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** Suzy herself. She was taken away from her mother at only six weeks old[[note]]It's the law that puppies have to stay with their mother for eight weeks before they can be given away[[/note]] and is very sick with various illnesses. At the end of her commercial, she dies from her sickness.
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** Suzy herself. She was taken away from her mother at only six weeks old[[note]]It's the law that old[[note]]by UK law, puppies have to stay with their mother for eight weeks before they can be given away[[/note]] and is very sick with various illnesses. At the end of her commercial, she dies from her sickness.
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Adding these seeing as this was listed under both Nightmare Fuel.Advertising and Tear Jerker.Advertising.
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* NightmareFuel:
** The juxtaposition of the [[SoundtrackDissonance cheerful music]] with such horrible sights as a puppy having a deadly virus.
** About halfway through, we see the little girl looking very scared as the screen goes black and the narrator reveals that Suzy's mother spent her life "confined in darkness".
** At the end, we see the now-dead Suzy being buried, and the music becomes slow and distorted.
** The juxtaposition of the [[SoundtrackDissonance cheerful music]] with such horrible sights as a puppy having a deadly virus.
** About halfway through, we see the little girl looking very scared as the screen goes black and the narrator reveals that Suzy's mother spent her life "confined in darkness".
** At the end, we see the now-dead Suzy being buried, and the music becomes slow and distorted.
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* TearJerker: The sight of a poor, innocent puppy being very sick and dying.
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** Suzy herself. She was taken away from her mother at only six weeks old[[note]]It's the law that puppies have to stay with their mother for eight weeks before they can be given away[[/note]], and is very sick with various illnesses. At the end of her commercial, she dies from her sickness.
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** Suzy herself. She was taken away from her mother at only six weeks old[[note]]It's the law that puppies have to stay with their mother for eight weeks before they can be given away[[/note]], away[[/note]] and is very sick with various illnesses. At the end of her commercial, she dies from her sickness.
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Not about the ad itself
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* SugarWiki/MomentOfAwesome: Meta example: Suzy's campaign resonated with the UK Parliament so much that in 2017, the laws of the sale of puppies changed to better the lives of dogs throughout the UK.
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* SugarWiki/MomentOfAwesome: Meta example: Suzy's campaign resonated with the UK Parliament so much that in 2017, the laws of the sale of puppies changed to better the lives of dogs throughout the UK.
* {{Squick}}: Suzy's infected eye, not to mention her [[PottyFailure loudly defecating on the floor, which is shown completely uncensored]].
* TheWoobie:
** Suzy herself. She was taken away from her mother at only six weeks old[[note]]It's the law that puppies have to stay with their mother for eight weeks before they can be given away[[/note]], and is very sick with various illnesses. At the end of her commercial, she dies from her sickness.
** Suzy's mother, who spent her life in a dark cage and was slaughtered after being forced to deliver ''twenty'' litters of puppies.
** The little girl. All she wanted was a puppy...
* {{Squick}}: Suzy's infected eye, not to mention her [[PottyFailure loudly defecating on the floor, which is shown completely uncensored]].
* TheWoobie:
** Suzy herself. She was taken away from her mother at only six weeks old[[note]]It's the law that puppies have to stay with their mother for eight weeks before they can be given away[[/note]], and is very sick with various illnesses. At the end of her commercial, she dies from her sickness.
** Suzy's mother, who spent her life in a dark cage and was slaughtered after being forced to deliver ''twenty'' litters of puppies.
** The little girl. All she wanted was a puppy...
