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For some excellent examples in anime, see FestivalEpisode and SchoolFestival. Also see the ''Franchise/ShinMegamiTenseiPersona'' games ''VideoGame/{{Persona 3}}'' and ''VideoGame/{{Persona 4}}'' if you want to experience a complete Japanese year as a normal highschool student ([[{{Dissimile}} while fighting]] TheLegionsOfHell).

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For some excellent examples in anime, see FestivalEpisode and SchoolFestival. Also see the ''Franchise/ShinMegamiTenseiPersona'' ''Franchise/{{Persona}}'' games ''VideoGame/{{Persona 3}}'' and ''VideoGame/{{Persona 4}}'' if you want to experience a complete Japanese year as a normal highschool student ([[{{Dissimile}} while fighting]] TheLegionsOfHell).


* [[AllHallowsEve Halloween (October 31)]] - Not a national holiday and not highly celebrated; the Buddhist festival Bon may be the closest equivalent of what Halloween once was, since the spirits of the dead revisit household altars. Awareness of Halloween has increased of late as more and more American media makes it to Japan. [[Ride/DisneyThemeParks Tokyo Disneyland]] in particular has been largely attributed to the rising popularity of the holiday in the country, as they began their own Halloween event in 2000, which quickly became a success. [[Ride/UniversalStudios Universal Studios Japan]] would later further expand the holiday's presence via their own event. Japanese stores took notice of the popularity of the parks' events and began selling a vast array of Halloween merchandise, making things snowball from there. Some anime use Halloween an an excuse to put a cast of [[{{Moe}} cute girls]] in [[HalloweenCosplay cute costumes]]. Generally there are a lot of ([[{{UsefulNotes/Kawaisa}} cute]], not scary) Halloween decorations about for the month of October, but unlike elsewhere in the world, trick-or-treating is not commonly done during the holiday -- it is rather instead seen as a time for people to dress up and go to parties.

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* [[AllHallowsEve [[UsefulNotes/AllHallowsEve Halloween (October 31)]] - Not a national holiday and not highly celebrated; the Buddhist festival Bon may be the closest equivalent of what Halloween once was, since the spirits of the dead revisit household altars. Awareness of Halloween has increased of late as more and more American media makes it to Japan. [[Ride/DisneyThemeParks Tokyo Disneyland]] in particular has been largely attributed to the rising popularity of the holiday in the country, as they began their own Halloween event in 2000, which quickly became a success. [[Ride/UniversalStudios Universal Studios Japan]] would later further expand the holiday's presence via their own event. Japanese stores took notice of the popularity of the parks' events and began selling a vast array of Halloween merchandise, making things snowball from there. Some anime use Halloween an an excuse to put a cast of [[{{Moe}} cute girls]] in [[HalloweenCosplay cute costumes]]. Generally there are a lot of ([[{{UsefulNotes/Kawaisa}} cute]], not scary) Halloween decorations about for the month of October, but unlike elsewhere in the world, trick-or-treating is not commonly done during the holiday -- it is rather instead seen as a time for people to dress up and go to parties.


Japan is, as you may have guessed, a foreign country. [[CaptainObvious Unless you're Japanese.]]

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Japan is, as you may have guessed, a foreign country. [[CaptainObvious Unless you're Japanese.]]
Japanese.


* [[AllHallowsEve Halloween (October 31)]] - Not a national holiday and not really celebrated; the Buddhist festival Bon may be the closest equivalent of what Halloween once was, since the spirits of the dead revisit household altars. Awareness of Halloween has increased of late as more and more American media makes it to Japan. Some anime use Halloween an an excuse to put a cast of [[{{Moe}} cute girls]] in [[HalloweenCosplay cute costumes]]. Generally there are a lot of ([[{{UsefulNotes/Kawaisa}} cute]], not scary) Halloween decorations about for the month of October, but no one, or hardly anyone, actually dresses up or goes to parties.

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* [[AllHallowsEve Halloween (October 31)]] - Not a national holiday and not really highly celebrated; the Buddhist festival Bon may be the closest equivalent of what Halloween once was, since the spirits of the dead revisit household altars. Awareness of Halloween has increased of late as more and more American media makes it to Japan. [[Ride/DisneyThemeParks Tokyo Disneyland]] in particular has been largely attributed to the rising popularity of the holiday in the country, as they began their own Halloween event in 2000, which quickly became a success. [[Ride/UniversalStudios Universal Studios Japan]] would later further expand the holiday's presence via their own event. Japanese stores took notice of the popularity of the parks' events and began selling a vast array of Halloween merchandise, making things snowball from there. Some anime use Halloween an an excuse to put a cast of [[{{Moe}} cute girls]] in [[HalloweenCosplay cute costumes]]. Generally there are a lot of ([[{{UsefulNotes/Kawaisa}} cute]], not scary) Halloween decorations about for the month of October, but no one, or hardly anyone, actually dresses unlike elsewhere in the world, trick-or-treating is not commonly done during the holiday -- it is rather instead seen as a time for people to dress up or goes and go to parties.


* Tsukimi - Harvest moon festivals. The festival for the full moon is fifteenth day of the eigth month of the lunisolar calendar; the thirteenth day of the ninth month is for the waxing moon. These days are typically in September and October in the Gregorian calendar.

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* Tsukimi - Not a national holiday. Harvest moon festivals. The festival for the full moon is fifteenth day of the eigth month of the lunisolar calendar; the thirteenth day of the ninth month is for the waxing moon. These days are typically in September and October in the Gregorian calendar.


* Setsubun (February 3) - While not a holiday, this day traditionally marks the beginning of spring. Throwing beans to ceremonially expel negative spirits from the household is a characteristic tradition. Technically, this is spring Setsubun, properly called Risshun; each seasonal division can be called Setsubun.

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* Setsubun (February 3) - While not Not a national holiday, this day traditionally marks the beginning of spring. Throwing beans to ceremonially expel negative spirits from the household is a characteristic tradition. Technically, this is spring Setsubun, properly called Risshun; each seasonal division can be called Setsubun.



* Valentine's Day (February 14) - Imported by chocolate companies, as a result of which the Japanese version of the holiday centers heavily around chocolate. Women give [[ThroughHisStomach chocolates to their special men]], as well as "obligation chocolate" to their male coworkers. The fact that only men get presents is (according to Wiki/TheOtherWiki) due to a typo made by an ad exec during the original advertising campaign. See White Day below.

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* Valentine's Day (February 14) - Imported Not a national holiday, this day is imported by chocolate companies, as a result of which the Japanese version of the holiday centers heavily around chocolate. Women give [[ThroughHisStomach chocolates to their special men]], as well as "obligation chocolate" to their male coworkers. The fact that only men get presents is (according to Wiki/TheOtherWiki) due to a typo made by an ad exec during the original advertising campaign. See White Day below.



* UsefulNotes/{{Tanabata}} (July 7) "The Evening of The Seventh" - A holiday with romantic connotations. There is a legend in Asia called "The Weaver and the Cowherd" about two lovers (Orihime and Hikoboshi, who are the stars Vega and Altair) who can meet only once a year and only if it doesn't rain on the seventh day of the seventh month. (More information [[http://en.wikipedia.org/wiki/Tanabata#Story_behind_the_Tanabata here]] on Wiki/TheOtherWiki.) It is marked with festivals and with writing wishes on strips of paper and attaching these to bamboo.

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* UsefulNotes/{{Tanabata}} (July 7) "The Evening of The Seventh" - Not a national holiday. A holiday with romantic connotations. There is a legend in Asia called "The Weaver and the Cowherd" about two lovers (Orihime and Hikoboshi, who are the stars Vega and Altair) who can meet only once a year and only if it doesn't rain on the seventh day of the seventh month. (More information [[http://en.wikipedia.org/wiki/Tanabata#Story_behind_the_Tanabata here]] on Wiki/TheOtherWiki.) It is marked with festivals and with writing wishes on strips of paper and attaching these to bamboo.



* Obon (July or August 13-15) - A traditional Buddhist celebration aimed at alleviating the loneliness of deceased ancestors. It's often used as a day for family reunions and, since it's during the summer, it often involves outdoor festivals and the wearing of yukata. Buddhists visit and clean the graves of ancestors and the spirits of the dead revisit their household altars. Usually concludes with the floating of paper lanterns down rivers, symbolizing the return of the spirits back to the realm of the dead. Look for the traditional Bon Odori dance.

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* Obon (July or August 13-15) - Not a national holiday. A traditional Buddhist celebration aimed at alleviating the loneliness of deceased ancestors. It's often used as a day for family reunions and, since it's during the summer, it often involves outdoor festivals and the wearing of yukata. Buddhists visit and clean the graves of ancestors and the spirits of the dead revisit their household altars. Usually concludes with the floating of paper lanterns down rivers, symbolizing the return of the spirits back to the realm of the dead. Look for the traditional Bon Odori dance.



* [[AllHallowsEve Halloween (October 31)]] - Not really celebrated; the Buddhist festival Bon may be the closest equivalent of what Halloween once was, since the spirits of the dead revisit household altars. Awareness of Halloween has increased of late as more and more American media makes it to Japan. Some anime use Halloween an an excuse to put a cast of [[{{Moe}} cute girls]] in [[HalloweenCosplay cute costumes]]. Generally there are a lot of ([[{{UsefulNotes/Kawaisa}} cute]], not scary) Halloween decorations about for the month of October, but no one, or hardly anyone, actually dresses up or goes to parties.

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* [[AllHallowsEve Halloween (October 31)]] - Not a national holiday and not really celebrated; the Buddhist festival Bon may be the closest equivalent of what Halloween once was, since the spirits of the dead revisit household altars. Awareness of Halloween has increased of late as more and more American media makes it to Japan. Some anime use Halloween an an excuse to put a cast of [[{{Moe}} cute girls]] in [[HalloweenCosplay cute costumes]]. Generally there are a lot of ([[{{UsefulNotes/Kawaisa}} cute]], not scary) Halloween decorations about for the month of October, but no one, or hardly anyone, actually dresses up or goes to parties.



* Bodhi Day (December 8) - Not a public holiday. A minor Buddhist holiday in Japan commemorating the Buddha's achievement of englightenment, like Vesākha/Hanamatsuri, which is a more widely celebrated occasion. Zen Buddhists call it Rohatsu; Tendai Buddhists call it Shaka-Jōdō-e. Traditions for its celebration vary between sects.
* Emperor's Birthday (December 23) - A celebration of the reigning Emperor's birthday. The date obviously changes when a new Emperor takes the \throne, although the Japanese Diet still has to convene to "officially" designate a new date for the holiday.[[labelnote:Note]]The current heir apparent's birthday is February 23.[[/labelnote]]
* Christmas Eve and [[UsefulNotes/ChristmasInJapan Christmas]] (December 24-25) - In Japan, Christmas is considered a romantic holiday, to be spent with one's love rather than family (that is usually for New Years). This event is often a plotline in any anime featuring romance or romantic relationships. It is also celebrated in a more secular manner. In postwar Japan, [[UsefulNotes/KentuckyFriedChicken KFC]] jumped on an opportunity to corner the market and made fried chicken a staple of Japanese Christmas dinner, with people pre-ordering buckets a month in advance; this explains why Colonel Sanders may be considered interchangeable with SantaClaus in Japanese media.
* Omisoka (December 31) - New Year's Eve and the preparations in the week leading up to it are almost as important as New Year's Day itself and the period could be considered one "holiday" for the purposes of how it is portrayed. "Forget-the-year" parties are big at companies, and may involve drinking. A thorough house cleaning is often done. Special noodles are served on Omisoka itself. At midnight, a gong is rung [[OneHundredAndEight 108]] times.

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* Bodhi Day (December 8) - Not a public national holiday. A minor Buddhist holiday in Japan commemorating the Buddha's achievement of englightenment, like Vesākha/Hanamatsuri, which is a more widely celebrated occasion. Zen Buddhists call it Rohatsu; Tendai Buddhists call it Shaka-Jōdō-e. Traditions for its celebration vary between sects.
* Emperor's Birthday (December 23) - A celebration of the reigning Emperor's birthday. The date obviously changes when a new Emperor takes the \throne, throne, although the Japanese Diet still has to convene to "officially" designate a new date for the holiday.[[labelnote:Note]]The current heir apparent's birthday is February 23.[[/labelnote]]
* Christmas Eve and [[UsefulNotes/ChristmasInJapan Christmas]] (December 24-25) - Not a national holiday. In Japan, Christmas is considered a romantic holiday, to be spent with one's love rather than family (that is usually for New Years). This event is often a plotline in any anime featuring romance or romantic relationships. It is also celebrated in a more secular manner. In postwar Japan, [[UsefulNotes/KentuckyFriedChicken KFC]] jumped on an opportunity to corner the market and made fried chicken a staple of Japanese Christmas dinner, with people pre-ordering buckets a month in advance; this explains why Colonel Sanders may be considered interchangeable with SantaClaus in Japanese media.
* Omisoka (December 31) - Not a national holiday, but New Year's Eve and the preparations in the week leading up to it are almost as important as New Year's Day itself and the period could be considered one "holiday" for the purposes of how it is portrayed. "Forget-the-year" parties are big at companies, and may involve drinking. A thorough house cleaning is often done. Special noodles are served on Omisoka itself. At midnight, a gong is rung [[OneHundredAndEight 108]] times.


* Christmas Eve and [[ChristmasInJapan Christmas]] (December 24-25) - In Japan, Christmas is considered a romantic holiday, to be spent with one's love rather than family (that is usually for New Years). This event is often a plotline in any anime featuring romance or romantic relationships. It is also celebrated in a more secular manner. In postwar Japan, [[UsefulNotes/KentuckyFriedChicken KFC]] jumped on an opportunity to corner the market and made fried chicken a staple of Japanese Christmas dinner, with people pre-ordering buckets a month in advance; this explains why Colonel Sanders may be considered interchangeable with SantaClaus in Japanese media.

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* Christmas Eve and [[ChristmasInJapan [[UsefulNotes/ChristmasInJapan Christmas]] (December 24-25) - In Japan, Christmas is considered a romantic holiday, to be spent with one's love rather than family (that is usually for New Years). This event is often a plotline in any anime featuring romance or romantic relationships. It is also celebrated in a more secular manner. In postwar Japan, [[UsefulNotes/KentuckyFriedChicken KFC]] jumped on an opportunity to corner the market and made fried chicken a staple of Japanese Christmas dinner, with people pre-ordering buckets a month in advance; this explains why Colonel Sanders may be considered interchangeable with SantaClaus in Japanese media.


* [[AllHallowsEve Halloween (October 31)]] - Not really celebrated; the Buddhist festival Bon may be the closest equivalent of what Halloween once was, since the spirits of the dead revisit household altars. Awareness of Halloween has increased of late as more and more American media makes it to Japan. Some anime use Halloween an an excuse to put a cast of [[{{Moe}} cute girls]] in [[HalloweenCosplay cute costumes]]. Generally there are a lot of ([[{{Kawaisa}} cute]], not scary) Halloween decorations about for the month of October, but no one, or hardly anyone, actually dresses up or goes to parties.

to:

* [[AllHallowsEve Halloween (October 31)]] - Not really celebrated; the Buddhist festival Bon may be the closest equivalent of what Halloween once was, since the spirits of the dead revisit household altars. Awareness of Halloween has increased of late as more and more American media makes it to Japan. Some anime use Halloween an an excuse to put a cast of [[{{Moe}} cute girls]] in [[HalloweenCosplay cute costumes]]. Generally there are a lot of ([[{{Kawaisa}} ([[{{UsefulNotes/Kawaisa}} cute]], not scary) Halloween decorations about for the month of October, but no one, or hardly anyone, actually dresses up or goes to parties.


* Valentine's Day (February 14) - Imported by chocolate companies, as a result of which the Japanese version of the holiday centers heavily around chocolate. Women give [[ThroughHisStomach chocolates to their special men]], as well as "obligation chocolate" to their male coworkers. The fact that only men get presents is (according to TheOtherWiki) due to a typo made by an ad exec during the original advertising campaign. See White Day below.

to:

* Valentine's Day (February 14) - Imported by chocolate companies, as a result of which the Japanese version of the holiday centers heavily around chocolate. Women give [[ThroughHisStomach chocolates to their special men]], as well as "obligation chocolate" to their male coworkers. The fact that only men get presents is (according to TheOtherWiki) Wiki/TheOtherWiki) due to a typo made by an ad exec during the original advertising campaign. See White Day below.



* UsefulNotes/{{Tanabata}} (July 7) "The Evening of The Seventh" - A holiday with romantic connotations. There is a legend in Asia called "The Weaver and the Cowherd" about two lovers (Orihime and Hikoboshi, who are the stars Vega and Altair) who can meet only once a year and only if it doesn't rain on the seventh day of the seventh month. (More information [[http://en.wikipedia.org/wiki/Tanabata#Story_behind_the_Tanabata here]] on TheOtherWiki.) It is marked with festivals and with writing wishes on strips of paper and attaching these to bamboo.

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* UsefulNotes/{{Tanabata}} (July 7) "The Evening of The Seventh" - A holiday with romantic connotations. There is a legend in Asia called "The Weaver and the Cowherd" about two lovers (Orihime and Hikoboshi, who are the stars Vega and Altair) who can meet only once a year and only if it doesn't rain on the seventh day of the seventh month. (More information [[http://en.wikipedia.org/wiki/Tanabata#Story_behind_the_Tanabata here]] on TheOtherWiki.Wiki/TheOtherWiki.) It is marked with festivals and with writing wishes on strips of paper and attaching these to bamboo.


* Parinirvana Day (February 15) - Not a public holiday. A Buddhist holiday celebrating the day when the Buddha and achieved Parinirvana, celebrated on the day of his death. It is a day for meditation and to reflect on one's own death and the departure of those recently deceased. Passages from the Mahaparinirvana Sutra are often read. It is called Nehan-e in Japanese.

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* Parinirvana Day (February 15) - Not a public national holiday. A Buddhist holiday celebrating the day when the Buddha and achieved Parinirvana, celebrated on the day of his death. It is a day for meditation and to reflect on one's own death and the departure of those recently deceased. Passages from the Mahaparinirvana Sutra are often read. It is called Nehan-e in Japanese.



* Hanamatsuri (April 8) - Not a national holiday. Known as Buddha's Birthday in English, Vesākha in Pali, and a variety of names in Japanese, this is a Buddhist holiday celebrating the life of Gautama Buddha. In Japan, Buddhists pour ''ama-cha'' (hydrangea beverage) over small Buddha statues decorated with flowers. Formerly celebrated 8th day of the 4th month of the Chinese calendar before the Gregorian calendar adoption in the UsefulNotes/MeijiRestoration.

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* Hanamatsuri (April 8) - Not a national holiday. Known as Buddha's Birthday in English, Vesākha in Pali, Pāli, and a variety of names in Japanese, this is a Buddhist holiday celebrating the life of Gautama Buddha. In Japan, Buddhists pour ''ama-cha'' (hydrangea beverage) over small Buddha statues decorated with flowers. Formerly celebrated 8th day of the 4th month of the Chinese calendar before the Gregorian calendar adoption in the UsefulNotes/MeijiRestoration.


* {{Tanabata}} (July 7) "The Evening of The Seventh" - A holiday with romantic connotations. There is a legend in Asia called "The Weaver and the Cowherd" about two lovers (Orihime and Hikoboshi, who are the stars Vega and Altair) who can meet only once a year and only if it doesn't rain on the seventh day of the seventh month. (More information [[http://en.wikipedia.org/wiki/Tanabata#Story_behind_the_Tanabata here]] on TheOtherWiki.) It is marked with festivals and with writing wishes on strips of paper and attaching these to bamboo.

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* {{Tanabata}} UsefulNotes/{{Tanabata}} (July 7) "The Evening of The Seventh" - A holiday with romantic connotations. There is a legend in Asia called "The Weaver and the Cowherd" about two lovers (Orihime and Hikoboshi, who are the stars Vega and Altair) who can meet only once a year and only if it doesn't rain on the seventh day of the seventh month. (More information [[http://en.wikipedia.org/wiki/Tanabata#Story_behind_the_Tanabata here]] on TheOtherWiki.) It is marked with festivals and with writing wishes on strips of paper and attaching these to bamboo.


* Emperor's Birthday (December 23) - A celebration of the reigning Emperor's birthday. The date obviously changes when a new Emperor takes the throne, although the Japanese Diet still has to convene to "officially" designate a new date for the holiday.[[notelabel:Note]]The current heir apparent's birthday is February 23.[[/notelabel]]

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* Emperor's Birthday (December 23) - A celebration of the reigning Emperor's birthday. The date obviously changes when a new Emperor takes the throne, \throne, although the Japanese Diet still has to convene to "officially" designate a new date for the holiday.[[notelabel:Note]]The [[labelnote:Note]]The current heir apparent's birthday is February 23.[[/notelabel]][[/labelnote]]


* Christmas Eve and [[ChristmasInJapan Christmas]] (December 24-25) - In Japan, Christmas is considered a romantic holiday, to be spent with one's love rather than family (that is usually for New Years). This event is often a plotline in any anime featuring romance or romantic relationships. It is also celebrated in a more secular manner. In postwar Japan, [[UsefulNotes/KentuckyFriedChicken KFC]] jumped on an opportunity to corner the market and made fried chicken a staple of Japanese Christmas dinner, with people pre-ordering buckets a month in advance.

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* Christmas Eve and [[ChristmasInJapan Christmas]] (December 24-25) - In Japan, Christmas is considered a romantic holiday, to be spent with one's love rather than family (that is usually for New Years). This event is often a plotline in any anime featuring romance or romantic relationships. It is also celebrated in a more secular manner. In postwar Japan, [[UsefulNotes/KentuckyFriedChicken KFC]] jumped on an opportunity to corner the market and made fried chicken a staple of Japanese Christmas dinner, with people pre-ordering buckets a month in advance.advance; this explains why Colonel Sanders may be considered interchangeable with SantaClaus in Japanese media.


* Christmas Eve and [[ChristmasInJapan Christmas]] (December 24-25) - In Japan, Christmas is considered a romantic holiday, to be spent with one's love rather than family (that is usually for New Years). This event is often a plotline in any anime featuring romance or romantic relationships. It is also celebrated in a more secular manner.
* Emperor's Birthday (December 23) - A celebration of the current emperor's birthday, which is twenty-third day of the twelfth month.

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* Emperor's Birthday (December 23) - A celebration of the reigning Emperor's birthday. The date obviously changes when a new Emperor takes the throne, although the Japanese Diet still has to convene to "officially" designate a new date for the holiday.[[notelabel:Note]]The current heir apparent's birthday is February 23.[[/notelabel]]
* Christmas Eve and [[ChristmasInJapan Christmas]] (December 24-25) - In Japan, Christmas is considered a romantic holiday, to be spent with one's love rather than family (that is usually for New Years). This event is often a plotline in any anime featuring romance or romantic relationships. It is also celebrated in a more secular manner.
* Emperor's Birthday (December 23) - A celebration of
manner. In postwar Japan, [[UsefulNotes/KentuckyFriedChicken KFC]] jumped on an opportunity to corner the current emperor's birthday, which is twenty-third day market and made fried chicken a staple of the twelfth month.Japanese Christmas dinner, with people pre-ordering buckets a month in advance.



Chinese New Year was once widely celebrated in Japan, but became rare after the Gregorian Calendar was adopted in 1873 to replace the Chinese-based lunisolar calendar. Chinese New Year may still be celebrated by Chinese and [[UsefulNotes/KoreansInJapan Koreans]] and their descendents in Japan. Certain holidays and celebrations may be regional and not celebrated nationally such as those of Okinawa Prefecture, namely ''Irei no Hi'' (commonly translated "Okinawa Memorial Day") on June 23 to memorialize the lives lost as a result of the Battle of Okinawa.

There are also several special "memorial" or "observance" days that play off alternate Japanese pronunciations of the numerical date's numbers, often promoted by various businesses or clubs in Japan. For example, August 7 will be "celebrated" as "Banana Day" because 8 for August can be pronounced "ba" and 7 as "nana" because the Japan Banana Importers Association deemed it so. Similarly, Japanese confectionary giant Glico declared November 11 as "Pocky & Pretz Day" because 11/11 looks like Pocky and Pretz sticks.

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Chinese New Year was once widely celebrated in Japan, but became rare after the Gregorian Calendar was adopted in 1873 to replace the Chinese-based lunisolar calendar. Chinese New Year may still be celebrated by Chinese and [[UsefulNotes/KoreansInJapan Koreans]] and their descendents in Japan. Certain holidays and celebrations may be regional and not celebrated nationally such Japan, as those of well as Okinawa Prefecture, namely Prefecture which has stronger cultural ties to China. Okinawa also observes ''Irei no Hi'' (commonly translated "Okinawa Memorial Day") on June 23 to memorialize the lives lost as a result of the Battle of Okinawa.

Okinawa. There are also hundreds of local ''matsuri'' (festivals) throughout the country throughout the year.

There are also several special "memorial" or "observance" days that play off alternate Japanese pronunciations of the numerical date's numbers, often promoted by various businesses or clubs in Japan. For example, February 9 (or alternatively any 29th of the month) is "Meat Day" because "2 9" can be read as "''niku''" ("meat"), so supermarkets and restaurants try to push meat-related sales. August 7 will be is "celebrated" as "Banana Day" because 8 for August can be pronounced "ba" and 7 as "nana" because the Japan Banana Importers Association deemed it so. Similarly, Japanese confectionary giant Glico declared November 11 as "Pocky & Pretz Day" because 11/11 looks like their Pocky and Pretz sticks.


* White Day (March 14) - Not a national holiday. On this day, men return the favour shown to them by women on Valentine's Day. Woe betide the anime man who forgets this! Like many "greeting card holidays" in the West, it was largely invented by marketers trying to give people an excuse to buy white chocolate.

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* White Day (March 14) - Not a national holiday. On this day, men return the favour shown to them by women on Valentine's Day. Woe betide the anime man who forgets this! Like many "greeting card holidays" in the West, it was largely invented by marketers trying to give people an excuse to buy white chocolate.chocolate and marshmallow confectionaries.

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