History Toys / DCSuperHeroGirls

->''"We actually started by calling them [[InsistentTerminology 'action dolls']], and a lot of the parents said, 'why call them dolls? They’re really just figures.' They’re just a little bit more relevant for a 6-12 year old girl. But they’re figures, like my boy would play with — and hopefully boys and girls will play with the figures together. The way that we’ve designed it is so that boys will be as interested in it as girls. The way that boys and girls play with figures — we did a lot of research on this — was very similar. They wanted similar types of powers, similar types of play patterns. Girls just wanted to identify with it and relate to it in a more specific way. Those are the tweaks that we made to make it more relatable to a girl.."''\\

Created by the cooperation between Creator/{{Mattel}}, Creator/DCComics, and Franchise/{{LEGO}}, the DC Super Hero Girls franchise features an accompanying toy line based on the graphic novels, direct-to video movies, and [[WebAnimation/DCSuperHeroGirls web series]]. The first wave debuted in early 2016, bringing out 12" dolls and 6" action figures based off six out of the 7 main heroines (Franchise/WonderWoman, ComicBook/{{Batgirl}}, [[Franchise/{{Batman}} Poison Ivy]], ComicBook/HarleyQuinn, ComicBook/{{Supergirl}}, and [[Franchise/TeenTitans Bumblebee]]; ComicBook/{{Katana}} was originally excluded, but resurfaced in her figure debut late 2016). Roleplay toys also debuted around the same time.

* MultipleDemographicAppeal: Despite its original and main marketing is towards girls, the creative team hopes the merchandise can broaden out towards other genders and age groups.

* ShownTheirWork: Excluding the first wave of 12" dolls, Mattel's designers and sculpters have referenced basketball players, gymnasts and dancers to design more realistically toned body types for the 6" action figures and future dolls .

* BuiltWithLEGO: The Toys/LEGOFriends DC Super Hero Girls subline is this.

* OfficialCosplayGear: The Batgirl [[UtilityBelt utility belt]], along with all other upcoming roleplay toys, fall under this.

Created by the cooperation between Creator/{{Mattel}}, Creator/DCComics, and Franchise/{{LEGO}}, the DC Super Hero Girls franchise features an accompanying toy line based on the graphic novels, direct-to video movies, and [[WebAnimation/DCSuperHeroGirls web series]]. The first wave debuted in early 2016, bringing out 12" dolls and 6" action figures based off six out of the 7 main heroines (Franchise/WonderWoman, ComicBook/{{Batgirl}}, [[Franchise/{{Batman}} Poison Ivy]], ComicBook/HarleyQuinn, ComicBook/{{Supergirl}}, and [[Franchise/TeenTitans Bumblebee]]; ComicBook/{{Katana}} is surprisingly excluded). Roleplay toys also debuted around the same time.

->''"We actually started by calling them [[InsistentTerminology “action dolls,”]] and a lot of the parents said, “why call them dolls? They’re really just figures.” They’re just a little bit more relevant for a 6-12 year old girl. But they’re figures, like my boy would play with — and hopefully boys and girls will play with the figures together. The way that we’ve designed it is so that boys will be as interested in it as girls. The way that boys and girls play with figures — we did a lot of research on this — was very similar. They wanted similar types of powers, similar types of play patterns. Girls just wanted to identify with it and relate to it in a more specific way. Those are the tweaks that we made to make it more relatable to a girl.."'' -'''Tania Missad, Mattel Consumer Insights Director.'''

Created by the cooperation between Creator/{{Mattel}}, Creator/DCComics, and Franchise/{{LEGO}}, the DC Super Hero Girls franchise features an accompanying toy line based on the graphic novels, direct-to video movies, and [[WebAnimation/DCSuperHeroGirls web series]]. The first wave debuts early 2016, bring out 12-inch dolls based off six out of the 7 main heroines (Franchise/WonderWoman, ComicBook/{{Batgirl}}, [[Franchise/{{Batman}} Poison Ivy]], ComicBook/HarleyQuinn, ComicBook/{{Supergirl}}, and [[Franchise/TeenTitans Bumblebee]]; ComicBook/{{Katana}} is surprisingly excluded). 6 inch action figures (of Harley and Bumblebee) will also debut around the same time along with roleplay toys.

* ShownTheirWork: Excluding the first wave of 12 inch dolls, Mattel's designers and sculpters have referenced basketball players, gymnasts and dancers to design more realistically toned body types for the 6-inch action figures and future dolls .

Created by the cooperation between Creator/{{Mattel}}, DCComics, and Franchise/{{LEGO}}, the DC Super Hero Girls franchise features an accompanying toy line based on the graphic novels, direct-to video movies, and [[WebAnimation/DCSuperHeroGirls web series]]. The first wave debuts early 2016, bring out 12-inch dolls based off six out of the 7 main heroines (Franchise/WonderWoman, ComicBook/{{Batgirl}}, [[Franchise/{{Batman}} Poison Ivy]], ComicBook/HarleyQuinn, ComicBook/{{Supergirl}}, and [[Franchise/TeenTitans Bumblebee]]; ComicBook/{{Katana}} is surprisingly excluded). 6 inch action figures (of Harley and Bumblebee) will also debut around the same time along with roleplay toys.

* ReusedCharacterDesign: The first wave of 12-inch dolls feature [[OnlySixFaces near-identical facial, head,]] and body structures.
* OfficialCosplayGear: The Batgirl [[UtilityBelt utility belt]], along with all other upcoming roleplay toys, fall under this.
* MultipleDemographicAppeal: Despite its original and main marketing is towards girls, the creative team hopes the merchandise can broaden out towards other genders and age groups.

* CreepyDoll: Arguably the 12-inch dolls' [[UncannyValley unusual, semi-realistic proportions]] (which do not spawn from the web-series nor translate into the action figures), but need to remain [[GenericCuteness adorable]] can bring about this trait unintentionally.

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