Usually Played for Drama. Compare The Hand Is God. Note that this is when a God or other divine being appears out of a cloud of smoke. If a wizard, witch, genie, or other magical being appears out of a cloud of smoke, it's not this trope.
Examples
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Anime & Manga
- MÄR: Alan, one of the Warriors of MAR Heaven is introduced in episode 7 "Awaken: Meet the Other Ed!" appearing out of a cloud of smoke.Alan: (appears out of a cloud of smoke) Sweet dreams, and good morning...
Films — Live-Action
- Discussed in Titanic (1997). Rose whispers to Jack about the other rich folks retreating into a cloud of smoke.Rose: [whispering to Jack] Now they will retreat into a cloud of smoke and congratulate each other on being masters of the universe.
Western Animation
- SpongeBob SquarePants: In "Neptune' Spatula", an old lady says this very phrase as King Neptune appears from a cloud of smoke.