History YMMV / MarvelAFreshStart

** Character-specific example. Who could have expected ''Conan: Serpent War'' to have Dark Agnes, an obscure Creator/RobertEHoward character that had only three books published in the 1930s and made very occasional appearances in the Dark Horse ''Savage Sword of Conan'' series.

** Character-specific example. Who could have expected ''Conan: Serpent War'' to have Dark Agnes, an obscure Creator/RobertEHoward character that had only three books published in the 1930s.

** Even more surprising was the revival of ''ComicBook/UnstoppableWasp''. Initially the comics sold poorly and barely got noticed, and was released during what many consider a DorkAge. However, trades sold well and so Marvel is willing to give it another go. It helps there's a new guy in charge. That said, it's still surprising when one considers that the theme is bringing back the old guard as opposed to {{Legacy Character}}s, so them bringing back Nadia as a legacy title is still quite a deviation. What possibly justifies it is that Janet, Nadia's predecessor, will be playing a more active role as her mentor.

* AlasPoorScrappy: The Inhumans have gotten this reaction as of ''Death of the Inhumans'', who even with all the promotion they've gotten in the past couple of years at the expense of the mutants, some felt like killing them off was just pandering to the hatedom of these characters, and just wastes any potential of writing them into the relaunch.

* PanderingToTheBase: With "Fresh Start", Marvel is being heavily accused of this in regards to fans who wanted the old status quo back at any cost. With many of the new generation being shunted aside (Riri Williams and Amadeus Cho losing their solo books, with ''Champions,'' a series that's also likely to get cancelled soon, becoming basically the only place they can appear), shafted back onto their old aliases ([[Comicbook/{{X23}} Laura Kinney]] and Sam Wilson/Falcon), or even depowered (Jane Foster), while the old generation takes their place back. There are a lot of older fans who feel happy about this as Marvel, to them, spent the last few years pandering to about everyone ''but'' the fans of the classic comics, and there are naturally a lot of new fans who aren't too happy with this as it derails many of the characters that got them into Marvel in the first place.

* MemeticLoser: Between Marvel getting the film rights to the ''ComicBook/XMen'' back due to Disney's acquisition of Fox, the increased focus on bringing said X-Men back, and the ''Death of the Inhumans'' event coming after ''years'' of CharacterShilling in an attempt to turn them in Marvel's mutants due to film rights, and not to mention the epic failure of the [[Series/{{Inhumans}} show starring them]] after it was supposed to have been a big movie, the ''Inhumans'' have become the official whipping boys of a very vocal portion of the Marvel community.

*** There is a big concern about forcing Laura back into X-23 codename and costume when part of her character arc in ''All-New Wolverine'' was outgrowing her past. In regards to Mariko Tamaki there are people who believe she is much better fitting on Laura than She-Hulk but are irritated that this is the second time she is given a book with what appears to be an [[ExecutiveMeddling editorial-mandated]] AudienceAlienatingPremise, almost feels like they want to make her into a ScapegoatCreator.

* WinTheCrowd: As noted, ''A Fresh Start'' had an uphill battle due to being ''another'' relaunch that reset the numbering (which has been a major cause of Marvel's problems with fans, as many found things became too confusing), and the appearance that they were shunting the 'diverse' heroes. However, the runs that started from the relaunch have been well-received (in particular, Nick Spencer's ''Amazing Spider-Man'' has been massively redeeming both the book ''and'' Spencer himself), while the 'diverse' heroes have been saved from obscurity either by having them gain new books (Ironheart, Iceman, and Unstoppable Wasp, the latter two largely because of their strong trade sales), or grouped into team books (such as the new ''ComicBook/WestCoastAvengers''), thus mitigating the concerns that Marvel were going to pander to the fans who had been calling for those characters' heads. As a result, overall things have been rather well-received despite the initial concerns.

** [[ComicBook/{{X23}} Laura Kinney]] being thrown back from her Wolverine mantle while it was given back to [[ComicBook/{{Wolverine}} James Howlett]] wasn't well received by some, especially in light of her new comic book being titled "X-23", hinting she'll go back to a codename she actually ''hates''. That said, her comic focuses on trying to find an identity for herself, so there is still hope for her to find an identity of her own that doesn't involve her trademark codename, just like Gabby did.

** After all the complaints about how [[TheyChangedItNowItSucks they changed]] ComicBook/SpiderWoman's iconic costume to something more modest and less sexy in her [[ComicBook/SpiderWoman2014 2014 series]], she finally returns to the classic skin-tight suit starting with ''Strikeforce''. Though, well-received by those who hated the new costume, this did cause fans who ''liked'' the new costume to be disappointed.

* AndYouThoughtItWouldFail: There was a CollectiveGroan by some of the community at Marvel doing ''another'' relaunch just seven months after their [[ComicBook/MarvelLegacy last]], and it was thought that it would only continue their DorkAge some people thought they had been stuck in for a good portion of the '10s. Fast-forward a year later, and the general reception is that ''Fresh Start'' was what had finally gotten Marvel ''out'' of the DorkAge, with new creative teams, new ideas, new stories and generally being more in-tune with their actual audience, have reinvigorated the Marvel brand. It helps that they've stopped their CharacterShilling of the Inhumans at the expense of the X-Men, while putting mutants back as a core pillar of the Marvel Universe.

** Marvel puts the heroes of old back into the limelight, after many fans complained that their newer replacements either didn't hold up or received too much CharacterShilling. However, there are also those [[ItsTheSameNowItSucks displeased with the return to the status quo]].[[note]] It is an oversimplification to solely credit the ''Fresh Start'' relaunch with all of the LegacyImplosion going on at Marvel. Thor Odinson's return was planned from the start. Steve Rogers and Sam Wilson returned to their respective ''Captain America'' and ''Falcon'' identities during ''Marvel Legacy'' as a result of ''Secret Empire'' and its aftermath. Tony Stark never died; he was just in a coma, readers were shown this from the start, and his absence was always meant to be a temporary situation. The only part of the LegacyImplosion that can strictly be credited to ''Fresh Start'' is Riri Williams and Amadeus Cho losing their solo books in favour of ''Tony Stark: Iron Man'' and ''ComicBook/ImmortalHulk'' (in that Marvel could have published two Iron Man titles and two Hulk titles at once in the ''Fresh Start'' era, but chose not to). And Riri got her solo book back only a few months into the relaunch. [[/note]]

* AndYouThoughtItWouldFail: There was a CollectiveGroan by much of the community at Marvel doing ''another'' relaunch just seven months after their [[ComicBook/MarvelLegacy last]], and it was thought that it would only continue their DorkAge some people thought they had been stuck in for a good portion of the '10s. Fast-forward a year later, and the general reception is that ''Fresh Start'' was what had finally gotten Marvel ''out'' of the DorkAge, with new creative teams, new ideas, new stories and generally being more in-tune with their actual audience, have reinvigorated the Marvel brand. It helps that they've stopped their CharacterShilling of the Inhumans at the expense of the X-Men, while putting mutants back as a core pillar of the Marvel Universe.

* AndYouThoughtItWouldFail: There was a CollectiveGroan by much of the community at Marvel doing ''another'' relaunch just seven months after their [[ComicBook/MarvelLegacy last]], and it was thought that it would only continue their DorkAge they had been stuck in for a good portion of the '10s. Fast-forward a year later, and the general reception is that ''Fresh Start'' was what had finally gotten Marvel ''out'' of the DorkAge, with new creative teams, new ideas, new stories and generally being more in-tune with their actual audience, have reinvigorated the Marvel brand. It helps that they've stopped their CharacterShilling of the Inhumans at the expense of the X-Men, while putting mutants back as a core pillar of the Marvel Universe.

** There's a far greater focus on Asian representation than before, both in stories and in creators, which one might suspect was an initiative done by C.B. Cebulski to [[TheAtoner atone]] for him pretending to be a Japanese man named Akira Yoshida for marketing reasons (and fans [[NeverLiveItDown won't let him live down]]). First, he was the one who ordered to have [[ComicBook/{{Psylocke}} Betsy Braddock]] returned to her original white body, after spending three decades as a Japanese ninja, to put an end to her appropriating something that isn't hers, and later had her former body Kwannon take the mantle of Psylocke to make the bearer of title ''actually'' Asian (a compromise considering the [[TheyChangedItNowItSucks backlash]] towards White Psylocke). He then greenlit several Asian-focused titles like ''Aero'' and ''Sword Master'', aimed at the Asian market and yet still part of the Franchise/MarvelUniverse and released in the west, and [[CanonImmigrant immigrated]] other heroes, namely Crescent & Io, White Fox and Luna Snow, from the South Korean-developed mobile game ''VideoGame/MarvelFutureFight'' to add diversity while expanding on the characters' concepts, backstories and setting the stage for their role in the future. All the Asian-based titles are written by Asian writers and drawn by Asian artists, notably Alyssa Wong (who had given Cebulski a ''scathing'' [[TheReasonYouSuckSpeech rant]] on the internet about Cebulski when he was outed), which indicates that this has helped with making amends with the community.

** ''ComicBook/GhostRider'' fans, specifically fans of Johnny Blaze and Danny Ketch, weren't pleased that [[ComicBook/AllNewGhostRider Robbie Reyes]] was being [[ReplacementScrappy forced upon them as the new Ghost Rider]] for reasons they cite as [[PoliticalCorrectnessGoneMad forced political correctness]] (it doesn't help that this was part of a line-wide initiative to promote brand new diverse heroes at the expense of the old guard, rather than an organic storytelling decision, which made it feel less legitimate). Of course, Robbie had his share of fans as well and thought he was a cool concept, plus he ''is'' a Latino hero with actual characterization, so taking him out completely would've certainly sparked a backlash. To solve this, Marvel had Robbie join the Avengers, while Johnny and Danny are co-stars of the new ''Ghost Rider'' title.

** Because the ''ComicBook/{{Champions|2016}}'' were made effectively to replace the ''ComicBook/YoungAvengers'' as the main traditional teenage super team of the Marvel Universe, many didn't seriously think the Young Avengers would actually return any time soon. Then at New York Comic-Con 2018, C.B. Cebulski confirmed that there were plans for the ''Young Avengers'' in 2019, and that fans of the series will be ''very'' happy.

** Because the ''ComicBook/{{Champions|2016}}'' were made effectively to replace the ''ComicBook/YoungAvengers'' as the main traditional teenage super team of the Marvel Universe, many didn't seriously think the Young Avengers would actually return any time soon. Then at New York Comic-Con 2018, C.B. Cebulski confirmed that a new ''Young Avengers'' title is on the way in 2019, and that fans of the series will be ''very'' happy.

** For Mark Waid's ''Dr. Strange'', he's coming off of the popular run by Donny Cates, thus he has a ToughActToFollow. This is also because many fans feel like Waid's been off his A-Game since ''ComicBook/{{Avengers 2016}}'' and ''ComicBook/{{Champions 2016}}''.[[note]] Although his ''ComicBook/CaptainAmerica'' work with Chris Samnee was extremely well received.[[/note]]

** The ''ComicBook/FantasticFour'' officially return to the Marvel Universe after being cancelled since 2015 over a certain film rights issue that got solved. As a bonus, ongoings for ''Future Foundation'' and ''Doctor Doom'' would join them.

** After several years on ice due to Marvel's movie rights feud with Creator/TwentiethCenturyFox, the Fantastic Four are finally making their return to the Marvel Universe.

** ''Finally'' putting the X-Men back into the limelight after ''years'' of them being shafted into a DorkAge solely because of Creator/TwentiethCenturyFox holding their movie rights. Now that Disney bought out the company, thus gaining their company's rights, the X-Men have promptly returned as a pillar of Marvel. To exemplify this, they've gotten the famed Creator/JonathanHickman to relaunch the ''[[ComicBook/JonathanHickmansXMen X-Men]]'' with two major storylines that will redefine their place in the Marvel Universe, followed by a relaunch of brand new X-titles that start fresh as opposed to being in a constant state of stagnation. In fact, many were glad that Hickman convinced Marvel to cancel all ongoing ''X-Men'' titles (including the tepidly-received ''ComicBook/UncannyXMen2018'') in favor of his relaunch, which will "[[SoftReboot reboot]]" the X-Men into what is hoped to be a new era of greatness.

** After the many, many, ''many'' complaints about how [[TheyChangedItNowItSucks they changed]] ComicBook/SpiderWoman's iconic costume to something more modest and less visually appealing in her [[ComicBook/SpiderWoman2014 2014 series]], she finally returns to the classic skin-tight suit starting with ''Strikeforce''. Which obviously just lead to the fans of the new costume being disappointed.

** After the many, many, ''many'' complaints about how [[TheyChangedItNowItSucks they changed]] ComicBook/SpiderWoman's iconic costume to something more modest and less visually appealing in her [[ComicBook/SpiderWoman2014 2014 series]], she finally returns to the classic skin-tight suit starting with ''Strikeforce''.

** The announcement that the ''ComicBook/YoungAvengers'' team book would finally return after five years since dissolution is this for fans who missed the team.

* InternetBacklash:
** The mere fact that a relaunch is happening so soon after ''Legacy'', which Marvel heavily promoted as the big boost in promotion. Many are angry that Marvel is relaunching ''again'' after a number of attempts all contributed to Marvel's downwards tumble in sales. Additionally, despite being promoted as a "Fresh Start", many of the books still seem to run on the heavy amount of ContinuityLockOut, meaning if they will actually bring in new customers is questionable at best.
*** This is actually a big concern in retailers' inner circles, with the Marvel retailers group openly complaining that they fear the sales are not gonna be there due to the diminishing returns of previous launches, even though "Fresh Start" announcements have received above average positive receptions among fans.
** The new numbering system which lists both a new numbers and the Legacy numbers. An attempt to cease confusion over numbering which many agree makes things even more complicated.
** The seeming pushing away of the [[AffirmativeActionLegacy diverse group of legacy characters]] in favor of the old guard also received some backlash, as it is seen by their fans as Marvel pandering to the group who hated them.

* PanderingToTheBase: With "Fresh Start", Marvel is being heavily accused of this in regards to fans who wanted the old status quo back at any cost. With many of the new generation being shunted aside (Riri Williams and Amadeus Cho losing their solo books, with ''Champions,'' a series that's also likely to get cancelled soon, becoming basically the only place they can appear), shafted back onto their old aliases ([[Comicbook/{{X23}} Laura Kinney]] and Sam Wilson/Falcon), or even depowered (Jane Foster), while the old generation takes their place back. There are a lot of older fans who feel happy about this as Marvel, to them, spent the last few years pandering to about everyone ''but'' the fans of the classic comics, and there are naturally a lot of new fans who [[InternetBackdraft aren't too happy]] with this as it derails many of the characters that got them into Marvel in the first place.