History Main / Detournement

* Anti Bullying [[http://www.stopbullying.bitstrips.com/challenge/ comic challenges]] where 4chan provides their "insightful" advice to dealing with bullying. [[NotSafeForWork Be warned...]]

* Some of the earliest viral videos on YouTube -- arguably what put the site on the map -- were the ones that simply edited select shots from movies into fake trailers that made them out to be [[GenreShift a completely different kind of film]], like the one that made ''Film/TheShining'' look like a family comedy.

* [[http://www.imdb.fr/title/tt0321715/combined ''Le grand Détournement'']] is a 72 minutes long french film made of extracts of many Warner Bros. films. The story is more or less a parody of ''Film/CitizenKane'', where two journalists investigate why Georges Abitbol, "the classiest man on Earth", said ''monde de merde'' before dying. The alternative title ''La classe américaine'' means that this movie is also a tribute to the American films director Michel Hazanavicius watched in his youth (those films "taught" him how to make a movie). The cast of this film includes Creator/JohnWayne, Creator/BurtLancaster, Creator/DustinHoffman, Creator/RobertRedford, Creator/PaulNewman, Creator/OrsonWelles, Creator/LanaTurner, Creator/HenryFonda, Creator/RobertMitchum, Creator/CharlesBronson, [[Creator/JimmyStewart James Stewart]], Music/ElvisPresley, Music/FrankSinatra, Creator/SpencerTracy, Creator/LaurenBacall, [[Music/{{DeanMartin}} Dino]], and Creator/ClarkGable.

* ''Series/BuffyTheVampireSlayer''. In "Beauty & the Beasts" a road safety poster behind Buffy says ''Most Women Aren't Attracted To Dead Guys'', a VisualPun re Buffy's vampire boyfriend Angel.
* ''Series/DoctorWho''. In "Oxygen", the MonsterOfTheWeek are artificially-intelligent spacesuits which are killing anyone they can get their gloves on. Bill Potts gives a bitter laugh on seeing a poster: LOOK AFTER YOUR SMARTSUIT AND IT WILL LOOK AFTER YOU.

* ''WesternAnimation/SpaceGhostCoastToCoast'' rearranged whatever his Guests said to make it look like everyone was as crazy as WesternAnimation/SpaceGhost. It's safe to say that Ghost Planet, no, that entire [[TheVerse Universe]], is {{Cloudcuckooland}}.

* One DrugsAreBad segment from ''Series/StarTrekTheNextGeneration'', in StupidStatementDanceMix form: [[http://stardrugs.ytmnd.com/ this]] {{YTMND}}.

* Occasionally, YoutubePoop.

* The climax of the early WesternAnimation/DaffyDuck short ''Daffy Duck in Hollywood'' has Daffy creating an insanely goofy movie by editing newsreel clips -- actually live-action Warner Bros. stock footage -- together and giving them absurd voiceovers/soundtracks. For instance, a zoo lion proclaims "Motion pictures are your best entertainment!" and jitterbug music underscores an elegant waltz. Some might say that Daffy Duck made the first YouTubePoop.

** TheSoup does this as well, with results like Music/MileyCyrus being portrayed as a vampire.

Détournement ("rerouting" or "hijacking" in French) is a form of {{Parody}} in which existing material -- especially advertising, {{Public Service Announcement}}s, {{Very Special Episode}}s and [[AnAesop Aesops]] of the more {{Anvilicious}} or [[ReactionaryFantasy paranoid]] sort -- is co-opted or repurposed for a message different from (or better yet, ''completely opposite'' to) the one it was originally intended to give.

* French [[http://www.mozinor.com Mozinor]], who often pays homage to aforementioned movie "Le Grand Détournement". [[http://www.youtube.com/watch?v=IauYuPExXZE Hugh!Salut!]]

Détournement ("rerouting", "hijacking" in French) is a form of {{Parody}} in which existing material -- especially advertising, {{Public Service Announcement}}s, {{Very Special Episode}}s and [[AnAesop Aesops]] of the more {{Anvilicious}} or [[ReactionaryFantasy paranoid]] sort -- is co-opted or repurposed for a message different from (or better yet, ''completely opposite'' to) the one it was originally intended to give.

The Trope Namer is the [[http://en.wikipedia.org/wiki/Situationist_International Situationist International]] movement, a French Marx-ish movement focused on the effects of mass alienation through cultural control. They asserted that people within a mass culture were manipulated by a constant mass-media / government / 'religion of spectacle" proposed by Guy Debord in [[http://en.wikipedia.org/wiki/The_Society_of_the_Spectacle "Society of the Spectacle."]] Detournement was one way of bringing modern art into politics, since they rejected any 20th century art that removed itself from the politics of its time.

A form of {{Parody}} in which existing material -- especially advertising, {{Public Service Announcement}}s, {{Very Special Episode}}s and [[AnAesop Aesops]] of the more {{Anvilicious}} or [[ReactionaryFantasy paranoid]] sort -- is co-opted or repurposed for a message different from (or better yet, ''completely opposite'' to) the one it was originally intended to give.

The Trope Namer is the [[http://en.wikipedia.org/wiki/Situationist_International Situationist International]] movement, a French Marx-ish movement focused on the effects of mass alienation through cultural control. They asserted that people within a mass culture were manipulated by a constant mass-media / government / religion "Spectacle," proposed by Guy Debord in [[http://en.wikipedia.org/wiki/The_Society_of_the_Spectacle "Society of the Spectacle."]] Detournement was one way of bringing modern art into politics, since they rejected any 20th century art that removed itself from the politics of its time.

* Sometimes happened in ''Series/MysteryScienceTheater3000'', especially when it was on ComedyCentral.

* ''WesternAnimation/SpaceGhostCoastToCoast'' rearranged whatever his Guests said to make it look like everyone was as crazy as SpaceGhost. It's safe to say that Ghost Planet, no, that entire [[TheVerse Universe]], is {{Cloudcuckooland}}.

* ''Series/NotTheNineOClockNews'' did this with the rather threatening British television licence PSA campaign using the slogan "Get a TV licence - it's cheaper than a fine"; their parody showed TheBBC instead staging plane crashes for people that didn't pay their licence fee and then having their houses bulldozed, with the slogan "Get a TV licence -- it's cheaper than a funeral".

* Teaser material for the movie ''Film/MeanGirls'' involved PSA's about the grave issues of teenage life, with a mean twist:

[[AC: WebAnimation]]
* The infamous WebVideo/GIJoePSAs take on the AndKnowingIsHalfTheBattle shorts from ''Franchise/GIJoe'', where the sound is overdubbed with bewildering dialogue and a [[BrokenAesop Broken]] or completely absent {{Aesop}}.

[[AC: LiveActionTV]]

[[AC: WesternAnimation]]

[[AC:{{Film}}]]
* Teaser material for the movie ''Film/MeanGirls'' involved PSA's about the grave issues of teenage life, with a mean twist:
--> '''Gretchen:''' Even in fancy countries like the United States and England, ''seven'' out of ten girls have a negative body image.
--> '''Regina:''' Who cares? Six of those girls are right.
* [[http://www.imdb.fr/title/tt0321715/combined ''Le grand Détournement'']] is a 72 minutes long french film made of extracts of many Warner Bros. films. The story is more or less a parody of ''Film/CitizenKane'', where two journalists investigate why Georges Abitbol, "the classiest man on Earth", said ''monde de merde'' before dying. The alternative title ''La classe américaine'' means that this movie is also a tribute to the American films director Michel Hazanavicius watched in his youth (those films "taught" him how to make a movie). The cast of this film includes Creator/JohnWayne, Creator/BurtLancaster, Creator/DustinHoffman, Creator/RobertRedford, Creator/PaulNewman, Creator/OrsonWelles, Creator/LanaTurner, Creator/HenryFonda, Creator/RobertMitchum, Creator/CharlesBronson, [[Creator/JimmyStewart James Stewart]], Music/ElvisPresley, Music/FrankSinatra, Creator/SpencerTracy, Creator/LaurenBacall, [[Music/{{DeanMartin}} Dino]], and Creator/ClarkGable.

[[AC: WebOriginal]]
* This often happens with ''ComicBook/ChickTracts'' - a somewhat popular pursuit is to take one and replace the dialogue so that it gives the exact opposite message, the original message in even more {{anvilicious}} [[UpToEleven terms]], or [[http://esr.ibiblio.org/index.php?p=135 something completely different]].
* The Snuggie Cult adverts all over Website/YouTube.
* Occasionally, YoutubePoop.
* Photoshop Phriday on Website/SomethingAwful.
* Anti Bullying [[http://www.stopbullying.bitstrips.com/challenge/ comic challenges]] where 4chan provides their "insightful" advice to dealing with bullying. [[NotSafeForWork Be warned...]]
* French [[http://www.mozinor.com Mozinor]], who often pays homage to aforementioned movie "Le Grand Détournement". [[http://www.youtube.com/watch?v=IauYuPExXZE Hugh!Salut!]]

* [[http://www.imdb.fr/title/tt0321715/combined ''Le grand Détournement'']] is a 72 minutes long french film made of extracts of many Warner Bros. films. The story is more or less a parody of ''Film/CitizenKane'', where two journalists investigate why Georges Abitbol, "the classiest man on Earth", said ''monde de merde'' before dying. The alternative title ''La classe américaine'' means that this movie is also a tribute to the American films director Michel Hazanavicius watched in his youth (those films "taught" him how to make a movie). The cast of this film includes JohnWayne, Burt Lancaster, DustinHoffman, RobertRedford, PaulNewman, OrsonWelles, Lana Turner, Henry Fonda, Robert Mitchum, Creator/CharlesBronson, [[JimmyStewart James Stewart]], ElvisPresley, FrankSinatra, Spencer Tracy, LaurenBacall, [[Music/{{DeanMartin}} Dino]], and Creator/ClarkGable.

* [[http://www.imdb.fr/title/tt0321715/combined ''Le grand Détournement'']] is a 72 minutes long french film made of extracts of many Warner Bros. films. The story is more or less a parody of ''Film/CitizenKane'', where two journalists investigate why Georges Abitbol, "the classiest man on Earth", said ''monde de merde'' before dying. The alternative title ''La classe américaine'' means that this movie is also a tribute to the American films director Michel Hazanavicius watched in his youth (those films "taught" him how to make a movie). The cast of this film includes JohnWayne, Burt Lancaster, DustinHoffman, RobertRedford, PaulNewman, OrsonWelles, Lana Turner, Henry Fonda, Robert Mitchum, CharlesBronson, [[JimmyStewart James Stewart]], ElvisPresley, FrankSinatra, Spencer Tracy, LaurenBacall, [[Music/{{DeanMartin}} Dino]], and Creator/ClarkGable.

*** TheSoup does this as well, with results like Music/MileyCyrus being portrayed as a vampire.
* This is half the purpose of ''Series/TheDailyShow'' and ''Series/TheColbertReport''.
** More ''The Colbert Report''. Jon Stewart has said in interviews that he and his crew try very hard not to distort the message of anything they put on air unless it is clearly intended to be farcical.

* [[http://www.imdb.fr/title/tt0321715/combined ''Le grand Détournement'']] is a 72 minutes long french film made of extracts of many Warner Bros. films. The story is more or less a parody of ''Film/CitizenKane'', where two journalists investigate why Georges Abitbol, "the classiest man on Earth", said ''monde de merde'' before dying. The alternative title ''La classe américaine'' means that this movie is also a tribute to the american films director Michel Hazanavicius watched in his youth (those films "taught" him how to make a movie). The cast of this flim includes JohnWayne, Burt Lancaster, DustinHoffman, RobertRedford, PaulNewman, OrsonWelles, Lana Turner, Henry Fonda, Robert Mitchum, CharlesBronson, [[JimmyStewart James Stewart]], ElvisPresley, FrankSinatra, Spencer Tracy and LaurenBacall.
** You forgot our friend [[Music/{{DeanMartin}} Dino]], who used to write such nice letters, and the [[Creator/ClarkGable famous wind-blowing actor]].

** More ''Series/The Colbert Report''. Jon Stewart has said in interviews that he and his crew try very hard not to distort the message of anything they put on air unless it is clearly intended to be farcical.

** More ''Series/The Colbert Report''. Jon Stewart has said in interviews that he and his crew try very hard not to distort the message of anything they put on air [[RefugeInAudacity unless it is clearly intended to be farcical.]]

* ''SpaceGhostCoastToCoast'' rearranged whatever his Guests said to make it look like everyone was as crazy as SpaceGhost. It's safe to say that Ghost Planet, no, that entire [[TheVerse Universe]], is {{Cloudcuckooland}}.
* The climax of the early DaffyDuck short ''Daffy Duck in Hollywood'' has Daffy creating an insanely goofy movie by editing newsreel clips -- actually live-action Warner Bros. stock footage -- together and giving them absurd voiceovers/soundtracks. For instance, a zoo lion proclaims "Motion pictures are your best entertainment!" and jitterbug music underscores an elegant waltz. Some might say that Daffy Duck made the first YouTubePoop.

* The infamous GIJoePSAs take on the AndKnowingIsHalfTheBattle shorts from ''GIJoe'', where the sound is overdubbed with bewildering dialogue and a [[BrokenAesop Broken]] or completely absent {{Aesop}}.

* Any MTV interviews handed over to Music/WeirdAlYankovic for his "{{Al TV}}" specials get cut-and-pasted into absolutely bozo exchanges that make the celebrities in them look like complete idiots or lunatics.
** Old educational films were edited into wacky shorts for ''TheWeirdAlShow'' as well.
** In a similar format, MTV2 UK's "Ginger Bloke" shorts, where MTV interviews are cut-and-pasted to have the Ginger Bloke mocking them to their faces, or otherwise bizarre exchanges.
*** TheSoup does this as well, with results like MileyCyrus being portrayed as a vampire.

* Sometimes happened in ''MysteryScienceTheater3000'', especially when it was on ComedyCentral.

* ''NotTheNineOClockNews'' did this with the rather threatening British television licence PSA campaign using the slogan "Get a TV licence - it's cheaper than a fine"; their parody showed TheBBC instead staging plane crashes for people that didn't pay their licence fee and then having their houses bulldozed, with the slogan "Get a TV licence -- it's cheaper than a funeral".

* SpaceGhostCoastToCoast rearranged whatever his Guests said to make it look like everyone was as crazy as SpaceGhost. It's safe to say that Ghost Planet, no, that entire [[TheVerse Universe]], is {{Cloudcuckooland}}.
* The climax of the early Daffy Duck short ''Daffy Duck in Hollywood'' has Daffy creating an insanely goofy movie by editing newsreel clips -- actually live-action Warner Bros. stock footage -- together and giving them absurd voiceovers/soundtracks. For instance, a zoo lion proclaims "Motion pictures are your best entertainment!" and jitterbug music underscores an elegant waltz. Some might say that Daffy Duck made the first YouTubePoop.