends or not. There are quite still a few, most notably...
In multiple promotions:
- Hulk Hogan and Randy Savage, in both the WWF and WCW.
- CM Punk and Raven in Ring of Honor and various other indies. However, at the same time that they were feuding in Major League Wrestling in 2003, they were allies in Raven's group the Gathering in TNA.
- Sami Zayn and Kevin Owens, a rivalry that dates all the way back to their independent days as El Generico and Kevin Steen. As Zayn himself put it, they're destined to do this forever. Crosses over with Vitriolic Best Buds, when they're not trying to kill each other they're usually in a tag team together.
- Survival Tobita's was Ken the Box, the one monster he could never defeat. This is because Ken is played by a guy in a cardboard box and has limited mobility. In fact, he can only throw punches. It also meant that he couldn't be knocked down.
- Adam Cole and Kyle O'Reilly. They are this in every promotion they're in together, not unlike the Zayn-Owens rivalry above, and not unlike Zayn-Owens when they're not at each other's throats they're in a faction together.
- Ric Flair and Hulk Hogan
- Ric Flair and Ricky "The Dragon" Steamboat
- Flair has specifically named the likes of Dusty Rhodes, Lex Luger, Randy Savage and Roddy Piper among his most heated rivalries.
- Masato Tanaka and Mike Awesome, who feuded across Japan and ECW.
- Bryan Danielson has both Austin Aries and Nigel McGuinness.
WCW
- Sting and Ric Flair. Flair turned on Sting so many times throughout the years that it should be its own trope.
WWE
- Vince McMahon to "Stone Cold" Steve Austin, with Vince representing the kind of corrupt authority that Stone Cold made it his life's mission to rebel against, and the two never missing an opportunity to screw each other over and make each other's lives miserable.
- The Rock: Although Stone Cold could be considered The Rival to the Rock, there has always been a level of mutual respect between the two. However, this is not present with the Rock's true nemeses, Triple H and Chris Jericho, for whom he has generally had nothing but mutual hatred.
- Bret 'Hitman' Hart and Shawn Michaels. On and off screen. Before Shawn it was Jerry Lawler.
- In the early 1980s, Roddy Piper and Hulk Hogan embarked on a feud that was not only intensely personal, but also historically pivotal and influential, as it launched not only the very first WWF Wrestlemania, but arguably spearheaded the worldwide prominence of professional wrestling as we know it today. And the rivalry has spilled over not only into WCW, but TNA and even animation (Hulk Hogan's Rock 'n' Wrestling).
- "The Hot Rod" would also count Jimmy Snuka, Paul Orndorff, Adrian Adonis, and Rick Rude as candidates for most hated foe.
- Hogan has had a longstanding war with Bobby Heenan, which has manifested over the years in the form of feuds with various members of The Heenan Family, like Paul Orndorff, King Kong Bundy, Harley Race and Hercules Hernandez. But the most noteworthy Heenan-inspired feud of all was Hogan's legendary battle against André the Giant.
- The Undertaker, being in the business a long time, has had several.
- Kane, when they aren't the Brothers of Destruction.
- Mankind; he and Taker fought in the most violent match in the history of WWE. As Pro Wrestling Illustrated so eloquently put it: "Mankind did more than beat The Undertaker in a match— he changed his very essence."
- Shawn Michaels, the rivalry that changed history. He fought Taker in the first ever Hell in a Cell, a Casket Match, a World Championship match, and two WrestleMania matches. Taker also had the honor of being the one that retired Michaels in the second WrestleMania match between the two of them.
- Brock Lesnar, who broke the Deadman's legendary WrestleMania streak.
- John Cena had many enemies during his time as The Hero of WWE, but several stand out as particularly personal and recurring foes:
- Edge, especially during their feud in 2006. It started with Edge taking advantage of Cena being fatigued from a gruelling Elimination Chamber match to cash in his Money in the Bank contract and take Cena's WWE title. The two engaged in a very intense feud, exacerbated by Edge constantly using Lita to help him weasel out of fights and keep the title on technicalities. The feud ended with Cena defeating Edge in a TLC match in Edge's hometown of Toronto, though the two would still feud on and off through the rest of their time as main eventers.
- Randy Orton, who has been a very frequent opponent for Cena throughout the years and has taken their rivalry to extremely personal lengths, including attacking Cena's father and subjecting him to Cold-Blooded Torture in their "I Quit" Match.
- CM Punk, who sought to challenge the perception of Cena as being the best in WWE and positioned himself as the man of the people rebelling against WWE, hating Cena for being a quintessential company man.
- Matt Hardy and Edge. Also, The Hardys and Edge & Christian for that matter (The Dudley Boys, too, although they aren't as intense rivals for the two teams as each other). Or Matt and Jeff.
- The Authority is certainly Daniel Bryan's biggest arch nemesis in WWE.
- Notable archenemies of Jeff Hardy's, including CM Punk and Edge.
- CM Punk and Paul Heyman and the Heyman Guys
Other
- Kenta Kobashi and Mitsuharu Misawa
- Which became the case after politics ended the eternal rivalry between Misawa and Toshiaki Kawada.
- Bobo Brazil and the Original Sheik.
- Legacy Character Tiger Mask's arch enemy has always been Black Tiger.
- Taz and Sabu
- For a time, Sabu and Rob Van Dam
- Tommy Dreamer & Raven
- Razor Ramon HG and Yinling The Erotic Terrorist
- In the fandom, WrestleCrap and Kent Jones (their Message Board went as far as to filter Kent Jones' name as "Can't Shoot," "I like tired fads," etc.). They also hate 420Chan's /wooo/.
