WWE (formerly CWC, then WWWF, then WWF) is a Long Runner in both its history and its talent, so it's no real surprise that it's hit more than a few snags along the way - bad wrestler ideas, bad pay-per-view events, and bad gimmicky storylines. And perhaps most disappointingly, good ideas botched due to various errors in judgement or other factors.
- If something bad was an isolated incident or simply stupid, it doesn't make the whole thing Horrible. Merely being offensive in its subject matter is not enough to justify a work as So Bad It's Horrible. Hard as it is to imagine at times, there is a market for all types of deviancy (no matter how small a niche it is). It has to fail to appeal even to that niche to qualify as this.
- No Real Life Examples, Please! While WWE's management of the COVID-19 Pandemic has been deemed questionable at best, it doesn't count as an example, as it doesn't pertain to anything Kayfabe but rather a Real Life situation.