Bruce: And what does someone like me do?
Alfred: Drive sports cars, date movie stars, buy things that are not for sale. Who knows, Master Wayne—you start pretending to have fun, you might even have a little by accident.
When you think about it, the best Secret Identity a superhero can have is that of the Millionaire Playboy. Plenty of time to devote to smiting evil, plenty of money to spend on wonderful toys — and if anybody becomes suspicious about these advantages, they'll be forced to admit that you're such a feckless layabout you couldn't possibly be Scaryanimalman. You're just too Rich in Dollars, Poor in Sense.
Most common with Nonpowered Costumed Heroes; it's not that superpowered heroes couldn't use the fortune and the free time, but Cosmic Balance seems to say that you can't have both. Narratively speaking, for these characters, having massive wads of cash to blow on things like a Grappling-Hook Pistol is their superpower.
For the characters they're pretending to be, see Gentleman Snarker or Upper-Class Twit. If rather than concealing a Super Powered Alter Ego the character actually is a rich idiot with no day job, they're Uncle Pennybags. If they make no attempt to mask their identity, they're a Gentleman Adventurer. If they don't have a reason for putting up this facade, they may be one of The Pirates Who Don't Do Anything.
- Code Geass:
- Lelouch Lamperouge mostly fits this trope, except that rather than pretending to be stupid, he pretends to be too Brilliant, but Lazy. It's not a difficult pretense, because that was precisely the case until he Jumped at the Call in the first episode.
- That he constantly skips class in order to con money out of the rich and powerful by preying on their arrogance is the reason people think that he's lazy, (along with his great distaste for having to commit to physical labour) as he's quite clearly capable and willing to go to absurd lengths to manipulate events for his own whims, from world conquest to helping a little bird with a broken wing.
- Kallen also somewhat falls into this category, as her father IS rich, and she spends nights fighting Britannia. Except replace "idiot" with "Ill Girl".
- Another case of this being a cover for Obfuscating Stupidity: Prince Dryden, Millerna's fiancé from Vision of Escaflowne. He poses as a rich, indifferent and lazy merchant, but he's got a dry wit and a talent for manipulation that saves the skins of Van and his group more than once.
- Jiraiya from Naruto qualifies. Ostensibly a wandering (and lecherous!) carefree hermit, he is actually quite wealthy...and in fact one of the Legendary Sannin.
- Bruce Wayne. He used to use this all the time, but after a while, realised that it hurts his endeavours as Bruce Wayne, such as his attempts to fix Gotham, and has pretty much done away with it altogether. He now acts as a level-headed CEO and philanthropist who is just very secretive. What probably helps is that, he "reveals" to the media that he's been "working with Batman", so that's what people assume he spends his time on.
- The entire Club of Heroes is pretty much this; When invited to a reunion, Batman even says he's curious what happens to bored rich idiots when they're washed up. Chief Man-of-Bats flat out admits that whatever he is or was, he was never really a hero. The Musketeer also revels in the fact that his book made him a millionaire overnight and that he sold the movie rights for even more money, meaning he's internationally famous but never has to fight crime again. That's right, he got richer and also quit his night job.
He may secretly be the World's Greatest Detective, but I think that the average person in the DC Universe thinks of Bruce Wayne as the World's Worst Skier. - Tirian
- The Batboys Dick Grayson, Tim Drake and Damian Wayne, have usually averted this, and are seen as being extremely intelligent by the general public. Damian in particular makes no effort to hide how smart he really is, and even ran Bruce's company while he was thought dead. Dick, meanwhile, has held a very unusual mix of jobs, including police officer, museum curator, gymnastics instructor, bartender, male model, and Waynetech executive. On the other hand, he has been called "Gotham's very own Paris Hilton", so it may be a case of Depending on the Writer.
- Kate Kane, Batwoman, is also this. To most people she's a military washout who parties all night and sleeps all day with her dead mother's money. We see this hurting her social life early in her series - a girlfriend sees that Kate clearly hasn't slept and dumps her, assuming she's been out on the town with someone else.
- Green Arrow: Oliver Queen, at least in some renditions. Before he became Green Arrow, it was said that Oliver Queen's sole survival skill was "making a martini last an entire hour".
- Averted by Ted Kord/Blue Beetle II who is very involved with Kord Industries, an R&D firm.
- PS238: The Revenant. He's one of the few that openly admits to gobs of cash in his costumed identity — as he commented (paraphrased), "Sometimes I think having access to (lots of) money is the greatest superpower." Amusingly subverted, as well, since he's wanted by the government ("warrants for arrest in eleven states"), not for being a vigilante, but because only one of his (many) identities pays taxes.
- Averted with Iron Man. Anthony "Tony" Stark is well-known as a workaholic engineer and business owner/government minister who definitely earns his money. On the other hand, he also plays as hard as he works, but it tends to be between projects and/or a backdrop to high-level negotiations.
- Alan Moore gave Dan Dreiberg, aka Nite Owl, this background, and the expensive toys that go with it. Although in contrast to the more usual Obfuscating Stupidity, his cover is that he's a harmless intellectual. Played with in that, as a crimefighter, Nite Owl is decisive and confident, while Dan Dreiberg is nervous and impotent. (contrast with Rorschach, who is a Poor Lunatic With No Day Job).
- Watchmen originally was going to feature the Charlton Comics lineup, which includes the second Blue Beetle (Ted Kord), who also fits this trope. Though like many of these examples, Blue Beetle is supposed to be a genius inventor within his setting, rather than a true "rich idiot."
- Sandman Mystery Theatre: Wesley Dodds was a mild form of this. He was very geeky, no one thought he was dumb by any means, and he was shown to be actively involved in business ventures (although usually in the background of the story).
- DC's recent reinvention of the old Archie Comics character The Web is one of these. The twist is that he's actually an inversion- whereas Batman is a grim vigilante who fakes being a feckless playboy, The Web is a feckless playboy who took up vigilanteism as a hobby. Then criminals killed his brother. In contrast, the original 1940s version was a college professor/criminologist who moonlighted as a vigilante, and the 60s version was a Henpecked Husband who had to sneak around his wife to fight crime. So more of a "comfortably well off intellectual with a job that leaves him plenty of free time" than this trope.
- Ariana Von Holmberg of Rashida Jones' Frenemy of the State offers a female twist on this character as an Upper-Class Twit recruited by the CIA.
- In Quantum and Woody, Woody is technically one of these; after the death of his father, he's inherited a fortune and a sizable stake in the company. However, the trope is subverted because a messy divorce settlement and several inheritor clauses means he has no direct access to his fortune, but must instead get regular payouts from the estate's executor... which happens to be his Vitriolic Best Bud Quantum.
- Invoked in one half-issue of The Flash, when the second Trickster speculates that his Secret Identity is one of these—"I can tell he's one of those pretty boys under that mask. Probably has jet black hair. Dozens of girlfriends. Bet he lives in a mansion somewhere, too." He happens to be completely wrong, since the Flash at this point is a redheaded, Happily Married police mechanic. Doubled as a Mythology Gag regarding Bruce Wayne.
- A villainous variant is done in Runaways, where the parents of the six protagonists pretend to be your standard dull but well-meaning affluent, upper-class couples, when in reality, they are twelve incredibly corrupt and powerful super-villains.
- In Drowntown, Vincent Drakenberg has a public image of a playboy, but he's actually quite heavily involved in the affairs of his family's Mega-Corp as a kind of hitman, rather than a businessman.
- Never explicitly stated in the heroic fantasy/superhero mashup Night's Dominion vol 1: The Furie is a Batman-like hero who defends the city of Umber, and is particularly infuriated when a thief seemingly hurts Lord Soledad's housekeeper. The housekeeper knows the Furie's real identity and is fond of him. Soledad himself is the most dissipated and useless member of the city council ... but in Chapter 4 he turns out to have unexpected fighting skills and then disappears mysteriously, just before the Furie shows up somewhere else.
- Deconstructed in the Iris Raritan arc of Howard the Duck. Iris decides to try to become a vigilante because rich people always seem to be able to do it with ease, but she's so incompetent that even usual Marvel loser villains the Circus of Crime end up being a serious threat to her, and the resulting debacle leads to Paul being shot and Winda getting severely beaten and possibly raped.
- Mickey Mouse Comic Universe: In one story, Mickey visits a Bizarro Universe where everyone is vaguely the opposite of their normal selves: Mickey is a nasty loser, Goofy is an arrogant rich guy, Doc Static is a Diabolical Mastermind, and the Phantom Blot is a costumed crimefighter. The ending reveals that in this universe, the Phantom Blot's secret identity is Goofy.
- The Mark of Zorro features Douglas Fairbanks as the lazy, meek Don Diego — and also Zorro. Ditto the 1940 version with Tyrone Power as Zorro.
- Batman and Robin (Serial) has Bruce playing this up to the point at which his boredom and exhaustion make it seem like he suffers serious anemia.
- Mystery Men: Wealthy lawyer Lance Hunt is the alter-ego of Captain Amazing. Since Amazing is very focused on making money through sponsorships, and isn't exactly the brightest guy around, he's probably a pretty lousy lawyer.
- The Shadow: After the protagonist reforms and devotes himself to fighting crime, he adopts the cover identity of wealthy man-about-town Lamont Cranston. (To keep things simple, the movie avoids mentioning the complicated backstory from the pulps, wherein Lamont Cranston is an actual separate person whose identity the Shadow borrows. The novelization by James Luceno brings it back in, along with several other bits of pulp continuity the movie left out.)
- The Dark Knight Trilogy:
- Bruce acts as a well-meaning, but seemingly ditzy philanthropist. He keeps that hidden from the public by using Lucius Fox both as a decoy and an actual trusted advisor — probably to keep suspicions down.
- In The Dark Knight, Bruce actually provides an interesting example of being a serious man, who pretends to be a rich idiot, pretending to be a serious businessman. The world is of the impression that Bruce Wayne is the dignified head of Wayne Enterprises, while those who actually meet him are of the impression that he is a rich idiot and Lucius Fox is the real brains of Wayne Enterprises. While a small selection of people, including Alfred and Lucius Fox, know who he really is.
- Don't Lose Your Head, based on The Scarlet Pimpernel, has Sir Rodney (The Black Fingernail/Scarlet Pimpernel Expy) and Lord Darcy, who hear of the news of French aristocrats being executed and decide to rescue them. Before that, they were rich men in a fancy mansion in the countryside that spent their spare time womanizing, having fancy parties, and fishing with beautiful women.
- Iron Man: In the movie, Tony Stark is more of a Rich Idiot with a day job, where he only has to pay attention as long as he doesn't get bored. Naturally enough, that is almost his downfall. However, in the first movie at least, he is one of the top engineers in the world, but only barely competent as a business manager. He delegates that part of his job to his trusted lifelong friend Obadiah Stane, and later his hypercompetent secretary Pepper Potts. By the end of the movie, he goes and renders the whole Secret Identity trope irrelevant by revealing the truth at a press conference. By the time Avengers: Age of Ultron rolls around, being a superhero is his day job.
- DC Extended Universe:
- As usual for the character, this is Bruce Wayne's public persona. When he goes to Lex Luthor's charity gala in Batman v Superman: Dawn of Justice, he plays the drunken playboy to the hilt, especially when being interviewed by Clark Kent.
- Later, in Justice League, we get this exchange:
Barry Allen: What are your superpowers, again?
Bruce Wayne: [matter-of-factly] I'm rich.
- In TRON: Legacy, while it's not immediately obvious, the fact that Sam has a controlling interest in Encom stock implies that he's rather wealthy. While he doesn't exactly flaunt his wealth, he's not really depicted as doing anything with his life other than griefing Encom, aside from various charity work Alan alludes to. There is a subtle display of wealth; BASE jumping gear isn't exactly cheap, and his Ducati Sport Classic retails for around $10k USD.
- The Trope Maker may be The Scarlet Pimpernel, whose eponymous hero disguises himself as a fabulously wealthy but brainless fop.
- The Shadow: Lamont Cranston. However, Walter Gibson later revealed that the Shadow only impersonated Lamont Cranston, a separate person, in order to move about in the circles of the wealthy for intelligence. Kent Allard, a former secret agent, represented the Shadow's true identity. The Shadow had access to Cranston's wealth due to Cranston having taken an extended tour abroad. In the meantime, Allard had begun to impersonate him and forged his signature (it also helped that the two were dead ringers for one another). Once Cranston returned to America, The Shadow gave him an offer — either go back abroad, allowing The Shadow to continue to use the Cranston persona, and gain a very tidy allowance for the rest of his life (Allard had been a very good, if unauthorized, steward of Cranston's money), or have The Shadow ruin him financially.
- Lord Peter Wimsey. Younger brother of an Upper-Class Twit, Lord Peter goes out of his way to cultivate an Upper-Class Twit image himself. The hapless criminals of Britain think of him as "Bertie Wooster playing detective"; by the time they find themselves face to face with Lord Peter's frightening intelligence, it's much too late.
- Francisco Domingo Carlos Andres Sebastián d'Anconia from Atlas Shrugged. Though he has a well-known day job as owner of d'Anconia Copper, he still uses his millionare playboy status as Obfuscating Stupidity. Unlike most rich idiots, the public persona that spends money like water and can't make a good business decision to save his life ends up driving d'Anconia Copper directly into the ground...All According to Plan.
- Prince Diarmuid of The Fionavar Tapestry generally gives the impression of being a shallow, frivolous twit who gets away with his shenanigans (like sneaking into an enemy country to woo their princess) because he's the heir to the throne. It works, until you realise that most of the crap he pulls actually requires quite a lot of strength, bravery and cunning.
- Alec Checkerfield from The Company Novels is an earl who plays at being an idiot, and on his own time funds various charities and countries while making money via being a pirate. Oh yeah, and he's a computer genius/cyborg who later decides to fight evil. At one point he gets compared to The Scarlet Pimpernel, but since it's the 24th century, he has no idea what that means.
- Henry Fitzroy from the Blood Books (and Blood Ties TV show) is a (romance or comic, depending on the medium) writer by night, somewhat subverting the trope in that he actually does something for a living. He seems to be fairly financially well off, presumably because he's saved up money over the years.
- Several Forgotten Realms novels by Elaine Cunningham feature Danilo Thann, a young nobleman from Waterdeep, inspired by The Scarlet Pimpernel. In Elfshadow he initially appears as a none-too-bright dandy who dabbles in (frequently miscast) magic and (bad) music; Arilyn Moonblade briefly takes him hostage and ends up stuck with him, to her great dismay. It's eventually revealed, however, that Danilo is actually a member of the secret society of heroes known as the Harpers, generally very savvy, and was actually assigned to observe Arilyn all along. Another character who knows Danilo's true status observed that nobody would ever believe that he of all people is a Harper. More than once Danilo is shown getting heartily sick of playing the idiot, but he reluctantly continues because he can't deny how useful a cover it is.
- The first Deathstalker series featured as one of its side characters the son of a noble clan who was well-known for his sole skill of always being up to date with court fashion, no matter how extravagant or obscure. He was also considered the greatest fop and dandy of his age. No one even suspected that he was secretly the Masked Gladiator, the deadliest and most revered fighter in the Arena (and actually the second person to inhabit the identity.) When his Family was obliterated by a rival Clan, he turned his skills to being a warrior and assassin for the Underground.
- Kylar from The Night Angel Trilogy poses as a poor nobleman as his cover identity. In reality, he is an apprentice assassin. While Kylar does have obscene amounts of money, he can't use it since that would draw attention to him, but posing as a poor nobleman gives him both access to his targets and anonymity.
- Sheftu from Mara, Daughter of the Nile. At court, he is the glittering Lord Sheftu who hovers somewhere between Gentleman Snarker and Upperclass Twit, while simultaneously being the mastermind of the faction trying to put Thutmose on the throne, and also carrying much of the plots out himself, under the guise of the scribe Sashai.
- Seregil and later Alec play this in the Nightrunner series. Seregil is seen as an exile, a failure at the court, a party boy, a great listener with no strong opinions, and decadent rich idiot. In truth he is a master swordsman, famous cat burglar for the Nobles, and probably the greatest spy the kingdom has Alec is groomed as this as well though most dismiss him as Seregil's boytoy. They both find the act a burden and are eager to escape it.
- Thomas lampshades his own portrayal of this in Death Masks, book 5 of The Dresden Files.
- Zorro — Don Diego de la Vega acts like a nebbishy bookworm and dandy to deflect suspicion that he is the titular vigilante.
- In the Domino Lady pulps, Ellen Patrick maintains a cover as a brainless socialite to mask her activities as the vigilante Domino Lady.
- The Stormlight Archive: While not actually one - he is always fighting on the front line and is a competent battlefield commander - Adolin is considered one by most of the Alethi upper crust, who make it clear that they think he is an arrogant fop. At least, up until the point where he thoroughly beats their asses in duels.
- In Honorverse, Aivars Terekhov's brother-in-law Charlie O'Daley is a classic version, being outwardly an Upper-Class Twit playing at a diplomat with a One-Hour Work Week, but is actually a Special Intelligence Service's finest counterintelligence field agent.
- William Kraft in Victoria is this when first introduced. To the world, he appears as a well-off harmless eccentric; actually, he is the leader of the revolution against the corrupt regime.
- Averted in the 1960s series The Green Hornet (and the original radio series), in that Britt Reid's day job is publishing The Daily Sentinel, a newspaper that's been owned by his family for years. However, in the original radio series and in two film serials based on it, this trope gets some lip service: while Reid has a day job, he often ignores it much more than his family likes.
- Kamen Rider Kabuto:
- Tsurugi Kamishiro is this trope in the most literal sense, emphasis on "Idiot." But then he finds out his family fortune has long-since dried up, and gets an actual day job, and clings to the "idiot" part for dear life.
- Kabuto himself, Souji Tendou, also spends the first half of the series as this trope (Minus the idiot part, he never so much as pretends to be stupid), though he'll obtain high-level positions relevant to finding the week's worm and quit them after it's been dispatched, so he flip-flops.
- Lampshaded and subverted in Star Trek: Deep Space Nine. Julian Bashir likes holonovels in which he is a James Bond character. On one occasion Garak (a
real secret agentcompletely innocuous tailor) joins him in one of these games. When Julian explains that his cover is a rich playboy, Garak remarks "I obviously joined the wrong secret service".
- Sort of in Have Gun Will Travel. Paladin plays the role of city dandy in San Francisco, and generally wears light colored clothing there, but when hired for a job, puts on an all-black ensemble. However, he calls himself Paladin in whatever location he's in, so there isn't a pure Secret Identity here.
- Smallville: At times, Oliver. Tess seems to enjoy encouraging the idea. ("I work; he plays.")
- Arrow. Oliver Queen adopts this image in Season One so he can focus on hunting down the List. Although he does eventually open up a nightclub, this is mostly just to help push his Rich Idiot image, and he has to get his friend Tommy Merlyn and later his sister Thea to manage it. In Season Two he's forced to become CEO of Queens Consolidated for real, causing problems as his nightly activities as the Arrow often interfere with this so he appears to be irresponsible when he's actually trying to do the right thing. He eventually loses his family's megacorporation, then successfully runs for Mayor in Season 4, but again faces the problem of balancing his vigilante work with his job.
- Sir Percy Blakeney in the TV-movie The Scarlet Pimpernel, and heavy emphasis is placed on the fact that it's very important his enemies don't see through the hero's cover.
Sir Percy: He was looking for the Scarlet Pimpernel. I pray he found a fool.
- Alex's current cover on Nikita season 3.
- Averted in the live-action series version of Batman (1966), where Bruce poses as a somewhat airheaded but much loved philanthropist.
- Played straight on Gotham beginning in Season 4, when Bruce takes on a "spoiled billionaire brat throwing money around" persona to bid on an ancient knife he suspects Ra's al Ghul has been trying to acquire. Alfred was the one to suggest this as one of the many masks Bruce will have to wear if he insists in continuing to work as a vigilante. His main regret is that this is exactly the sort of disgraceful attitude Bruce's parents had been determined to ensure their son not develop.
- Iron Fist (2017): In "Felling Tree with Roots," Madame Gao makes an offer for Danny Rand to stay with Rand Enterprises and reap all the rewards of this trope, like buying a yacht or eating in fancy restaurants with his friends Colleen Wing and Claire Temple, all while Gao and the Hand continue using Rand's resources for their goals.
- Daredevil (2015). Lampshaded when Claire Temple asks Daredevil if he's one of those billionaire playboys, which is why he can afford to spend his nights fighting crime. When Daredevil explains that he does have a day job (he's a lawyer) she quips, "Damn! I thought I'd lucked out."
- The Red Panda of Red Panda Adventures is an interesting example; it's explained in the Backstory that he basically was a rich idiot until he began training and fighting crime. This led to a Secret Identity Identity in the present day. When World War II rolls around, he throws his company's full weight behind the war effort, but doesn't go to the front himself, like a bunch of other men his age, ostensibly because of his connections. Also, because Canadian intelligence wants to keep him at home, fighting off saboteurs as the Red Panda. He eventually decides to go to the front anyway. Then he vanishes under mysterious circumstances...
- Hunter: The Vigil:
- The Ashwood Abbey society is a group of rich socialites who are so bored with life that the only thing that can provide a sufficient thrill is hunting down vampires and werewolves.
- On the even more villainous end of the scale, we have the Hunt Club. They Serial Kill as a point-based sport.
- In Champions, 15 points buys you the "Filthy Rich" Perquisite, which turns your character into this.
- In GURPS there is a handwave/justification available for this in the form of the Advantage "Independent Income" that represents having "people" who will do some of your work for you (actually taking time out of your day to work is still required if you want your full income, though).
- Forgotten Realms:
- The classic character Danilo Thann is the very image of inane and decadent highborn dandy, mildly annoying due to his habit of singing bawdy couplets and hurling spells that tend to fail in spectacular ways. Behind the image is a Harper secret agent, a wizard who managed to impress his master Khelben "Blackstaff" (a champion and apprentice of the gods of magic) time and again and dares to confront him, a talented bard and a decent fencer. Even shrewd opponents disregarded him — until it was too late.
- Haedrak III, the Tethyrian throne's last heir who participated in a war, has a Rightful King Returns celebration... and that's about it. Yet another useless lordling dabbling in magic and absent-mindedly playing with his familiar instead of listening to the serious discussions. Haedrak Errilam Alemander Olosar Lhorik was also previously known as "Lhaeo". Remember that Obstructive Bureaucrat with Photographic Memory who for more than twenty years was the Old Mage's assistant, Seen It All and survived to never tell about it? So, he was also an apprentice (and Elminster developed a handful of spells personally for him), knows almost all the important people on the continent and lots of very exclusive secrets. After crowning Haedrak proved to be an investigator good enough to let Khelben (having half of the Harpers to spy on his behalf) know some things happening in Blackstaff's own city. He didn't stop working with Harpers just because he doesn't serve one of their founders anymore.
- Donnie Rhodes of Scion, specifically the Scion of Aphrodite, is a darker version of this — his father opted to give him as little attention as legally necessary (the elder Rhodes didn't take the whole "a goddess dumped their kid on his doorstep" thing well), so he threw himself into this lifestyle. His mother saved him from getting shot in a nightclub one night, and he grew out of it once he met his Band. Losing his Band in Scion: God caused him to revert a little.
- The default setting for player characters in Spirit of the Century, thanks to its pulp sensibilities. Even Centurions who aren't filthy rich can access the considerable resources of the Century Club to maintain a life of leisure. Consequently, they never have to do all of the insane things they do — they do it because they love it.
- George Weathermay of Ravenloft is more of a Rich Wallflower With No Day Job, as he was born into one of Mordentshire's most well-off families, but was so socially awkward as a youth that he avoided parties and gatherings to spend time with his horses and hounds. He grew up to be a formidable monster-hunting ranger, battling lycanthropes and other horrors, yet he kept his heroic deeds a secret to shield his family from monstrous payback and ensure their reputations wouldn't be overshadowed by his reckless and morbid pursuits.
- Played with in Batman: Arkham City. Batman wasn't enough to get the prison city shut down, so he started putting on the pressure as Bruce Wayne. And was immediately kidnapped on live television and thrown inside.
- Art of Fighting: Robert Garcia is the scion of one of the wealthiest families in the world and is the current CEO of the Garcia Foundation. He's also jointly responsible for taking down Mr. Big's syndicate and was personally responsible for laying the smackdown on Big, who happens to be one of South Town's most feared and powerful crimelords.
- Garrus in Mass Effect is subtly revealed to have been carrying on this deception to his family after becoming the vigilante Archangel, as revealed in a transmission from him to one of his siblings that can be read in the Lair of the Shadow Broker DLC. He claims he's on a "cruise around the galaxy," which, strictly speaking isn't a lie. He just left out the part where he was fighting the Collectors.
- To outsiders, Girl Genius's Vanamonde von Mekkahn looks like a young loafer who does nothing but laze around and drink coffee. In reality, he wrote a definitive book on coffee (under a pen name), is (according to Carson) "more competent than he appears", and, oh yeah, secretly runs Mechanicsburg.
- Before he became the eponymous Lavender Jack, the main protagonist, Mimley, was very much this — albeit with a drinking problem and a broken heart. While he's less asocial under the auspices of Ducky, he still does present the flamboyant appearance of the last of a wealthy family line.
- Batman: The Animated Series: Downplayed — here, Bruce takes a more active role in Wayne Enterprises, but he still puts on a Bunny-Ears Lawyer mask when in public. In "Nothing to Fear", thanks to a snide remark from an old friend of his father, Bruce fears that this trope is making him a disgrace to the family name. His public guise is good enough to protect his identity from an attempt to reveal it:
- Prince Adam from He-Man and the Masters of the Universe (1983) is a feckless layabout Prince who is mysteriously never suspected to be the Big Damn Hero for precisely the reasons mentioned in the trope definition (also, everyone thinks he's a coward because he always disappears when the villains attack).
- In Frisky Dingo, Xander Crews has a secret identity as Awesome X. He has no super powers other than his small army of mercenaries. This is mocked by others, as "your super power is management". Awesome X did kill every villain, but he is hardly heroic as he is a total dick. He's also not all that good at management.
- Adam West, a.k.a. Catman on The Fairly OddParents. Lampshaded at one point when he wonders what to do now that he has to quit crime fighting, to which Timmy responds "Oh, I don't know, go home to your mansion and watch TV?"
- In The Simpsons, Homer's family are apparently unable to convince him that Bruce Wayne is secretly Batman, because he's too much of a playboy (not to mention CEO of Wayne Enterprises) to have the time. They are somewhat freaked out by his disturbing level of denial ("Why does he think Alfred's friends with Batman?").
- Larryboy both plays this straight or averts this, depending on the series. In the standard VeggieTales episodes, he is never shown with a job. In the LarryBoy: The Cartoon Adventures spinoff, he's still a billionaire, however, he works as a janitor at the Daily Bumble, the town's newspaper. According to Archie, his butler, this is so he can "keep his finger on the pulse of Bumblyburg". Why janitor? It was the only job he was qualified for. It's implied that Larry then has two secret identities, having to hide the Rich Idiot side from those who know him as a janitor.