- Adorkable: The main couple Helvi (the titular devil) and Theo Asper (the 14-year-old) are adorable precisely because they're so innocent and inexperienced with romance that awkward doesn't even begin to describe how they act around each other.
- Moe: Again, the main couple of Helvi and Theo. Helvi, because of how gushy she gets around Theo. And Theo, because of his adorable looks, and endearing personality.
- The Woobie: Poor Theo. He was abandoned as a baby, and adapted by loving grandparents until they died years prior. Now working the local Mercenary Guild, Theo tries his best to be useful to whoever he's partied with to make a living, only for him to wind up being The Load and kicked out of every party he's been in until he ends up with the worst party members imaginable who do nothing but abuse and take advantage of his good nature. note Things look up as he summons Helvi to be his wife.
http://tvtropes.org/pmwiki/pmwiki.php/YMMV/MyNewDevilWife
FollowingYMMV / My New Devil Wife
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